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The 3 Main Reasons For Putting Video On A Website Sales Page

12 2008 Monday

By David Phillips in Video Marketing

When you are thinking of putting video on website, you will find that there are a number of different reasons to do so. If you are reasonably aware of what other sites in your niche are doing, you will see that there has been a real explosion of video on the sites over the last few years. Some site prefer to keep it quite simple and use the video as supplemental material, while others prefer to make it the main selling point of the site and choose to use video to get the point across to the audience. The truth of the matter is that putting video on a website is getting easier and easier, if only you can find the right program, so take some time and check out the main three reasons why you should do this.

1. Make a connection

If you know anything about marketing online, you know that you need to make a connection with the person who might be inspecting your site and you have to do it fast. This is why there is a lot of information out there on presenting your text in the best possible light and in making your pictures really count. However, with video, you will find that you can get the best of both possible worlds. You can immediately grab the eye of the person that is looking at your material, and you, yourself can start talking to them. This gives you a great way to make sure that you are making a personal connection and that they will see that you are not just one more set of words on a screen!

2. Fast information transfer

When you are looking at making sure that you are getting point across to your audience in a clear and succinct way, you will find that video is a great way to make sure you are giving them everything that they want. There is some evidence that the attention spans that we are dealing with now are even shorter than they were a few years ago, especially when it comes to looking at something new and that is unfamiliar to them. Take some time and make sure that you are getting the information that you want them to know across to them in the most practical way possible.

3. Its easy!

The truth of the matter is that putting video on a website is no where near as difficult as you might be afraid of. At the end of the day, it is a very minor investment in money and effort for something that can do your site a whole world of good. There are software programs out there that can have video on your website, in the precise way that you want it. You can have programs that will put video on your website with the click of a button, and you will also find that you can put it into a player format that is pleasing to you and that will give your audience a lot of choices in how to view it.

Take some time to think about putting video on a website. There are at least three good major reasons to do it, and plenty of great small ones as well. Think about the advantages that come with it, and find a program that will help you accomplish this today!

David Phillips - If you want to put video on your website then it is worth taking a look at this link below. http://www.easywebvideo.biz

Getting the Most from Your Video Productions

11 2008 Wednesday

By Paul Smithson in Video Marketing

If you’re producing videos for the purpose of getting traffic to your website, you’re not alone. Thousands upon thousands of people are doing the same thing, so it’s easy to get lost in the millions of videos that are available on the various video sharing websites.

Often it’s hard to get a lot of views to your videos, because it’s the videos with the most views and comments that typically show up first in the search results on the video sharing sites, and those are also the videos that get promoted in the related results when someone watches a video. So how do they get those views in the first place?

The most common way videos get a large number of views is through word of mouth. Viral marketing is alive and well in the video sharing world. When people see a video they like a lot, they tend to tell their friends about it. If the video is really good, it gets passed around and around and it goes viral.

Unfortunately this viral feeding frenzy usually only happens to videos that are really off-the-wall. A celebrity doing something shocking, someone being humiliated in public, or a really stupid criminal could have their videos go viral pretty easily. A video about trout fishing or making money online has a lot less chance of going viral.

In this case, you have to find a way to inflate the views yourself. No, I’m not saying you should use some kind of bot to artificially inflate your views! That’s a good way to get banned. Luckily, there are plenty of ways to get views to your videos without being dishonest.

First of all, you should get everyone you know to visit your videos. Post a link to every video you create on your blog. Send a link to your email list. Put a link in your forum signature. Use social bookmarking to drive traffic.

On most networks, like YouTube, you can post video responses. If you find a video in your niche that is already popular, you can post your video as a response to their video. This will get you a link from their video’s page. Just keep in mind that some networks require these responses to be approved by the original poster.

In the description of every video you post, you should ask viewers to subscribe to your channel if they enjoyed your video. Most video sharing sites have a way for people to subscribe to see more of your videos so don’t forget to ask people to sign up. The more people you have subscribed to your channel, the more people you’ll potentially have visit every video you make later.

Comments are also vital to popularity on many sites. Comments are especially important on YouTube, for example. Always ask people to comment in your description, and at the end of the video itself, if possible.

The wonderful thing is that the effort you put in will be rewarded many times over. As the number of views of your video increases the more likely it will be to appear in the search results and other listings, which in turn means yet more people will stumble upon it, and that will give another boost to the number of views and who knows, before you know it, your trout fishing video might just end up going viral.

Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool (http://www.xsitepro.com). Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.

How to Use Social Media Marketing to Get Through this Financial Crisis

10 2008 Tuesday

By Dan Dimit in Video Marketing

One of my favorite ways to get free targeted traffic to my websites is through video marketing. It’s not how many views you get, it’s WHO is watching. This is how you rank well on the search engines and drive traffic to your website.

When adding your “description” to the video, implement these in the following order…

First, type in your capture page address (or whatever website you want them to go to)…

http:// www . whateversite.com (Your Own Domain or affiliate link recommended.) The http:// and then the www. is very important particularly on Youtube because it turns the domain into a clickable link.

Second, on the next line after your website address…your phone number (EEK! Yup, this is a business, and you may need to talk to someone that has a question..stop hiding behind your website!!) and name. Then write a few paragraphs describing your video…it’s kinda like a mini-article. what is it about? What are you going to cover? What are you helping the viewer find out? What problem are you attempting to help them solve? Don’t make it about YOU, make it about solutions to THEIR problems.

Third, after your description… add your whole related keyword list… this can be as long as it needs to be, as long as it fits. If you’re into providing a business opportunity, your keyword terms might include…

Mlm, Network marketing, (Top Producers Names so you can piggy-back off their success and popularity), (Other Home Business Company Names), Home Based Business, Entrepreneurs, Multi Level Marketing, Internet Marketing, Mlm Training, Saving money on taxes, debt elimination, (your competition’s company names), Your own name, of course. You ARE trying to become your own BRAND, right?)

I’ll will admit that the keyword technique is a bit lazy, but it still works fine. In the future, we’re sure that the algorithms will catch this and you’ll need to make the whole description all real content, which is better anyway. You will hear us preach about this a lot. You should always keep your real name as a tag/keyword(or if you have a normal name, like Eric Green, turn it into a brand-able name, like digitalgangster—there’s a plug for a great guy…love and respect DG). This is how you can establish yourself as a brand on the internet.

Plus, when you end up on the phone with a prospect (What?? Talk on the phone?? You act like this is a legitimate business with work involved!!—duh!) and they don’t seem to know for sure if you’re an expert in your field, tell them to type your name into the google search engine and see what happens…your name pops up with all kindsa articles, blogposts and videos…don’t worry , it won’t all be from you, either. Other people will pick up your great content and use it for their blogs, etc. We at the FTF find ourselves in the weirdest places—Korean, Arab, and Polish websites!! The main point is that you will be associated with multitudes of sites in your niche market. That looks really good in the eyes of your prospect.

Now back to why you want your competition’s company names as your keywords as well. There are thousands and thousands of people looking online for what you provide, we guarantee it. They may or may not have heard of you yet…they may have heard of your competition first. What does any smart consumer do when they’re not sure exactly what they want yet?

They GOOGLE IT!

Let’s have an example: Okay, let’s say you’re an affiliate for the The Free Traffic Formula (congrats! You’re in a good spot!), and we have some really famous competition, like “Traffic Secrets VII”, or “Best Dang Ol’ Traffic Drivin’ Program” (Neither are real and we don’t want to front off our expensive and inferior competition. You know who they are, anyway) You make a title for your video like: “Is Traffic Secrets really the best program for you?” Or how about this one—”Why is that ‘Best Dang ol’ Traffic Drivin’ Program’ so DANG OL’ EXPENSIVE? Are there alternatives?”

Of course, someone will look up one of those programs on Google…what will they find? MY video comparing the two (mine and their’s) side by side.

We’ve used this technique countless times and it is still one of our best sources of people calling us with buying questions. Get creative to make it work for you!

Dan Dimit - If you like this information, my blog has 2 fresh posts daily. http://www.thefreetrafficformula.com/blog. If you want serious, step-by-step training on how to generate traffic to your site, go to http://www.thefreetrafficformula.com and you can get results in advance by signing up for the free mini course, along with 2 ebooks and weekly conference calls to get your questions answered.

Viral Video Marketing - Is Your Business Getting Left Behind?

10 2008 Tuesday

By Dave Talbot in Video Marketing

Viral video marketing, is it going to be part of your marketing strategy?

With the squeeze on businesses around the world you can bet your bottom dollar that there will be a closer scrutiny on how a company’s advertising revenue is being spent in the face of the recent credit crunch.

Some industry experts however believe that online advertising will continue to grow as businesses seek more bang for there buck so to speak.

Online advertising is a growing aspect of business marketing in the internet age even if you don’t own an e-commerce website, and one particular brand of marketing online is of course Viral Video Marketing.

So what exactly is Viral video marketing and how can it fit into your marketing portfolio and strategy.

According to one of the UK’s leading viral video marketing experts Breon Snowdon, Managing director of the award winning Surrect Media design and production company based in the UK

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

Snowden’s statement sums it up nicely but there is also a number of upsides to web marketing campaigns (especially viral ones) that businesses are starting to take notice of.

One of these is the cost base. Unlike the very expensive television advertising and traditional media advertising avenues, web video marketing can be far more economical and a businesses exposure to its potential customers tends to be more than the snapshot 2 minutes or glance an advert in the national press will likely receive.

Interesting and well thought out videos can keep a customer captivated often for more than five minutes at a time and if the video is particularly interesting or sufficiently informative or funny quite often they will go viral.

This is where the true magic happens as your video is spread by word of mouth, e-mail or even gets bookmarked at the many social networks that are now part of the every day buzz of the internet. This is the viral video marketing effect.

Production cost can be very low compared to traditional televised media so this aspect alone makes web video marketing a very attractive option indeed, even for the small business owner.

Equally with a well, though out brief and a sound strategy it is possible to make more than one cut of a video so it can be uploaded to the internet more than once furthering the chance of viral growth.

Some traditional retailers for example Tiger Direct have taken the bull by the horns and now use video to sell their product online as this not only gives them massive exposure, but they can effectively pre-sell a customer on the latest emerging technology or upgrade product for a home computer for example enhancing their own brand at the same time.

While this does not fall under the general banner of viral video marketing it does go to show that web video marketing is being taken very seriously indeed by any business wanting to get their message out there and increase the visibility of their brands or products.

Another positive benefit and aspect of viral video marketing is of course to all intents and purposes it is timeless, which flies totally in the face of normal advertising.

Simply put a TV advert for example will only be shown at certain times for pre defined number of views. For more exposure you must pay a lot more, and once your run of adverts has finished, your return on your investment will all but cease.

This is similar to traditional media advertising where an advert can run for as little as a day.

Viral video marketing is entirely the opposite as once you have made your initial investment your video can be viewed around the world at any time of the day 24/7, and as has been shown in many examples currently doing the rounds a good viral video campaign can keep your brand or message out there for years.

If your not ready to jump in a commission a viral video marketing campaign straight away, don’t forget there are a number of other very positive benefits of using video, and that is of course for your on page presentations.

A well thought out video presentation can be a very effective and professional medium to pre’warm potential customers or clients visiting your web site and can really set your business apart from your competition, but don’t wait too long though or you may be left behind.

Dave Talbot - Marketing any business is a vital ingredient for success and web video marketing is a very powerful way to get your brand massive exposure on the internet today. To find out more about how viral video marketing can help your business visit the Viral Videos Blog at www.viralvideosblog.co.uk

Monster Video Sharing Site List and How to Use it

09 2008 Wednesday

By Richard Day in Video Marketing

Let’s say you have made your first “great” video. You have critiqued it, massaged it and perfected it. You feel good about it. Now what?

If you want to increase traffic to your website, create backlinks to your site.

Backlinks are one-way links pointing to your site from other sites. The search engines put a great deal of importance on these. In a sense, backlinks say to the world, your website is a trusted, worthwhile site because all these other sites point to it.

You will want to post the video to several video sharing sites, to magnify the video’s effect. Each time someone watches your video, you get another linkback ping . . . wow! Be sure you use your keywords in the description of the video. Also, start your description with your full URL, including the http: etc. This will help people find your video.

Make sure that you look at several videos on each site so that you can determine whether your video will fit on their site. For example, if your video is about “Eating Healthfully”, don’t expect to place it on a site dedicated to news. If your video is not a How-to type, for example, it won’t be accepted by HowCast.com. Do not post to a video sharing site that is too diverse from what your video is about. Who on that site will watch it?

Fill in the profile information portion of the video sharing site that tells about you, shows your picture, your likes and dislikes, favorite books and hobbies. This information makes you a real person. If people like your video, they will look at your profile. Potentially, they will be in line with you in some way and perhaps want to create a sharing relationship, or other mutually beneficial link to you.

Don’t forget to post to your video to the social networking sites like Digg.com, Mixx, Propeller, Reddit and others. Some won’t let you put your video on their site, but you can still put your article on their site. Your article is a summary of what the video is about. Your article will point them to your video which is hosted on your site.

This technique needs a little more explaining:

Post your video on your blog
Write an article, to accompany your video, using the appropriate keywords that describe your video. (Remember, the search engines, at this time, cannot look at your video to see what it is about . . . you will have to tell them in your article.)
Post your article on the social networking sites, mentioning the video.
Point them to your article and video which resides on your website.

Video Sharing Site List & Page Rank:

Google Video 9
Blip 8
BrightCove 8
MotionBox 8
PhotoBucket 8
Yahoo Video 8
YouTube 8
UncutVideo(AOL) 7
DailyMotion 7
Esnips 7
iFilm 7
MetaCafe 7
Myspace 7
Revver 7
Vimeo 7
HowCast 6
Crackle 6
Break 6
Buzznet 6
EyeSpot 6
Flixya 6
Grouper 6
GoFish 6
JumpCut 6
Kwego 6
LiveVideo 6
Lulu 6
Multiply 6
MyHeavy 6
OurMedia 6
PutFile 6
SoapBox(MSN) 6
StupidVideos 6
Veoh 6
VMix 6
VidiLife 6
ZippyVideos 6
CastPost 5
ClipShack 5
Doty 5
DoveTail 5
Famster 5
ManiaTV 5
MeraVideo 5
Openvlog 5
Porkolt 5
Sharkle 5
VideoWebTown 5
Vsocial 5
VidMax 4
Apanatube 3

In summary, in this article we covered:

Your website needs backlinks.
Search engines put great weight on backlinks.
Increase your exposure by posting your video on many sites.
Make sure that you look first to see what type of videos and demographic they are targeting.
It will take some extra time, but make sure that you fill in the information in the profile section. This information makes you a real person.
Don’t forget to post to the social networking sites like Digg, etc.

Richard Day http://www.TrafficBumper.com uses videos and articles to make learning to market on the web enjoyable. Many secrets are revealed that will help you be successful. If you want more information about bumping up your traffic, click here

Video Search Engine Optimization

09 2008 Thursday

By Randy Zlobec in Jerry Bader's Blog

Video Search Engine Optimization - Most of us know that a site that’s well configured for search engine access is a major part of getting high traffic levels. However, you might not have thought about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is important.

For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine.

YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site.

For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis.

Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file.

Only after you produce well optimized content should you contact the search engines and submit your video. This places you in the queue of web crawlers, and means you’ll be indexed more quickly and more often than if you hadn’t bothered to submit. The more regularly your content is crawled, the better your chance of rating well on search results.

Index your site on other engines than Google or YouTube. They can spread your video to other search engines you may not have thought of. For instance, indexing your site on Blinkx will cause it to show up on Ask and MSN, among others.

One important part of your strategy should be a series of related videos. When a viewer sees a video online that he or she likes, there’s a good likelihood that this viewer will look for others like them. While a single great video will be popular and welcomed, you’ll do even better if it’s part of a series.

Use an embedded video player, too. Many viewers will be more inclined to view your submission if it’s part of your site or blog than if they had to go to your video hosting service to see it. However, you should avoid players that use only Flash. Don’t use pop-up players, which annoy more people than they amuse, and will actually cause you to lose views.

The more views you get, the more likely you are to be picked up by other sites, linked to, and rank well on video searches. You can even customize embedded video players to display playlists related to your company, and adjust the layout, and other information.

Create traffic by placing a video search box on your site. This adds unique content and boosts ad revenue. Make sure that you create a video of the appropriate length for your audience, and that you’re looking for the right response.

You can use analytics to find out how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you’ll be able to decide which content should be linked first on your home page.

Remember that no webcrawler has ever bought a product or a service. If you’re a local business using video to advertise, clicks are a lot less important than calls. Include a call to action with your contact information as part of your video - thumbnails are an excellent way to do this. You can use YouTube to create thumbnails at the quarter, half, and three-quarter marks. Making sure that you have both a local listing and a video listing on Google’s Search Engine Results Page also increases your likelihood of getting visits.

You may also wish to make sure that your videos are high enough quality for and in the right format for television. Google TV is very affordable, and lets you create closely targeted video.

Don’t use Active X controls and export all files as swf format. Use Google Video sitemaps to help with navigation, and build a separate page for each video, rather than hosting many videos on the same page. Use a simple text title and description, and optimize that page as you would any other. Then, link to it from the index page.

Descriptions and titles need to be consistent across all your sites, and file names should descriptive and make sense to the viewer. Remember that Different communities require different approaches. Prominent keywords can help on many sites. However, while keyword rich content will help videos hosted on your site be noticed by Blinkx or Truveo, it won’t help on YouTube.

You’ll need to get the attention of the community in general. Video responses to popular, related videos can help get others to visit your contribution. Your content will appear in close proximity to videos that are already popular. Make sure you include an active URL in the description of your video, and end the video with a mention of the link. Annotations can help you link to other YouTube videos. Be sure to allow comments!

Never tag with irrelevant search terms, no matter how popular they might be. Remember that you need to appeal to real people, rather than just optimizing blindly. While you might turn up early in a search with good optimization, an unappealing video will cause people to pass you by. If you know what kind of content your audience prefers, you’ll be able to create the right video marketing plan for your business or organization.

Video search engine optimization is an important part of any video marketing strategy. If you’re planning to market your business or organization using multimedia content, creating it correctly and surrounding it with the right keywords and other information can help it be noticed. Before you submit a video, make sure it’s optimized.

Randy Zlobec, president of RZ Concepts, Inc. an Internet Marketing and Search Engine Optimization
company specializing in top placement throughout the Major Search Engines. RZ Concepts has been in business since 1996. Visit the corporate website at http://www.rzconcepts.com