There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are driven [...]

Twitter, the net’s networking success story, is intriguing and intimidating because of its message limitations: they can be 140 characters, and no more. This is to say; each message sent on Twitter can be no larger than the previous sentence. Not an additional letter, space, period or dash can be added. These limitations have proven [...]

Twitter is almost a household word. Twitter and Facebook alike. The keen marketer will know that Twitter will offer him a rich source of potential traffic but how do you effectively reach those people and get them to follow you? Make sure you take the time to compose a Twitter bio that will portray the [...]

Everyone’s at it, every pundit and commentator’s telling us that social media is the big thing we all need to be into to succeed in 2010. But how can your business benefit? Maybe you’re on facebook or twitter yourself, or you’re an early adopter of Google Wave. Chances are though that it’s all about your [...]

Although I have been involved with Twitter from shortly after it’s launch there is so much to learn. People come up with different ways to use Twitter to market and develop a community of people and this is one great area of Twitter to follow. The other area of Twitter that is equally as great [...]

There’s a lot of confusion around the issue of social media and getting a return on one’s time and social investment, to the point that some people think social media for business is ineffective. If you’ve been thinking that lately, think about how happy you’d be if social media helped you get into your target [...]

Effective Twitter marketing strategies are NOT one size fits all. It’s important to consider your goals when planning your own Twitter marketing strategies. Effective Twitter marketing strategies for a mommy blogger: Imagine you are a mommy blogger and your Twitter participation goal is to increase readers for your mommy blog. Some of the steps you [...]

Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as [...]

Unfortunately, this scenario is a reality for all of us who use social networking — it’s not a matter of IF your Twitter or Facebook account will be hacked, but simply WHEN. I’ve been on the receiving end of messages from my friends whose accounts have been hacked. The message typically compliments me on some [...]

You can get to know people on Twitter in your area of interest by participating in a tweetchat on a related subject. What is a tweetchat? It’s a stream of tweets on the same topic in real time. Imagine it as a gigantic instant messaging free-for-all on a stated topic. First let’s talk about participating [...]