In many ways, spam is just a fact of life on the Internet. Many of us get the occasional spam email and have a filter to take care of it. Far and away, the most common example of spam is email spam. While email spam is easy to avoid and relatively harmless, if you’re running [...]

How prevalent is Spam? According to Scott McAdams, OMA Public Affairs and Communications Department (www.oma.org): “Studies show unsolicited or ‘junk’ e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have [...]

Experienced email marketers often operate under the misconception that the CAN-SPAM Act doesn’t apply to most routine business communications. With CAN-SPAM Act fines of up to $16,000 per violation, this misconception could add up to a big number. That’s why email marketers should avoid 3 gotcha’s that are CAN-SPAM traps for the unwary. The CAN-SPAM [...]