Article Categories

• Advertising
• Affiliate Marketing
• Article Marketing
• Blogs & Podcasts
• Branding
• Business
• Cloud Technology
• Ecommerce
• Email Marketing
• Facebook
• Google
• Keywords
• LinkedIn
• Linking Strategies
• List Building
• Local Search
• Marketing
• Miscellaneous
• Mobile Applications
• Page Rank
• Pay Per Click
• RSS
• Sales Copy
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Search Engine Marketing (SEM)
• Security
• Social Media Marketing
• Social Networking
• SPAM
• SPN Featured Articles
• Technology
• Video Marketing
• Virtual Office/Telecommuting
• Web 2.0
• Web Design
• Web Development
• Webmasters
• Website Promotion
• Website Traffic
• WordPress
• Writing

SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

7 Things NOT to Waste Your Time On When Doing SEO – A SEO-News Exclusive Article

By Alesya Krush in Featured

Time is precious. They say “time is money,” but I think it’s even more than that. In this post, I would like to talk about the SEO practices that are a complete waste of time.

Before writing the post, I simply sat down and penned my SEO experiences. As a beginner, I used to waste a lot of time on different SEO methods that later on turned out quite useless. So, I made a list of those. I’ve also “interviewed” some of my SEO buddies and included their piece of advice in this post, too. So, what I would like to present to you is our distilled wisdom. Enjoy!

It is NO use:

1. Hanging Out at SEO Blogs/Forums

Ironically, this is what you are doing now, aren’t you? Well, it’s not the same, and let me explain why. There is a difference between CHOOSING to read a blog post or a forum thread that looks really helpful (this is what experienced SEO’s do) and simply reading everything in sight to stay informed about everything at all times.

I remember the days when I used to read every reply in a forum thread that I started, even when I already knew the answer to the question I had asked in the thread. I was just curious! So, guess what, I don’t have the time for curiosity anymore.

Guru Kool-Aid: Are You Drinking It? – A SPN Exclusive Article

By David Jackson in Featured

What is a guru?

Literally, a guru is a teacher. The word guru means “heavy” or “deep,” thus a guru is a person “heavy” or “deep” in knowledge. In this sense, a schoolteacher is a guru, a coach or athletic instructor is a guru, a fine-arts, or even a dance teacher is a guru. One’s parents are also gurus. In the religious field, where the word is most commonly used, a guru is a Hindu religious teacher. So a priest or any person learned in Hindu lore may be a guru. The main purpose of the guru is to teach. (Source: What is a Guru?)

Personally, I don’t believe in so-called “gurus” – whether they’re self-proclaimed or anointed. Never have. But I do believe in teachers and mentors. And I’m all for free enterprise – for everyone making as much money as they possibly can, with this caveat: Not off the backs of the desperate, naive, and people who can least afford it.

That’s taking advantage of people. I have a problem with that.

They’re Like Vampires

And that’s why I have a problem with some Internet Marketing (IM) gurus. Not all, but some. They’re like vampires… they stick their fangs into your neck, with no concern for your regard, and they just keep sucking your blood (i.e., money), until there’s nothing left but a trail of bodies of the broke, wounded, and disenfranchised.

9 Common Title Tag Mistakes and How to Avoid Them

By Kristina Weis in Featured

A website’s title tags are very important for several reasons:

1) The title tag shows up in search results as the blue link, and a good one helps the site get more clicks and visitors from
search results.

2) Title tags are a crucial SEO element that can help the website show up higher when people search for the words in it.

3) Title tags show up when web pages are shared on social media sites like Facebook. This is important because social media mentions are now a ranking factor in Google search results.

So if you have the time to optimize one thing on your website, title tags are it.

Here are some of the top mistakes and missed opportunities I’ve seen in title tags. Avoid these and you’ll be ahead of the game. You’ll rank higher in search results and entice more people to click on your site.

9 Signs of a Bad Title Tag:

1. “Home” or “Home Page” in Title Tag

6 Things You Don’t Know About Online Video Marketing – A SPN Exclusive Article

By Nicole Beckett in Featured

Make no mistake – online video marketing is the “next big thing.” However, there are a ton of misconceptions about it floating around out there. The end result is business owners that are hesitant to jump onboard and who don’t think they have what it takes to use online videos as a marketing tool.

Chances are you don’t know these 6 things about online video marketing. And, until you understand them backwards and forwards,
you’re really missing out!

1. YouTube is the World’s Second-Largest Search Engine

How much time do you spend making your website “Google-friendly”? Why do you work so hard on it? Because Google has a tremendous reach. Heck, the word “Google” has turned into a verb that’s used day in and day out, all over the world. Need an answer? Just Google it!

But how much time are you spending, marketing through YouTube?

Did you know that YouTube gets more than 4 billion video views every single day? Yes, that’s “billion,” with a “B.”

Top 10 SEO Tips for a Better Google Ranking

By K Damian Qualter in Featured

Even though there are numerous search engines available on the internet we all know that Google is the one that counts when it comes to rankings. This means that if you want your website to be successful you need to aim your SEO campaign at Google, but how exactly can you do this if you struggle to understand the complexities of the subject?

1. Create Content That Isn’t Time Sensitive

Putting good quality content on your website that won’t go out-of-date in a few weeks or months is an easy way to boost search engine optimization. By making the content you use useful now and in the future you won’t need to remove it and replace it over and over again – you can simply add to it on a regular basis.

A website with very poor content or very little content is an SEO no-no if you want good search engine rankings so get your typing head on and create some content that people will be glad to read now and in 10 years’ time.

2. Think About Your Customer’s Needs

Put yourself in your customer’s shoes and think about the actual words they may type into the search box in order to find your website. Then check how popular these words are with an SEO keyword tool, such as the free one supplied by Google. One of the quickest and easiest ways to achieve good SEO is with good keyword selection. Then all you need to do is include your SEO keywords in your website content.

SEO Tips for E-commerce Sites

By Kristina Weis in Featured

Search engine optimization (SEO) isn’t easy for any website, and e-commerce sites have some unique SEO challenges to overcome.

These tips will help you tackle your e-commerce site’s SEO so you can rank higher in search engine results and get more visitors, customers and sales for your online store.

1. Create Unique Content on Each of Your Product and Product Category Pages

Interesting, unique content tells Google a page is valuable, and helps it rank higher. Well-written content can also persuade more of your visitors to actually pull out their credit cards.

Don’t just copy the manufacturer’s description of the product. Write your own description so that Google sees it as valuable, unique content. Google’s Farmer/Panda Update of early 2011 favors sites with more original content.

2. Discover What Shoppers are Actually Searching For

Keyword research is an invaluable way to discover the words you should be using to describe what you sell. You can find out how many people search for a particular keyword per month, and even check more specifically for your own region, with Google’s free keyword tool.

Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising – A SPN Exclusive Article

By David Jackson in Featured

On Wednesday, February 23, 2011, a category 5 hurricane named “Panda” swept through the Gulf of Google devastating businesses large and small alike. The hurricane was reportedly named after one of Google’s engineers.

So what was the reason for this catastrophic and “game-changing” update? Well, according to Google:

“This update is designed to reduce rankings for low-quality sites – sites which are low-value, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. It is important for high-quality sites to be rewarded, and that’s exactly what this change does.” (Source: Google Blog)

Mission accomplished. Anyway, in the aftermath of the Panda update, there are 11 important SEO facts I’ve learned based on my own personal experiences, the experiences of my clients, and from listening to top SEO professionals across the Internet.

The above passages are from an article I wrote last July titled, Google Panda Update: 11 Important SEO Facts You Should Know.

Has Google Replaced Content as King of the Web?

By Titus Hoskins in Featured

While great content will always get you noticed, I have come to the somewhat obvious conclusion that “Content is NOT King, Google is King” on the web. This is a slightly different mindset when it comes to getting traffic and marketing on the net.

This new mindset doesn’t change the fact that you still have to create great content, but it changes the way one goes about promoting that content on the web.

In the last few years, Google’s share of the search market has grown to 65% or much more in most areas of the world. This domination of online search puts Google in control of what content is seen – regardless of its quality.

It plays a major role in your content’s visibility, a role so great that without Google’s approval, your content is not exactly dead in the water, but your chances of succeeding is much less than with a thumbs-up from Google.

Now, the real turning point (light bulb moment) for me was Google’s recent promotion of its own products or data, as in the whole “Google Plus Your World” search results features which were introduced a few weeks ago. Google is actively showing and promoting its Google+ profiles and posts within its SERPs.

Many believe Google is sacrificing both relevancy and quality by only showing its own data (as opposed to Twitter’s and Facebook’s profiles/posts which Google claims it no longer has access to) when Google users are logged into their accounts.

SEO Short Cheat Sheets

By Max OnFire in Featured

1. Keyword Basics:

The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs.

Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively.

Google Keyword Tool – google for “KeywordToolExternal.”

Note: The fastest results are seen in targeting a larger number of lower level competitive terms.

2. Create Great URLS:

There are many steps that go into creating great URLs. Starting from the beginning, you should pick a domain name that is short, memorable and includes your most important keyword phrase. While hyphens are acceptable, more than two begins to get excessive and spam-like.

How to Create an Editorial Guide for Your Facebook Fan Page

By Amy Porterfield in Featured

Facebook provides businesses with another way to interact with their customers or clients in addition to adding value.

Unfortunately, notwithstanding the potential, I often hear from Facebook Page owners that in spite of their hard work on creating their pages, they are frustrated by the fact that they have few fans, and the ones they have aren’t engaged.

Something that contributes to this problem is inadequate planning and no clear purpose for their Facebook Page. Purpose and planning aren’t the most exciting words out there, but they payoff big time. Once business owners take the time to put a plan, known as an editorial guide, in place, everything else falls into place. As a result of this, their fan base grows, and engagement begins to happen to the point where it no longer feels like work, but fun.

Here are some tips for creating an editorial guide for your Facebook Page.

Define Your Purpose

Ask yourself the following three questions to help you define the purpose of your Facebook Page:

#1: Why Have a Fan Page?

Hint: “everyone else is doing it” is not a good reason! Instead, consider what you hope to accomplish through having a Facebook Page.