If you operate a SaaS (Software as a Service) website that provides streaming content, or if you’re a consumer who is concerned about price levels and availability of streamed content, then you should be tuned in to the debate over net neutrality. The outcome may substantially affect your business and your pocket book.

Are you a little confused about what net neutrality is all about? Welcome to the club. Issues in the net neutrality debate are complex and somewhat obscure.

The best way to begin an understanding of the net neutrality debate is to focus on two fundamental drivers of the debate.

First, The Background

Content is king on the Web.

For example, one only has to look to the explosion of mobile device apps. Recent predictions project revenues for mobile device app sales to surpass revenues for mobile phone calls in the next two or three years. Mobile apps stream data and content.

And consider the data and content streamed by Google and YouTube to your computer.

Issues regarding access to, and delivery of, all this content and data give rise to the commercial issues in net neutrality Driver No. 1.

Driver No. 1 – The Commercial Case For Net Neutrality

Traditional phone and cable companies control access to the Web. They provide the “on-ramps” or the “pipes” for access to the Internet.

One of the key concerns of net neutrality advocates is the fear that phone and cable companies might interfere with access to websites and discriminate in pricing, resulting in a decrease in competition and higher prices for consumers. Although to date there is little evidence that this is a problem on the Web, net neutrality advocates nevertheless are concerned that the perceived problem may become real.

This concern has led to the recent adoption of net neutrality principles by the Federal Communications Commission which has the effect of ushering in government regulation of the Web for the first time.

A good example of the commercial case for net neutrality is a hypothetical situation involving Netflix. Netflix sells its movie streaming service to consumers for approximately $10 per month. Netflix’s service competes with cable companies that offer movies on demand for $5-7 each. So, there’s a clear pricing advantage in favor of Netflix (even though the nature of the services differs). Hypothetically, if the cable companies were to ever discriminate in pricing to Netflix, the pricing could be passed on to consumers resulting in on-demand cable movies being less expensive than Netflix’s streamed movies. Netflix could go out of business if this hypothetical situation were to actually occur.

The net neutrality principles would address this hypothetical situation. In addition, the net neutrality principles would prevent phone and cable companies from blocking Internet content and online services from rival companies or providing preferential treatment to paying clients.

Driver No. 2 – The Political Angle

There is a political angle with net neutrality, and this is the basis for most of the passion from both advocates and opponents of net neutrality.

To understand the political angle, it’s important to gain insight into the movement known as “media reform”. The media reform movement is essentially a liberal, progressive movement that opposes media outlets that are controlled by corporate interests which are not aligned with progressive objectives.

One of the key figures in the media reform movement is Robert McChesney, a University of Illinois communications professor who, in 2002, founded the liberal lobby Free Press that was funded primarily by a network of liberal-leaning foundations. Robert McChesney has stated that his goals include getting rid of “media capitalists” in the phone and cable companies and debunking the myth of a “liberal” bias in the mainstream media.

Understandably, conservatives fear that one of the primary targets of the media reform movement is the elimination of conservative talk radio and cable TV based on a theory similar in some respects to the long-defunct “Fairness Doctrine”. Conservatives fear that government control over the Internet in the form of the net neutrality principles is merely the first step toward government control over conservative talk radio and cable TV outlets.

It’s easy to see how these political differences stir up considerable passion from advocates and opponents of net neutrality.

Conclusion

The two drivers discussed above do not include all of the relatively complex issues involved in the net neutrality debate; however, they are helpful in understanding the commercial and political factors that drive much of the debate.

It’s too early to tell where net neutrality will take us. Because the stakes are high, it’s important for SaaS websites and consumers of online content alike to stay tuned as the debate continues.

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What Every SaaS Website Should Know About Net Neutrality

The term Web 2.0 was coined in 1999 by Darcy DiNucci, a consultant on electronic information design in her article “Fragmented Future” and became closely associated with Tim O’Reilly who used it in a Media Web 2.0 conference in 2004 to describe the future, as he saw it, of the World Wide Web. The term, seen by many as misleading, stuck. Tim Berners-Lee, the inventor of the web, labeled the term “a piece of jargon.” Although the term Web 2.0 implies a new or updated version of the World Wide Web this couldn’t be further from the truth. There were, and have not been, any technical updates to the Web.

So what is Web 2.0? It actually refers to websites and web applications that facilitate interactive information sharing, interoperability and user-centered design.

What is Interactive information sharing?

A great example of interactive information sharing is Social Media websites. People use websites like Facebook, MySpace, YouTube and WordPress – to name but a few, to share information in the form of photos, music, photos – in fact, anything digital. The great thing about these mediums is that once the information has been published it is available around the world. Some of this will be in the public domain, like blogs for example and some will be kept only for confirmed friends and family – like Facebook. This form of sharing falls into one of the four Sharing design patterns: one-to-one sharing, one-to-many sharing, many-to-many sharing, and many-to-one sharing. Technologies that meet all four of these design patterns include blogs, wikis, really simple syndication (RSS Feeds), tagging, and chat.

What is Interoperability?

Interoperability refers to systems that work together or that inter-operate. James A. O’Brien and George M. Marakas define interoperability as: Being able to accomplish end-user applications using different types of computer systems, operating systems, and application software, interconnected by different types of local and wide area networks. A good example of interoperability is the use of XML or Extensible Mark-up Language. XML is a generic format intended for maximum flexibility to provide information in a wide variety of structural formats. It is not dependent on any particular platform (Windows, Mac, Linux or Unix for example) and is therefore inter-operable. In fact RSS feeds are a very good example of being able to present data in a format that can be interpreted on just about any platform, even mobile phones. This is interoperability.

What is User-centered design?

User-centered design is a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.

This is a multi-stage problem solving process that involves testing how users will use a product. It is multi-staged because every interface design has to be tested; this is based on what a first-time user of their design experiences. If a developed and designer of a product do not go through this process, users may not intuitively understand how the product works. To provide true user-centered design, it is necessary for these products to have changeable user interfaces that is appropriate to each user-class. User-centered design of a web site, for instance, seeks to answer the following questions:

* Who are the users of the document?

* What are the users’ tasks and goals?

* What are the users’ experience levels with the document, and documents like it?

* What functions do the users need from the document?

* What information might the users need, and in what form do they need it?

* How do users think the document should work?

So the term Web 2.0 is more about the development of the technologies used on the web rather than the web itself.

These developments are based on user experience and user expectations. The freedom of communicating with friends regardless of time and distance, and the ability to share anything in digital format are the expectations that have led us from Web 1.0 and static web pages to Web 2.0 where we can create our own interfaces for our social websites and share our videos with friends and family on the other side of the world.

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How has the Internet Developed into Web 2.0?

Sometime, there is a level of confusion between the terms – video conferencing and telepresence. The line of distinction gets blurred, as web conferencing technology continues to improve. It is easy for inexperienced persons to get confused with the various collaborative technologies. There are a number of factors that must be explored for a balanced assessment. For instance, image resolution, bandwidth requirements and connection stability.

Which is Better?

Since being introduced in 2006, telepresence has gained momentum in the communications field. It seeks to create a more immersive experience than that offered by video conferencing or web conferencing solutions. Many business people are satisfied with the video conferencing hence they consider it as a highly evolved technology than telepresence. With the help of large screens, participants are presented life sized and it is the combination of both video and audio communications between two or more end users.

Ultimately selecting one over the other depends on the end user’s requirements. There is wisdom in using an online collaboration solution that grows as the company grows, hence the popularity of web or video conferencing. For smaller companies the cost of telepresence technology is prohibitive. There are efforts underway to develop reasonably priced options to capture all segments of the market.

Telepresence might be the best option for the people who consider “immersive” aspect vital to the success of a meeting. Users of video conferencing are generally happy with their choice, notwithstanding the possibility of connectivity and image quality issues.

The only real option that successfully combines the best of both worlds is web conferencing. These two options are seen as appealing to different sectors of the market often. Nonetheless, both online meeting options serve the same but bit differently. Web conferencing not only allows interactive web conferencing, it enhances it with a number of useful features such as:

* Whiteboards * Application sharing * Meeting recording * Remote access and remote support

While companies like RHUB Communications have helped to define the communications landscape, some end users still have questions. This company and other providers have delivered quality web conference solutions that are easy to use, reliable and help to cut costs.

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Choosing the Right One for You – Video Conferencing or Telepresence

Twitter is a brilliant way to drive targeted visitors to your Web site. You should not forget about other traffic sources but using Twitter is totally free and will definitely acquire a few more targeted visitors to your site. You got me right, I said free targeted visitors in the last sentence.

Nothing is better than a never endless stream of visitors. There are lots of ways for you getting free traffic to your Web site. But there is a huge difference between free traffic and targeted traffic. You could have heard about traffic generating websites sending out tons of people to your homepage. These offers are good to give your traffic stats a push but you will not actually generate a sale or find a prospect for your product. Visitors delivered to you by free traffic Websites will usually leave your Internet site within a few moments.

Targeted visitors instead are interested in the items or information you are offering on your Web site, prepared to break out their credit card! With my Twitter strategy I show you how to get targeted visitors ready to take action. It takes very little while and is simple to do.

What you will need in first place is a twitter account, naturally. I recommend avoid using your own twitter account. If you are having different niche sites create a single twitter account for each niche Web site you have. Please don’t leave the default twitter background and avatar, choose an avatar and background image that fits your product or info best, as it will show your followers that you care about your account.

The next step to do is to deliver content – business relevant good content. The majority of the content you will provide is created by others and will never include references to your own stuff. This may sound strange to you, but here I explain why we will do it.

Make sure to provide best content to your followers and unless you write loads of crappy content or outsource your article writing you just don’t have the cash and time to write all that quality content yourself in a short period of time. When you tweet your own stuff only on every occasion you will seem to be a spammer. Individuals will stop following you when you behave like a spammer. Incidentally, tweets are the short communications called that you send out with your Twitter account.

Second thing of the process is to build a landing page or helpful blog post about your business. This part will be the most significant and you really must ensure to supply good articles. But where will you find all the business relevant content ? Go and google for RSS feeds for your business content, copy the link of the feed and paste the link of the RSS feed to your landing page or blog post. Ensure to pick out high quality RSS feed content. That will make your followers trust you. When they trust whatever you tell them it will encourage them to click your links sooner or later. The links you place in your landing page or blog post is the origin to monetize the traffic you are receiving from Twitter. The MOST IMPORTANT idea behind is that you place links to your products or service you would like to share or sell. The writing in the displayed link should contain a strong anchor text that will call to action and make them click the link that will lead them to your cash site. Here you offer your product or information you want to sell or share.

So, the most important thing is to place a link to your money site at the end of your landing page or blog post. Ensure the link incorporates a strong call to action. The final section of this action will be to build up an email address from your visitors or to get in touch through a contact form or to even make the sale. Because now you are having a targeted visitor on your Web site seeking information. To catch their email address offer a free of charge business relevant ebook or report through an optin form. Once you have your visitors email address you can add it to your email list and feed them with any information or products of your choosing any time you like. Only imagination will make you stop. To automate your information or product emails simply employ an autoresponder of your choosing. Your email list will be growing and growing.

Every tweet you are posting will be of very high quality and will make your followers to believe in you. When people trust you enough they will make your tweets go viral and at this moment in time magic happens.

So, the most significant thing is to place a link to your income site at the end of your landing page or web log post. Make certain the link contains a powerful call to action.

That just about is it. The great thing about this is you will not have to spend tons of dollars to get rolling. As soon as you come to terms with the process this shouldn’t take more than about 20 minutes per day. Give it a try, it’s a superb way to drive targeted traffic to your Website.

Post from: SiteProNews: Webmaster News & Resources

How To Get Loads Of Twitter Traffic To Your Website

With the advent of Web 2.0, the virtual world took a turn to the best. Yet, when it comes to employing Web 2.0 in internet marketing, nothing can be as effective as social media. However, despite the many options available for e-Marketers, Twitter proves itself to be one of the best solutions to get promotional messages across consumers all over the world.

This is where you, the internet marketer, come in. By tapping into any of these sources, you can easily provide a lot of exposure to your products. However, of these methods, social media, especially Twitter, is the best way to shine the limelight on what you have to offer.

Why Twitter

Here are some statistics that will help you understand why Twitter is the tool for you:

• Twitter has more than a 100 million registered users.
• The social media website is growing by 300,000 users per day on average.
• Aside from Twitter’s users, about 180 million unique visitors hit the site on a monthly basis.

These numbers sure do make your mouth water, don’t they? Just picture at least 1% of Twitter’s users heading in your direction i.e. 100,000 users. Of these, even if 1% of that amount (100 users) buys what you are selling, you will be able to have a considerable amount of profits by the end of the month.

Besides that, managing and using twitter is a simple process. All you will need to do is tweet your promotional message whenever you want to. Compare this to writing long blogs and having to put your writing skills to the test – tweets surely take a load off your mind, don’t they? Besides, you won’t need to pay a single dime! You can message the whole world and pay nothing at all!

How Twitter Can Increase Your Sales

There are so many ways that Twitter can boost your sales. One of the first ways Twitter does that is by providing traffic to your website. Imagine tweeting a message with a link to your website, and then having at least a hundred followers re-tweet it onto their profiles. Your URL will spread online like a rocket ship at take off. In addition, with many people visiting your website, your search engine ranking will increase. Thus, you will be visible to those who aren’t using Twitter. Two birds with one stone!

Another way of increasing your website’s traffic (which in return leads to sales) is by tempting your followers. Everyone loves free things and will do anything to get them. By tweeting a competition or a sale, you will have many users try to fight their way through the online crowd to get to your website before everyone else.

You can also boost your sales by getting feedback from your followers. From time to time, you will have devoted followers provide you with constructive feedback. By using that, you will be able to assess your product’s weaknesses and strengths. Hence, you will be able create a solution to solve the weak points and focus on improving the strong points. This can ensure you of having more people like your product and eventually buy it.

There are also so many other ways such as following other Internet marketers in order to promote one another, and finding people who can help join your network to advertise your product. Regardless of what you choose, you can rest assured that you will have a thick wad of cash enter your pockets in a very short time.

So, if you’re interested in simplifying the already easy process of network marketing, all you will need is a Twitter account and a few effective promotional messages. After getting these, simply let the blue birdie take care of the rest.

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Twitter As A Sales Tool – Tweak Your Sales through Tweets

A question I am frequently asked goes something like this, “With all the different social networking sites out there, how do I know which which is right for me, and how do I find the time to keep up with it?”

Great question! One that I am sure we’ve all asked ourselves at some point or another, right? This much is clear: If you don’t have a purpose for utilizing social media you are going to feel much like a person who has been thrown into the water and can’t swim! You are going to panic, and try to keep your head above water however you can. Not only is this scary, but it is exhausting. I would answer the above question with this question, “What is your primary reason for wanting to use social media?” Please don’t say ‘because everyone is doing it’. That is not a good reason. You need to have a well-defined reason so that you can then determine which site, or sites, you wish to spend your time on.

Here are five questions to ask yourself to help you determine which networking site(s) you want to utilize:

1. What is your *main* purpose for utilizing social media? Be specific with this question. Don’t generalize.
2. Who is your target audience?
3. What specific results will your social media efforts have on your target audience?
4. What is your comfort level with social media? Are you new to social media? Are you an intermediate user? An advanced user?
5. How much time do you want to devote to social media per day? Per week?

Once you’ve answered these questions, you can begin to explore what social networking site(s) are the best fit for you based on the answers you’ve provided.

The big three in Social Media are: LinkedIn, Facebook, and Twitter. Here’s how I like to think of these:

• LinkedIn is like putting on a suit.
• Facebook is like casual Friday’s.
• Twitter is like an afterwork party or hanging out on the weekend.

Business happens on all three of these sites just as it does in the traditional workplace during the day and after hours. I use this analogy only to provide an idea of how ‘business’ or ‘casual’ the site is. I, personally, am on all three of these social networking sites. They all ‘fit’ for me. The key to finding a fit is that you will then get involved. Don’t just sign up to sign up. You *must* get involved in some fashion. Whether that is joining a group and participating, or answering questions, or tweeting about some useful information, you must be involved. Remember, people need to know, like, and trust you *before* they will consider doing business with you.

As for how much time you need to spend on these networking sites, that will really depend on your purpose and target audience (see questions 1 and 2 above). Plan on at least 30 minutes a day. Block this time off on your calendar, set a timer (here’s a really cool no-cost one: http://www.nestersoft.com/timeleft/index.shtml ) for 30 minutes, and get busy! Once the timer goes off, you are done for the day. Wasn’t that easy? Doesn’t that sound manageable? If you find you really enjoy this, do this exercise again at the end of the day. As with anything, it is all about what you find comfortable, because when it’s comfortable you’ll do it!

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Social Networking: Is it for you?

Social media has been practiced now as a means for small business to establish their brands online without having to spend much. Unluckily, many are also fearful on the tasks that lies ahead. You may learn easily or in a difficult way, that depends on how secure you are in using web and technology generally.

You don’t have to apply a full-fledged method immediately though. It takes time to get momentum going. In the meantime, here are some tips you should keep in mind when starting out:

Start Small While Thinking Big

It would be foolhardy to jump into every trend you see without looking into its relevance for your business. Try out a couple of social media sites first and create profiles there. Regularly add friends, fans, and followers by contacting both regular customers and prospects. It is important to update your profile regularly with new content and fresh information. If you see results from the first few endeavors, it is time to expand your social media coverage.

Place a Widget on Your Blog

One of the best ways to get a solid following is to make it easy for people to recommend your site and service. Widgets provide both of those. Get notice to those popular social media sites like Facebook, Twitter, and Digg among others.

Test the Effectiveness of Widgets

Different audiences will have varying response and characteristics. For example, there are blogs that may have lots of Facebook fans but receive barely any recommendations on Digg. Just as some blogs may get many Retweets but doesn’t make an impact at all. Identify which tools should be kept and which tools to drop in your blog.

Don’t Go for the Hard-Sell

It might be tempting to bombard your followers with offers, discounts, and marketing materials on a daily basis but this tactic hardly ever works. People appreciate exclusive offers now and then. But if they think that they are forced too hard by your company to be able to get sales, they will not really like it. It might be more helpful to provide industry news articles and reports. Answering their questions and concerns is also important.

Look at the Strategy of Others

Are you wondering why a certain company is getting so many regular followers? If so, look at their social media strategy. Through this, you can be able to dig up their secrets, the tool they are using and how were they able to establish a strong following.

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Beginner’s Guide on Social Media

If you’re looking to expand your business by marketing on Facebook, you’re not alone. Social Media Marketing is a great way to reach more potential clients with minimal effort and expense.  There’s definitely a right way and a wrong way to go about it though, and unfortunately most people get this horribly wrong.  They’re using a sledgehammer when they should be using a gentle nudge.  Get this wrong and you’re going to alienate your potential clients before you ever get your foot in the door.

When you make the decision to market your business on Facebook, you need to be aware of one crucial point: people are on Facebook to connect with other people.  It’s a social experience. Your audience wants to connect with you — you just have to make sure you’re not driving them away.  Unfortunately, many people think that “connecting” with their audience means spamming them with blatant advertisements about their business. This is a great way to ruin your social reputation and sink your Facebook marketing efforts in record time.

So, how do you connect with your audience without alienating them? The answer is this: making effective use of wall posts.

To get the most out of your marketing efforts using wall posts you need to keep in mind that there are two different types of wall posts.  First, your own wall posts.  These show up on your profile and will also appear in the news feed of all of your friends, keeping them informed of what you’re up to.  These are the posts you will be using the vast majority of the time to market your business.

The second type of wall post is posting on your friend’s wall.  While it may be tempting to post about your business on your friend’s wall, this is generally a bad idea.  Think of your friend’s wall as their personal space.  Posting blatant advertisements on their wall is like throwing a brick through their window with your business card.  Don’t do it.  This is where most businesses get Facebook marketing wrong.  The only exception to this rule is posting a friendly message to their wall after they’ve added you to their friend’s list.  This is a great way to show that you are genuine and to start building trust with your audience. Commenting on their wall posts is also an effective way to establish a connection with your list.

Now that the differences are clear, let’s focus on how to maximize your marketing results using your own wall posts.  First, the ground work.  If you have a personal Facebook account, don’t use that for your marketing efforts.  While pictures of your niece’s birthday are cute, you don’t want them mixed in with your business wall posts.  Setup a separate account specifically for your business marketing.  This allows you to keep your wall posts on topic. Make sure you set your wall’s privacy setting based on your needs. The Facebook business pages are for organizations, businesses, authors, celebrities, movie stars and bands to showcase their talent, products and services in an official, public manner to those who choose to connect with them.

Second, since your wall posts are going to be seen by your target audience, make sure you’re presenting the right image with your profile photo.  A great headshot with a personable smile will go a long way towards connecting with your audience.  You should also take the time to fill out your entire profile, explaining what you do in a friendly and conversational manner.  Don’t turn your profile into a sales pitch.  Remember, Facebook is about relationship marketing.  You want to establish trust with your audience first.  Once you’ve done that, it’s much easier to turn them into buyers.

Now that you have a solid foundation for your marketing efforts using wall posts, it’s time to focus on the content.  Always remember to stay on topic and be informative.  Not only do you want to connect with you audience but you want to be seen as an authority figure.  A great way to do this is to post tips about your business based on your experience.  Better yet, reference current events in your posts and pose questions to your audience.  For example, “How big an impact do you think the BP oil spill is going to have on real estate in the Gulf?” This is a great way to encourage your audience to interact with you and to pay attention to what you have to say.

Another great way to market your business is through the use of videos in your wall posts.  People love to watch videos. Video posts will also be more visible in your audience’s news feeds because they will appear with a thumbnail.  Your audience will be able to play the video directly from their profile without even leaving Facebook.  Content wise your video can be a simple informative slide show or maybe a property walkthrough with a call to action at the end of the video to join your mailing list or to contact you.  This is an extremely effective way of getting your audience into your sales funnel without alienating them by using a hard sell.

Remember, marketing on Facebook is all about relationship building.  Use your wall posts to establish yourself as a trusted authority figure by sharing valuable, relevant information and you’ll soon be converting your audience into red hot leads. Feel free to connect with me and Trump Initiative to get the ball rolling.

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Wall to (Facebook) wall marketing for investors and entrepreneurs

“Build it and they will come” the saying goes.

Not.

You can build a blog or video site and you can still be lacking connections.

Connection is the nuclear core of social media. But you must make an effort in order for that to happen.

Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.

It is all about connecting and creating a magnetic conversation with people that draws them towards you.

But why are people in social media not doing that?

Maybe they do not know this powerful 5 step “Avalanche Process” for getting new customers and keeping them in social media.

The first thing you must do is connect with the social media culture. It is what marketing is about in social media. Some people think that they can be anti-social in social media and think they can broadcast their message and people will still come.

That simply is not going to happen. Not in social media. You do not build ‘it” but instead, build relationships that can become doorways and then eventually become customers.

Here is the “Avalanche Path” you can follow:

1) Connect –> 2) Conversation –> 3) Value –> 4) Doorway –> 5) Customer.

Let’s take a quick look at each step:

1) CONNECT

Connection with people is where success in social media starts. Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube, on Orkut, or every other niche site out in the social sphere that matters. You must connect.

Here’s a little tip:

Connect to those who are looking for you. They will find you if you are visible, and accessible to connect to.

2) CONVERSATION

This step is where the conversation with people starts. You talk about the prospect and where they want to go. You talk about what they want to talk about. You study their profile, pictures and videos on their social sites as you can learn a lot just by paying attention.

Then make sure that you stay in touch and listen when they are communicating with you. If you do that, they will want to stay connected to you.

3) VALUE

This step is where you bring in the magnet to pull them towards your message. Show them value they can obtain with your message in their life. Show them how your message can help expand, increase, enlarge and improve their life. You do it through tips and how to’s in videos and blog posts and podcasts, as well as tweets and twips. Show them how you can make their life easier and show them how to do something they want to learn. You show them how to be or do something. If you can increase the size of their dreams, you can get them as a customer.

The more value people perceive you have for them the more likely they will walk through the “Doorway.”

4) DOORWAY

This is the doorway to conversion where you convert them to a customer. You must convert prospects into customers if you are going to have any kind of business. That is simple to do.

Give them an offer where “No” is impossible to say. That is the secret. Give first and then make the offer so compelling they cannot say “No.” We do it all the time. We just ran a social media special on our training products and it blew the roof off our shipping department. It has created a flood of new customers and new orders for us. All we did was give them an offer that was difficult to turn down.

The secret of success we experienced can be found in the word “Give.”

Give away something they must have, and something that will improve their life, and they will get it.

5) CUSTOMER

This final step is where they purchase your message, products, or webinar or event. This is the beggining of your relationship though- not the end.

Here you must start building the relationship between you and the customer even more.

Give more than they expected and throw something in for free they were not expecting. Give them a free download or ebook and let them see a Private video collection as a special.

Encourage more. Make sure that you send a note of encouragement and stay in touch with them.

Thank them more. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks that some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.

Get your customers addicted to your Value, Message and Emotions. They will become more than a customer. They will become a loud speaker for you and tell everyone you know you are the best at what you do

That is what you want to happen in your home business or traditional business in social media marketing.

Post from: SiteProNews: Webmaster News & Resources

The 5 Steps to a Social Media Avalanche of Customers

Twitter Traffic is an outstanding way to drive targeted traffic to your Website. You shouldn’t forget about other traffic sources but using Twitter is completely free and will definitely get a few more targeted visitors to your Website.

You got me right, I said „free targeted visitors” in the last sentence. A never ending stream of visitors will make your pockets full of money. There are lots of ways for you getting free traffic to your Website. But there is a big difference between free traffic and targeted traffic.

You might have heard about offers sending out thousands of visitors to your Website from several traffic generating Websites. These offers are good to give your traffic stats a push but you won’t actually generate a sale or find a prospect for your product. Visitors sent to you by free traffic Websites will usually leave your Website within seconds.

Targeted visitors instead are interested in the product or information you are offering on your Website, ready to break out their credit card! With my article I show you the Twitter strategy, getting targeted visitors ready to take action. It’s easy to do and is not even time consuming.

First thing you will have to do is to create a twitter account. I recommend not using your personal twitter account. If you have different niche Website create a single twitter account for every niche Website you have. Please don’t leave the default twitter avatar and background, choose an avatar and background image that fits your product or info best, because it will show your followers that you care about your account.

The next thing you will have to do is to deliver content – niche relevant quality content. Most of the content you will provide is created by others and will never include references to your own stuff. This may sound counter productive, but here’s why we will do it.

We want to supply as much quality content as we can to our followers and unless you create lots of crappy content or outsource your content creation you just don’t have the time and money to create all that quality content on your own in a short period of time. You will look like a spammer when you tweet only your own stuff every time. People will stop following you when you act like a spammer. By the way, „The short messages you send out with your Twitter account are called “tweets”.

Second thing of the process is to build a landing page or helpful blog post about your niche. This part will be the most important and you really do need to make sure to provide high quality content. But where do you find your niche relevant content ? Simply google for RSS feeds for your niche content, copy the link of the feed and paste the link of the RSS feed to your landing page or blog post. Make sure to select high quality RSS feed content. That will make your followers trust you. To click your links in the future it’s very important that your visitors trust you. The links you place in your landing page or blog post is the source to monetize the traffic you are getting from Twitter. The MOST IMPORTANT idea behind is that you place links to your products or information you want to share or sell. The text in the displayed link should contain a strong anchor text that will call to action and make them click the link that will lead them to your „money site”. Here you offer your product or information you want to sell or share.

So, the most important thing is to put a link to your money site at the end of your landing page or blog post. Make sure the link contains a strong call to action. The last part of this process will be to collect an email address from your visitors or to get in touch through a contact form or to even make the sale. Because now you are having a targeted visitor on your Website seeking for information. To catch their email address offer a free niche relevant ebook or report through an optin form. Once you have your visitors email address you can add it to your email list and feed them with any information or products of your choice any time you like. Only imagination can make you stop. To automate your info or product emails simply use an autoresponder of your choice. Your email list will be growing and growing.

Every tweet you are posting will be of very high quality and will make your followers to trust you. When people trust you enough they will make your tweets go viral and at this point magic happens.

So, the most important thing is to put a link to your money site at the end of your landing page or blog post. Make sure the link contains a strong call to action.

That pretty much is it. Getting started won’t cost you a dime. Once you get used to the process this shouldn’t take more than about 20 minutes a day. Give it a try, it’s an excellent way to drive targeted traffic to your Website.

Post from: SiteProNews: Webmaster News & Resources

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