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By Kathy Dobson in Website Traffic

The homework is done, your blog or website is live. You’ve chosen a hot niche/topic, ordered an awesome banner/header and chosen a theme if required…you’ve worked hard.

You add valuable content, affiliate links to high converting products, your own product links…but there is a problem. You have no traffic. Without traffic, there is no one to appreciate your hard work and awesome content.

Without traffic, you are a nobody in the cyber world. Traffic is what gets the search engine Gods to notice you. There is no one to click your affiliate links without traffic.

But, it can get expensive driving traffic to your site if you use some of the paid methods such as PPC.

There are however some very valid traffic producing methods that you can employ for free.

Let’s examine a few:

1) Forum Marketing: The worst think you can do is show up on forums and start dropping one liners with your “signature” and a link back to you blog. This is considered spam and the only thing it will do for you is to get you banned. But, forums are an excellent place to get noticed with when you add great valuable content.

Obviously you want to choose forums that focus on your particular topic or niche. Forums are a condensed concentration of the people that are interested in your niche…all located in one spot. Make sure with each post, you leave your signature with a link to your product, website and or blog.

If you establish yourself as a valued contributor then you will eventually be perceived as an expert and people will navigate to your blog or website to find out more.

2) Article marketing: There is a hungry audience waiting for excellent articles to use on their own websites or blog and article directories is where they go looking. With articles, you don’t want to fill the article with your links but use the author resource/bio box provided to leave your signature and links.

You can employ the use of article directories to get your article listed in hundreds of article directories. Additionally, many directories also submit to newsletter publishers.

It’s always a good idea to track your articles by using Google Alerts. If someone is routinely publishing your material, you may want to contact them and offer to submit your articles directly to them whenever you write a new one.

3) Sign up on sites like MyBlogLog and use their widget on your site. You can befriend other bloggers and build your own community of followers with MyBlogLog…a social community that you can tap into and get a consistent flow of traffic.

4) If you have an opt in form on your site, make sure to send an email out every time you create a new post. These people have already shown an interest by signing up to your blog…keep them informed and coming back.

5) Let’s not forget the basics…blog posting. You need to stay on top of your website or blog and keep it fresh with new content including using your keywords for SEO purposes. Ideally, your keywords should be in the title, the first paragraph and the last paragraph. But, only if it makes sense to do so.

6) Yahoo answers is an excellent way to get traffic and show off your expert knowledge. Look for questions in your area of expertise and provide valuable answers. It’s important that you add your link for reference.

7) Getting free traffic can be as easy as guest blogging on some high-ranking blogs but only if you can write intelligent, interesting, value filled posts that will benefit them. Your link will then be added to your post and can bring lots of free traffic your way.

8) Twitter: Let’s not forget Twitter. Twitter is here to stay and has become an invaluable source of free traffic, so if you haven’t already, it’s time you took a hard look at it. In fact, every time you submit an article to Ezine the reader can tweet the title and link to it.

Once again, don’t go on Twitter and start spamming with links, links, links. That is what you will become known for. Instead, build up a stream of targeted followers by providing interesting tweets.

9) Build a Squidoo Lense: Squidoo pages are the perfect avenue to get 1-way links to your blog. You can get direct traffic to your Squidoo lense if you use your long-tail keywords. Google loves Squidoo pages and using this method will often get you ranked in the top ten.

10) Video: Create and distribute a video that includes a link back to your blog or website. Videos have taken over the Internet as most people would rather watch a video than read a screen. People love them.

This by no means a comprehensive list as there are many more ways to drive free traffic. But, these are some of the most important ones and will get you started.

Don’t be discouraged easily. It takes time for people to discover your new blog or website. You must be patient and consistently work towards your goal and if you do, I promise that you will reap the benefits.

Combine persistent and consistent action with patience and before you know it you will have your own thriving list of subscribers hungry to learn from you.

Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.
Learn more about membership sites please visit: http://www.crazycashmembershipsites.com For further tips and resources visit: http://www.kathydobson.com

By James Trent in Website Traffic

Why market your site

This is an era of products galore. Each product and producer is trying to outdo the other. Marketing costs are turning out to be more than production costs as marketing has an ability to take products and services to a new high, or bite the dust. Without marketing, a product is as good as non-existing. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered. Clients want it all on their fingertips. Keeping this in mind, internet or online marketing has quickly come to the rescue. It bridges the gap between your service or product and client or consumer.

Having your own website has become an important marketing tool. Almost all products and services have their own presence on the internet in the form of a website. However, there are numerous websites trying to affect the decisions of clients. So, website marketing has become an important and integral part of every business’s marketing strategy. Let’s understand the five most important steps to website marketing.

Understand client requirements

Understanding what your clients are looking for is the key to effective website marketing. Amidst a plethora of websites on the same subject, a client will most likely stick to the sites that are focused on her unique requirements and give her exactly what she’s looking for; e.g. if a client is looking for a website on alternative medicine; the website must focus solely on the various alternative medicines and not generalize on all types.

Get the right design and content

The rightly designed website will catch and hold more eyeballs. Your design should not only have right aesthetic appeal but also facilitate easy navigation. To many flashes, to bright colors running at the same time, plus disturbing pop-ups are sure fire turn offs. Clusters of information placed on the homepage may dumbfound the visitor. At the same time, too little info will dampen her. Your site should strike the right balance of information and placement.

Once you’re done with the designing part of your website, comes another important part, content. Your content should always be current, crisp and clear. It should convey exact information without being verbose. It should be logical, smooth, and flowing. The language should be set keeping the client in mind. The quality of your content should reflect a professional attitude.

Make it user friendly

Once on your website, the client should get important information like variety of products, possibly with their images, price ranges and product availability. Your website should facilitate ordering products online with great ease. It should also give requisite information like contact numbers of the home office or representatives, firm’s location, previous track record and after the sale service.

As customer choices and preferences are always distinct and all of them cannot be addressed on the site; provide for direct contact with your customer service department in order to answer their queries. In case of an email, a prompt reply must be assured.

Blow your trumpet

Once you are done with your website, it is high time to get on the rooftop and tell people that you’ve arrived! What’s the use of a wonderfully designed, beautiful looking site that few know about or catches hardly any eyeballs? Avail other mediums of advertising viz. seminars, articles, television, newspapers,ect… to widen your client base and reach every possible client. Get press releases distributed. A good advertising campaign is essential to attract initial traffic to your site.

Utilize the internet to its fullest. Begin blogging about your site and products/services. Forward links to as many other websites as possible. Get links on social networking websites. In simple terms, talk, talk and talk more about your site.

Action backup

The types of services and products that you offer on your website must be put into action by an efficient team. Your client must feel she is getting a good value for her money, and also her time spent. This will assist to establish a reputation for your business and create your brand image. Website marketing will only be effective if and when your promises are fulfilled in reality.

And yes! Do not rest on your laurels. Continue updating your website with any new developments and also, continue to support it with on going action.

Before you begin your first steps in website marketing and dive head first into a nightmare of potential failure, you might want to look into what it’s actually going to take to be successful in marketing your own website. Visit James Trent’s website now and learn the key steps to unlimited success.http://thesevenfigurepro.com

By Richard Legg in Website Traffic

If you ask the question of how to get more website traffic, you’ll often get this response – ‘go viral’.

Sounds great, but do you know what the term actually involves? How does it work, and is it effective?

That’s three solid questions that need answering, so let’s get started…

A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. Hence the term in the marketing world ‘viral marketing’. Offline businesses have used the concepts behind viral marketing, even before the internet was around.

Here’s the basis of how it works … you give something of value to other people for free. Whatever it is you give away has links to your website, or needs people to use your product. Through the giveaway people enjoy the product and are encouraged to pass it on to more people that they may know.

The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.

An effective viral marketing campaign will bring a huge amount of visitors back to your product or website, which is virtually impossible to stop!

So this all sounds good, but can it really be effective?

The simple answer is that yes it can (and does) work, and work very well – for some companies, viral traffic is the main source of traffic to their business websites.

You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.

On the biggest and most well known video sharing site, YouTube, they give you magical help to make your video go viral. Their videos are easily shared to other users either online or through email.

You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!

The video is free and easy to put on other websites, which all encourages people to share the videos in anyway that they can.

After watching the video, the user is also presented with a simple button that they can click to instantly share the video with as many of their friends as they want.

This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.

Richard Legg – Discover more info on how you can make money online with the my traffic business bonus site here: http://www.mytrafficbusinessbonus.org

By admin in Website Traffic

If you can create viral traffic then you’ve won the battle for traffic generation. Driving traffic is a continuous task, so viral traffic which grows on its own is a dream for all online business owners. But not many online business owners know or even try to implement it. Here are 5 steps to creating viral traffic so that your traffic building efforts produces the most amount of visitors and subscribers.

1. Create A Squeeze Page

Get a landing page which does nothing but offer some free gifts in exchange for the visitor’s email. This is where you start to build your list.

Hire a good graphics designer and come up with attractive gifts such as valuable reports and/or free software.

2. Create A Report To Sell

Your next task is to create a report which you’re going to sell. Again, make sure the graphics are eye-catching and pay a good graphics designer to create your website.

Your report has to look fantastic and the information needs to be good. Do the required research and put as much information as possible into this report.

With your website, sell the report for $97. This is a steep price for a report but your objective is not to sell many copies of it. Do the necessary promotion and get the word out about your report. And don’t forget to put links in the report to your website.

3. Free Gift

When people sign up to your list via your squeeze page, send them to a page where you will offer your $97 report as a gift. To claim the gift, the subscriber needs to refer at least 3 of their friends to your squeeze page.

Now when your subscribers see that your gift is worth $97 and that you are currently selling it for that price, it will drive conversions through the roof.

No one can resist a true free gift that is currently selling for $97. This can help you generate viral traffic. Your subscribers’ friends might sign up to your list and repeat the whole process by referring their friends to your squeeze page.

4. Email To List

Now while your squeeze page is building your list virally, you can create a report and continue to send it to your list for free. Of course, they would have to refer 3 or more of their friends to download the free gift.

Using this technique you are training your list to refer their friends in order to get your free reports. You are also testing to see which kind of offers create the best responses.

5. Contest

When you know which type of offers send you the most amount of referrals, you can create a contest and announce it to your list.

For the contest you will need to provide something which is perceived to be a high priced item otherwise it won’t work. The best type of offers are video training with personal coaching from you based on the offer with the most responses.

Offer your prize to 3 winners only. Since you are offering personal coaching and video training, you can set a high price for the prize. Pricing it at $1,000 is not unreasonable.

To win the contest, your list needs to send you traffic to your squeeze page. The top 3 who sends the most subscribers will win the $1000 prize. This is very attractive.

Once they spread the news by telling people about your contest, more and more people will join your list and promote the contest. This is the viral effect you’re looking for. You can even issue a press release to inform more people about your contest.

Carrying out these 5 steps will ensure unstoppable viral traffic to your website. It needs planning and setting up the system for it to work and creation of the reports, but you are sure to get an avalanche of traffic. Using this viral traffic to get people subscribed to your list, you can promote your information products to them and push those sales figures through the roof.

For more tips on how to promote your online business and increase sales, visit information product creation. To hire professionals to create your own best selling information products, visit http://www.eliteghostwriters.com/infoproducts.html – Alan Cheng, Elite Ghostwriters.

By Peter Nisbet in Website Traffic

How much are you willing to pay for advertising? What would it be worth to you to get advertising open to billions of people worldwide? Let’s cut out the sales pitch because you know all about that. Do you know how to get free advertising online? In fact, do you know how to get the right kind of advertising offline – and free of charge?

Probably not, but I do. So the question now is how much are you prepared to pay me to find out? When I look at the keyword analysis of people seeking free advertising, there are from 10,000 – 50,000 searches on Google looking for information on how to get free advertising every month. That’s right – up to 50,000 every month. In fact 250,000 every month are looking for ‘free advertising’ without any qualification.

Guess what! The answer is right at your fingertips. No matter what you want to advertise, and no matter how difficult you have found to advertise your product or service in the past, it is easy to advertise online what you have to offer without paying a single cent for the advert.

So what’s the secret? There is no secret. I have been advertising it for free for many years, yet even I have been making the mistake that 99.99% (a guestimate!) of those that advertise their products make. That mistake is to assume that the people that matter will see your advert. Note the ‘that matter’ part.

Do you like cats? There’s no point in you trying to sell cat baskets to internet marketing gurus or young girls looking for how to choose the best cat for them. The latter example is easier to sell your cat baskets to than the former, but it’s only a matter of degree. You still have to persuade them they need a cat basket. You can sell bait to an angler, but you still have to persuade them they need YOUR bait, or the kind of bait you are selling.

The best way of using free advertising is to use it sell something that has already been sold. At least, the idea has been sold, and all the prospective buyer needs is a nudge. To do that you have to be like that prospective buyer – I don’t like the word ‘prospect’ – it sounds too commercial! My future customers know what they need; they just don’t realize it yet. So what’s the secret?

Don’t click away when I tell you, because many might just do that. Like many online secrets, it is no secret all. It is by using a technique that you all have likely heard about (although that doesn’t mean it doesn’t work), just that you have been taught badly.

I don’t work full time at internet marketing. I am an industrial chemist and part of my job is to train people how to manufacture our product (hot stamping foil – look it up!).

I do that pretty well because I can put myself in their place. I had to learn sometime, and they don’t teach my product in college. I learned from my first manager, and like to think that I can pass my knowledge on to others fairly easily. Learning how to make money online is a bit like that, and so is learning how to advertise for free. Free advertising is a skill, and it is easy to get.

Here are some ways:

  1. Use posters. If you market health products, whether your product is a health food , supplement, equipment or an eBook or video, then ask your local health center of you can put up a poster. Offer to pay if you get a sale (so it still free until then) if necessary. Ask if you can leave leaflets in the rest rooms, or even make reduced price offers for anybody that joins the club through your affiliate site. There’s an idea: Offer to promote the health club for a percentage, and offer your product free if they take it up.
  2. Ask your local authority if they have any sites where you can put up a poster advertising your product, and you will also include the local authority services in the same ad.
  3. Ask local radio for a free slot: perhaps you can advertise their services on your website in return
  4. Write articles.

So there you are: four great ways that you can use to get free advertising.

What’s that last one? Write articles?

Sure – that will likely bring you the best return because you can write and publish articles all over the internet advertising your product or service. Look back to the start of this article. How much are you willing to pay for advertising?

It doesn’t matter what your answer is. Articles are free for you to write if you know how. The problem is the ‘knowing how’. Then learning how to do it. If you learn how to write articles properly, and not just go through the motions, as the vast majority appears to do, then you are on to a winner.

CONCLUSION

Get to know how to do article writing and you cant fail. Do it right and you will make money and everybody will read them. they will believe what you have wrote and you will make money.

WHAT? Let’s start again:

Learn how to write articles articulately and comprehensibly and your erudite readers will gain the knowledge that you are so knowledgeable and cognizant of their needs that. . .

WHAT? Let’s start again – as an article should be written this time:

Learn how to write articles so as to provide information your reader wants and needs, and that reader will return to you repeatedly. Not only that, but if you show that you understand your niche, then they will also buy from you when you feel the time is right to offer your product.

Write to the reader personally, as if they were the only person you were addressing.

Article marketing is a term that is frequently misused, but the good thing is that it is not difficult to learn, and once you have mastered the principles with a bit of help, you will be able to generate as much free advertising as you want for the rest of your life – irrespective of how your business and products change.

If you are interested in learning how to get free advertising by writing your own articles in a way that they will be read by others, then visit Article Czar for a free writing course, and information how you can learn to write in a way that generates masses of free traffic to your websites.

By Anton Pearce in Website Traffic

Wake Up – Your Clients Are Looking for You!

If you’re going to use the power of the Internet to try to find clients, you have to first understand how prospective clients are going to find you. You need to drop your preconceived notions about how you see your business, and start thinking about how potential clients are going to see your business. To do that, you need to try to put yourself in their shoes.

Understanding Web Searches

Let’s suppose, for example, your business is centered around providing consulting to customers who need help with back pain in New York. When you sit down to start designing your web strategy, you might hire a copywriter to create content with the keywords, “back pain consultant,” or “pain coaching.” However, those terms won’t likely bring you much in the way of good, solid traffic from potential clients.

In fact, the only people who are likely to search for “back pain consultant” are people like you whose business is helping people with back pain. People trying to solve a problem don’t typically search for things like “coaching” or “consulting.”

Instead, you need to consider how exactly those prospective customers are going to search. They might search for the rather generic phrase, “back pain,” or they might be a little more specific and search for something along the lines of “back pain help” or “treatment for back pain.” Other potential clients will use more of a question-based approach, such as searching for “how can I reduce back pain?” In the case of many niches, such as our back pain example, it’s likely that potential clients will also use a geographic or regional term. Most assume that they need to see someone in person for treatment. So “back pain help new York” might be a common search phrase.

From Information to Solutions

Something else you need to think about in terms of how potential clients are going to find you on the web, is what stage of searching the potential client is at. Understanding whether or not the potential client is ready to buy is key to your marketing strategy.

There are several stages a person goes through before they’re ready to buy:

Identification

This is the earliest point at which a potential client can identify a felt need. It might be back pain, for example. It could be a desire to make money from the comfort of your home. It might be that the person wants to learn a new skill, take up a new hobby, or just improve their overall well-being. At this stage, the person isn’t usually ready to buy. They’re still feeling their way through the problem, and putting words to it.

Web searches at the identification stage tend to be information-based. The objective isn’t to solve a problem, it’s to understand the problem. At this stage, a person might search for “types of back pain” or “back pain symptoms,” but they aren’t as likely to search for “back pain help.”

Clients at this stage are the least likely to buy. However, if you can hook a potential client at this stage, you may get her to come back later on when she is ready to buy. Some remain in this stage; once they learn about the topic they want to learn about, they simply leave it alone forever. They decide that it’s not a problem they want or need to invest any more time and energy trying to solve.

Information

Once a person has identified a need or a problem, they usually set out to learn about it in-depth. They start seeking the advice of experts. This is a transitional stage, where it is more likely that they’ll buy than at the identification stage, but where most people don’t rush into anything. At this stage, web searches tend to be information-based again. However, these searches tend to focus on the other end of the need or problem: how to fix it. So here a person might search for “back pain solutions” or “back pain treatment options.” This is where real value-added content comes in handy on your website.

Being able to provide usable and reliable information helps to position you as an authority in your niche. Once the customer is ready to buy, they’ll remember your expertise and come back to you.

Purchase-Ready

At this point, the potential client is ready to buy. They understand the problem or need, know what can be done about it, and are ready to pay someone to get their solution. These are your best prospects, and the easiest people to convert into a sale. People who are ready to buy can get very specific in their search terms. They might search “back pain treatment in New York” or even “back pain physiotherapist.” Their search terms indicate that they don’t just want to know about a problem or a need, but that they’re ready to fix it.

Many potential clients don’t search the web at this stage, however. During the first two stages of their web search process, they have probably identified a reliable source of information. At that point, they’re more likely to go back to that reliable source than they are to search randomly for someone else. If that authoritative source doesn’t offer a direct solution, that’s when the potential client will start their search.

Marketing Across the Stages

Effective marketing for your coaching business will at least touch on each of these stages. While the details and specific tactics may vary from one niche to another, most coaches will want to spend their time in the second stage. By providing useful information to potential clients, you build your image as an authority in your field. Not everyone will seek your services, however most will. By adding real value, you create a positive experience for the client and engender a certain degree of trust. When the time comes for a solution, they’re going to come to you rather than randomly searching on Google (or flipping through the Yellow Pages, for that matter).

If you’re struggling to implement a simple, effective internet marketing strategy then Anton Pearce can help. With over 10 years of experience helping professionals to build their online business Anton can show you the changes you need to make to get more leads, more clients and more sales from your website. Visit http://antonpearce.com for more free and paid resources to power-up your marketing.

By Nelson Tan in Website Traffic

I never believe in buying traffic. How do you think visitors come to know me? Did they pay to know me? Most probably they subscribed because of a free download in the first place. You may not remember how but YOU are the traffic. You are targeted because I hit your hot button correctly :)

There are enough free resources out there on the Net to keep one busy with getting traffic, but here are the only 7 most effective methods: search engine optimization (SEO), link exchange, pay-per-click (PPC) advertising, article submissions, blogging, viral marketing and massive giveaway events.

Search engine optimization is the practice of optimizing your pages for the search engines so that your pages are optimized for the search engines to be searched with the most optimized keywords. You get the idea? SEO English is a bit like tongue twister. If you know the exact keywords your business or industry is famous for, you increase the density of those keywords in your page.

Actually, I don’t understand why some folks make SEO sound so complicated. On the other hand, other folks say SE spiders are so smart at discerning quality of content such that SEO is really much ado about nothing. Moreover, SEO English is just so unnatural sometimes and abuse may constitute as keyword spamming, unless you know the secret to writing it ‘fluently’. SEO is absolutely crucial in niche markets where competition in SE listings is not hot.

Exchanging links with like-minded webmasters create a network for increased traffic distribution. Interested visitors are free to visit your site when they see your link on other people’s sites. SEO targeted towards Google is only half the battle. Its PageRank tool measures your page’s link popularity and ranks it higher according to scale. The more links pointing into your site as opposed to pointing out, the merrier.

* PageRank looks at pages, not sites.

Pay-per-click advertising is all about how much you are willing to pay the PPC program for a high listing so that visitors take notice of your link and visit it. You incur the bid price you set for yourself for every visit (click). Considering ROI, this is particularly useful when you are selling a product. Security features are in place so there’s no point being trigger-happy if you don’t like some sites. ;)

Article submissions can give you an amazing amount of traffic, but only if you use the method right. You should make sure the content you’re submitting is easily understandable, and only covers one or two points, leading the people back to your site with your resource box. Most importantly, you need to make sure that your article is interesting, compelling, and of course, informative. Once you’ve submitted these articles to several article directories, you’ll probably see a marked rise in link backs, traffic and more.

Blogging is a free way to make sure that you’re reaching traffic in all regions of your niche. It has come up in stature from its days of being simply a place to ’share’ with your friends and is now a valid, and often well used promotional structure for a site-or even a basis for the site itself. Using WordPress especially can mean that you’ve got an easy-to-promote, amazingly simple to update site structure that allows you to build and maintain effortlessly. As a traffic generation tool, it is also a good way to create, maintain and direct traffic to your site. The more you blog using popular search terms related to your niche, the more intensive you’re practicing SEO as the archiving system of the WordPress blog script is absolutely well suited for Google indexing. Try to post on alternate days if not everyday.

Viral Marketing is everything and anything to do with propagating your name and URL through giving away free e-books, reports, article and e-zine submission, classified ads etc. But this is only by technological means. With people, we are talking about word-of-mouth.

Massive giveaway events come once in a while but they are really the biggest source of opt-in subscribers for anyone who participate in them. The organizer announces a proposal to carry out such an event, inviting contributors to submit a product of their own or one with resell rights to be given away for free. When the event begins, anyone and everyone can download all these exclusive products as long as they opt in. It’s very easy to get 1,000 subscribers in a week.

Of course, the organizer gets the most numbers, but he also puts in the most work to make sure the web server doesn’t collapse due to traffic overload, the gifts don’t go missing and the event proceeds on schedule.

Awareness and application of the 7 above traffic generation methods slowly but surely builds a good list of followers who are willing to patronize us.

Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com

By Steve Shaw in Website Traffic

You’ve just written an eloquent, intelligent, and enlightening article. Your title is great, your topic is timeless, and the quality is top notch.

But wait a second–you’re not done yet. You need to create a resource box that will get the reader from your article on over to your website.

Article marketing is not just about the article–having a compelling resource box is crucial to your success!

Remember, you shouldn’t be talking about your own website or business in the article body, but you can (and should!) talk about your business and website in the resource box. Along with your name, brief bio info, and your website URL, you need to give the reader a reason to hop from your article on over to your website.

When you give the reader a great reason to click the link in your resource box leading to your website, you will generate more traffic to your site, which is what you’re after, right?

Use one of these top 7 resource box lures, and you’ll maximize your click throughs:

1) A free e-book

Your free e-book should be on the topic of your website (as all your articles should be), so any reader who likes one of your articles would be interested in a book with additional info.

In your resource box, be sure to say that the e-book is free, as anything free is very attractive to readers! If the e-book is of a longer length (let’s say 50 pages or so), you might want to put that bit of info in your resource box as well, as it lets the reader know that it’s a significant amount of info (and that would be more of a lure).

Your e-book doesn’t have to be of epic length though–even a book that is only 10 pages long and jam packed with helpful information would be valuable to a reader.

2) A newsletter

If you have a newsletter, you already have a wonderful reason for readers to click through to your website from your resource box. Instead of saying “For more info, visit my website”, it would be more effective to say, “Sign up for a free newsletter offering weekly tips on this topic” and then give your website URL.

3) An e-course

An e-course is basically a series of emails that teaches the reader something. It’s different than a newsletter because usually e-courses are of limited duration and are very specific in what they teach.

They’re effective because people love to learn, especially for free!

In your resource box you could say, “Claim your free 10 part e-course on [some specific aspect of your niche]” and then give your website URL.

4) In depth content

Most articles are limited in length to about 1500 words or less, so it’s hard to get super in depth in your article content.

Since you’re an expert in the topic of your website, why not create a page on your website that offers a continuation of the information you condensed in your article?

5) A great product or service

This is an easy one–if you’ve got a unique, stellar, stand out type of service or product, you have a build in reason for folks to click through to your site. Be sure that you explain in your resource box what your product is and what the benefits are. This approach works best if what you’re selling really is unique and there aren’t a whole bunch of other folks with the same type of product or service.

6) A discount

People LOVE feeling like they’re saving money and getting a good deal (the only thing people love more is getting stuff for free!). If you have a product based site, you might want to come up with some sort of offer that will allow your readers to get a discount on a purchase.

7) A blog

To be an effective resource box lure, the blog must be well-tended, offering fresh and useful information on the topic of your website. It depends on your niche, but I think a blog offering mostly ‘how to’ posts is most attractive to readers. A blog not only gives readers a reason to click through to your website from your article, but it also gives them a reason to continue visiting your site–you’re offering a steady stream of useful content, which is quite an incentive!

Now you’ve got 7 ideas for resource box lures that will give readers a reason to hop from your article over to your website. For each resource box, you only need one “lure”, but you can switch things up and try different reasons to click through for different articles.

Experiment and see which lure works the best for you!

Steve Shaw – Want to drive even more traffic to your website with article marketing? You can save time and increase your exposure by using an article submission service like SubmitYOURArticle.com – distribute your articles to hundreds of targeted publishers in an instant. For more information go to=> http://www.SubmitYOURArticle.com

By Matt Helphrey in Website Traffic

For those of us who are running an online business certainly know that it’s not easy to gain traffic to our websites. It requires plenty of tedious work, consistent action, and a desire to make our online business succeed.

There are many ways to get traffic to your website. Some people suggest using a plethora of traffic generating methods. I suggest to find just one way, become very good at mastering this one method and use it over and over again. Learning all the different ways is fine, but keep in mind that the learning process itself will take time in which you could be implementing a traffic generating method that you already know.

In this case it only makes sense to find one method that you think you can master and just stick with it. That way you will optimize the amount of time you have to spend on your online business towards gaining that much needed traffic. Trust me, you will not make any money if you can’t get traffic to your website.

If you want your online business to succeed long term and would like traffic to come as cheap as possible, you’ll want to utilize the power of back links. Back links are simply links on others websites that point back to your website. The more back links you have, the higher your website and websites pages will rank in the search engines.

This is a very important concept to know for any internet marketer. Your goal should be to use a method where you are constantly picking up back links on a daily basis. When you combine those back links with keyword research and search engine optimization, over time you will begin to see your traffic drastically improve. Here’s an example of how I get traffic two ways using one method…article marketing.

The first thing I do is my keyword research. Ill write down a list of about 10 or so keywords that get a decent amount of traffic and very little to moderate competition. Once I have compiled the list, Ill write an article using one of the keywords and post it on my blog. Then I will write another article and submit it Ezine Articles using the same keywords as a hyper link in the authors resource box.

Over time I’ll see that page slowly move up the rankings for those keywords. The more back links I have pointing at that page, the higher and faster it will move up the rankings. I will rinse and repeat this process for all of the selected keywords until I have reached page one for each. It may take a month or more to do. Then I will select another 10 keywords and repeat the process all over again.

You can see how powerful this method is over time. After a year of this process you can be ranked on page one for over a hundred keywords all of which will bring targeted traffic to your website.

Matt Helphrey – Are you looking for guidance, direction, and free training on how to Make Money From Home? Sign up for Matt’s free mini course at http://www.livelifetothefullest.biz

By Colin Turner in Website Traffic

Even if you know how important it is to market your business on the internet, you don’t have thousands of dollars to spend each month, and you may not be an expert on Search Engine Optimization or Keyword Advertising (yet).

This article is about using consistent, free (or cheap) marketing strategies that you can start using today to make a difference in your business.

The Goal of marketing your business on the internet is to get consistent traffic to your site from your target market.

The three key words to remember about internet marketing are Consistent, Targeted, and Smart.

Consistent marketing practices will help you build a trusted presence on the web, and catch people who visit the same sites regularly. New people are always suspect, and you may not start to get results until you’ve been around long enough for people to trust you.

A Targeted strategy will focus on the type of person who is most likely to be interested in your product or service. If your ideal customer is a truck driver between 40 and 50 years old, you should not be marketing to young single moms on Myspace.

Smart marketing means using the tools the big kids use. Find out what successful marketers are doing to get such high traffic and do what they do. My mentor Walter Hailey always told me that “It’s easier to copy genius than to create mediocrity.”

It will take time to create the kind of web presence that will generate consistent traffic (and revenue) for your business, but as long as your effort is targeted, consistent, and smart, you will attract quality customers without spending thousands of dollars or hundreds of hours of your time.

Let’s get down to specifics – what can I start doing in my business tomorrow that will put me on the path to generating more traffic for my site and putting more money in my pocket?

I will assume that you already have a website for your business, and a professional email address with a unique url (not generic like yourname@gmail. com or business@yahoo. com). If you don’t have one yet, you can get one free from Google. Your next step is getting your business name, image, and content onto the web where your target market will find it and become a customer/client.

There are three main categories of marketing strategies to investigate as you are creating a marketing plan: Networking, Blogging/Article Writing, and Advertising.

1. Social or Business Networking.
Become a part of a networking community where you can build your own profile or web page and interact with others in the community. There are a ton of networking sites on the internet, some of which are mostly for socializing about niche topics, others are more focused on doing business. Choose 3-5 networks to join, and make sure all of them are connected to each other, and back to your website.

Here are a few to get you started: Facebook, Myspace, Squidoo, Twitter, LinkedIn, Direct Matches, Shmoozii, Biznik

2. Blogging and Article Writing.
They go together like peanuts and raisins. Every article you write for the blog should also be published on the web to as many article directories as possible, with your link included in the resource box. The more places your link appears on the web, the better. Update the blog frequently, put an RSS feed on your website and social networking profiles, and tell your friends about it. Search engines love fresh, new content that matches keywords, so including keywords in the blog content can help searchers find you.

For the beginner blogger, Google’s Blogspot is a good way to get started. Wordpress, Squarespace, Typepad, and Thoughts.com all have great templates and can be set up in a day.

As for Article Directories, you can submit by hand, but I wouldn’t recommend it. People getting real results with article writing have an automated service that submits articles to hundreds of directories automatically. I have found two: SubmitYOURArticle (web-based) and Article Submitter Platinum (Software). They are not free, but they are worth it if you choose article writing as one of your marketing strategies.

3. Advertising using Adwords, keywords, pay-per-click, or traffic exchanges.
A much less personal approach, advertising can give you access to a huge number of people for a relatively small cost – and most sites have free trials or sign-up bonuses that can help you create an ad that works before you start paying for it. Use the same keywords that are on your website and blog in your advertisements, and search engines will like you even more.

My short list of Advertising sites would include: Adland Pro, Bananapile, ReaLook, Spiderjump, and HitsFrenzy. Also look at Clickable – a service that can manage advertising campaigns on Google, Yahoo, MSN, and others simultaneously.

Using a few of the services from all three of the above categories in tandem will create a tight web to capture your customers and send them to your site. As long as you update Consistently, Target your campaigns accurately, and be Smart about where you spend your money and time, you can see results in a little as a few weeks and secure your long-term success.

Best of luck with your research, stick with it, and remember that even in the tedious moments, owning your own business is so much better than going to work at 9am in a job that doesn’t fulfill you.

Do Good and Be Well.

Colin Turner has been an entrepreneur since the age of 17, and is a regular blogger and writer about home based businesses. He has become a mentor and trusted source for information on Internet Marketing for Home Businesses. http://www.marketingsystemforsuccess.com

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