Article marketing is a proven way to promote a website or a blog and drive traffic to it. Everyday, hundreds of thousands of articles are published on the web and the trend is just going to grow even more. However, when it comes down to driving traffic to their articles, most article marketers get confused. [...]

Good Web copywriting can easily get visitors to take a specific action such as: buy, opt in, “tweet,” email to a friend, or “like,” the message. Copywriters who utilize creative style writing such as vivid storytelling, or draft high-impact, punchy, word-picture style writing can expect their response rates to such copy go way up. People [...]

Storytelling is an important part of relationship marketing. When you tell a story you engage the listener into what you are discussing. Much like a movie that they just cannot turn off your story has them hooked. I used to believe that my stories would not be of interest to anyone, and that they might [...]

Some people do SEO article writing. Others write articles that readers really love. The trick is to combine the two and write articles that are keyword focused but that still make sense and appeal to human readers. I’m sure you’ve seen SEO articles that were anything but appealing. They were loaded with a certain phrase [...]

Tip one: Reveal any drawbacks to your product. Let us start with a negative. Eh? A negative?? Sure. If a part of your product/service could be conceived as having a minor flaw then bring this out. Why? No product or service is 100% perfect and by admitting this you will gain credibility and minimize any [...]

Recently a potential client contacted me to write content for his site for a new product. The brief was as follows: “The text is for Google not the public. The language needs to be “normal verbiage” in original copy but does not have to be technical. I want a key word density of 8%.” At [...]

Of course I’m going to defend the importance of copywriters. It’s not just my job, but my passion. Ken’s article was enlightening because it forced me to think further about the role of copywriters and re-evaluate their contribution to the success or otherwise of commercial websites, and it’s always healthy to check out alternative views. [...]

It’s a common question. “What copywriting mistakes should I avoid?” There are many, but the 3 I chose might surprise you. Why? Because while these can potentially cause the greatest amount of damage they are not ones most copywriters talk about. Why? Because these aren’t the “sexy” copywriting mistakes. They aren’t the quick-fix aspects. They [...]

Most business owners now understand the importance of strong copy. What many business owners don’t realize is there are other alternatives to paying a fortune for great copy. Most of these do require a nominal investment. But nothing compared to the huge fees for copywriting. A big part of the value a copywriter brings to [...]

Let us suppose for a moment that you have made the decision to hire a permanent, in-house writing team as opposed to seeking out writers on a more per-contract basis. The advantages of this decision are numerous, of course — for one, you get to grow a team with a focus on your business so [...]