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Video Marketing 5 Steps For Beginners

By Linda Credit in Video Marketing

I have taken the time to write this article as a tool for beginners in the Video Marketing arena. This article is for newbies, and those who need some good solid tips on the do’s and don’ts of video marketing. Videos are a great way of promoting your online business product or service. They can be stored on your social networking sites such as Facebook, Twitter and MySpace, but don’t clutter your profiles on these sites with too many videos. This is a relatively inexpensive means of marketing to the massive.

If done properly it can get the message across very quickly and effectively. As the saying goes, “A picture is worth a 1000 words”.

Videos allow viewers to post comments and feedback to your video. This is a great way of accessing whether or not it’s being viewed favorably by your viewers. If the comments aren’t favorable, then simply take it down and replace it with another one. It is simply a trial and error process until you become proficient with it.

Probably the #1 video submission site for online business opportunities is YouTube and it is FREE. This site is the #3 most visited site on the internet. This way, your marketing efforts can reach millions very fast. A successful video is vital for increasing traffic to your website. However, one poorly made, that’s not very informative, won’t get you the results you are seeking.

How To Get Started – The first thing you must do before starting a video is prepare. You need to write out exactly what you want to communicate to your viewers. There is no point in making it up as you go because the quality will be less than desirable. It must be made clear what you are trying to communicate. Also, keep your videos short and to the point. Try to keep them to 5 minutes or less. Remember people attention span is not very long. Most people will not look at a video for more than 5 minutes unless the content is out of this world. Therefore, practice getting your point across quickly and effectively.

Set Your Goal - Your goal is to do a content filled video in less than 5 minutes. And, make sure the viewers know exactly what you are trying to communicate to them and there is no misunderstanding. If there is, than it would be worthless to you. Make sure you have put your web link at the end along with all you contact information.

Tools Needed – It’s very important that you have the proper equipment necessary to make a video. There is not need to spend a lot of money on these tools. A webcam and a microphone will suffice. If you don’t want to appear in your own video then use still pictures relating to your online business. You can Google images of your liking on the internet and use a voice over for them.

How To Brand Yourself – The video that is produced at the end of the day is what is going to brand you and your product or service. Successful branding is what is going to make people trust you and eventually purchase from you or join your business.

Keywords Are King – One last thing that many people overlook is picking your keywords. Your keywords and tags are as important as the video, as it is the keywords that will help people find your video. Therefore, do not rush in selecting them. I would actually recommend that you do some keyword research such as, using Google’s keyword/adwords guide.

In summary, a successful video I believe should be informative, entertaining and short, to the point.

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Linda Credit is a mentor and coach for people who want to master the art of Video Marketing. To learn her step-by-step formula, visit her site at http://www.millionairesbydesizn.com

The YouTube Star Making Machine

By Anthony Mora in Video Marketing

According to a YouTube press release:

More than 13 million hours of video were uploaded during 2010.

35 hours of video are uploaded every minute.

More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years.

YouTube reached over 700 billion playbacks in 2010.

Less than a month after its fifth birthday, YouTube has announced that it has exceeded two billion video views per day.

That is a lot of video. How does anyone break through all of those images, music talk and clatter? The amazing thing is that many do and some ride it on to major success. That Bieber guy for example.

Although it’s only been around since 2005, and was sold in 2007 for 1.65 billion (yeah, billion with a B) to Google, YouTube is now a household name, a major player and a launching pad for new careers. The list of those who have emerged from YouTube includes Justin Bieber, Soulja Boy, and Tay Zonday, among others. The list is varied, from Bieber to the Bed Intruder to the double rainbows guy. John Jacobson and his Double Dream Hands video became a huge hit thanks to YouTube. Jacobson ended up on Ellen’s TV show teaching her staff how to do the dance on her birthday segment. There is now a Double Dream Hands phone app and a book and DVD are on the way.

Whereas YouTube used to be the site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc.

YouTube creates stars and sensations; Auto-Tune the News’s “Bed Intruder Song” was the year’s most-watched, non-major label video on YouTube. The site helped take it from obscurity to online sensation.

The Bieber Effect: The Beiber story is the most striking. The sixteen year old Canadian singer shot from anonymity to super-stardom in three years. After his debut release of “My World” he topped 100 million YouTube views. The Bieber effect signaled a new phenomenon – a combination of digital/viral social media and a crossover of digital/analog/print phenomenon. This was a true example of the new media melding with old.

Apart from videos from major labels, last year’s most popular videos were inspired by or take offs on established performers such as Lady Gaga, Ke$ha and, of course, Justin Bieber. There was also the Old Spice guy, and we’re all still recovering from the double rainbow. But musicians, performers and comedians aren’t the only ones to profit from YouTube. Who are they and how do they do it? I’ll be talking about that in my next article.

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Anthony Mora Communications, Inc. is a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah,The New York Times, Vogue, and other media. Anthony has been featured in: USA Today, Newsweek, The New York Times, The Wall Street Journal, The BBC, CNN,Fox News, and other media outlets. Copyright © Anthony Mora 2011

Effective Internet Video Marketing for Small Business

By Karl Walinskas in Video Marketing

If you’re like many small business owners, your online brochure you call a website might not be hitting the customer grand slams you want or expect. If people cannot learn something new from your content and you haven’t updated it since 2007, put up an under construction sign and read on. You must have superior content to rule the search engine universe and hold the eyeballs of visitors with attractive, valuable and changing content. Web video marketing is a great way for you to provide that content that web viewers in 2011 are growing to expect. It also puts your SEO on steroids to take on the major search engines. Warning: do your web videos the right way, the better way, to have people watch, relate, and buy.

The key to quality web video is the content more than the technology. Here are some of the best video marketing methods to promote your business online:

PRODUCT, SERVICE OR CAPABILITIES DEMO

Whatever it is that makes your company unique and worth talking about, you can video it and with some simple editing to introduce it, post it on your site, and distribute to your YouTube Video channel (if you don’t have one, get one, it’s free). Many firms will have physical products they can show in action. Think auto manufacturers websites showing videos of the new line. As a small business, yours doesn’t have to be that sophisticated, just show what your widget does and how it provides value to those who would buy it.

Most small businesses out there are service businesses. If you have a dog grooming business, show the pooches getting cleaned up with their happy canine smiles. Cleaning business? Pan in on the crummy before shot of the ___, show the cleanup process, and finish it off with the much improved after view.

Often the unique advantage of a business is a process that means they’re faster or better than the competition. This works really well when showcasing that new MRI machine that doc just bought, or the fully programmable laser cutter at the sheet metal house that shows how it can make parts faster, cleaner, and at better quality than metal shops without one.

HOW-TO VIDEO

This falls into the category of value-add or training for your web viewers. It can be an instructional video on using the topsy-turvy planters you sell at your greenhouse or simply how to do something better around the house. The main purpose of how-to is some way to make life easier or better for your readers, and for you it creates site stickiness, where prospects and customers will want to come back often.

NEW PRODUCT LAUNCH

This can take the form of a product demo with a little extra. New product launches tend to be time sensitive, hyped and require sufficient explanation as to what the product does that sets it apart from prior versions or other current market offerings. Ideas are to show interviews with customers requesting, “I wish we could get…” statements that provided you with the original market pull to create the product or service, your CEO or top Exec enthusiastically explaining the launch (see next section), stats or data cleverly shown that show it’s the next big thing, and of course sufficient product demo components. These same elements might comprise a new product launch press release, simply meaning that this video can double as a video PR. There can be a lot of editing and cost involved if you bring in all of these ideas, but how much are you spending to develop your new product or service?

EXECUTIVE VIDEO INTERVIEW

Here’s one that is not often seen that provides you with a presentation of 3rd party credibility for your small business. The Executive Video Interview is an affordable way to promote small business, both on your site and virally. The return on investment can be disproportionate to the cost.

All you need as a small business owner is a Skype account and a webcam. That’s it! Your webcam quality is more than enough to make quality video. The real magic is in the interview process. Picture Larry King or Matt Lauer interviewing you as CEO of your business about your business as if it’s the national news, asking your probing questions that get at the value your business brings to the marketplace in an informative way. If you’re going to pursue it, look for a provider that has experienced interviewers and a sample portfolio before you pull the trigger.

Look, anybody with a webcam can record herself speaking into the lens in a monologue in an introductory video. Have you ever watched one? For those not trained in speaking before a camera, they can be dry, boring, and all too often comical as the speaker reads from cue cards. Is this how you want your business to come across?

The Executive Video Interview provides more value because you are being asked questions that drive great answers in a relaxed, authentic way that highlight the competitive advantage of your business while providing some take away value for your viewers. There are no cue cards, you can pause when answering and even trip over your words and it is all expected because people are viewing a dialogue. A nice marketing touch is to use your Executive Video Interviews to accompany blog posts and provide a a unique perspective for viewers on your small business area of expertise.

Many ways exist to effectively web video market your business. I’ve listed a few here, some you may have known and some maybe not. Whatever you do, consider adding video to your site in some fashion to keep readers interested, provide more takeaway value, and keep the site dynamic.

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Stand apart from the more than 10.5 million hours of video uploaded on YouTube annually by reading http://bit.ly/hC6NHs. Use of Executive Video Interviews at http://bit.ly/e8MY3I is an economical alternative for small business.

Using A Video Wall To Communicate With Your Customers

By Cynthia Minnaar in Video Marketing

If you have been looking for a way to turn heads and communicate with your customers, you may have noticed the growing trend of digital technology in business places.

The cool thing about this trend is that, while it is growing, it is still in its infancy, and like the first people out there to catch on to the leverage found in the first automobiles and first computers were able to get well ahead of the pack, you still have time to grab on to this one and run with it as long as you understand the possibilities that a video wall presents.

Bring Professionalism Alive

One of the most valuable things that an interactive digital displays bring to your business is quite subconscious in nature. Let’s face it -the majority of people make their decisions based on emotions, and one of your main jobs as a businessperson is to create a sense of trust with potential customers. Nothing does this more suddenly and effectively than modern-looking digital displays.

A customer lays their eyes on one of these and immediately gets this image of your company as having it together – professional and leaving no stone unturned.

It’s a great foot to start out on.

The Ultimate in Communication

To go further, video walls are a magnificent communication medium. Not only are they excellent for getting attention in the first place, but they are also great at holding it.

The newest technologies offer stunning graphics and video displays as well as a multitude of other ways to present data to viewers in way they will remember.

And the nicest thing is that it becomes a way to communicate that also cuts back on staff time wasted giving the same information over and over again. It is still important to have human communication with customers where necessary, but often, a video wall or digital sign is a way too orientate people and point them in the right direction before they ever even speak to an employee.

Control from Anywhere

With all this technology at your fingertips, you would think that learning how to use a video wall would take some serious instruction, requiring complex software programs.

For most companies, that means one person must be leaned on to keep the system running.

The best part, however, is that many of the most advanced video wall models are all run online, using easy-to-use programs. It’s not only easy to get a grasp of how it all works, but that means it can be run anywhere by anybody- all you need is a solid internet connection.

A Variety of Functions

This type of digital display is more than just a way to dazzle your customers and tell them what they need to know – it presents a wide variety of solutions that make sense for businesses across all types of industries. Even better, they can typically be tailored to fit your needs exactly, as every business is unique.

Many of these interactive displays have been found making their way into amusement parks, hotels, banks, and universities. As you can see, the implications really do reach far.

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Ready to see what a video wall can do for your business? Check out some of most amazing digital solutions on the market at www.risedisplay.com now!

How To Get The Best Sound On Your Video Production

By Wendy Moyer in Video Marketing

Portable field recorders are one of the most popular tools that are used in electronic field production. One of the reasons they are so popular is that the audio that is recorded by a portable stereo recorder usually sounds substantially better than the audio that can be recorded by a video camera.

Portable digital recorders are compact devices that run on batteries. They permit you to create a high quality audio recording n an internal drive or a removable digital media.

You can use a portable stereo recorder to make a recording on its own, or you can connect your portable recorder to other equipment in order to record audio from an outside source.

A lot of portable digital recorders feature FireWire or USP ports. These ports make it possible for you to hook up your recorder to your computer and transfer the recordings you make into your computer’s hard drive.

Most portable stereo digital recorders allow you to choose the quality you would like to record in. For example, many portable recorders offer the ability to record in MP3 files, WAV files, etc.

That’s because the video camera’s audio circuitry is usually not as sophisticated as what is found in most portable recorders. In addition, video cameras compress the audio as they make the recordings. Consequently the quality of the sound is decreased.

Time code is a protocol that is encoded into video and audio footage that permits you to lock and sync the audio you recorded with the video when you go into post production. Although you’ll only find built in time code generators in only the most expensive portable audio recorders, some portable recorders have inputs that will allow you to sync with an external time code generator.

Even if your recorder has an internal time code generator it probably is not as accurate as an external time code generator, which is also called a Sync Box. If your recorder has an internal time code generator and you use an external Sync Box then the Sync Box will be the master time code generator and the one in your recorder will be the slave. That’s because two time code generators are never allowed to operate at once.

Although portable digital stereo recorders are actually fairly simple machines they don’t always look like they are very easy to use. So, in order to get the best performance out of your portable stereo digital recorder, any time you invest in reading the manual will be time well spent.

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4 cNext, to find the lowest prices on the Zoom H2 – one of the best and most affordable 4 channel portable digital recorders on the market – go to www.H2Recorder.com.

Is Your “Why” Right For Video Marketing?

By Steven Washer in Video Marketing

Let’s take a walk down the produce aisle I love grocery stores. They’re not just a metaphor for life, they actually have something to say about it. As in life, there are a wide variety of choices to be made, and those choices have consequences. In one aisle, the potential for nourishment is bountiful. In another aisle, it’s so tempting to reach for the cheesecake instead of the broccoli.

In my town we have a grocery store chain called Big Y. Let’s look at this in relationship to your business. Because your “Big Why” will be your greatest source of nourishment.

And just what is your Big Why? Simple. It’s the reason you do what you do in your business. No, not the money part. That’s too easy. And that won’t change the world. What will change the world is a Big Why that clicks with your audience.

So why is the Big Why so important to have?

Well, in addition to just inspiring you to jump out of bed in the morning, it will also inspire those around you. People will respond instantly to a Big Why, whereas they may never respond at all to a more reasoned and logical approach, like:

You: “Buy my stuff. It’s great. It works.”
Them: “Who cares?”

We could talk about how you find your Big Why. But I’d like to cut right to the chase and talk about where to find the people who will respond to your Big Why.

So let’s start with a simple question. Do you love your clients? Do you know where your lovable clients come from? Whether you do or do not, I think it’s always a good idea to put our greatest effort into learning where these lovable clients can be found so we can bring them home with us. And why is this important? I mean, besides the fact that love is a pretty nourishing factor in and of itself?

Is your Big Why nourishing you?

Because you may love your work but not so much your clients. If that’s the case I need you to consider a scary thought: What if you’re attracting the wrong kind of client in the first place? If so, then everything you do for them runs up against a brick wall of resistance. This wall is one you will never be able to break through.

Consider that the wrong client is usually with you for the wrong reasons. He or she got to you, maybe through a referral from another strange client. So your very reason for coaching or consulting with them is not the one they think they came to you for. Does thissound crazy?

Unfortunately it isn’t.

The one-second twist of fate

You know how we make decisions at the emotional level, then justify them logically, even if it’s only 1 second later? In the case of your difficult client, that one second can change your life permanently. That one second of accepting the wrong client could determine whether or not you have a wonderful year full of joy and profits, or a terrible year full of angst, poverty and fighting for a paycheck. The problem is that you may be attracting these inappropriate clients because your Big Why is unknown to you, so they’re attaching their Big Why to you. How’s that for a frightening thought?

Now recall that birds of a feather flock together. And herein lies my cautionary tale.

The tale of Sarah (names changed to protect the innocent) I have a friend. She does very well financially in her business, but her life is a stress-filled purgatory filled to the brim with terrible clients. Her problem? The money is too good to pass up. So she’s sacrificed her personal life to deal with a large number of dodgy clients, all of whom are in the same market space and have clearly talked to each other about how she would be the perfect choice for their businesses.

Each month she gets one more of these types of clients and so hates every minute of her working life. I don’t have to lecture you on the implications for her health and her relationships. And it probably won’t come as a surprise to learn that she has more frequent illnesses than Job.

I believe that having the right kind of client is absolutely necessary to your health, happiness and yes, your bank account. Coaches call it work/life balance.

The right partnership isn’t optional

So you see, it shouldn’t be optional, this “attracting the right people” phase. You’ll need that treasure-trove of “right” clients. The ones who will respond the most to your coaching and get the best results from it. The ones who will gladly pay you what you’re worth. The ones who keep coming back. The ones who may even become friends.

But where will these special, lovable clients come from?

Well, you attract them. You can’t really find them. They have to find you. And when they do you need to approach them in a way that speaks their language.

One way of accomplishing this is to present yourself in a way that bypasses rational, logical thought and drives right to the heart of their decision-making process in their emotions. And how do you do that? Well, you could sit and meet with them. You could speak to them in a public forum. That’s the basis of all sales programs.

Or you could send a video.

For instance, what about prospecting with your Big Why? You know it’s important to gather as many prospects as possible, but it’s equally important to gather the right ones. And if your video marketing is haphazard, unfocused and lacks the critical elements of your core philosophy, you’ll be in danger of attracting the wrong clientele.

You may not think this is important if you don’t have long-term clients, like a coach or consultant, but that isn’t really true. Even if you sell a product, wouldn’t you rather have evangelists out selling for you rather than a one-time customer?

So having your Big Why appear in all of your videos is probably the most important thing you can do for your marketing. It will attract the right clients and customers, give you the opportunity to build relationships, and in the end, make the world a better place to live in.

And right about now, the world could really use a heaping helping of “better”. So why not visit your “Big Why” and make your business the change we all need?

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Steven Washer develops strategies and systems to help you succeed at video marketing. If you want to learn how to design, craft and distribute powerful videos to help you play on a bigger stage, simply claim your free video marketing gifts at: => www.brainyvideo.com/gifts.html/a>.

How to Immediately Improve the Results of Any Website

By Eric Haaranen in Video Marketing

Almost every frustrated website owner I talk to struggles with one or more components of what I call the Online Success Formula. Very briefly the formula looks like this: Traffic x Conversion x Life Time Value = Revenue.

Traffic is the number of people that visit your website.

Because of increasing competition and lack of online marketing expertise or budget, the vast majority of small business websites lack traffic. Looking at the equation, the greater the traffic figure the higher the revenue. Fortunately, there are hundreds of ways to resolve traffic issues.

Life Time Value (LTV) is how much an average customer is worth to your business from the time she begins working with you to the time the relationship ends. You can raise LTV by increasing your prices, reducing your overhead or variable costs per sale or you can simply find ways to sell more to each of your customers. Again, as LTV increases so does your revenue.

The third component and the one that we’re going to talk about here is website conversion. Every website exists for some reason. It could be to sell revenue, sell products or generate sales leads for your business. For the majority of small business owners, the primary purpose of a website is to share information, build trust and get prospective customers to contact you when they’re ready to discuss business. In other words, to generate sales leads for your business.

Conversion is calculated in many different ways depending on the purpose of your website. Let’s assume that you’re looking to generate sales leads. In this case, you’ll calculate your conversion rate by dividing the number of sales leads your receive (either phone calls, subscribers or completed contact forms) by the number of visitors to your site. Again, the higher your conversion rate, the higher your revenue figure in the equation above.

Traffic gets all the attention but conversion is interesting too. Since most websites convert very poorly a small increase in conversion can have a massive increase in revenue. A jump from 1% conversion to 2% means a two-fold increase in your online marketing results.

So finally we get to the million dollar question and the point of this article. How can you increase the conversion (results) of your website? Easy.

Add video to it.

Most websites don’t convert well because visitors are lazy. They get to your site and are faced with a plethora of options. Rather than make a decision and pick one, they get confused and hit the back button. But when you add a video to your site telling them exactly what you want them to do it grabs their attention and greatly improves the odds of them actually following your instructions. And with video, lazy people don’t have to read as much. This is also important.

The other factor that may be hurting your website conversion is the fact that the Internet is loaded with scammers and scumbags. As a result, all of us (your prospects included) are skeptical to say the least when reaching any new website. However, when they see a video of a real person on your site speaking to them they immediately become more trusting. That person in the video can be you or it can be a professional actor but either way, it will build visitor confidence and you should see significant improvements in your website’s conversion rates.

The use of video on your site has many other benefits but the two above are the two biggies. Test it out yourself and see if adding a short video to your site doesn’t help your conversion.

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Eric Haaranen is the author of Nice People Can Sell and the owner of Vancouver Video Promotion. For more insider tips to improving your online marketing results pick up Eric’s latest free booklet at videopromotion.ca

Why Your Search Engine Marketing Strategy Must Include YouTube!

By Paul Summers in Video Marketing

Anyone with knowledge of Internet marketing will be aware the vital part driving (targeted) traffic to your website plays. In the traditional sense, if you have a shop selling the finest goods on the market, but it’s hidden away in some back street, the likelihood is that potential customers will not stumble upon it. The same goes online.

If your website is sitting there, but no one knows about it, your chances of sales are pretty slim. There are ways to drive free traffic to your site. Article marketing may be the best known, but another major part of any search engine marketing strategy simply must include YouTube.

Now, we all know YouTube for the variety of entertainment clips and short films available. But there are numerous instructional videos also, that can teach you anything from how to take a great photograph, to how to potty train your hamster! The shrewd Internet marketer can quite easily use YouTube’s services to promote their own products or, if working as an Affiliate, those of a vendor. Here’s how to use YouTube as an important tool in your search engine marketing strategy.

* Create a short informational or promotional video, related to your product. The ideal length is around 60 seconds, but this can vary, depending on the content you want to include. Making a video sounds difficult to a newcomer, but is actually very easy. Most modern PC’s include the application Windows Movie Maker, or equivalent.

It is quick and simple to use, and you just drag and drop your images into the timeline space at the bottom

* You can add narration, just by connecting a microphone (or use your PC’s in built microphone). It pays to write a script to read to, unless you are just following text you have put into the video

* Alternatively, you can just use text, where appropriate. As you drag your images into the timeline, you can choose the text option to insert this before, after, or on the selected image clip

* If you are not narrating, it’s best to add a simple accompanying audio track. Don’t make this too distracting, but a pleasant experience for the listener. Some soft jazz or classical music normally does the trick. Be careful – you can’t just copy music straight from your mp3, because of copyright laws, YouTube will just reject it. You can, however, obtain short royalty-free music on line, from companies such as Sound Dogs, for just a few dollars

* Once you’re happy with the video, you “publish” it onto your computer, ready for upload to YouTube.

You will need to set up an account with YouTube (it’s free) before you can upload your video. If possible, your account name should include a keyword associated with your niche.

For example, using the Hamster example above, your account name might be “HamsterPottyTraining” or similar. An email address will also be needed. Yahoo works well for this, and again try to use your keyword as your account id.

One YouTube video won’t have a major impact, but repeat the process over and over again, with new videos, including links to your website, or related promotional articles, and you should soon see an upsurge in traffic. Utilizing YouTube in your search engine marketing strategy works very well indeed.

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Discover how you can learn and apply a successful search engine marketing strategy, by checking out www.summersonlinesolutions.com. Here you will find amazing FREE Internet Marketing Training that takes you step by step through a complete and easy money making process that you can implement from home.

Turn YouTube Into Your Affiliate Marketing Weapon!

By Laxman Samtani in Video Marketing

Affiliate marketing has been gaining tremendous traction across the web. Many marketers are switching to a novel way of generating wealth through passive income using various strategies. Blogging phenomena and a plethora of article directories and book marking sites such as Digg and Delicious are used to promote affiliate marketing. Those who understand the power of Internet to market their products are also leveraging the power of viral videos to those ends.

YouTube is the primary tool of affiliate marketers to introduce new products or services. Most marketers find this to be an extremely useful tool which delivers the most bang for almost no bucks! , YouTube attracts millions of viewers. Numerous affiliate marketers are able to attract thousands of eyeballs by cleverly placing videos and keywords related to their products and services on YouTube.

YouTube and other broadcast yourself media sites such as Vimeo and Viddler are leveraged by all sizes of businesses – one man/woman basement business owners to multi-billion dollar international corporations. From music industry, to large aircraft like Boeing are marketed by cleverly placed tags and keywords in videos posted online. Recently YouTube introduced click-to-buy links attached to their videos and linked to Amazon. Amazon has seen a significant upward spike in their sales of music, DVDs and other products.

For an average affiliate marketer who wants to use the power of video marketing, there are many screen capture softwares such as Camtasia that will help create video tutorials, events and product demonstrations. This gives affiliate marketers considerable power as they can redirect potential customers from online video pages to their web sites and convert visits into a sale. Thousands of such affiliate link redirects occur every day and make affiliate marketers millions of dollars.

When your target audience views a video of your product or service in action, their enthusiasm gets ignited. Such exposure has ballooned sales of products and services on the Internet. Writings alone cannot match the power of visuals of video on the Internet. This enables people to feel more of an impulse as they get to view what they are seeking.

As an example, a potential customer can see how a new website or software will look like and work. Tutorial videos will give them added comfort as they navigate the maze of installations and operations. All this puts them in a comfort zone to click on your buy button.

Yet, web marketing is in its infancy. Merchants who had no marketing skills, and who thought they could not successfully launch a marketing campaign, are suddenly finding themselves successful. Advent of online video and the net has changed all that and given them tools which did not exist just a decade ago. For online affiliate marketers, YouTube has become a gold mine. No wonder YouTube is the world’s number 3 most popular website and number 2 search engine!

In conclusion, if you want to be a successful affiliate marketer, create something of value, identify your customers, create a video of your product/service, load them to YouTube, and link them to your website. Yes, it is that simple – just some thought and effort.

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Laxman Samtani is an Internet entrepreneur based in Toronto, Canada. Visit his website www.aff-resource.com and find out how you can enhance your internet marketing business.

How to Keep Good Copywriting From Ruining Your Marketing Video

By Steven Washer in Video Marketing

Today we’re taking on one of those pesky myths that can hold you back from doing video marketing the way you’d like to. It’s a pretty intimidating one as well. So many marketers today believe that video is a lousy medium for delivering complex ideas. For that they say you need good copywriting, and lots of it.

And you know what? Like Mark Twain said, what most people know to be true is wrong. After all, we once thought the sun revolved around the earth, or that cigarettes were good for you. In fact, there is hardly a better medium for delivering complex thoughts than video. But that doesn’t make sense, does it? That’s why you can’t figure it out.

The Paradox of Video

It’s the very way video technology is structured. It fakes you out. You underestimate its ability to communicate and overestimate the difficulty factor in using it. And you really must get this if you are ever to harness the power of this medium in your marketing.

The Secret Power of Video

Here’s the amazing secret: video is twice as effective at delivering complex thoughts to an audience as text. I know that’s quite a bold claim. So I don’t mind you asking, “how in the world do you make that happen?” Actually you don’t!

It happens quite naturally when you step aside and let the structure of video take over. So, what is the structure of video that you let take over?

It’s simply recognizing how sounds and images work together over time. Here’s what really hangs you up. You see, most people, when they write their video, see only the text part of the message. Then they might add themselves talking, add a couple of photos and boom, they say they have a video.

Um, no they don’t. They have a talking Powerpoint presentation.

What they’re missing is the genius of video technology itself. The real power of video is in the blending and layering of image and sound. Oh, but it’s more than that.

Way more. It’s how and when those images move in time to the voice and the music. That’s why you can take a 50 word sentence, cut out 42 words and have 100% more impact than the original sentence. Yep, that’s right; 84% fewer words, 100% more effective. Sound crazy?

How to Say More With Less

Let me give an example, though you’ll have to use your imagination to see it in action. Look at this sentence:

“The problem with most marriage counselors is that they have a bias toward breaking up marriages. Don’t go to such a counselor if you want to save your relationship. I’ve seen too many relationships break up after only one session with the wrong counselor. Don’t let that happen to you.”

OK. 50 words, right? That takes about 16 seconds to say out loud.

Now imagine the following:

Soft piano music in the background.
Photo of couple standing back to back with expressions of sadness. Floating words over the photo read:
Find a relationship-saving counselor
Not a relationship-ending counselor

That takes 2 seconds to see and understand. And what does it say? As in the 50-word paragraph above, it says that the wrong counselor will do you in. It also adds, which was not in the original text, the right counselor will help save your relationship. A little bonus that would have taken at least another 10 or 20 words to say in great copywriting alone.

Remember Why You Make Marketing Videos

The secret of making your video content work is not in stuffing more and more text into your video. It’s letting the words and pictures work together over time to reveal your message with power and authority. And remember, you make marketing video to establish your authority in your area of expertise. That’s what your potential clients are hungry for. And that’s exactly what your videos can give them.

I know this article was a little complex. It really needs video to make it come alive, doesn’t it? And that’s the point!

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Steven Washer develops strategies and systems to help you succeed at video marketing. If you want to learn how to design, craft and distribute powerful videos to help you play on a bigger stage, simply claim your free video marketing gifts at: =>www.brainyvideo.com/newsletter.html

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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