SiteProNews

Stop the excuses! I’ve heard all the excuses for why you can’t start and build your business. So, don’t even tell me:

1. You can’t come up with any good ideas.
2. You don’t have time.
3. Getting noticed is nearly impossible.
4. You have little or no money.

You’re in for a lucrative awakening. It’s easier than you think to start and build your home business – if you know the system and I’m about to prove it right now!

4 Reasons to Take ACTION & Start Building Your Home Business Online:

1. It’s easy to come up with an idea for your home business

As Your Article Marketing Expert, I’ve helped people start and grow profitable businesses in just about every category you can think of including Internet dating, remote controlled cars, health and fitness, martial arts, Pilates for pregnant women, care giving, quilting, parenting, family business succession and much more.

Your market is out there waiting for you.

Start with your passions and interests

Think about…

• What are you interested in?
• What are you passionate about?
• What subjects or topics are you knowledgeable about?
• What are people asking you for advice about?

If you can create content on a subject you’re passionate about and at the same time solve a problem or fill a need then you can start your home business online.

2. It’s easy to find time to launch and build your home business online

Are you going to tell me that you don’t have 30 minutes a day to work on your home business?

That’s all it takes to write a simple “how-to” or “top tips” article that solves a problem your chosen niche market is looking for. These articles can then be easily turned into special reports, e-Books, A to Z systems, homes-study courses and many other products sold online using a shopping cart like MyEasyOnlineStore.com

So, starting today, designate yourself some article writing time. Do not allow yourself to get distracted. Do not watch TV for 30 minutes. Just start writing for 30 minutes per day.

3. It’s easy to get noticed

When you submit articles to the top websites, ezines and article directories, you will get noticed. Here’s proof by people just like you…

• In just 2 months, marketing expert and President of Imperatives LLC. Scott Glatstein went from 6 listings on Google to more than 2000 listings.
• With just one article Derek Gehl, CEO of the Internet Marketing Center reached more than 500,000 prospects. And that’s with just 1 placement in SiteProNews.com’s newsletter. That doesn’t count the hundreds of other websites his articles are published on.
• Dating expert April Masini’s article “10 Lessons to Spice Up Your
  Social Life” can be found on Self Growth and was featured in their newsletter. The site is Ranked # 1 for self improvement on Google and Yahoo. It gets 167,000 unique visitors a month to the website and sends newsletters to over 450,000 opt-in subscribers a week.
• By writing and submitting articles, technology expert Dani Kaplan generated a surge of new business opportunities making ’07 the best year in 27 years in business.

4. It’s easy to start your home business online with little or no money

If you can write a “To-Do” list, then you can write a top tips article in little time once you learn the system. And, you won’t need to hire a copy writer. This way, you can start your business and start creating products without spending a penny.

Plus, other websites, ezines and article directories will publish your articles for free. This way you’re getting free publicity and free advertising.

If you want to start a home business and build it online, then do NOT let anything or anyone get in your way. You can launch your business online easily by just writing articles. So get started today!

About the Author:
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for entrepreneurs who want more publicity, prospects and profits. Now, Eric is sharing the exact roadmap, broken into 5 easy-to-follow steps that thousands have used to launch and build their businesses online with articles. And, he’s giving this knowledge for FREE, with his new e-Book at: http://www.BroadcastYourArticles.com/freebook

Tags: article marketing, home based business, online marketing

There used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite rules to follow.

When done properly press releases are a great way to generate publicity, drive traffic and boost search engine rankings.

The key to a successful press release is to have a clearly defined purpose.

Why are press releases important?

1. More consumers than ever are reading press releases online and consumers may be interested in a topic that the media may not be. So, there are releases where the target audience is the consumer and then there are releases were the target audience is the media. The releases targeted at the media are usually bigger news and more likely to be something that the media will run with and create an article out of.

1. Keep in mind there are journalists that have columns about websites; they cover what’s new, what’s hot, what’s popular on Blogs and sites. So, something that may not have been newsworthy to the “regular” media may be considered newsworthy to these new crop of journalists.

You should start by defining your target audience. Is this a story for the public, something that is potentially good for the mass media or something for the web reporters out there?

No matter who you target, your press release really needs to be creative to catch the interest of the chosen audience.

Press releases need to be stand out among a sea of thousands of other press releases that are being released every day. So, you’ll need to create an interesting hook. How do you do that?

Ask yourself these questions:

• Who will care about what I’m saying and why will they care? In other words what is the focus of the release, what is the part that will excite, anger, interest people?
• Is it something that is unique in your industry?
• What are the benefits of the product/service/news you are announcing?
• Is there anything controversial about this? If so, playing it up is a great way to get attention.

Next you’ll want to define your keywords for the release:

Doing keyword research will help you use keywords within the release that you know people are looking for.

Next you will make sure that you write a compelling title. Ideally it will include one of your keywords and it will pique the curiosity of people scanning headlines.

Since the launch of Google’s Universal Search and Blended Search from Yahoo, images are fast becoming another way to make your content stand out, so make sure you use an image with your press release.

It never hurts to have an SEO Firm take a look at your release. Have them go over your press release for any recommendations for better optimization. A fresh set of eyes, especially ones that are specifically trained in optimizing content can go a long way in helping your press release be found in the search engines.

So, there you go - a quick lesson in press releases.

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Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Over the past 10 years Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Jennifer is the editor of the popular Spotlight on Success: SEO and Marketing newsletter. Follow Jennifer and stay current on SEO, marketing, social media and more. http://twitter.com/EcomBuffet

Tags: content marketing, press release, Writing

Anyone engaged in writing articles for offline publications or online business has occasionally struggled with the question of “What to write?”

Methods To Help The Average Person To Start Writing

Maybe I am just an overly optimistic person. I have always believed that anyone committed to writing an article can write an article. The problem is that most individuals simply do not have the belief in their own skills and insight. That is the reason why we ghost writing lot will always have a job. As long as there are people who doubt their own skills or insights, I will always have a job.

One of my good friends, Clinton Douglas IV, learned the lesson of understanding that he had his own abilities and skills that he could utilize to write his own articles. He learned that he could turn his insight into literature worth reading, by simply calling his favorite ghost writer on the phone (me) and sharing his thoughts on a topic. He was always amazed how it seemed like I could read his thoughts and mind and put his thoughts to paper, even the thoughts that he did not mention specifically to me.

Most people simply don’t have a favorite ghost writer on the other end of a telephone call. For them, they should sit down to the computer and type and type and type, with little to no regard for proper spelling, grammar, or storytelling. The first draft should always be used to get one’s thoughts out of the brain and down on paper. Spelling, grammar and wording can be fixed during the editing process.

My friend Clinton utilizes this technique on occasion too. He wrote an article one time, by just spilling his brain onto the page. He wrote from his heart and got his thoughts all out of his head. When done, he sent me his final draft for editing. Sure, there were many words that were fixed, a lot of bad grammar that was corrected, and wording that was massaged, before we found the final product. Once written by him and edited, we put his “3:10 to Yuma” article out on the World Wide Web. Almost immediately, my friend Clinton started receiving compliments for his story. Many said it was very inspirational.

I believe in your ability to write your own articles, even if you do not.

Even if you can never bring yourself to write your own articles, that is fine, since we professional ghost writers are happy to write for you.

How Professional Writers Find Inspiration

When it is time to sit down to write an article, we professionals sit down and start reading. Inspiration is a thought that comes to our mind while we are reading information on our target topic. Our thought is never to rewrite what other writers are talking about. Instead, our inspired thought is often an extension of the words we read that were penned by our peers.

How many times have you been reading something written by someone else, and you felt that the author should have ventured off on a tangent that he or she left hanging? Inspiration often occurs right here in this moment, at that very intersection of this thought.

Once you know the question left unanswered by another writer, then you will have found your own direction and inspiration for writing your next article.

Answer The Unanswered Question and More…

When you want to use articles to promote your online business, it is not enough to answer the unanswered question. You actually need to venture a bit further afield and to ask yourself one very important question: Is the person most likely to buy your product or service also interested in having this question answered?

When you write for promotion purposes, you should always try to speak to the hearts and minds of the people most likely to buy what you are selling. If your potential clients are asking the same questions as you are, then you know what questions you need to answer for your readers. It is in answering questions important to your customers, where you will begin to find real success using promotional articles to promote your business.

Help your customers answer questions they want answered, and they will help you to earn the sales you need to keep your doors open to others.

Final Note About Inspiration and The Writing Process

This article began as a blog post, written in a blog I contribute to weekly (the Article Marketing Tips Blog).

I often write a blog post as my first draft of an idea. Then I massage the message to make it worthy as a promotional article, an article to be read by a larger audience.

Sometimes my first draft is an answer to someone who asked me a question about my service. I answer his or her question from the hip, then I copy-and-paste my answer to a word document and massage the copy for a public audience.

Many times, this first-draft, second-draft process has helped me to create some of the very best articles I have written. Due to the fact that my original article draft is put together as an answer to a question that one of my potential clients had, it permits me to write an article that answers a question that many of my other potential customers may also be thinking.

In answering questions for the larger audience, I have found great success for myself in article marketing. Given a little bit of motivation and commitment, you can make my processes work for you too, to build your own success online.

About The Author:

Bill Platt has been providing article distribution to his clients since 2001 at: http://www.thephantomwriters.com/ He offers ghost writing and article marketing services. With lots of experience writing articles that attract publishers, readers, traffic and sales to his website, Bill wrote an ebook to share the secrets of his article writing success that can be found at: http://thephantomwriters.com/ebooks/article-marketing-traffic.html

Article Source: thePhantomWriters Article Submission Service

Tags: Articles, Writing

This article will give you 7 key tips for crafting an attention-grabbing article that will be welcomed by quality publishers, bring value to your readers, drive targeted traffic to your website *and* build up those precious one-way links in the process!

Let’s get started…

1) Remember who you’re writing for and why.

The object with article marketing is to write articles that bring value to your readers, that show you to be an expert on your topic, and that inspire your readers to click through to your website. Also keep in mind that your articles need to please the online publishers–after all, if your article doesn’t get picked up for publication, then nobody gets to read your article!

2) Don’t write about your website or business.

This is the part that so many article marketers struggle with! Remember, our articles are geared to meet the needs of our target readers and the online publishers. The minute your article stops sounding educational and starts sounding like an advertisement for your website, your readers will put their guard up and lose interest in your article, which is not what we’re going for! You need to take a more subtle approach. When you’re writing your articles, you are a teacher, an educator, an expert–not a salesperson!

The appropriate place to talk about your business, website or products is your author resource box.

3) Write about your area of expertise.

Your customers can be a constant source of article topic ideas. What are the top 10 questions that customers most frequently ask you? Write those questions down and create an article that answers each question. Remember, you have to be creative and subtle, because you must answer the question without mentioning your own website. Your role as the author of the article is to be a source of information, not a sales person.

4) Write ‘How To’,'7 Tips’ and ‘Top 10′ lists.

We all love a list, don’t we? Instructional ‘How To’ articles and informational ‘Top 10′ (or 7 or 5 or whatever) articles have a knack for catching readers eyes. No matter what the topic of your article, you can find a way to create a ‘How To’ or ‘Top 7′ list. This is an article writing strategy that works, so do it!

5) Always write about the topic of your website.

It sounds obvious, but I’ve seen more than a few authors who have a one track mind about article marketing–they just want to rack up the precious one-way backlinks that article marketing generates, and so they think it’s fine to write articles on any topic under the sun with a link in their resource box going back to their website on a different topic. Don’t do that!

Why? We’re not after just any type of traffic–we’re after *targeted traffic*. Targeted traffic means that the folks you lure to your website are people who would be very likely to be interested in the topic of your website. While you will never write directly about your website, you will definitely want to write about the *topic* of your website.

6) Make a great resource box.

Aha! This is the appropriate place to talk about your business. Writing a great resource box is an art in itself, but just to get you started here are a few tips:

• Do include a little biographical information.
• Do tell the reader why they should go to your website.
• Do ask them to click.
• Do customize your resource box to the article.
• Do include a link to your site, but don’t go ‘link crazy’. A single link is great. Three or four links is pretty pointless.

7) Don’t forget to have a great website.

This is the part that some folks overlook. They know that in order to increase their search engine rankings for their website that they need to generate incoming links and increased exposure for their site, but what then?

There’s no real benefit to drawing readers to a site that leaves them saying, “Is that all? This isn’t of much help to me.”

So, remember to create valuable content on your website too, so that you have a quality destination to which you’re trying to draw your readers.

The valuable content on your website is also like bait that entices a reader to click through to your site. Be sure to have something on your website that will expand upon the information you’ve just provided in your article.

Article marketing isn’t brain surgery–anyone can do it! Just follow these tips and you’ll be well on your way to a successful article marketing campaign!

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Interested in putting these 7 tips into action? Sharon Sarmiento is an article marketing expert who enjoys teaching website owners how to write and submit articles for maximum traffic. She’ll guide you step-by-step through the article writing and submission process at the popular blog, Creative Article Marketing => http://www.creativearticlemarketing.com

Tags: article writing, content writing, Writing

You have something fabulous to announce to the world! So, what online press release distribution service do you use?

With so many to choose from, it’s hard to know where to start. If you do a search for newswire services it’s easy to become overwhelmed by the possibilities. You might either give up or go overboard, spending lots of unnecessary money and duplicating your efforts.

Before you do either, first consider what you want your press release to do for you. Do you want it to be primarily a public relations tool to get your news out? Or would you rather that it be a search-marketing tool that can provide search-engine visibility and target prospects? If you’re thinking like a savvy businesswoman, the answer is: both.

You will gain excellent visibility if you:

- Optimize your press release through the strategic use of keyword-rich headlines and body copy.

- Include extensive links back to your website or specific landing page.

- Distribute your release through the right online newswire services.

When you optimize your press release, it will also be indexed quickly in the major search engines: Google, Yahoo, and MSN. Also, each time your release is picked up by another website, it also creates a link back to your site.

Once you’ve decided what you want your press release to do for you, the next step is to determine which online newswire service (or combination of more than one) you want to use. Would a free service be best, or would a paid service be better?

Free PR Distribution Services

Some of these newswire agencies are free. Others offer free basic services and then charge fees for expanded services. Fees range from $20 to over $200 and are generally used by small to medium-sized online businesses.

- www.i-newswire.com

- www.pressbox.co.uk

- www.pr.com

- www.prleap.com

- www.prlog.com

- www.prweb.com

- www.theopenpress.com

- www.24-7pressrelease.com

PR Web is on the leading edge of online news releases and is geared towards optimized press releases.

Paid PR Distribution Services to Consider

Most of these paid services offer multiple payment options, depending on your distribution preferences. Commensurately, their services are more expensive ($500 to $700 per 400-word release and can include an annual membership fee of $100+). These are the newswire services that tend to be used by traditional PR agencies for their corporate clients.

- www.businesswire.com

- www.ereleases.com

- www.eworldwire.com

- www.internetnewsbureau.com

- www.marketwire.com

- www.massmediadistribution.com

- www.pressrelease365.com

- www.prnewswire.com

- www.send2press.com

- www.urlwire.com

- www.xpresspress.com

PR Newswire is the world leader in the electronic delivery of news releases and information directly from companies, institutions, and agencies to the media, financial community, and consumers.

Choosing your online press release distribution service doesn’t have to be overwhelming. It’s easy, once you know what you want your press release to do for you. If you just want to get your announcement out, then consider a free PR distribution agency.

If you’d like to be included in major search engines, generating links and targeting prospects, then an expanded fee newswire agency will serve you well. For the highest exposure and maximum visibility, you can’t beat the service of a paid PR distribution

agency. They will get your news seen at the top of major search engines, and their RSS/XML feeds will get your news distributed to thousands of interested journalists.

Take the time now to review the options and decide which PR distribution service is best for you. This way, you’ll leverage your press releases to greatest advantage and position your business for success.

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Business Coach & Consultant for entrepreneurial women starting up small businesses, Dr. Susan L Reid is the author of “Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success.” For ideas, tips, and support for your business journey, sign up here for our free e-Zine.

Tags: press release, press writing, Writing

Quite simply, it doesn’t matter if you have a blockbuster product or a fantastically designed website, if people don’t know that it exists, forget it, you are not going to attract traffic and make sales. If that happens, then you don’t have a business.

While there are many methods and schemes used by so many websites today, there is still one reliable method that can help you with an extra boost in the constant requirement to attract trageted traffic.

Welcome To Viral Marketing

While the term viral may easily depict a virus, a word very much dreaded by all computer owners, do not worry. You do not actually use a computer virus to spread your business; on the contrary. Everyone has had enough of all those pop up ads and spywares. Viral marketing is legitimate, effective and accepted by the online community as one of the best ways of raising awareness of your website and products.

What Is Viral Marketing?

Viral marketing is a marketing technique used to build the public awareness of a product or company. It is the use of several forms of media to reach out to potential customers without actually promoting the product. Advertising without directly advertising the product or service.

In a nutshell, in the big wide world of advertising companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and thus open it as well.

This is all very well with large companies with huge advertising budgets, but how can the power and effectiveness of viral marketing help the owner of a website with the promotion of their product of service?

Using Viral Marketing To Your Advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site. You get to generate a flow of traffic that are potential customers, ie targeted traffic. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Websites and companies are catching on to the effectivity of viral marketing. Not using it could end your website business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

How To Use Viral Marketing

Viral Marketing is a great way to get people to know about your website. One of the most cost effective means of viral marketing (don’t forget it can be free) is writing articles. In the resource box of your article will be the information about your website. Your article gets distributed and hence your website information then spreads among those who have expressed an interest in what you are writing about.If their interest is stimulated enough, they will then go to the website address that you have given in the resource box and thus, you have a targeted visitor to your website.

Other forms of viral marketing include blogging, becoming active in forums by leaving messages and replies for the particular niche that your website is pitched to, press releases, even utilising the power of Youtube. The more you think about this, the greater the avenues for viral marketing appear.

Viral marketing undertaken in different formats and targeted correctly can create a continual flow of targeted interested visitors to your website who will be more inclined to spend than a casual visitor. And never forget that one of the major benefits of viral marketing is that as a means of targeting your advertising message, using many of the methods it can be free.

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Michael Tasker started his information product business last year and it has now expanded to various websites plus direct marketing channels as well. He learned by utilising the extensive quality references that he sourced plus following the advice of those that had already succeeded. He was mentored as anyone who has ambitions to succeed with online marketing should be. Simply put, he followed a tried and tested formula that others had used to succeed.
Find your stepping stones to your work at home internet business success at
http://www.goodbyemoneyworries.com

Tags: viral marketing, Writing

You have to admit, at no time in the past has it been easier to earn money from writing than it is today… thanks to the power of the internet!

I’m not talking about being paid to write, which (unless you’re Stephen King or J. K. Rowling) is pretty much perceived as a minimum pay service. I’m talking about leveraging your written words to draw readers (like a magnet) to a website that you own, from where you can market, sell and resell numerous information products for profit.

Like everything online, success depends on one thing and one thing only… volume of traffic (ie: the number of people who see your site).

It has emerged that one of the most proven and cost effective traffic generation methods available to website owners also happens to be the one task that most website owners try to avoid… that is writing articles.

Yet, writing articles is one of the very best ways to create a constant flow of targeted traffic to your website. With a little effort and a sound, repeatable formula, you can easily write articles that are guaranteed to:

A: Draw traffic to your website

B: Create Ad copy to sell you products

C: Strengthen your presence and credibility on the internet

Using the following techniques can gain the attention of the search engines and get your products and ideas noticed by real people at the same time.

There’s no mystery about the basic structure for writing articles. Each one should have a beginning (the lead), a middle (the content) and an end (the conclusion)… not too difficult is it?

There is however one added ingredient you need to ensure that your writing is picked up by the search engines and subsequently attract a steady flow of traffic. That extra ingredient is ‘Targeted Keywords’.

Please don’t be put off by the idea of writing an article structured around keywords. The process is very straight forward… you can click on the link in the resource box at the end of this article to view a short video which explains the step by step process in more detail.

Once you’ve done your keyword research and have a final list of words or phrases you want to use throughout your piece, do the following:

1. Use your keyword (or keyword phrase) once in the title

2. Use your keyword (or keyword phrase) once in the lead

3. Use your keyword (or keyword phrase) a couple of times in the first paragraph

4. Use your keyword (or keyword phrase) in a scatter pattern throughout the content of the piece

5. Use your keyword (or keyword phrase) once in the conclusion

Using this basic structure (keyword-focussed title, lead, content and conclusion) will guarantee that your article gets the attention of search engines and also human readers.

This sure-fire structure is your most effective traffic generator yet, but wait, there’s one more thing! A secret weapon which almost no one else on the internet is using… it’s your local library.

A visit to your library to find material you can use within your article structure gives you a massive offline advantage over just about every other internet marketer or writer.

You see, if people are writing articles which include the keywords “japanese garden” for example, and conduct research purely online, they are highly likely to see other very similar articles written by people doing exactly the same research.

Taking your research offline, using books, newspapers and magazines for your source information, provides a totally new perspective which is far less likely to be seen in other online articles, putting you way ahead of the competition.

Use that research material together with your keyword-focussed article writing structure to produce something in the range of 400-600 words and you have your article.

Now, don’t panic, writing 400-600 words is no big deal. Think of it like this. One double-spaced page with a one-inch margin all around will hold about 200-250 words. If you’ve done your research and taken notes, the chances are that you have more than enough ideas and information to fill a minimum of two such pages.

Using the previous example “japanese garden”, you could then title your article “Seven Steps to Japanese Garden Heaven”. Okay, maybe not the sharpest title, but it would certainly tell human readers (and the search engines) what your article is about.

Take the research you’ve done and split it into seven major benefits for people searching online for information to help them create their own Japanese Garden.

Your lead might be something like this: “Imagine the calm and simple serenity you could enjoy strolling through your very own Japanese Garden…”

Then take each of the seven steps you mentioned in the title and turn each one into a section for your article. If you want a short piece, make each section one paragraph long. If you want something more substantial, make each section two or three paragraphs long.

When you reach the conclusion do these two things:

1. Sum up your article’s lead or title in your final paragraph (including the keyword or keyword phrase)

2. Quit!

Use this basic structure for writing articles and you’ll find it amazingly easy to create very successful, keyword-focussed material that will bring visitors flocking to your website — even if you don’t think of yourself as a writer!

Find out more about how articles can turbo charge your website traffic by clicking on the FREE video link in the resource box below.

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Dave Foster owns and operates the “Solo Profits” blog and podcast, helping to guide individual entrepreneurs and home-based business owners to online success. Draw upon the wealth of solo business information at the “Solo Profits” blog - Here ==> http://www.soloprofits.comDiscover more about turning your words into traffic right here: ==> http://www.soloprofits.com/turnwordsvideo.html

Tags: article writing, keywords, Writing

Book publishing, information publishing, however it’s called. It can create a wealth of fortune for you.

However, what most people understand about publishing means they have to do something big. They have to be really knowledgeable about the subject they want to publish. They had to be real good with writing.

But when does writing have to be a hard thing?

Here’s why: Long have we tried to write, and time after time we experience what we call writer’s block. The fact is, writer’s block can never have to be a problem at all - as you’ll learn why in a while.

Then, the world never cares whether you’re knowledgeable about something, they care when you’ve delivered to them in a value of some kind. Why do you think someone would want to buy a book from you? They wanted to learn something they can change their lives in, and further improve their quality of lives as well.

Here’s where researching comes in—but we’re not speaking about the average research. Sometimes people think research is a difficult feat requiring hours upon hours of effort, but with what you’re going to learn from me in later articles, you’ll find researching a petty little task to do, and you can create greater results from my technique!

We’ll talk about writer’s block here.

You see, the only reason why you have writer’s block is because you’re editing. It’s summed up in this one sentence.

Whether or not you’re editing doesn’t matter, but when you feel a block of your mind from writing amazing words, it’s because you’re giving yourself judgment over your writing process. It doesn’t have to always be this way.

And here’s a secret to eliminate writer’s block forever if you would but understand its true value and use it:

Write FAST. Write really, really fast.

I will teach you how to do this even clearly on the next subsequent articles I will be sharing with you which you can find on my web site, but right now here’s the most important thing you need to eliminate writer’s block forever.

To quote one of the world’s current greatest science fiction writers of all time, Isaac Asimov (featured in the Guinness Book of World Records for his prolific writing), here’s what he says when asked by a reporter what his secret is to becoming such a prolific writer: “I guess I’m prolific because I have a simple and straightforward style.”

Little did people really deciphered the true meaning behind his quote.

The way you can really have a simple and straightforward style is to write the way you talk… and if you want to write the way you talk, you better write fast because that’s the little trigger to unlocking your amazing writing abilities to have your readers feel as though you’re talking to them.

You know what they say? The best books in the world always makes it feel as if the reader is involved in the picture.

Well this is one of the biggest secrets to writing a book fast and publishing one you can sell on the Internet, or have them racked upon the booths of book stores you visit in the next few weeks, or months.

Believe it or not, you could publish your own book in 2 weeks and use it to change your life forever.

If you want to learn the subsequent chapters to really write fast, and how to use what you’ve written to create a multi-million information publishing business online even though you’re just an average person, be sure to wait or discover the next articles coming up for you.

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A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. If you’re ready to take your online business to the next level, go to: http://www.websiteconversionexpert.com/more.html

Tags: content writing, Writing

I am sure that many people wonder what the secret of filling up a website with its content is. The recipe seems to be quite simple - clarity and an appropriate outline are crucial. However, there is one thing you cannot forget about. Those who have never published texts or documents outside the Internet will find it easier, as they do not have to get rid of their old habits while learning the new art of website publishing. In contrast, experienced publishers will have to agree that clarity and simplicity do not mean the same as they did in the past. Filling in a website with text is against the rules and principles which they regarded as a strong point of their work until now.

Knowing the audience

The most important thing to be remembered is that a web page contains messages for a particular group of people. The content is to satisfy the informational hunger of our potential website users.

The more we know about them, the easier it is to adjust the texts for their needs. For example we can do the following things:

* choose topics in such a way that they would be really interesting for our audience;

* arrange those topics, so that it would be easier to find them on the page;

* construct the text using the language of our users, not one of experts;

* choose the style of writing that is suitable for the reader;

* set up a form of communication - contrary to other media, the Internet allows us to use a more informal style on our webpage. It is up to us to establish the grade of familiarity, but in order to do it properly, you need to have thorough knowledge about the users.

In everyday situations, we pay attention to the way people react to what we say. In such a situation, we choose our words, tone and style of speaking to show our appreciation for the other speaker. We create a message that builds trust. Difficult as it may seem, our webpage needs to build the same familiarity. We have to guess what people think about us, how we should address to them and what they want to listen to.

Scanner or reader

The text screened on the monitor is less absorbed by the human eye. That is why it reads 25% slower than a text written on paper. Moreover, too many websites found by the search engine are not related to what the reader is looking for and they do not want to read them.

Therefore, we have to prepare our text in such a way, that it convinces the readers as early as the first glance, to read it and then to search through our service. Hereafter, little advice on the subject is presented.

1. Structural construction of the text

While preparing a text that is to be published on the Internet, we think about its structural construction. We start wondering about the template that is to be filled in. For example, if we edit a text about a company’s products, we prepare a scheme of the description. It can look like this:

Name of product Problem Solution Product’s function Benefits Price

The next step is to describe all the products by filling up the same template. Be consistent and try not to change the template for similar items. The reader will expect to find the same schema on each and every page describing all the products.

2. Reduce the text, as nobody will read it

If you want to be sure that someone will read your text, write less! Let’s reduce our text by its half preserving only the main core.

All important information, that is not closely related to the core, should be moved to the additional material. It is better to do it this way, because as we already know, Internet users rarely read long texts. Try to put each new thought into a separate paragraph, but do not make them too long. It is crucial with a reference to the above mentioned remark about scanning the text before reading. Short paragraphs will make it easier to evaluate the usefulness of the text for a particular person. The ideal paragraph consists of two or three sentences

3. Text easy to scan

As research shows, 79% of Internet users scan a page and eventually read it afterwards. Therefore, the headlines informing about the text’s content should be clearly designed. Using headlines and subheadings should be of primary importance while writing such a text. If you need to highlight one part of a text or a word, use bold type. It is the best solution. Do not use capital letters, italics or underlining (in the Internet, the last one is used for marking linked pages). If you highlight using a colour, be consistent and use the same colour every time. Do not exaggerate with highlighted items. It is enough to use it in one or two phrases per one paragraph. If you want to mark many elements of the text, you can put them into a list, but try not to make it a very long one. It is acceptable that the list is not longer than nine points and has no more than two levels of indentation for each point. If the list is long, it is worth dividing it into sections, each of them having a headline. As much as it is possible, let’s help our reader imagine the data and use charts, diagrams and graphs.

4. Paragraphs - short and pithy. Text - written from the end.

Remember that each paragraph is the beginning of a new thought. Therefore, press Enter each time you start a new thought. It would be suitable that a paragraph is given to one problem and answers one user’s question. Start with the easiest information and then move to the new and more complicated kind. Do not forget that the text is to be published on a website. Therefore, put conclusions and the most important information at the beginning of the text, so that it is faster to find out what the text is about and it could make the reader read it in full. Do not keep users in suspense. As a rule they are lazy and expect simple and quick information.

Turn the content on its head. Contrary to text published on paper, start with a summary or conclusions. The Internet user should know in advance what is interesting for him in the text. We have to remember, that our reader will, first of all, scan the text and only then may become its reader.

As we can see, meeting the expectations of our Internet readers is not easy, but still possible. What is important, we can ask ourselves whether what we have created on the website would interest us as Internet users. If we have any doubts about it, it is better to start everything from the beginning and once more have a look at the presented hints.

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This article was translated by mLingua Worldwide Translations, Ltd. mLingua provides professional language translations in all major Western and Asian languages, software localization and web site translation services. Please visit http://mlingua.pl

Tags: content, Writing

With the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that.

Previously we talked about the importance of headlines to draw your prospects into your site. Once they are in your site and reading your content you can’t drop the ball. Your text needs to continue to compel and excite your visitors.

You need to remind them why they are there (usually your site visitors are looking for something they want or they are looking for a solution to a problem).

Your copy (text) needs to remind them of their pain and talk about the solution you offer.

Although your website is about you and your products and services, your copy needs to always relate back to them. It needs to make them feel like you understand them and have exactly what they need.

When you sit down to write your content you need to consider the following:

1. Why are they buying your product/service? What problem is your product/service a solution for?

2. What motivates your prospect to take action and look for a solution?

3. What is your target demographic? What style and wording will resonate with your prospects?

So, let me take you through this process. Let’s say you sell jewelry.

1. Why are they buying your product? What problem is your product/service a solution for?

You may think that there is no problem here but dig deeper. Why do men and women buy jewelry? They want to look nice. They like pretty things.

They want to apologize for something they did wrong and need a grand gesture such as jewelry. They use jewelry as an expression of love. They use jewelry as a status symbol.

Each of those things has emotions behind them - probably on a subconscious level.

There may be an insecurity, which can be eased by having flashy jewelry to show off to the world. There may be a desire for a reward for hard work.

Understanding the underlying reasons why people want or need your product can help you start to form ideas for your text and write copy that will have an emotional impact on your site visitors.

2. What motivates your prospect to take action and look for a solution?

Understanding the first question will help you understand what will ultimately motivate your prospect.

If there is insecurity the motivator will be the relief of that insecurity and the end result will be feeling happy and special.

If the jewelry is being purchased as an apology gift the motivator is to smooth over a problem and recreate harmony in a relationship - at least on the surface.

You get the idea, knowing why your prospects do things will help you write your copy in a way that will increase their motivation.

3. What is your target demographic? What style and wording will resonate with your prospects? Is your target market an older or younger crowd? Is there slang that can be used to help you connect with and relate to your prospects? Are they broke, rich, middle-class? Are they looking for prestige and airs of sophistication? Are they likely to pay more because they can? There are people out there that feel if something isn’t expensive it isn’t worth it.

Understanding how they communicate, what they are used to and making them feel like you understand them can help you create a feeling of camaraderie with your prospects.

Learning more about your prospect is one of the best exercises you can do to enhance your copy and really connect with your prospects. Now, keep in mind you aren’t going to address every problem and every need in every page on your site, you’ll need to think about what makes sense and what is likely the strongest motivator for each product/service.

Using the information that we established above, let’s look at 2 samples of web copy.

Sample 1: Produced with no thought for the “reason why” and the motivator.

We offer the best price on sparkling diamonds. We have engagement rings, anniversary bands, sweetheart and promise rings. You’ll be dazzled by the beauty of our diamond rings.

Sample 2: Considering the motivator and the emotions behind the purchase.

When you are looking for the perfect ring for that special moment in your life you want something as pure, clear and breathtaking as your love. Our unique diamond anniversary bands, engagement rings, and promise rings sparkle, although not as much as the sparkle in her eyes when you present her with the perfect ring. Clarity, cut and color are important; and we’ll help you with making the best selection in your price range. However, remember when you look at our beautiful rings that you are selecting a symbol of your love - follow your heart and pick the ring that will look perfect on her finger for a lifetime.

Please note, I’m no jewelry expert and this was just off the top of my head, but you’ll notice in the second sample I wrote the text for a romantic looking for that special piece of jewelry. I’ve tapped into his mindset and conveyed that I understand what it is he is looking for in a ring.

When you are working on your website copy, remember you don’t need to be a professional copywriter with years of training - you know your product/service and you know the benefits of it. All you have to do is take the time to learn a few simple concepts like the one outlined above to make small improvements in your copy that could have a big impact on your bottom line.

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Jennifer Horowitz is the Director of Marketing and co-owner of http://www.EcomBuffet.com Since 1998, her expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications.

Tags: content writing