What is social media, you ask? Think Facebook? Think YouTube or Twitter? Think fundamental shift in how businesses reach customers and how organizations connect with constituencies. Think outside your traditional marketing box. Web 2.0 is alive with conversations, and Internet marketing isn’t just about email blasts anymore. The social media train is leaving, and you [...]

Many small business owners know that word-of-mouth marketing via social media and direct business referrals is extremely powerful to grow their businesses. For small businesses and individuals in search of career change alike, LinkedIn can be one of your best sources of live recommendations. You simply have to know the process. LinkedIn recommendations are great [...]

If you pick up any woman’s magazine at the moment you’ll find nervous articles about how we’re so busy with the Internet and social networking that we are becoming disconnected from reality. Apparently, we are not ever “in the moment” and are constantly task-switching on our various social networking sites. What I’ve found, particularly with [...]

Do you need to get your messages out on the web, so your articles and ideas can be discovered and shared by a wide number of viewers? Do you wish to get the message out about your services or products? Do you wish to enhance your presence on the internet, brand yourself and increase site [...]

Recently I read a LinkedIn article for small business owners that stated, “You should think of your profile as an online resume.” I could not disagree more. And, when you are done reading this article, let me know what you think! Now, while you think whether or not your LinkedIn profile should be regarded as [...]

When starting your own online Internet Business, there’s one very important factor that has to be determined. And while having it, won’t guarantee success, not having it will almost surely guarantee failure. It is simply a market or a hungry crowd which needs a result from your internet marketing product. If there is no one [...]

Does the concept of starting a social media marketing campaign scare you? Don’t let it. While social media sites are quickly growing, they’re also becoming easier to use and are welcoming not only social butterflies but businesses as well. Social media marketing is slowly but surely finding its way into the standard marketing campaign – [...]

Everyone knows Facebook has become huge. It’s now the second ranked website after the mega-Google itself. It is the biggie in social media and this gives us a clue as to how it should be treated when we are hunting for business. Too many people are rushing onto Facebook making “friends” with as many people [...]

Right under your name, does your LinkedIn profile headline look like this… * CEO & Founder at XYZ and Associates? * Business Owner at ABC Consulting? * Speaker at YourName.com? 3 Reasons Why Your Profile Should Not Be the Same as Your Position 1. Think of your headline as your first sales pitch to people [...]

If you don’t know what Facebook is, you certainly need to. The social networking website is a mega-giant among online communities, and boasts more than 500 million active users. That’s more people than live in the continental United States, in case you thought you hadn’t read it right. Facebook allows people to stay in touch [...]