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By Nicole Beckett in Video Marketing

Online video marketing – it’s the latest and greatest addition to internet marketing. If you create your online videos the right way, viewers will get excited about your products and services – and, more importantly, they’ll think of you as an expert in your niche. But if you create your online videos the wrong way, they’ll do the exact opposite!

Sadly, far too many of the online videos out there fall into the second category.

So, why do viewers hate your online videos? And what can you do to make them better?

1. Because the Background is Distracting

No one wants to see the clutter on your desk, the drawing your kid made in school (no matter how cute it may be!), or sunlight streaming through the window that’s blinding everyone who’s trying to look at you.

Now, this doesn’t mean that you need to spend a ton of money on a professional background, pay for time in front of a green screen, or rent out professional studio space. It simply means that you have to be creative.

When I was a TV sports reporter in a small Texas town, I got to interview some of the local college football players one-on-one every week. Each interview took place in a bare white room that was normally used for tutoring players, so there wasn’t much in the way of background – unless, you consider plain white walls to look great on camera. They don’t.

My solution?

I headed over to the local Walmart and spent $9 on a blanket that matched one of the team’s colors. Every week, I used a few push pins to attach the blanket to the wall. I bunched the blanket together a bit with the pins to give it a more elegant look.

The end result?

A background that looked nice, didn’t distract anyone, and looked like it cost a fortune when people watched on their TVs at home. I even had viewers tell me how fancy my “set” looked! You can do the exact same thing in your online videos – All it takes is a few bucks and a little creativity!

2. Because Your Voice is Annoying

You don’t have to sound like a professional voiceover artist to make great online videos. However, you do have to be mindful of the way you sound.

The most common voice issues I see in online videos are:

- People Talking too Fast

If you sound like the Micro Machines man from the 1980′s, no one’s going to be able to digest anything you’re telling them. If they even make it through your entire video, they’re certainly not going to buy from you!

The solution to this is easy – Slow down! Practice with your video scripts several times before you start recording. If your video script is supposed to last 30 seconds and you’re breezing through it in 15 seconds, practice it over and over again until it comes out right.

- People Talking Without Any Direction

The words “um” and “uh” might be OK in casual conversation, but they are definite no-nos in your online videos! That’s because saying things like “um” and “uh” tells people that you’re not too sure of what you’re saying – and if you’re not too sure of what you’re saying, you’re obviously not the expert you claim to be.

The solution to this one is simple – Make sure that you have concrete video scripts written before you hit “record”. If you try to talk on the fly, you’re going to end up sounding unprofessional.

- People Who Don’t Enunciate

When I was in college, one of my broadcasting professors pointed out how important the word “to” is. If you watch professional newscasters, you’ll see them say it the right way – so that it sounds like the number two. If you watch someone who isn’t particularly polished on air, they’ll likely pronounce the word “ta” – because they’re not enunciating.

Unfortunately, even tiny details like that can make your online videos look sloppy.

Again, the solution to this is easy – When you’re practicing your video scripts, make an effort to pronounce every single syllable. (As an added benefit, this will help you slow down, too!) For the ultimate practice session, record it and watch it back. That way, you’ll catch any little mistakes you missed while you were busy talking.

- People Whose Voices are too Monotonous

Guess what? If you don’t sound excited while you’re talking in your online videos, no one else is going to care about them! When’s the last time you heard a newscaster speak with a dull, monotonous voice? If they did, how long would it take for you to grab the remote, turn off the 5:00 news, and flip to a rerun of “The Simpsons”?

The solution to this is easier than you might think – Before you start talking, say to yourself, “check this out!” After all, when you say something like that to a friend before you tell them a story, doesn’t it come out with vigor and excitement? That’s the same way you want to sound in your online videos!

Think that’s going to make you sound cheesy? Think again! It’s actually the same technique given to me years ago by one of the premier broadcasting consulting groups in the country. You wouldn’t believe how many anchors and reporters are saying “check this out!” in their heads right before they start talking to the viewers at home!

3. Because All You’re Doing is Reading Off of Something

Nothing is more boring than watching someone else read. Let’s face it – you’re viewers aren’t 5-year-olds. They don’t want a bedtime story; they want an interesting and informative video. If you think that means reading verbatim off of PowerPoint slides that are up on the screen, or going in front of the camera and simply reading your video scripts off a piece of paper, think again!

So, what’s the solution?

If you can, memorize your video scripts in advance. After all, you’re going to be practicing them beforehand anyways!

If your video scripts are simply too long to memorize, search online for a free teleprompter website. They really do exist! All you have to do is copy and paste your script into the teleprompter program, hit start, and the words will start to scroll down your computer screen!

If you have a laptop or a tablet, you can set it up right in front of the camera – so that you can still look right into the camera while you read your video script. When you set it up the right way, it’s no different than the fancy teleprompters that your local news anchors are reading off of!

A former news anchor and reporter, Nicole Beckett knows how to make her clients look and sound their very best in their online videos.

She and the team of journalists at Premier Content Source write professional video scripts that are interesting and informative – so that their clients can take advantage of everything that a good online video marketing strategy has to offer!

By Julie Ann Ross in Video Marketing

videomktgThere are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing.

But the biggest video SEO secret? Forget about winning search on Google, win search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos high ranking in search results on Google and other search engines online.

Why is YouTube so important? When people have “how to” questions where they need to learn how to do something – how to replace a key on a keyboard, how to defrag a hard drive, how to change a car’s oil – there is a video of it. Or when they want to watch a music video from their favorite band or a scene from their favorite movie, they can find it on YouTube.

Why not take advantage of this?

Think about it. Everyone is focusing all their attention on Google, using onsite search engine optimization techniques, trying to win search for their chosen keywords. But what if it was possible to win search on YouTube instead? Imagine what kind of impact this could have on regular SEO efforts.

Start paying attention to the Google search results page and see what shows up near the top of the search results every time.

Videos!

And not just any videos, but the videos that are most likely to be found during a YouTube search – videos that only have the most basic video SEO done to them will even win search on YouTube, and by default, appear high on the Google search rankings.

Since most people do not even bother to optimize their videos, it is only by luck and happenstance that most videos appear at the top of YouTube’s search in the first place. But by performing some basic video SEO techniques, it is possible to make a video appear high in YouTube’s rankings as well as Google’s.

Video SEO technique #1: Use Keywords in the Video Title. It is not enough to just give the video a clever title. The video needs a descriptive title that people will most likely use during a regular search, like “How to change a keyboard key on a laptop” or “How to change the oil in a car.” This tells Google and YouTube what the most important keywords in the title are.

Video SEO technique #2: Use Keywords in the Description. It is important to use the keywords or key phrase at least once, and possibly twice, in the description of the video. Just like in an optimized blog post, the description tells YouTube (and Google) what the video is about.

Video SEO technique #3: Include Backlinks in the Description. Backlinks are an important part of regular SEO, and should be a part of video SEO as well, being incorporated into the video’s description, which helps boost a website’s ranking. But then, be sure to point several backlinks from other websites to the video.

Video SEO technique #4: Use Transcripts and Subtitles. Another way to include keywords to a video is to include video is one person talking about how to replace keys on a laptop, or is an interview between two people, it is very helpful to include a written transcript as part of the video SEO. When editing a YouTube video, there is a window to upload a transcript or a subtitle file and have it play along with the video. This is additional text that Google and YouTube are able to index and count toward search results, which helps video SEO.

These video SEO techniques allow marketers an advantage. YouTube’s status as the world’s second biggest search engine, will help to ensure your videos show up at the top of the search results in regular Google searches as well as within other search engines, social media and article and press sites online. Follow these steps and begin ranking online!

Article by Julie Ann Ross. With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Ventures has refined video SEO practices for distribution in social media. Rostin Ventures offers video SEO, social media marketing and online reputation management services that are affordable and drive search engine ranking through Social Media optimization, Online Reputation Management, Social Marketing and Mobile SEO marketing.

By Roddy Smith in Video Marketing

videomktgVideo Marketing

The use of online video as a marketing tool is a relatively new innovation but is one that is proving to be very popular with businesses. Video has been used for some time by the corporate sector, but online video has a shorter lifespan although that is changing.

Businesses have recognized the power of this medium which enables their products or services to be demonstrated to audiences all around the world. This is what we mean by ‘global reach’.

Visual Engagement

Video is a highly visual medium for connecting with your customers. People enjoy watching video and in some cases would prefer to watch a video than read a book as they prefer the immediacy of this medium. Then there is the fact that attention spans are shorter than previously which means that people are less likely to spend time reading about a subject, e.g. product specifications. Product information can be condensed into a short video which appeals to an audience which may be cash rich but time poor. When you stop to consider the popularity of YouTube and other similar platforms then you realize the benefits of using video as part of your marketing strategy. But use this to complement existing sales channels rather than as a replacement.

Visual Demonstration

Video is used as a means of demonstrating how a product works or to show the benefits of a particular service to your customers. Customers can then post and share comments with others which helps to promote your brand, establish credibility and boost your reputation. Visitors will spend more time on your site if you have a professionally produced video which is aimed at them and their needs. It can reduce your site’s bounce rate.

Video SEO

Search engine optimization (SEO) is another reason why video has been eagerly adopted by businesses. Video tends to rank well and, if deployed correctly, will help to drive more visitors to your site. This increase in traffic means an increase in conversions and sales. Plus video can also be used to improve your position in the search rankings, hopefully driving you to the top of page 1 in Google. For this to occur, videos need to have well thought out titles and accompanying descriptions, all of which contain relevant keywords. And don’t forget to use links as and where necessary because these will also improve your ranking.

Benefits of Video Marketing

These include:

* Visual Appeal – a medium that people respond to
* Growth Opportunities – the medium is still evolving and has potential for future development
* Brand identity promotion
* Interactivity and accessibility
* Niche audience targeting
* Targeted traffic

Other benefits include low cost, emotional impact, increased exposure and credibility building – all of which are vital for any business that is looking to expand in the current climate.

Think about how you can include video in your marketing strategy, but ensure that it is pre-planned and measured over a set period of time. Measure your return on investment (ROI) in the same way you would with any marketing tool.

Article by Roddy Smith, Adaptive Consultancy is a London-based digital agency specializing in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on ecommerce solutions visit: http://www.adaptiveconsultancy.com/ecommerce

By Stephen Monday in Video Marketing

videomktgThings tend to evolve quickly on the Web, especially in marketing strategies. Techniques that worked great a few short years ago produce little to no results today. What method has proved to be the mainstay cash generating effort?

This is an easy and obvious answer – the sales video script. This is nothing “new” so to speak; sales videos have been growing in use, year after year – but, the script writing for the videos has gotten better and better – year after year.

A great sales page is still a must – but more and more Web sellers are using sales videos to crush their competition. It is no secret – people love video. When it comes to making sales online, the use of great sales videos will only increase.

Whether it be for products, or services, online sales videos have taken the Web by storm, and it is the super tool of the future for successful Internet marketers. The better the content contained within these videos, the better the sales. Conversion rates tend to go through the roof for sales videos that are done really well.

A good sales page may convert visitors at 5 to 7% using copy alone, but when you add a great sales video to the same page – conversion rates go up dramatically. (Some as high as 11 – 38%)

These kinds of numbers sound almost unbelievable, but when you combine all of the right elements into a Web sales campaign, they are not unheard of. A lot of different things can affect your response rates.

One of these things is the quality of the traffic. Visitors who are keenly interested in the content presented convert at much higher rates than passive visitors. To attract these kinds of targeted leads the content must be rich, unique, top quality material, aimed directly at what these viewers are most interested in.

Take for example the “make money from home” niche. This saturated niche is somewhat comprised of many low-grade, poorly written, often plagiarized content. A lot of these “sales” Web sites were seemingly “thrown-up” overnight and sport very little original concept material.

Yet some savvy marketers are absolutely killing it in this arena by providing high quality, top grade, sales videos that are informative, unique, and engaging. The sales video script is a critical component and tends to make or break the success of these sites.

Even a low budget video can still compete to make sales (think you-tube) if the script for the video is crafted by a professional sales writer who knows how to create a powerful script that resonates and strikes a nerve with viewers.

However, it is better still to use moderate-budget video producing equipment that gives higher resolution, less grainy frames, as well as better audio. Using a host site that supports higher bandwidth will allow your videos to appear much more professional looking.

Nevertheless, the script itself is still just about the most important element at work. Just because a video looks better, and sounds better, does not make the message it contains any better (Just easier to hear and look at). If the video script is weak, poorly written and is not compelling – even a professional actor plus a 1080 DPI will not help it to make sales.

By combining two of the most people-favored elements; (a great story, plus video) Web marketers have discovered they can generate very powerful Web Pages to hawk their goods and services.

Having a positive, solid script also gives the narrator a great boost in confidence so they may come off as being personable, and engaging, instead of boring or unsure of themselves.

To give your sales video “teeth” compose your script to address a very specific need your target market has. To keep it personable and believable, speak as though you are sitting right beside your viewers.

Give it a short introduction, but use the audience’s attention wisely by letting the focus of it stay upon them, their needs, and how you, or your product will benefit them directly.

By addressing viewers in this manner, you will keep their attention because they can relate – no one knows what is going on with them better than they do, and when you personify the script to them, they will engage the message.

If the script is all about your business, what you have done, can do, or will do, folks tend to disengage from this kind of script because they feel as though they are being “sold.”

By approaching them in the opposite manner, you will be able to break through the natural “sales barrier” of resistance, most people have set up. Once past this hurdle, you will allow them to “sell themselves.”

Keep your script clear, concise, and short. No one wants to hear an “all about you,” type of pitch – of course they want to hear about what you can do for them, but they would rather hear it from the point of view that concerns the “what is in it for them.”

At the close of the script give them several calls to action such as: “to learn more about how we can help you – call us at,” or “email us,” or “visit our Web site.” The sales video is a great tool that has the potential to reach a huge audience.

The better your script – the more sales you will make, the more leads you will bring in, the greater response you will achieve. Your video script can set the stage to bring in more sales, more leads, and huge rewards for your business.

Most sales videos are poorly produced, unscripted, and fall way short of the potential they have to generate massive response, simply because the producer does not know exactly how much power to “succeed or fail” the script itself has.

Give the next sales video you produce the gusto it needs to be a smashing success, by paying attention to the copy within it.

Your message can “set you apart from the rest,” and have folks scrambling for their credit card.

Is this the type of sales video you want to produce? Great!

Stephen Monday is a Professional SEO, Web Copywriter. Let him craft your video script to maximize your profit potential for your next sales video. Visit his Copywriting site here: http://www.AAAWebcopyservices.com

By Brent McCoy in Video Marketing

videoVideo is arguably the most powerful way to send your message across to an audience, yet it is surprising that such a small percentage of people use it both for their web content and marketing materials. This is perhaps due to a number of misconceptions that people have when it comes to creating video content, which are clarified below:

1. You Need To Spend A Lot: You may have seen or at least heard about companies that will produce your video for you, but charge an absolute fortune to do it (well, what the average person would consider a fortune). It’s not a necessity to get it professionally done – just take a look at the majority of videos on YouTube. Use your friend’s camera, or just record straight into the computer with a webcam.

2. It Needs To Be High Quality: The content of your video is what matters most – as long as this is helpful to somebody then there’s no reason it should look like it cost a million dollars. Don’t worry so much about your poor acting ability (or your friend’s poor acting ability), or whether the picture is too grainy – as long as the sound is okay then just about everything else is pretty trivial. People complain about unclear or low audio more than anything else when it comes to web videos, so keep that in mind. And also, it’s much easier to get away with a poorly produced video than it is a poorly written article – so don’t be afraid of turning your loyal visitors off, since they’ll usually commend you for at least having a go.

3. You Need A Camera: Even if you don’t have a camera or webcam you can still make a video. There are several programs like Camtasia that allow you to record a video from your computer screen, or you could even go much simpler than that and create a slideshow in PowerPoint and export it as a video. I tend not to waste too much time on YouTube anymore, but back in the day a high percentage of videos that went viral were nothing more than slideshows of funny photos chopped together with music.

4. It Takes Too Long: In the time it takes me to finish writing this post, I could probably have recorded a video to tell you the same thing about five times (and had several different takes at it, just to satisfy the perfectionist in me). Shooting a video is much quicker than writing an article. The only thing that could make it take longer is if you do any extensive editing or effects on it, but for most web videos this won’t be the case.

5. They Slow Down My Website: If you’re worried about bandwidth and issues like that, remember that if you store your videos on an external site like YouTube, they won’t have any negative effect on your own website. The other advantage to doing this is you do get some traffic floating in from wherever you post it, and if you use keywords in the titles or tags of your videos, this can add up to be quite a lot. While it is a reality that people in less-developed areas will have to wait a while for your video to load and so forth, most other people should be equipped with a decent enough web connection that this won’t be an issue. If it still concerns you, then you can accompany each video with a brief text description to satisfy the needs of everyone.

Some of the concerns that people do have with creating video are, of course, also valid. The primary one is that search engines will not be as fond of video as they are of text – they have no real way spidering the actual content of your video and will rely instead on the title and other text on the page.

Having worked in video for most of my professional career (yes, I am a man of many talents) I can definitely say first-hand it is a powerful and entertaining way to send your message. It will give you a break from writing, and give your visitors a break from reading (assuming they need it) – and everyone will almost certainly enjoy the experience.

Millionaire Studio is an online entrepreneurship blog that features articles on online business, blogging, marketing and social media: http://millionairestudio.com/

By Shawn Lam in Video Marketing

videomktgWebcasting, also known as live video streaming, is one of the fastest growing video production services. Companies are increasingly using webcasting as a means of communicating that is more engaging than a conference call. The reason that webcasting is so much more effective as a communication tool, as compared to a phone call, is that part of all messages is delivered in non-verbal communication that isn’t transmitted using audio alone.

Webcasting also has the benefit of connecting groups that aren’t in the same physical location at the same time to the same presenter and is often used at conferences, both for incoming and outgoing video communications. Live video streaming saves both the time and expense of flying a speaker to several locations and is an effective way for companies to lower their carbon footprint.

Single camera webcasts can be very simple to produce but multi-camera webcasts require professional equipment and a technical director to perform the live switching. For the most basic webcast, a single camera transmits both the audio and video feeds to a computer that is connected to the Internet and the video is uploaded to a streaming server. The video is then embedded on a webpage for viewers to watch.

Adding additional camera angles requires much more planning, communication, and equipment. Each camera operator requires directions and the technical director communicates with them using intercommunication headsets. Tally lights are also helpful for the camera operators to know which camera is live but the technical director can also communicate this verbally.

The technical director operates a video switcher, which allows her to view each of the video inputs, and switch the output video back and forth between the different input signals. The video switcher is then connected to a specialized computer that encodes the video (and audio that is generally mastered on a sound board, independent of the video) and streams it to a streaming server. A streaming server is a server that is fast enough to deliver live video feeds – a standard server that is used for website hosting is not fast enough.

Many video production companies use streaming service providers instead of running their own servers. There are even some companies like Ustream and Livestream that offer free video streaming, but they interrupt the video stream with commercials so paid services are a better fit in the corporate market.

Top 5 tips for Producing Webcast Videos on the Internet

1) Don’t forget about the audio: Proper microphone placement is important and on-camera microphones are only useful for webcam-style presentations.

2) Avoid free streaming services: They interrupt the video stream regularly with commercials so your viewers will miss portions of your webcast.

3) Multiple camera angles are more engaging for your audience: Shot variety is one of the keys to retaining viewers and having multiple cameras means you can anticipate the next shot and not subject your viewer to pans back and forth searching for the next speaker.

4) Webcasting requires fast upload speed: Internet service providers brag about their download speed but don’t often advertise the upload speed, which is often a fraction of the download speed, but a fast upload speed is what is required to stream the video to the streaming server.

5) Plan your pre-roll: You should start your webcast well before the scheduled start time and provide a holding slide with audio so the viewer knows they are getting both an audio and video signal in advance of the start time.

Shawn Lam is an award winning and professionally accredited Vancouver video producer, educator, and product reviewer who specializes in corporate video production, live video switching, and webcasting. He is a contributing editor for EventDV Magazine and served five terms as President of the BC Professional Videographers Association. You can contact his Vancouver Video Production company at
http://www.shawnlam.ca/

By Trent Brownrigg in Video Marketing

videomktgIt is well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon very soon. If you don’t believe me just go take a look at a few product sales pages right now, or some popular internet business blogs, or discussions on your favorite online marketing forum. You could also check out a little site you might have heard of called YouTube. Okay, I think you get the point!

There are marketing videos all over YouTube and all the other major video sharing sites. And just as with guest blogging, social networking, article marketing, and other popular traffic generation strategies; video marketing can make you a lot of money if you do it correctly. This post is going to provide you with three online video marketing tips that you can use to become a rockstar of the industry.

One of the most important things to remember is… You need to be outrageous! People aren’t interested in watching (or sharing) a boring video of you sitting at your desk talking about the hottest new internet marketing trend. You need to catch and keep their attention, and give them a reason to share it with their social network. So you want to do something that’s original and off the wall to be different from everyone else creating marketing videos.

The next tip is to not be super cheap. Yes, I know there are some decent free solutions out there for making videos. But your videos are going to seem amateurish and not look as good if you use them. You don’t have to spend a fortune on equipment or software but if you’re going to be a video marketer, you might as well do it right. At the very least you should get a high quality camera, a good microphone, proper lighting, and great editing software.

Last but not least, you should script your videos. Chances are you aren’t a professional actor, or even a very good one. Maybe you are but the vast majority of internet marketers are not, so this online video marketing tip is for them. Therefore, you can’t just step in front of the camera and totally wing it. If you do that you will make tons of mistakes and your video will suck. So, script out what you want to say/do and rehearse it until you have it just right. Don’t hit record until you know what you’re going to say and are ready to go. But also remember not to simply read your script or your video will be super boring.

Alright, that pretty much covers it. If you want to become an online video marketing rockstar you need to concentrate on being original, entertaining, finding the right equipment, and scripting out your videos beforehand. Doing this will ensure they turn out much more professional and end up getting you a lot more traffic, which will make you tons more money from your internet business.

Trent Brownrigg is an internet marketing consultant that has been teaching aspiring marketers, online business owners, entrepreneurs, and other people just like you how to make money online with internet home businesses since 2003. Visit http://intmktr.com for more information.

By UKFast in Video Marketing

videoThe transformation of the video industry has created great opportunities for SMEs to improve their marketing strategy at little or no cost.

According to a recent roundtable debate held by hosting specialists UKFast, small firms can now enjoy the benefits once exclusive to the big corporates because of the transformation of the online video industry.

Byron Evans, presenter and founder of Wallop explained how SMEs can use video to enhance their marketing strategies. He said: “We can cut costs down and production values don’t have to diminish so much. The common consensus is that a video should be used as a tool to complement other areas of a campaign and to coincide with social media input.”

Nicky Unsworth of marketing agency BJL, reiterated this, saying: “Most of our clients are beginning to recognise that there is a real opportunity for brands to benefit from video. There are so many different ways that they can tell a story – they can host it on YouTube, on their own websites or they can use it at conferences.”

The panelists agreed that video advertising has become an accessible medium for consumers, and that creativity rather than cash dictates how successful a video will be.

Brian Barnes, film producer and MD of Activideo, said: “There are no real barriers any more. In the old days if you could spend £300,000 on an edit suite, you were in business and that tended to keep other people out of the loop. Now you can even edit on your phone, let alone a laptop – it has gone astronomic in terms of access.”

Unsworth reiterated the increasing importance of amateur-style footage in the advertiser’s portfolio: “The latest Disney ads feel like someone has done them on a hand-held in their sitting room – they reveal to the kids that they are actually going to Disney and they film their reaction. User-generated content is definitely becoming more of the advertisers’ portfolio.”

She continued: “Marketing companies have embraced online video; the clever thing that advertisers do now is seed an idea that lives beyond the original advertisers’ concept. Brands that have done it well are Dove with the Real Women campaign, Old Spice, and T-Mobile. They have gone out and generated an idea that their audiences have adopted and developed as their own.”

Panellists discussed the increasing significance of online outlets for video. Unsworth said: “There are ads that run maybe once or twice and actually they begin to live then on YouTube and the views that they have on YouTube are so much more significant than they get on TV.”

They agreed that the key to maximising the success of any online video is to take it ‘viral’, but achieving this with a commercial video isn’t easy.

Barnes said: “It’s creativity, something new and engaging that stimulates people enough to respond. It’s got to spark that user engagement.”

Evans highlighted the importance of a video’s ‘packaging’ in its potential to go viral. He said: “It’s not just about putting it on different networks, it’s how you label it and what tags you give it. It’s a precise art that needs to be mastered before you can stick this amazing piece of work out there and get the world to embrace it.”

UKFast is one of Europe’s fastest-growing technical companies (as ranked by Deloitte) and has been at the heart of the UK internet industry for more than 10 years.

By Sonja Solaro in Video Marketing

videomktgIt is becoming very clear that video sharing is the future of the Internet and is here to stay. It’s amazing to imagine that your video can be seen all over the planet. It is already so powerful, but, we are just standing at the brink. There is still a tremendous amount more that can and will be done with video. We have not even begun to see all that will be possible.

The important thing to know is that you will seldom receive the power that video marketing offers unless you apply the proper video marketing strategies to your video sharing. I will go over a few of these crucial video marketing strategies with you in this article. If you aren’t already doing so, I encourage you to take full advantage of video marketing. And, I encourage you to do so, along with taking these video marketing strategies into consideration.

1.) Video Marketing Strategies, Strategy One: Master Your Video Editing

If you want your videos to stand out then make sure you’re editing them the right way, by adding text, special effects, sound, etc. Editing is a big part of the whole video creation process, which contributes to your overall success on video sharing websites. You can learn from watching other videos, and there are also courses you can take that will show you some creative things. After all, if your video isn’t making a good impression, it won’t matter how many views it gets. So, if you will be making your own videos, be sure to keep practicing so you get more familiar with the process.

2.) Video Marketing Strategies, Strategy Two: Use Video Sharing Platforms

Videos are transforming into a vital component of the Internet, and a consistent way to dispense information over the Internet. A few years ago, sharing videos on the web wasn’t as easy as it is today with the advent of video sharing sites such as YouTube. Being an Internet marketer, you should realize the value of these video sharing platforms that allow you to reach out to your target audience with a simple video.

3.) Video Marketing Strategies, Strategy Three: Use Your Primary Keywords The Correct Way

It is important to know that the video sharing sites will use their own evaluation system for all the videos. So one thing you should do is use your primary keyword in the video file name. There is no reason to name it something other than a useful tag, or keyword. You will simply be optimizing your video for video site and search engine search. And that is one of your most important video marketing strategies.

When video sharing sites start to rank your videos, they look at different elements of your videos to rank them well. This is why you should label your video’s file name effectively and include your keyword in there. This is a very common practice, for those who know about it, and you can help yourself by doing it, as well. Your video filename should be the URL extension for the video, and if it is not then use it in the URL.

4.) Video Marketing Strategies, Strategy Four: Join A Niche Group Or Groups

Video sharing sites like YouTube have targeted groups in almost every little niche; join these groups and become an active member. Contribute to the groups you join and be a part of the community. This way, once you get recognized, you can insert your website’s link in the signature before posting anything. If you’re able to give out valuable content that is targeted towards that particular group, the members will start to trust you and therefore will start to check out your signature link. This works much the same way as forums and discussion boards, except that it’s all about videos.

5.) Video Marketing Strategies, Strategy Five: Continue To Promote Your Videos For Maximum Exposure

Every once in a while it is possible, but the vast majority of times you cannot just load your video and expect traffic to get to it. That is why it is crucial to promote your videos for maximum exposure. This is probably the key of all your video marketing strategies. Sharing sites are good, but it is smart to do more promoting, rather than merely relying on views from the sharing sites. And, you should also do all you can to market your videos via social networking sites.

Leveraging social media can help your videos reach out to your target audience through different channels. Your aim should be to get your video in front of as many prospects as possible. Your overall conversions will increase as you gain more viewers that hopefully convert to website visitors. And, the best part about video marketing on these sites is that once your video becomes popular in your niche, it will keep spreading, getting more and more people to watch, which is exactly what you’re looking for.

In conclusion, from the above article and video marketing strategies, you can clearly see that video marketing can bring in massive traffic to your website or blog if used effectively. You have this new-fangled opportunity, applying these hot strategies, to leverage video content to get visitors interested in your site, make a high number of sales, gather more prospects and increase your web-based business. And, that’s cool!

Sonja Solaro is experiencing much success with her online businesses and it is her sincere desire to reach out to others and help them in any way she can. Visit Sonja’s blog for more internet marketing tips or tips to create wealth from home. If want to dramatically increase your finances, get more information at Wealth From Home Site about the proven, step-by-step system Sonja is using with amazing success. It is the world’s most powerful internet marketing platform, available in over 200 countries worldwide. Sonja Solaro is a Christian wife and mother, published author, nonprofit founder, master internet marketer/coach, and award winning mompreneur. She looks forward to connecting with you.

By Ruth Morgan in Video Marketing

YouTubeMarketing with YouTube is becoming a very popular way of promoting websites or small businesses. Many people associate YouTube with silly videos of cute pets, fighting siblings, or awkward family moments. In fact, YouTube is one of the most popular search engines in the world! It is not exactly a traditional search engine, but it does provide people with the information they are looking for at any given time.

If you think marketing with YouTube will be a good addition to your current strategy, then follow the steps below to get started.

Signing Up and Creating Your YouTube Channel

The first thing you need to do when you sign into YouTube for the first time is to set up a ‘channel’. This will allow visitors to subscribe to your videos and they will then be notified whenever you post something new. It will also serve as your own real estate on the internet and you can upload as many videos as you like. Your YouTube channel is a great place to refer people who are interested in your business.

You will have a short profile next to your videos. You will place your website’s URL here. Believe it or not, this generates a lot of traffic. You will receive a lot of visitors to your site, regardless of your business. Your channel is just like having your very own personalized television station that only promotes your business! All you need to do is keep the attention of your visitor.

Your First YouTube Video

Once you’ve created your account and your channel, it is time for you to make and upload the videos that will bring traffic to your site. Fun videos that get people’s attention never hurt, but remember that you are marketing with YouTube and you don’t want to seem unprofessional. You should aim to let people know about your business in your first video, so keep the gimmicks to a minimum.

Keeping things on the lighter side and talking about your personal experiences can be a good approach. Avoid sounding too sales oriented as this can be off-putting, especially when a visitor views your channel for the first time. Most people would prefer to deal with a person they can identify with rather than a corporate sales person.

Moving Forward With YouTube

Once you have finished your first introduction video, you can start to upload more videos that are based on quality content and pitch your message quietly. Aim to keep your videos short, less than three minutes in length is a good rule of thumb. It is acceptable to have a few longer videos, but avoid making that the norm. If it is impossible to get your message across in a few minutes, try to create a video series where you can spread the message over a few videos.

Tagging, Tagging, Tagging

Probably the most important part of marketing with YouTube is your keyword tags and video annotations. The annotations are shown on the screen during the video. Try inserting some funny thoughts on the video or simply write your website URL.

Tags are just like keywords in Google. Users search for these when they find your video or website. Try to include as many content specific keywords in your tags as possible. This will allow you to improve your rank and it increases the possibility of your potential clients finding your
video.

YouTube is a great way to boost your marketing strategy. It doesn’t cost any money and it is great fun. So give your best effort for success and start making videos today!

Would you like to find out more on how to promote your online business? Then get your free copy of Ruth Morgan’s 90 page report ‘Internet Marketing Revealed’. You’ll also get a 5 step guide to setting up your own online business. To claim your free report and 5 step guide go to
http://HowToBuildYourInternetBusiness.com today.

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