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By Mark Fleagle in Video Marketing
The second most important video tag that helps you on YouTube is the video description tag. This tag can be up to 10000 charters long or about 160 words.
YouTube love very descriptive and detailed video tags, here’s what YouTube says about this on their site: “The more information you include, the easier it is for users to find your video!”
It is very important to understand that only the first 120 characters of the description will be displayed when someone searches on the YouTube site, so it is important to include your important keyword search terms in the first 20 words of your description. These 20 words will show up in the results in bold print.
You should include URLS linking back to relevant webpages at your website within the first 20 words of your description tags. Your URL’s will be clickable if they are typed in using “http: // www ” in the link for example yoursite.com would not show as a clickable link. But if you replace yoursite.com with “http:// www. yoursite.com ” your link will be clickable. May I suggest when you use our detailed information to put your newspaper articles on video that you think about using a article to video converter program.
The reason you want to put a link in your description video tag at YouTube is because this is the only location within YouTube where you can place a link that will be clickable by The YouTube viewers who discover your video.
The first thing people think when some tells them that only 120 characters will be displayed for your description is they only write a description 120 charters in length. Unfortunately this is not good practice. Just because there are only 120 characters displayed does not mean that the remaining 140 words do noting, because that is the farthest thing from the truth. Actual a longer description will help your video get discovered easier than a short description.You could save a lot of time processing the valuable information we are providing in our article today by using a very useful video marketing tool which is an article converter.
It’s amazing what a bad habit of writing short video descriptions will do to your chances of your article getting discovered on YouTube. I think there is a major misconception of mindset that people watch video they donot read a video description. This is a fallacy that will doom your video to be sitting in video la-la land where no one can discover it. If you keep anything from this article is he fact that longer descriptions will give your video a better chance of being discovered. Youtube provides some advice on writing video description. It says, “To best promote your video, you’ll want its description to be both accurate and interesting”
Here are a few tips to help you get started:
Make your description clear and specific. You want your video to stand out from the crowd. Try to determine what content it contains that will help users find it and distinguish it from other videos. Using descriptive language in complete sentences is a good idea. In addition, many people will read the description while watching a video, especially if it starts slowly. So if you use opening credits or a lengthy exposition, then make sure your description tells a good story as your video does. And, if your video has a “surprise ending” do not spoil it by revealing “the car mechanic did it” in your written description. If you plan on using our detailed article information to turn newspaper articles into video I would like to suggest you use a article converter to save lots of time.
Categorize correctly: The category into which you place your video relates directly to your video description also. Video viewers at YouTube and other video sites are more likely to discover your video and rate it positively if you place your video in the correct category. There are some videos that could be placed in multiple video categories. One point I want to make is not all categories are created equal. There many categories that are more popular than others. You would think you would want your video listed in the more popular video categories but this is not necessarily true. What you need to remember is that the more popular a category is the more competition your video will be up against. If you have a small website and you are on a shoe string budget you may want to list your video in one of the less popular categories. Amazingly you may get more website traffic going this route. A good way to check is to go to www.youtube.com/browse and examine the individual browse pages for relevant categories. Then select the category that seems “best” If that doesn’t work, then always change the category of your video later by following theses steps:
If you plan on using our detailed article information to turn newspaper articles into video I would like to suggest you use a article converter to save lots of time.
- go to MY Videos page.
- Click the edit video info button next to your video.
- Choose the radio button for your new category within the video category section.
- Click the upgrade video info button to save your video information.
I want to thank you for reading my article about newspaper articles on video. Have a great day!
Special Detail Information About: optimizing video description tag Need 2 X article traffic? Turn your articles to Live-Talking videos and double your traffic. strong Click Here! www.ArticleVideoRobot.com
Video SEO Provides More Traffic and Higher Conversions
By Julie Ann Ross in Video Marketing
Video SEO is a largely overlooked search marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings.
The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar video sites, consumption patterns have driven the search engines to provide these sites with greater ranking authority. As long as your primary objective is clearly established, a video SEO campaign can have a dramatic effect on your exposure in Google, Yahoo, and Bing.
In this article, we’ll explain why you should integrate video SEO into your current search marketing strategy. We will also provide a few ingredients that will help you avoid potential pitfalls along the way. Last, you will learn what to look out for when choosing a video SEO company that can drive traffic and conversions.
How Video SEO Improves Your Search Exposure
Before Google released their Universal Search platform in May 2007, their natural listings were dominated by text-based pages. Videos were rare in the top positions. Universal Search changed the way Google displayed their primary index. Google, Yahoo, and Bing now include entries from their respective video search platforms. What’s more, popular video-sharing sites have been given higher ranking authority and increased link weight (we’ll describe this latter point in a moment).
Video SEO gives you greater exposure in the search engines through two levers. First, it caters to the algorithm used for Universal Search. By allowing syndication of your videos to authoritative video-sharing sites, you will enjoy more exposure through their increased ranking authority. In effect, those sites will rank higher, drawing more people to your videos.
Second, videos that are placed on your site (as opposed to syndicating them) attract links – both directly and indirectly. As your videos gain popularity, direct links will naturally build, pointing to the pages on your site that host the videos. Indirect links will point from other sites whose owners have embedded your videos. As a result, your inbound link profile will continue to grow and strengthen, lifting your site higher within the search engines’ organic listings.
3 SEO Video Tips To Capture Higher Search Positions
- Your video SEO campaign can only be effective if you recognize the limitations of the search engines. First, their algorithms cannot read lips. In order to rank for your target keywords, they must be available to the search engines’ spiders in text form. If you’re placing videos on your site, optimize your titles and surrounding text, and include an edited transcript of the video. If you’re syndicating them, optimize your external titles and tags.
- Second, focus on inbound links. An effective video SEO campaign relies on contextually related links pointing from a wide breadth of sites. Videos that spark a groundswell of attention – whether through entertainment, information, or controversy – can achieve this easily.
- Third, integrate a social media sharing component. You want viewers to share your videos with their friends on Facebook. You want them to “Tweet” about your videos on Twitter. You want them to bookmark your videos on StumbleUpon, Digg and Delicious. These social media sites can form the backbone of your video SEO campaign, driving waves of inbound links to your site.
Key Factors In Choosing A Video SEO Company
Traditional search optimization is a mature strategy. SEO specialists have honed their craft for more than a decade. By contrast, video SEO is still an evolving science. Even though it leverages the core tenets of a traditional optimization campaign, the rise of social media and video-sharing sites has infused video SEO with enormous complexity. Hiring a video SEO company removes the need to keep up with the roiling landscape. The key is using the right criteria to identify a proficient firm.
A professional video SEO company should have an established track record that shows a keen grasp of the search engines’ organic algorithms. That track record should also demonstrate an ability to evolve as the algorithms change. Many search optimization experts were completely unprepared for the debut of Universal Search. By extension, so too, were their clients.
Leveraging Video SEO For More Traffic And Higher Conversions
A carefully executed video SEO campaign can sharply increase your exposure within the search engine’s natural listings. When implemented as a component of a multi-pronged search engine marketing campaign, it can drive more targeted traffic to your site. Targeted traffic translates into higher conversions. If you are not yet utilizing video SEO for your site, your current organic rankings may be more vulnerable than you realize.
About the Author:
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com
Flair Phenomenon
By Omar Martin in Video Marketing
Better known as “Media FLAIR”, audio and video adds an impressive touch of professionalism to your business that makes all other attempts to increase conversions pale by comparison.
We’ll delve into more of the proper implementation of “FLAIR”. This is of paramount importance because even though adding flair can potentially improve the performance of your website more than any other change, if done poorly or incorrectly it can significantly hurt your conversions.
Have you ever been to a website that looked great and offered a useful product then… all of a sudden a crackly and static filled recording of the site creator’s voice blasts through your speakers and startles the daylights out of you? It’s not a fun experience is it? When this happens, the visitor gets a negative taste in his/her mouth about the entire experience and that clearly will not encourage them to make a purchase.
Video Optimization – Part 2
By Sharon Housley in Video Marketing
Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video’s message. Follow these steps to enhance your videos and improve their rankings…
1. Shorter Videos Rank Better
No big surprise here — the file size of short videos is much smaller than that of longer videos. On the video networks like YouTube, short videos are viewed far more often than longer ones. A length of less than 3 minutes per video seems to be ideal, and absolutely make every effort to keep your video under 10 minutes! If you have a long video segment, consider breaking it into multiple videos. The more popular videos on the video networks are given more exposure, which will also help increase the number of views received.
2. Titles Capture Interest
Just like newspaper headlines, it is important that the title of the video be one that will attract attention. If possible, include important keywords in the video title. This will help the video perform well in video searches for that keyword or phrase. Word order may also make a difference in the video ranking, so try to use the more important keywords at or near the beginning of the video title.
3. Tag The Video
Tag the video with important keywords and phrases that are relevant to the video’s contents. This is particularly important on YouTube. For anyone searching for topical videos, this will help them find yours.
4. Encourage Commenting
Encourage customers or other viewers to comment on your videos. Most video networks increase a video’s exposure if it receives a lot of comments or views. Once a large collection of comments has been posted, you can turn commenting off. To further increase exposure, link to the video from social sites and social media profiles such as facebook, myspace, twitter, linkedin, etc.
5. User Name
Use your company name as the username for your account on video networks like YouTube. The company name will further reinforce your brand.
6. Embed YouTube Video
Embed the YouTube video in your website. YouTube is the largest video network with the biggest following — by embedding the YouTube video on your website, you will further increase the number of views the video receives.
7. Video Anchor Text
When you link to the video, use keyword-rich anchor text in the link to the video file.
8. Add iTunes Tags
Increase the exposure of your video by adding the iTunes tags and submitting the video podcast to iTunes.
9. Video SiteMap
On your website, use a sitemap that shows where the videos are located on your website. This will help both visitors and search engines in locating the videos.
10. Transcripts
Create a text transcript of the video. The text can then be spidered by search engines, giving the content an additional channel.
11. Allow Video Syndication
Allow others to syndicate your videos. This will increase the exposure and the number of views that your video receives.
12. Ratings
Ratings are a plus. Make sure that you allow other viewers the ability to rate your video on the video networks.
13. Compress File
File compression will reduce the file size of the video, and make it faster to download and view. The downside is that more compression results in lower quality. Compress the video file to the smallest possible size, but without compromising the video or sound quality.
14. Include Watermarking
Watermark your video file so that there is no doubt to its origin. Also, add a splash screen at the beginning, and embed your website URL in the video using video editing software. These things will increase your website’s exposure if the video file is syndicated.
The growth of video on the web has exploded in recent years. Competitors will leave you in the dust if you fail to adapt and provide the medium your customers are exploring. Keep in mind that simply having a video is not enough! To make the most of your video content, you should take steps to optimize the video and increase your exposure.
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.
Optimize Video Podcasts
By Sharon Housley in Video Marketing
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting… there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.
Use the following suggestions to help increase the exposure your videos receive…
1. Use Keywords
In Video File Name Insert keywords in the name of the video file. When determining what keywords to use, do not simply rely on intuition; do research, just as you would for a website, to see what relevant terms people are searching on.
2. Create Video Feed
Create an RSS feed of all videos in a collection. Each feed item should contain a different video in the enclosure field. Optimize the feed using related keywords. For additional help, there is a Videocasting Feed Creation Tutorial available at http://www.feedforall.com/videocasting-tutorial.htm .
3. Increase Exposure
Host your videos on YouTube, and embed the video into your website, which will increase the video count on YouTube. The more popular a video seems to be, the more exposure it will receive.
4. Video Name And Description
In the video name and description fields, use keywords that relate to the content of the video. Create a compelling yet relevant title and description that will encourage people to click-through.
5. Google Video Sitemap
Create a video sitemap for the search engines. For details on what to include in such sitemaps, Google has provided specifications in their Google Webmaster Central Blog at http://googlewebmastercentral.blogspot.com/2007/12/introducing-video-sitemaps.html .
6. Meta Data
Include meta data in the video file. The newer video search engines will often rely on meta data to produce relevant results. Many video editing products will allow you to edit and customize the meta data associated with the video file, and you should use this the same way you would use the meta data for a webpage.
7. Optimize Landing Page
Optimize the landing page on the website, embed the video in a webpage on your website, and then use standard SEO techniques to optimize that webpage for the search engines. Use keywords that relate to the video on the page that contains the video.
8. Transcripts
Provide a text transcript of the video, both on the landing page and in the RSS feed for the video.
9. Embed URL In Video
Brand the video with your logo in the initial video splash screen, and include your website address on the bottom of the video to increase your brand exposure.
10. Leave Them Wanting More
The video should be a teaser and leave the audience wanting more. Engage the audience, but try to encourage the viewer to visit the website or view other videos to learn more.
11. Submit YouTube Feed
YouTube creates an RSS feed for every user account that is created. In addition to manually creating an RSS feed, you can also use the YouTube feed to promote your videos. The formatting details for the YouTube video feeds can be found at http://gdata.youtube.com/feeds/api/username/uploads (replace “username” in the url with your own YouTube account username).
12. Anchor Text
When linking to the video, use anchor text that contains keywords which relate to the video.
13.Video Submission
Submit the video to all the video websites and video podcast websites. Here are a couple of resource sites to get you started…
Podcast & Video Submissions – http://www.podcasting-tools.com/submit-podcasts.htm 140 Places to Submit Your Video List – http://www.stephanmiller.com/my-link-lists/140-place-to-submit-your-video-list/
14. Tag Video
Tag the video on the video networks with relevant keywords, making it is easier for people to find when they search on those keywords.
15. Track Views
Track and review the number of views that a video receives. If you find that a substantial number of viewers are abandoning the video before completion, the chances are good that the video is too long and could benefit from trimming.
16. Social Bookmarking
Use social bookmarking to draw additional attention to videos. This will also help with the number of incoming links, which in turn will help improve search engine ranking.
Videos are the latest marketing channel. In order to make the most of it, optimize the video and increase the exposure it receives.
About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.
How to Build Massive Traffic With Video Marketing
By James Trent in Video Marketing
Imagine that you purchased a new Apple IPod Nano and you are really excited about using the new advanced features provided with it. You open the user manual and try to understand the huge chunks of words describing the features. You try to match the pictures describing how to use it with the buttons on your Nano. Finally you’ll be able to learn the features, but long hours are wasted.
Now try this. Get on YouTube, enter the Nano’s Features in search and you will surely get a video providing you complete details of what you want. And yes, the video will be short and also, will give you a practical experience that the owners manual fails to give. What Apple gains from the video is huge viral marketing of its IPod as videos flood the social networking world and content networks like wildfire. Video Marketing- Gives you that Added Edge in Generating Traffic.
Better To See Than Read
Videos can emotionally trigger a person when a static text simply cannot do. There are millions of dead websites on the internet with lots of static text content stuffed in it. People are bored reading the elaborated long paragraphs used by marketers. They end up getting lost in the content. This dosn’t happen with video marketing. The theme gets marketed in such a way that it makes an impression on the mind of the viewer. The viewer talks about it, and that’s how traffic is attracted.
Basic Rules to Lure Traffic – All in One
- Focus on the benefits of your service or product. Your business video length should be short ranging from 2 to 4 minutes. The theme and purpose of your website or business should be in propaganda in the video.
- The website address should be displayed in an early part of the video. If the viewer wants to check your site out early, he can get the address and move on to your site.
- Do not name the video randomly. Use the Google AdWords Keyword Tool to determine highly searched keywords relating to your service or product and use those words in your title. This will help your video appear in the search engine result pages for those specific keywords.
- Make sure you provide quality information about your service or product. Tell your viewers something unique or important so they will want to visit your website to learn more. Avoid blasting on the scene and just blurting your website.
- Upload your video in video sharing sites like YouTube, Metacafe and Dailymotion.
- Upload the videos on your affiliate sites or make some squeeze pages and propagate them.
Exploiting the Social Networking Platforms
Traffic can be generated in a huge manner if you market your videos on social networking platforms. Get your company or business profiles on platforms like twitter, Facebook to which the whole world subscribes. Join forums and follow people and companies with your same interest field. Tweet your videos with fancy keywords related to your service or product. Write mini blogs related to your videos and provide your video link; messages spread virally on these social networking platforms.
Traffic is always crazy with videos. All you need to care about is how fascinating you can make them in terms of quality.
James is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James and his team have assisted hundreds of people in generating profits in their very first year. For more information and to contact James, visit his website.http://thesevenfigurepro.com
Video SEO Exposes A Neglected Path To Higher Search Rankings
By Julie Ann Ross in Video Marketing
Video SEO is an underutilized search engine marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings.
The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar video sites, consumption patterns have driven the search engines to provide these sites with greater ranking authority. As long as your primary objective is clearly established, a video SEO campaign can have a dramatic effect on your exposure in Bing, Google and Yahoo.
In this article, we’ll explain why you should integrate video SEO into your current search marketing strategy. We will also provide a few ingredients that will help you avoid potential pitfalls along the way. Last, you will learn what to look out for when choosing a video SEO company that can drive traffic and conversions.
How Video SEO Improves Your Search Exposure
Before Google released their Universal Search platform in May 2007, their natural listings were dominated by text-based pages. Videos were rare in the top positions. Universal Search changed the way Google displayed their primary index. Google, Yahoo, and Bing now include entries from their respective video search platforms. What’s more, popular video-sharing sites have been given higher ranking authority and increased link weight (we’ll describe this latter point in a moment).
Video SEO gives you greater exposure in the search engines through two levers. First, it caters to the algorithm used for Universal Search. By syndicating your videos to authoritative video-sharing sites, you’ll enjoy more exposure through their increased ranking authority. In effect, those sites will rank higher, drawing more people to your videos.
Second, videos that are placed on your site (as opposed to syndicating them) attract links – both directly and indirectly. As your videos gain popularity, direct links will naturally build, pointing to the pages on your site that host the videos. Indirect links will point from other sites whose owners have embedded your videos. As a result, your inbound link profile will continue to grow and strengthen, lifting your site higher within the search engines’ organic listings.
3 SEO Video Tips To Capture Higher Search Positions
Your video SEO campaign can only be effective if you recognize the limitations of the search engines. First, their algorithms cannot read lips. In order to rank for your target keywords, they must be available to the search engines’ spiders in text form. If you’re placing videos on your site, optimize your titles and surrounding text, and include an edited transcript of the video. If you’re syndicating them, optimize your external titles and tags.
Second, focus on inbound links. An effective video SEO campaign relies on contextually related links pointing from a wide breadth of sites. Videos that spark a groundswell of attention – whether through entertainment, information, or controversy – can achieve this easily.
Third, integrate a social media sharing component. You want viewers to share your videos with their friends on Facebook. You want them to “Tweet” about your videos on Twitter. You want them to bookmark your videos on StumbleUpon, Digg and Delicious. These social media sites can form the backbone of your video SEO campaign, driving waves of inbound links to your site.
Key Factors In Choosing A Video SEO Company
Traditional search optimization is a mature strategy. SEO specialists have honed their craft for more than a decade. By contrast, video SEO is still an evolving science. Even though it leverages the core tenets of a traditional SEO campaign, the rise of social media and video-sharing sites have infused video SEO with enormous complexity. Hiring a video SEO company removes the need to keep up with the roiling landscape. The key is using the right criteria to identify a proficient firm.
A professional video SEO company should have an established track record that shows a keen grasp of the search engines’ organic algorithms. That track record should also demonstrate an ability to evolve as the algorithms change. Many search optimization experts were completely unprepared for the debut of Universal Search. By extension, so too, were their clients.
Leveraging Video SEO For More Traffic And Higher Conversions
A carefully executed video SEO campaign can sharply increase your exposure within the search engine’s natural listings. When implemented as a key component of a multi-pronged search marketing campaign, it can drive more targeted traffic to your site. Targeted traffic translates into higher conversions. If you are not yet utilizing video SEO for your site, your current organic rankings may be more vulnerable than you realize.
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients’ online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. http://www.RostinReagorSmith.com
Basic Techniques For Creating Quality Video For Your Website
By admin in Video Marketing
Video has immediate impact and you don’t need to be an expert to create your own mini-movies. It is a very simple way to connect with, and market to, your customers and prospects.
There are a number of factors that affect how you are going to encode your video so you can publish it on the web. These include the efficiency of the encoder and, ultimately, how it looks to the end user. Two key factors play a significant role in the encoding process: source quality and frame motion, so let’s take a closer look at them.
1 Source Quality
Once you have pressed record on your camera, you have determined the source quality of your video. What you want to achieve is the best quality video possible so here are some basic guidelines to help you get great source video quality and achieve maximum quality in your final compressed video. Use a tripod to reduce camera movement.
You must get this right, because any camera movement means that the picture moves as well. This means that a high percentage of pixels in the video are changing from frame to frame. This results in worse quality at lower compression rates and although camcorders are fitted with an anti-shake device, the more you can do to keep your camera steady the better will be the result.
2 Use good lighting techniques.
Even with a tripod and a high-end camera you can still produce a low-quality image if there is not enough light. Low-light or light-gain filters produce video noise on the image; this is different for each frame of video and so it is more difficult for the codec (compressor/decompressor) to compress the file and give a good quality result.
Use the best camera possible. If you have a secure, steady, camera – and the lighting is right – you will get a reasonable result from even an inexpensive camera. BUT, it is best to have one that can capture your footage in digital format, and personally my business partner Neil Travers and I prefer using miniDV to capture our footage.
3 Starting out
When you start out you don’t always have access to professional equipment, like high end consumer camcorders, a tripod, and excellent lighting conditions. Do the best you can with what’s available and always remember: the higher the quality of your video source, and the less noise in that source, the lower the data rate required to render a good playback file. Whenever possible, always encode a file from its uncompressed form.
If you convert a pre-compressed digital video format into the FLV format, the previous encoder can introduce video noise. This can occur because the first compressor has already performed its encoding algorithm on the video and has already reduced its quality, frame size, and rate. Digital “effects” or noise can be added. This additional noise affects the FLV encoding process and may require a higher data rate to play back a good quality file.
4 Frame Motion
This is another important factor to consider in your encoding formula and refers to the percentage of the pixels that change from one frame to another. There are a variety of things that can affect this, from people or objects moving, camera effects or even post-production effects.
So watch out for the following points as they can all have an impact on frame motion:
- Moving objects includs people and things you may not consider like traffic or the wind moving he leaves of a tree.
- You can get nearly 100% pixel change from frame to frame from camera effects like panning, zooming, and having a hand-held result in almost There is also a high percentage of pixel changes from frame to frame when you use postproduction effects like dissolves, fades, wipes, or complex video effects. Clips with a lot of motion in them mean the encoder has more information to compress than with static clips like one person talking to camera.
- An interview or conversation with two people works best if it is fairly static, like our own ‘kitchencasts’ where we are seated at a table while talking.
- Encoding works by the video codec using a method of dropping frames and then encoding a series of fully uncompressed frames. These are called key frames and are used to calculate and “rebuild” the missing frames during playback.
So I hope you can see that video is a great tool to use in your marketing, and it can be simple and cost effective. Just take your time, experiment, and enjoy yourself.
Neil Stafford – The Internet Marketing Reviewi s is the UK’s longest running PRINTED Internet Marketing Newsletter. ‘Test drive’ it for FREE – Visit this special web page for more information: Internet Marketing Review Newsletter
How to Make a Transparent “Walk-on” Video, Part 2
By Richard Day in Video Marketing
Website marketing is extremely competitive. If you use videos on your website, you will do much better against the competition. The slickest type of video to use now is the transparent video.
People like to watch short, to-the-point videos. Statistics prove that using video on your site helps greatly.
A transparent video lives in a dynamic html layer. As you can see, you can scroll up and down and the transparent video stays in its position.
Making transparent videos is becoming easier to do. The tools you will use to accomplish this task are becoming more user-friendly.
As a quick overview of how you make this type of video: First, you need to record the video against a green background. Next, you need to key out the background which makes it transparent, or invisible. The process of keying out the background is covered in another one of my videos. The Keylight Keyer(1,2) is simple to use and very effective.
The settings to use when your render your video are very important. Your intent should be to make the file size of the video very small so that it will load quickly.
Most beginners don’t know the secret about how to make the correct settings. They render their video at a high resolution with stereo sound.
Consequently their video is bloated and it won’t load quickly. More importantly, when it does load, it is likely to stop and go. It will need to buffer repeatedly to transfer all those bytes.
Consider the settings you will make in video editing software. It uses the a special codec. What is a codec? This is a compression / decompression type of software product.
In non-technical language, it removes the unessential information from the video file. In a sense, it compresses the video by taking out information that doesn’t show in the video — it isn’t unusual to see a reduction ratio in the range of 100 to 1.
As an example, a walk-on video was saved as an uncompressed AVI file. It was 251,081 kilobytes in size. After this was run through the On2 codec, it was compressed down to 1,567 kilobytes. That reduction was in the range of 160 to 1…quite incredible.
Here is a review of what it takes to make a transparent walk-on video:
We encode the alpha channel that includes the actor but doesn’t include the background. Remember, we don’t want the background.
The frame rate can be reduced to one-half the source’s frames per second without much reduction in quality. By the way, a screen capture video can be shown at 8 or 10 frames per second without noticeable change in quality. The source’s fps was 29.97, which is typical. If we divide that in half, we get 14.987, not 15. If you use 15, you will lose lip synch if the video is long enough.
Don’t concern yourself with the default settings in your software…choose the maximum data rate of about 220 KBS. Consider the audio settings next. We don’t need stereo and we don’t need any more than 32 kilobits per second. If you add the video’s kbps to the audio’s kbps, we get only 252 kbps.
The vast majority of internet users, about 85%, can show a video properly without starting and stopping if you make your video small.
Making these type videos is fun and rewarding. Everybody should be able to make a walk-on video with a little study and work.
Transparent videos are being implemented more frequently. What are the secrets to making a transparent video? Learn about how to make transparent videos and more at http://www.TrafficBumper.com
A New Start With VideoBlogging
By Terry Detty in Video Marketing
Videoblogging is the next generation of posting ideas and products over the internet. Everybody knows about textblogging. Now they use videos for a better way of expression. This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, videoblogging exceeds that by far.
A videoblog requires larger disk spaces on websites, a faster server, and a whole new set of programs to support it. Videoblogs can be fed through RSS. This is technology of syndicating your website to other RSS aggregators.
Videoblogging works with people on the internet expressing their selves. Now if you put this on a business prospective, you are up to a lot of benefits. Think of it as a powerful tool in making showing your prospective customers your line of products or your services. It’s just like showing a commercial all for free. And if you videoblog through RSS, then most probably you are getting your target market.
People like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their dimes on it. All of us know the influence of a thirty second commercial. The effect of videoblogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it good enough, they’ll buy the product even if they don’t need it.
Now on the web, things are pretty much static, unlike in television in which all are moving. If you post something that is mobile, it would most likely catch attention. Now imaging your product parading in all it’s royalty through videoblog. You’ll get phone call orders in no time.
If your business is just starting up, you can create a videoblog right at your own home. All you need is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.
Invest in a good web camera. The higher its resolution is the better the output. And you like to present your goods in the optimum way so get the best one possible. Make a short story, or just capture your goods in one go. Just make sure you are getting the best profile for each. Get those creativity juices flowing.
Lights are important in a production. Make sure you illuminate entirely the area you are going to use to create videoblog. The brighter the area, the crispier the images will be. You can also use lighting effects for added appeal to the presentation.
Should you require sounds for your videoblog, you need a microphone. Record you voice as a voice over for promoting the product and its benefit to consumers. Sounds are as important as videos on a videoblog. It is advisable to make your sound effects as enticing as the video.
Your video editing software can be any program. You need this to finalize your work. You can add sounds, delete some bad angles, or insert some still pictures in there too. Some programs are user-friendly and can be used even with zero knowledge on video editing. Even simple video editing programs should do the trick. Select your background carefully too. The light affects the presentation so make sure that the background and the light complements each other.
Videoblogging is a great tool but it also has it downside. It may slow down the computer so other may steer clear of it. Download time may also be time consuming especially if customer is still on a dial- up connection.
But don’t let those stop you. Let videoblogging be an alternative for you, though it is best to still keep the text and pictures present in your presentation to accommodate all possible viewers of your site.
Nowadays, the more creative you are in presenting your product to the market, they more you are likely to succeed. Videoblogging offers an interactive way of selling. You involve the customers. You instill in them the advantage of your goods. And at times, those are enough to make a sale.
Terry Detty loves these Internet Marketing Services including some Directory Submission resources. Great results are seen when using the right Main Keyword Phrases as well.
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