Search:
Site   Web

SiteProNews

SiteProNews

Article Categories





By Michelle Jayes in Website Promotion

website-promotionTo establish a presence on the web it is vitally important that your legitimate online businesses websites are maintained. Unfortunately there are many small businesses who don’t realize the necessity of having self-hosted websites and they tend to use the free alternatives instead.

So let’s take a look at why self-hosting websites are so much better for establishing your own online presence.

1. You Get Your Own Domain!

With free hosting you do not get to use your own domain and owning your own domain is vital in establishing a good web presence. Some of the reasons why this is so are; you don’t ever need to worry about the content on your website where as when using free hosting, if they stop operating for any reason at all or go out of business you will lose everything on your site.

They also have the right to dictate what you put on your website and this includes the advertisements, plus they can put their own ads on your website and they don’t need your permission to do it. When the ownership of your domain name is yours then you have total control over where people can find your website.

2. Freedom of Functionality.

When using self-hosting the choice of software is yours alone and that means that you can make the decision about what type of software will best serve your needs. This includes the kind of software you choose to use on your blog to connect to possible customers through social media. With free hosting you do not get this choice.

To have the flexibility to run your legitimate online businesses the way you want, never even consider using free hosting, in fact you need to ascertain that the paid hosting company you decide on is of good quality if you wish to have flexibility with the way you operate.

3. Your Online Businesses will look more Professional.

If you expect people to take both you and your online businesses seriously then YOU must also take your business seriously. When you use free hosting what you are saying to anyone who visits your website is that it really is not worth their time. Free website hosting companies are using your website to advertise their own products and this will automatically detract from your own business opportunities.

Once people leave your website chances are pretty good that they are not going to return to take advantage of any of your services or products that you have on offer.

In case you haven’t noticed yet, everything we have discussed up to this point comes down to one thing – Control.

Why would you want any other company to have control over your legitimate online businesses website? Self hosting not only gives your website a more professional look but it also allows you to make your own choices to create the website exactly as you want it to be.

Unless you are willing to treat your business seriously don’t expect that anyone else will do so. Free hosting will never give you the same advantages that self hosting will and in order to brand yourself and your online businesses you must have a professional and flexible website.

For more information and advice on building successful legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website www.online-income-business.com.

By Cedric Welsch in Website Promotion

It’s a sad thing to know when you have a website developed at great cost and then it doesn’t get any visitors. When the launching party is over, then you begin waiting for any good signs, but soon you find out that the visitor counter remains at zero. If you’re one of these unlucky website owners, there is no need to despair. It’s probably only because you do not know how to drive free targeted traffic to your website.

The very first step you should take is to submit the URL of your website to the many search engines and search directories on the web. Overtime, most of the search engines will pick up your site, but this can take quite long. Search directories do not really crawl the web, so they won’t find your site. You have to manually submit it. The general search directories are important for another reason as well – quite a lot of the small search engines use directory listings for their search results.

Then you also get niche directories for specific interest groups. Should you for example have an affiliate website where you try to sell website hosting, you will find a large number of web hosting directories where website owners can submit their URL for free. Even if you are a blog owner, there should be more than one specific directory to which you can submit the URL.

Social bookmarking sites are becoming more and more popular. Many people are nowadays using them to locate what they’re looking for instead of the search engines, simply because the results are more targeted. With social bookmarking sites, you rely on your fellow web searchers to provide you with websites they deem important enough to visit.

A further great way to drive free targeted traffic to your website is by publishing a press release. There are a surprising number of free press release services where you can submit a press release about your company for free. They will not only publish it, but also submit it to other sites in their group.

Article submission is another way of promoting a website that is fast gaining popularity. The way this works is that you write an article about any subject, but preferably something that relates to your own site. You’re allowed to add a link to your own website at the bottom. You then submit this article to one or more of the various free article directories found all over the net.

Last but certainly not the least, there are the growing number of social media websites. Getting your own page at one of these means you can promote your blog or website for free. You can also network online and meet many potential customers. And what is very important is, your page will be included in their website’s search results, making it possible for potentially millions of visitors to find you – surely an excellent way to drive free targeted to your website.

Discover how I drive tons of traffic to my websites simply by writing simple articles: articlemarketing4traffic.com

Leo is an article marketing expert, freelance article writer, and link builder who is offering freelance SEO services: InternetMarketingClix.com

By Colette Mason in Website Promotion

For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online. Before your site is published, usability testing gathers feedback from the very people it is intended for -, with its main objective to ensure you’re creating a website that has an intuitive and easy to use interface, targeted to all users. But how do you reap the fullest benefits from your user testing sessions?

1. Choosing Your Subjects

The results of your session well depend largely on the people you test it on. Do not get people who may be biased, such as family, friends and workers from your company. People who have prior exposure to your project may yield flawed results and rate your site high in web accessibility when in fact, it is not. Assemble a focus group, people who fit a specific profile, to be the subjects. You can ask a market research firm or a temp agency to source out your participants. Subjects must not know the name of your company or other details to maintain objectivity.

2. Before Starting the Usability Testing Session

The atmosphere of the web usability study session must be as normal as possible. To achieve the best results, participants should be at ease and feel like they are using the site at home or work. Make sure the participants know the exact location of the testing session; if necessary, meet them at local stations. Do not use technical terms such as “usability testing” or “market research’ as these will only cause confusion and create tension. Inform your subjects beforehand of the length of time the testing will take and the type of tasks they are expected to do. When the participants have familiarized themselves with the environment, it is time for the signing of legal documents. Use simple English language that is easy to understand and make your forms as short as possible. Legal papers can add to a subject’s nervousness. Assure him that the tests are completely confidential and you only need his permission to use the information generated during the test as part of the results.

3. Starting the Usability Testing

Acquaint the subjects with their surroundings before going to the main tasks. Tell them the name of the website and the URL and get their initial thoughts, like what they expect from the site or what they would like the site to be. Record the terms or phrases they use; this shows you value their opinions and feedback. These terms may also be used as pointers for future references in functionality and navigation concerns. Next, let them visit the business website they’ll be testing. Find out what their initial reactions are before allowing them to get familiar with the site. Such inputs may give you ideas on how they evaluate a site for web credibility. Assure the subjects that their tasks will not be difficult and, most of all, that they are not the ones being tested.

4. Choosing Tasks

Choose tasks that your potential customers will consider important to their decision of whether to purchase or not. These play a significant role in ensuring the success of your business website. Such tasks are: Buying productsPaying billsContacting the client Encourage the participants to give suggestions of other tasks they want included. You can determine their expectations and requirements from their suggestions and set new functionality and priorities.

5. How to Express Tasks

People respond and perform in more natural way if they are given scenarios instead of instructions. In phrasing the tasks, it is more effective to say “Scenario A has occurred, and you need to ring the company urgently – find the telephone number” rather than “find the contact us section of the site”.

6. Presentation of Tasks

Give participants one task at a time. Simultaneous tasks may intimidate them, or alter their normal approach to the testing. If you require the subjects to use inputs from outside the test (e.g. an email giving them a password to the site), give them these inputs in the form they will be presented. This will provide useful feedback on all elements of the process, rather than simply the site.

7. What Your Behavior Ought To Be During Testing

Always keep in mind that the object being tested is the website, not you or the participant. All input is treated as important; this needs to be clearly pointed out to the participant. If there’s a step or a task that participants struggle with, it’s really important to tell them it’s not their fault. During the test, it’s important not to be “seen or heard”. You must not do the following actions: provide clues, suggest directions or react to what they say or do. These could alter the test results. So keep your actions neutral, even a shaking of your head or huffing is a no-no. The only time participants should hear from you is when they need help in giving an opinion or clarifying a response. Because they have invested much time and money in the project, clients often find it hard to keep quiet during tests. If your client wants to be present, put him in a separate room and provide an audio/video link.

8. When the Usability Testing Is Done

Upon completion of all tasks, gather and document as much information as possible. Ask for overall impressions of the website and detailed feedback on each task. You will be able to measure their experience, whether expectations were met and if their views have changed during the process. Always welcome suggestions- they will be useful in providing insights to improve web usability and accessibility and creates goodwill between you and the participants. Finally, ask the participants what they remember about the site structure and its functions. If they remember these clearly, it is a confirmation that the site is structured logically and this will help identify any labeling issues you may have missed.

Colette Mason – If you would like to discover more whitehat, fast, fun, customer-focused ways to increase your website conversions, visit the www.websitesuccesssystem.com. The Website Success System is a step by step guide on how to build a good website for your business.

By Debbie Everson in Website Promotion

As the search engines take “search” to next level, more and more people are beginning to narrow down their searches to their cities or neighborhoods. This is because of the rising need among visitors to know who they are dealing with. They want to personally visit your business location. Thus, targeting local visitors along with global visitors does help your website get the best of both worlds.

3 Reasons to Optimize for Local Search:

  1. Build Brand Awareness. Optimize your website for local keywords to increase brand awareness geographically.
  2. Leverage Trust. If local visitors trust your brand, this can translate on to the web and capture the attention of global visitors. This superiority will set your website apart from your competitors.
  3. Increase ROI. A recent survey shows that, local seo tends to convert more often, is cost effective and leads to increased ROI.

How to Optimize your Website for Local Search?

Optimizing a website for a locally oriented business includes all the steps of on page and off page optimization along with a few tweaks and additions. The following steps will ensure that your website marks its presence in the local results.

  1. Add Your City Name to the Meta Tags. It is highly important to add the name of your local city to your original keywords and place them accordingly in the title, keyword tag and description tag of the web page. While crawling and indexing the website, the searchbots interpret the emphasis on the name of the city; then use the city name for the search engine results pages from the database.
  2. Use Other Localized Metadata Available. There are various other Meta Tags present in HTML which favor local website optimization. Some of them are present under the Meta name as ‘country’, ‘geo position’ or ‘ICMB’. Meta Name – country can be used to input the name of the country where your target visitors reside. Meta Name – geo position or ICMB can be used to input the latitude and longitude coordinates of your business city. Every country has its own unique ICMB code. These details give the search engines more favorable data to rank well locally.
  3. Submit Your Website to Google Local Business Center. Google lets you submit your business listing free of cost to its local business center. You can add business details like address, area of operation, contact number and hours of operation to the listing. All these details are available on the screen with a snapshot of a map which shows the detailed location of your business. All you have to do is add the listing in the local business center by going through a quick verification process and the visitors will find their way to your business website.
  4. Build High Quality Backlinks. Link building is the most important aspect of search engine optimization. Search engines give a lot of importance to incoming links and consider it as a measure of a website’s popularity. You can build quality backlinks by submitting your site to high PR search directories, internet yellow pages, local search engines and Google webmasters tool.
  5. Select the Correct Service Provider. If your business is based in UK and your domain (.com) is hosted with a service provider whose servers are based in its Australian data centers, then chances of your website ranking well in Australia are more. This is because; the search engine will interpret your website to be an Australian website making it harder to rank well in UK search engines (.co.uk). Thus, hosting your website in the country where most of your customers live is a practical decision.

Website optimization for local search is a must for websites with service based businesses to increase lead generation, sales and ROI.

Debbie A. Everson is the CEO of SearchMar.com, experienced SEO Consultants and Search Engine Optimization Agency to over 2,000 small businesses. Learn about search engine marketing, paid search advertising, social media, and email marketing. Read my SEO Blog for hints and tips. Follow me on Twitter @searchmar. Call 1.866.885.6263 to speak to one of our SEO Consultants and receive your free consultation.

By Donna Gunter in Website Promotion

Even though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another notch, I also submit them to specialty or niche publications that I have discovered over the years.

It’s not always easy to find these publications and sites. Here are my 7 best out-of-the-box ideas to find publications and sites that are frequented by your target market and might publish your articles:

1. Blogs. Research blogs written for your target market at Blogcatalog.com, Technorati.com, and Google Blog Search. Many of the blog owners will willing publish posts of guest authors. And, if you subscribe to Cathy Stucker’s BloggerLinkUp.com, you’ll receive weekly notices of bloggers looking for content for their blogs.

2. Associations and print publications. Research the trade and professional associations for your target market. You can create a query in your search engine for combinations like “target market” + “association” or “target market” + “magazine” to get you started.

When you locate the associations, examine their trade publications, newsletters, and industry-related magazines for information about online blogs, ezines, forums, or the online edition of their publication. Many publications well-known for their print versions now have online versions where the publication lead time is much shorter and the stipulations for publications aren’t as restrictive. And, don’t forget to look at the online versions of your local newspaper, magazines, and media outlets. They are often seeking experts with content to beef up their online offerings.

3. Your competition. Google the name of your competitors and examine the results. Note where their content is being published. Chances are that you can be published on the same sites, as well.

4. Trainers of your target market. In your search engine look up “training” + “target market.” Whatever associations, portals, training companies, consultants, etc. that are providing education and information for your target market probably also need content for their sites and blogs.

4. Gender specific or business specific groups. If your target market is women, there are countless numbers of women’s business and networking associations and portals online. Simply search for “women” + “networking” or “women” + “association” or “business networking” + “association.” Many of these sites need content for their blogs, ezines, or web sites.

5. Niche article directories. You might find article banks or expert sites geared for particular niches, so look up “target market” + “article directory.” Some of the better known niche article directories are SelfGrowth.com, for self-improvement and holistic healing experts. Many of these sites will let you create a profile and publish your articles free of charge but require a fee to move your articles to a prominent place on their site.

6. Large portal sites. Look for portal sites like About.com and iVillage.com where the sites have guides, editors, or experts in specific areas. Many times these experts must publish a regular ezine or blog and are constantly seeking content. One of their editors at About.com used to publish a lot of my articles on her section on Online Business. Check out information portals like Squidoo.com and Hubpages.com as well for ideas on where to submit your articles. You might also find large portals geared specifically for your industry or your target market.

7. Wikipedia. Wikipedia is a large online encyclopedia to which the public contributes. Some areas are very well documented on Wikipedia. Additionally, Wikipedia’s References section, See Also section, and External Links area are often good online sources as well.

The content that you create is a primary business asset. Don’t let it languish on your computer’s hard drive. Make it work for you over and over again by seeking out new sites seeking useful content like yours.

Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

By Enzo F. Cesario in Website Promotion

Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go, with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNN’s short-lived series where newscasters read excerpts from blogs.

With so much coming so quickly, it’s no surprise that some people are hesitant to expand their business into the online marketplace. It’s intimidating, and the penalties for failure can be harsh. However, here are six good reasons that every business can and should establish a Web presence.

#1 – Common Reference

Today, the Web is an integral part of most people’s lives. It’s not surprising that fewer and fewer people each year go to the newspaper or television for information and entertainment. News travels faster on the Web, and the sheer volume of entertainment available via sites like YouTube, Netflix, College Humor and others all mean less time in front of the television, and more time surfing the Web.

This is a warning and an opportunity. Traditional venues do still have a place simply through inertia and ubiquity, but they also are giving ground to the rising force of the Web. Getting a presence online allows you to keep pace with these growing trends; as people grow ever more dependent on the Web as a means of information and conducting business, it is the Web-oriented enterprise that likely will have its customer base grow, rather than shrink.

#2 – Innovation

The Web is so unrestrained that there are all manner of ways people can develop their creative impulses and come up with the next world-winning idea.

In that spirit, it’s healthy for any business to expose itself to innovation and competition. The increased tide of information may seem overwhelming, but managed carefully and studied diligently it can provide a wealth of ideas that can help your business grow. Any organization that cuts itself off from valuable information is just asking to be bypassed.

#3 – Communication

No other system of communication has been so fundamentally universal as the Web. People crave communication and contact, and the Web has affirmed this through every social multimedia network that has evolved and thrived. This is much more than a simple case of friends catching up on the latest gossip; it is a powerful tool that can keep your business ahead of the game.

The Web is bursting with information. Many experts use the Web to publish materials they don’t want to take the time to ram through slower, more traditional channels, because they’re eager to share. If you have an issue for your business, the Web has an expert ready to discuss it. Getting a Web presence allows these experts to see what you have to offer, and to help you refine it, be it through a forum discussion or a friendly email.

#4 – Efficiency of Exposure

This is where the Web truly shines, as demonstrated by the success of bookselling giant Amazon. Advertising takes time and money, so you want to put your advertisements where the greatest number can see them for the smallest cost. So rather than have many scattered retail bookstores, Amazon has one centralized system that everyone can go to, almost anywhere in the world.

These benefits extend beyond the mail-order mindset, as well. Having a well-designed, effective website for your store can get people interested. Rather than take a gamble on an unknown restaurant, for example, consumers can come to its site and see exactly what’s on the menu, for what prices, and even reserve a table with a convenient online form. As a result, the restaurant fills up tables, and its competition misses out.

#5 – Inexpensive Investment

Very few businesses have to incur a massive expense when setting up their initial Web presence. The cases in which you’d need your own server, for example, are vanishingly rare. Bandwidth and hosting space can be acquired for very reasonable rates, with many hosts offering trial periods and special business discounts. For the many benefits a Web presence can offer, the investment is hardly worth mentioning-but the ROI can be staggering.

#6 – A Case in Point

This is a bit of a ‘meta’ reference, meaning it requires a little thinking outside the usual box. But consider for a moment just where you’re reading this article. Consider what probably brought you to this website. Is it a coincidence that an article about establishing a Web presence can be found on the Web? A bit of lighthearted irony, but it does get you thinking a little, doesn’t it?

People are using the Web, and are going to continue using it. Major legislative battles are being fought over just how the Web should be allowed to function, but the Web most likely is going to be the defining arena of all business for the next century and beyond. Do your business the best service you can, and consider not if you should get a Web presence, but what form is the most appropriate to begin with.

About The Author:
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

By Michelle Jayes in Website Promotion

If you have an internet based business website are you aware that you should have two different types of pages for your site? The two types of pages are a sales page and a content page, or if you prefer you could call them squeeze or landing pages and article pages.

In case you are not sure what the difference is between these two types of pages here is a quick explanation;

1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.

Although this squeeze page is part of your website it will not be embedded into the rest of the site. This sales page exists separately from your main website and its sole purpose is to achieve one or both of the options available on that page.

2. Now the main function of an article page is to add valuable and relevant content to your internet based business that will not only get your site to rank highly on the search engines such as Google but will generate targeted traffic for you and the more traffic you get to your website the more sales you are likely to make.

The beauty of content pages is that each page can be linked to all the other pages on your website and this makes it easy for your visitors to explore and become familiar with the products and services that you have on offer. Remember when linking through from page to page that you should also hyperlink the keyword phrases that describe the purpose of the target page.

If you want to get the best chance of getting maximum attention from Google then you need to keep your articles as unique as you possibly can. Something else that will increase your SEO rankings is to be sure that both your article headline and any sub-headings, as well as your closing paragraph are key-word optimised.

These two pages are the main types of pages to be found on websites, but there is also a third type of page that is extremely important and that is the homepage of your internet based business website.

Although this page should also be designed with the purpose of persuading and informing, its main function should be to keep your visitors up to date on the available content and encourage them to look further to find the information and services that will benefit them and to get them to willingly give you their name and email address.

So keeping this in mind it would be worth your while to include any links to your most recent articles or any news updates on products or services so that people can easily click through to find them. Always ensure that your opt-in form is displayed in a prominent place on your homepage, so that visitors can leave their details for you without having to search.

Finally but of great importance is to be sure that all of your content pages including your homepage are linked to your sales pages as the reason for doing all this work is so that you can get as many of your interested visitors as possible to click through to your sales pages and purchase your products.

Michelle Jayes invites your to visit her legitimate income opportunities website www.online-income-business.com for money making ideas and ways to improve and build an internet based business

By Kathy Dobson in Website Promotion

If you’ve been thinking of entering the online marketing world then no doubt you have come across the term PLR. So, what exactly is PLR?

PLR stands for Private Label Rights. Private Label Rights is simply content that has been written previously by someone else for use by others. There are many different ways you can purchase PLR. You can buy content packages in your particular niche or you can join a membership site that provides unique content on a monthly basis.

PLR products provide any online business owner the opportunity to make money with very little overhead, and the great thing is, you now have content that is targeted to driving traffic to your online business.

For example, if your website or blog dealt with “stay at home moms,” you would purchase article packs covering different topics in the “stay at home mom” world. You could use these articles to add valuable content to your website each week to keep your existing visitors happy and to draw new ones in. Additionally, you can use that same content to promote affiliate programs or products you have produced on your own.

Before you dive into using PLR, you must first understand what your rights are as a PLR buyer/owner. Private Label Rights products entitle you to rewrite any or all of the content as you see fit and put your name on the finished product. Although you did not write it, you have the right to claim it as your own.

Any reputable PLR site will provide a list of the ways that you are allowed to use or not use the content that you purchase from them. Each one is slightly different though so make sure you read and understand this important list first before moving forward and using the content.

Finding and posting great content can be extremely time consuming for anyone growing an information business online. But, in order to be successful, you must consistently provide unique content to your readers. This is what makes PLR so appealing. The fact that you are allowed to use this content for your website or blog makes it extremely valuable. The time you save can be put to use developing other more important aspects of your business.

Be aware that PLR does have a downside. There are hundreds of others privileged to use this same content. You must take care to make this material your own before using it on your site, articles or blogs. This is the only way to keep the search engine gods happy…as well as your faithful visitors.

Rewriting PLR content is not as difficult as you might imagine. Here are a few tips:

  1. Use a Ghostwriter. Hiring a ghostwriter to start from scratch to create a product for you can be very expensive…particularly for the newcomer. On the other hand, hiring them for a rewrite is less costly and can produce great results. Simply ask your ghostwriter to do a paragraph by paragraph rewrite, using different words but keeping the same feel. Before you publish your articles, check them over carefully.
  2. Use a software program created for this purpose. These can be helpful tools, but you must be careful that the feel of the article does not change. Furthermore, these programs sometimes substitute synonyms that turn your article into complete rubbish. Always recheck it closely before using this rewritten content.
  3. New Graphics. Even if your PLR comes with graphics, it is wise to have your own graphics made and change these up. Remember, there will be others using the same PLR and using the same book cover as others will be a dead giveaway. Adding pictures and other graphics to the content will make your product stand out from the rest. Using screen print images easily demonstrates what you are trying to convey and it further engages the reader.

    There are free graphics available online as well as many sites that charge a nominal fee for use of graphics. One way or another, make sure these graphics are “royalty free.” Adding video to go along with your content will really up the value of your product.

  4. Change up your own PLR product. If you enjoy writing and have the time, changing up PLR will not take nearly as long as creating something from scratch. It’s much easier to rewrite portions of an existing article…than to create an article from scratch.
  5. Using relevant keywords and links that have been provided with your PLR can help you to monetize your site. Simply add the links provided, or add in your own affiliate links.

As you can see, PLR is worth its weight in gold and it is worth your time and effort to discover the many different ways of using and making this content your own. PLR is a time-saving, efficient way of providing information online. Don’t miss out on a surefire way to increase the success of your online business or blog.

Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites. Learn more about membership sites please visit: http://www.crazycashmembershipsites.com For further tips and resources visit: http://www.kathydobson.com

By Eric Gruber in Website Promotion

I’m going to let you in on a very dirty secret:

There is one question that is being dodged by experts in EVERY market. Answer that question and you’ll corner the market, be worshipped forever and get more customers and sales.

If it was that easy, why aren’t other experts answering these questions?

It’s because they fear an informed audience. That’s outright silly! But, we’re not going to tell them that. While your competitors run scared, you’ll be getting more sales since you’re going to follow the steps I outline in the article below. You will educate your targeted audiences, get more website traffic, teach people how to buy from you and increase your sales.

Now, are you ready?

Step 1: Find the questions that are being dodged by other experts in your industry.

I can’t tell you what these questions are. It will vary from industry to industry. . So, how do you find these golden questions to answer?

  • Go to Yahoo Answers and type in your keyword. Examine the questions carefully and see which ones keep popping up. If people are asking the same questions, that means that people have the same questions. There’s a need that’s NOT being fulfilled.
  • Go to forums and watch what your audience is discussing
  • Survey your clients, customers and list of prospects

Step 2: Answer the questions in as many formats as possible

For each question create a blog post. Do NOT date these blog posts – you will see why later on. Once you create your blog post, expand it into an article. Then, turn your article into a video, special report, podcast and audio interview. You should also create online press releases. If you need help with writing your articles and blog postings, I have templates that will help you write your articles in 30 minutes or less. Just go to http://www.StartWritingArticlesFaster.com

Step 3: Answer the Questions in As Many Places As Possible

  • You should submit your blog posts to as many RSS feeds as possible
  • You should bookmark your blog posts using Digg, Technorati and De.li.cious
  • You should submit your articles to the top websites, ezines and article directories that accept article submissions. We can do this for you at http://www.IWantMoreProspects.com
  • You should submit your videos to YouTube and Viddler. You may even want to think about investing in the TrafficGeyser.com video submission service
  • You should post links to your blog, articles and videos on Twitter, Facebook, Myspace and Linked In.
  • You should post your articles on social marketing websites sites like Scribd and Squidoo
  • You should submit your press releases through PR Web or Webwire. If you use Webwire.com, all you have to pay is $20. But, I do suggest comparing the two services and see which one matches your needs.
  • Videos teaching people how to buy from you or how to use your product should be on your website.
  • When people opt-in for your special reports, ebooks or other free offering, you should have an auto-responder series that gets people to go back to your blog or website. If you have lots of blog postings that answers your prospects’ top questions – all you have to do is create a summary for each blog posting and send people back to your blog every day. This way each blog posting will get the visibility it deserves. And, by not showing the date, these postings become evergreen.

Follow these steps and you will increase website traffic and get more sales, because you’ll be educating your prospects, answering their questions and teaching them how to buy from you.

About the Author:

Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners, authors, entrepreneurs and speakers who want more publicity, prospects and profits. Now, you can get his instant article writing templates that will help you write your articles in 30 minutes or less. Get 3 of his favorite article writing templates for free at: http://www.TryMyFreeArticleTemplates.com

By admin in Website Promotion

The concept of user experience, and the consideration of ideas that lend toward the optimization of that concept, have created a field of interest and study that is growing as a concrete and primary business model regarding the online world. The focus on user experience is defined through standards that involve multiple dynamics. A paramount is placed upon not only the user’s perception of a web site, but also the sites ability to efficiently serve the user’s needs while simultaneously reflecting the business operatives sought after by the owner of the site.

There are many standard sets, such as The Stanford Guidelines, which relate to the functional aspects of a web site, referring to credibility, updates, and other performance based ideals. However, evaluating and applying user experience principles involves a more complex and multifaceted mindset. When dealing with UX, (user experience) a web designer or programmer must incorporate concepts that exist independently, but also blend smoothly and work efficiently.

User Experience is about more than just building a website

Many believe it is the responsibility of the web design company to implement UX effectively in ones websites, yet in reality this is a common misconception by many business and associates. In reality, all areas of development of a website are critical, especially the content as it contains the philosophy of your business and is the key in sharing this philosophy with your users. Along with effective content organization, marketing techniques and add to the overall effectiveness of a web-site, by understanding what your visitors are looking for when they visit your site.

There are many aspects of User Experience that are very complicated and in many ways this discipline is still being developed and mastered. Many debate whether the topic is even a distinct area of study. Louis Rosenfeld, an author and publisher who focuses on web information architecture claims of UX that, “At best, it’s a common awareness, a thread that ties together people from different disciplines who care about good design.” While this may be true in many aspects, the discipline albeit still forming, is commanding extensive attention via statistical research methods throughout the online arena.

The Specific Set Of Concepts To Follow

The UX Honeycomb Model, designed by information architect Peter Morville, lays out a specific set of Concepts to be systematically applied when designing a site. Usability with a strong focus on emotional design principles use functional aspects to provide comfort and attraction to a given website.

This supports the fact that all facets of custom web design and consultation come into play when analysing how a user will feel and react when they visit your site.

One of the important areas to think about when implementing UX principles is to consider other proven sites without copying the exact UX. User Experience is really very complicated and can’t simply be applied through blanket methodology. The unique user experience if defined via the identity and purpose of each individual site. Therefore, attempting to apply standard methods in order to copy a set formula of another site with a different set of values can be not only detrimental, but also wasteful.

Every site must have its own unique angle when it comes to User Experience

Every project engaging UX principles call for a custom outline predicated on the business or non-profit’s available resources, abilities, timeline, finances, and a plethora of realistic factors.

Additionally, because the concept of UX is based on users or people, a detailed paradigm of interpersonal qualities in many ways define the effectiveness of user experience initiatives.

Therefore, attempting to broadly and forcefully incorporate a devotion to UX, rather delicately fuse it with existing business principles, would be an ineffective strategy. Steve Baty, principal and user experience strategist at Meld Consulting, concludes that, “People cling to things like personas, user research, drawing comics, etc…In reality the best designers have a toolbox of options, picking and choosing methods for each project what makes sense for that particular project.”

In the world of online efficiency, user experience models and principles are in many ways the logistic DNA of a site as it relates to its audience. In effect, the result of that blueprint proves to be the signature or fingerprint that separates a simply conducive web site from an engaging, capturing, and truly optimal site that rewards the user, developer, and company in a similarly gratifying manner.

WKWD knows that success or failure of your custom web design project is determined by the user experience. Find out more about why the professional web design company you choose to develop your website will either help your business succeed online or hold it hostage. We have the answers.

« Older Entries
Newer Entries »

Subscribe to SiteProNews Articles

Receive New Articles As They are Posted


Webmaster Headlines

Amazon Axes Cloud Storage Prices

Microsoft, 24/7 Want To Better Serve Your Customers

Trendnet security cam flaw exposes video feeds on net

Apple supplier employee describes working conditions

Google Chrome Is Now Available For Android (And It's Fantastic)

SEO and Social: It Isn't One or the Other

How to Create Marketing Offers That Don't Fall Flat

9 Free Tools For Link Discovery & Content Creation

7 Must Have Search Related Chrome Extensions for 2012

8 Quick Tips for Writing Bullet Points People Actually Want to Read

Recent SiteProNews Articles

RecentSiteProNews Articles

Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

7 Things NOT to Waste Your Time On When Doing SEO – A SEO-News Exclusive Article

How To Write An SEO-Friendly Article

Guru Kool-Aid: Are You Drinking It? – A SPN Exclusive Article

How to Generate Leads With Linkedin

Technology Solutions: Cloud Computing

SiteProNews Blog News

Google Celebrates Art Clokey’s Birthday
Not many people will recognize the name Art Clokey. But a lot more people will recognize the green c...
more >

Reader Rescue : Should My Meta Description Tags Just Duplicate My Title Tags?
Hi Everyone From early days learning SEO, I went ahead and did all my meta descriptions with a bi...
more >

Death of Steve Jobs Fails to Break Twitter Record
We all heard the sad news yesterday that Steve Jobs, founder and visionary at Apple, had died at...
more >

Recommended Links


   Get Facebook Fans

   Submit Express - SEO Services

Wordpress 3.3.1