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Men (and Women) with Hats

07 2008 Wednesday

By Robert Cerff in Featured

SEO is so easily divided into two categories, the good and the bad, the yin and the yang… the light side the dark side. Okay so it’s not all a battle between good and evil, but the Star Wars analogy is closer to the mark. SEO is often broken into two camps those that practice safe optimisation (White Hat) and those that prefer to break the rules for immediate results (Black Hat).Much like Darth Vader, a black hat SEO will use all possible weapons at their disposal, often sacrificing a ship (site) or two on the way to gaining victory (top ranking). This dark side of SEO breaks the “terms of service” set out by the search engines by any means they deem necessary. The only thought is immediate results. Sometimes these sites may show lasting results, but this is rarely the case.

The Hottest 5 Ways to Get Traffic to Your Site with Minimal Cash

07 2008 Tuesday

By Robert Hanna in Featured

There is one tried and true cliché` in getting income for your website: That is website traffic. Bottom line. If no one visits your site, it hardly stands a chance of producing an income. Many sites have tried and failed in doing so, and this results to the sites demise. In other words, it takes money to make money. Another cliché.

But, it does not take a lot of cash to generate website traffic to your site. Have you ever wondered how big hit sites drive traffic to their site? Just about all of them are spending obscene amounts of money to get the traffic to their sites, investing in many advertising campaigns and different ways of marketing. This is all worthwhile because, well, they are what they are now…huge earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you cant afford. Many people have tried the high cost methods and have ended up going belly-up because of it.

Let me show you the Top 5 Ways to produce low cost website traffic that could help your site in the long run. Even if you only get a small percentage of successful visitors in, compared to client ratio, it still works, especially if you get a large number of people to your site.

Exchange Links

This is a proven method. You will hardly ever see a site where there is not a link to another site. Many webmasters are willing to exchange links with one another so they can produce more public awareness about their sites. You will soon see and be aware of the sudden increase of the traffic coming in to your site from other sites.

A major prerequisite in trading links with other sites is that they should have the same niche or content as the other site. They should share a common subject so that there is stability in the providing of service and information for what interests your targeted traffic.

Exchanging links will also enhance your chances of getting a high ranking with search engine results. It is common knowledge that search engines ranks high, sites that have inbound and outbound same-niche links. With a good ranking in the search engines, you will produce more traffic to your site without the high costs.

Traffic Exchange

This is basically like exchanging links but on a different elevated level. This may cost a little more than trading or exchanging links but could be more cost effective because you get to earn credits. You can use those credits when you view others traffic, while you earn credits when someone views yours.

Traffic exchange services are basically viewing of someone else`s site or page. This is done vice versa where a site can use your sites contents and so can you, to his or her site.You will both benefit from each others labor to generate traffic. The other sites visitors can go to your pages and know more about your site as well as their own. Once again the public consciousness of your sites existence is elevated.

Write and Submit Articles

There are truly many e-zines and online encyclopedias as well as article directories on the internet which provides free space for articles to be submitted. If you want to save money, you can do the articles yourself. [One of my favorites by the way!] There are a lot of freelance writers who are willing to write an article for you for a miniature fee, but to save costs, you would be better off writing those articles yourself.

Try to write articles that go along with the niche of your site. Write something that you have expertise on so that when they read it, they can see your knowledge about the subject and will be enthusiastic to go to your site. Write articles that convey tips and procedures to the subject or niche your website has.

Don’t forget to include a resource box at the bottom of your article that can link them to your website.Write a little about yourself and also your site. If you provide a light, information-laden and interesting article, they should go to your site for more.

Make a Newsletter

This might sound like to much work because of all the articles you may need to use to create a newsletter but on the contrary, this is not true. There are many writers and sites that will want to provide articles as long as they can get their name in your newsletter. This will also grant free advertising for them as well. As your newsletter gets passed around, you can expand your public familiarity and build an opt-in list that can frequently visit your site.

Join Online Communities and Forums

This only requires your time and nothing more. You can impart your wisdom and know-how with many online communities as well as your own website. You can get free advertising when you go to forums that have the same subject or niche as your site.

Share your opinion and let them see how well-informed you are with the subject. As you build your reputation, you also build the status of your site, making it a reputable and sincere business that could be frequented and trusted by many people.

And now I would very much like to offer to you fre, a very powerful e-book just for taking a look at my site! You can get instant access at http://www.massivewealthforever.com Thank You, Robert Hanna

Navigating the Social Media Landscape

07 2008 Monday

By Leslie Russell in Featured

You know what Facebook and MySpace are. You’ve heard of people twittering. You read a couple of blogs now and then, and you must admit, you already know that your company’s firewall prevents you from watching YouTube videos at the office. What you don’t know is how these social sites might connect to your marketing plan.

Exploring social media - such as blogs, social networking sites, image hosting sites and social bookmarking sites - is becoming increasingly essential for businesses. Social media marketing (SMM) allows you to build your company’s reputation as an authority in your field while engaging your consumers in an open dialogue. Most importantly, it helps you drive up site traffic, meet conversion goals and bolster search engine marketing results via links and quality content - all while supporting your traditional marketing efforts.

How To Measure The Effectiveness Of Your Article Marketing Campaigns

07 2008 Friday

By Bill Platt in Featured

I frequently rant on Internet marketing and some of the gurus who try to bend your ear. Why? Because many of these so-called gurus trash everything that makes sense in this Internet world, especially when they realize that they cannot make money from the techniques being recommended.

I don’t preach marketing concepts solely for the purpose of selling my products and services. (If you happen to buy my products or services, then awesome, but that is not my point when I share information from my SEO and other marketing campaigns.) I preach the concepts that I have used for myself successfully. Either you can trust me and test the things I recommend, or you can listen to the gurus and drown yourself in pity, when you realize you are not finding the success you seek.

How Do You Know Your SEO Is Working?

07 2008 Thursday

By Jeffrey Smith in Featured

How do you know if your SEO is working? Here are five stages outlined below to give you a better idea and measure the results.

It doesn’t matter if you call it Search Engine Optimization (SEO) Search Engine Marketing (SEM) or any other fancy acronym, what matters are results. Fortunately results are quantitative and measurable so you can deduce which tactics are effective and which are a waste of time.Relevance is a moving target, it is completely molded by the individual referencing the query, which means that positioning relies a great deal on your ability to read the market and forecast trends and buzzwords with traffic attached. Aside from picking keywords, writing content and building links, you need to know which guideposts to assess to determine if your optimization is falling on deaf ears or in fact pulling its own weight.

Are You Ready to Outsource to a Search Engine Optimization Company?

07 2008 Wednesday

By Scott Buresh in Featured

So, you are the marketing manager of your firm, and you’ve finally decided to pull the trigger and hire the search engine optimization company that you’ve been talking to for months. The budget has been cleared, the SEO firm is ready to start, and it should be just a matter of time before you start seeing a huge uptick in business. Right?

Not so fast.

An experienced search engine optimization company will tell you that an ill-planned campaign can be a non-starter from day one. This usually happens when there is no clear understanding of what will be required of the client to make the project run smoothly.

Paid Links and Sold Links

07 2008 Tuesday

By Robert Cerff in Featured

Links… aren’t we all a little tired about hearing about links? Don’t link to bad neighbourhoods, don’t link to link farms… don’t get links from bad neighbourhoods; don’t get links from link farms. Don’t buy links. Don’t sell links. Don’t have too many links on one page. Don’t let all the links pointing to your website have the same anchor text.

MySpace - little known twists to generate hordes of highly targeted leads

06 2008 Monday

By admin in Featured

MySpace is a social media that was established originally for people to interact and socialize with one another. Now, MySpace is partially filled with spammers and half clothed people. Whether one likes that or not is up for debate.

In the online business community the debate is whether or not one should use MySpace for promoting an online business. There is one extreme or the other. Some people believe that one should not promote an online business at all. In fact, they are of the mind frame that MySpace should be a social media and that is it. However, the other side argues that social media is a place where people should be able to share all aspects of their life, including business.

Guaranteed Search Engine Rankings: Busting The Myth

06 2008 Thursday

By Bill Platt in Featured

There are many companies on the Internet, who are promising that if you give them lots of money, they will guarantee you top rankings in the search engines. Buyer Beware!!!

Let Me Cut To The Chase

We all want to be on page one of Google’s search engine results (SERPs). After all, the higher our websites rank in Google, the more money we will make. Every single one of us who have built commercial websites are looking to make money and perhaps even to get rich doing whatever it is we do at our websites.

Website Transition Planning Critical When Making Changes

06 2008 Wednesday

By Jennifer Osborne in Featured

Picture this … you’re ranking really well for an important keyword(s). It’s driving a lot of traffic and life is pretty good.

You decide it’s time to take better advantage of that traffic by giving your site a face lift.

The next thing you know, you’ve fallen out of the SERPS and you’re left shaking your head, not quite knowing what happened.

It’s an all too common scenario. To us Marketing People it was just a “face lift” a “re-skin”. We didn’t really make any major changes that should matter to the search engines.

No reason to let our SEO team know in advance that we’re making these changes. After all, it’s still the same site. or is it? Google doesn’t think so.

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