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A Design for AI

By Robert Cerff in Featured

While creating a website can either be a simple or complex procedure it is always advised that you start simple and add on from there.  Once you have a basic design it is a lot easier to add in advanced functionality.Create a standard design that runs through the website, this is usually done by using base templates or include files.  The search engines will read each file once per visit.  What this does mean is that once the bot has cached the file it won’t need to reload it each time it views a page.  More importantly this will also prevent these lines of code being replicated and taking up a good percentage of unique content on each page.  Although it is now suggested that the major search engines can now recognise boilerplate content and filter it out for the most part.CSS while being valuable to human visitors as it quickly styles a page with quicker load speeds this advantage can also be carried over to the bots.  It has long been speculated that the quicker a page loads the more likely the bot is to continue indexing your website.  It would almost seem that a time limit is posed on each visit, the more pages the bot can index in that time frame, the better for the site.

Increase Relevance for Search Engine Spiders with Frequent Updates

By Jeffrey Smith in Featured

Were you aware that search engine spiders love fresh content and the more frequently you update your content the more frequently spiders traverse your site?

The advantage of adding fresh content frequently directly impacts your topical site synergy. By creating islands of topical (related) information on a subject provides each page with an opportunity to pull its own weight and rank on its own constitution as a contributing factor to your traffic and exposure.

Without updating your content, or having aged content on your site that could benefit from a content and link audit you are implying to search engines that proper on page factors are not a top priority.

10 New Rules to Get a Flood of Traffic from Online Publicity

By Donna Gunter in Featured

I started submitting press releases in the 80s when I was a college student to help promote one of the many activities I coordinated as the vice president of service for a national service fraternity to which I belonged. Since that time, and especially since the advent of Internet marketing, the philosophy behind the strategy of submitting press releases and measuring the success of a release has completely shifted. The number of clippings from newspapers running your release used to be considered the hallmark in determining the success of a release. That’s no longer the case.

In today’s marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses. Why? Because most of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no longer apply in today’s Internet marketing age.

Should You Change Your Copy When Rankings Fall?

By Karon Thackston in Featured

I’ve been on a seesaw for the last year. I have a client who, for almost 12 months, has been asking me to rewrite their home page copy because they dropped from the top 10 to position #11 (the dreaded second page!). My question to her was always, “Is your copy still converting the way you want it to?” She answered yes every time to which I advised, “Leave the copy alone.”

A Design for life

By Robert Cerff in Featured

Creating a website is a fairly simple or very complex exercise depending on your needs. The best way to start is always go simple. Create a standard design that you will use to run throughout the website. The reason for creating a stock standard look and feel is so that the visitor very quickly gets used to navigation on your website and is able to find exactly what it is they are looking for. With a standard design it is also a lot easier to help drive home the branding of your service or product.

CSS, that’s Cascading Style Sheets, is a great way to keep a constant look and feel of a website consistent. Even better than including style to each page you can create individual files and simply include them in your pages. While the benefits are too many to remember at the moment, I see the greatest benefit of using CSS being the fact that you can make a single change to a single file and the changes will be global. You update one page and all your pages are updated in a single move.

The Importance Of Top Posts On Your Blog

By Richard Adams in Featured

The “Top Posts” area is increasing in popularity all the time on the most well-known and popular blogs and for good reason. If you don’t yet have such a feature running on your blog, I’m here to spend just a minute to tell you exactly why you need to implement this powerful strategy as quickly as possible.

The first factor to remember is just how many blogs there are these days. This means you need to stand out from the crowd and offer something new and interesting.

Secondly, most internet users are time-poor - in other words you need to grab their attention as soon as they arrive at your blog and show them enough interesting, relevant content that they stick around and have a read. Also, you hope, they will keep coming back for more.

7 Tips For An Effective Landing Page

By Nancy D Waring in Featured

A landing page is the first page the web user arrives at using a specific URL, or clicking a link in an email or at another site. They are popular because they are more effective at accomplishing their purpose than standard pages. However, there are certain characteristics that effective landing pages have in common - here are seven of those characteristics.

1. The landing page should have only one objective. The objective can be for the reader to buy a product, sign up for a newsletter or to click on an active link to go to another page. The action can be anything that you want. The key is there is only one thing you are asking the reader to do. There is no confusion for the reader - they either take the action or they don’t.

Small Business PPC - 26 Mistakes That Cost You Money

By Jennifer Osborne in Featured

You’ve decided it’s time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.

Except you seem to be spending a lot of money and you’re not really sure if it’s making you money. Here are the most common mistakes that I see when we take over a Small Business PPC Campaign:

1. Setting up your campaign as per Google’s Default settings. I love Google. Their interface is awesome and their customer service rocks. But let’s face it. The defaults are set up to maximize revenue for Google. Sometimes that means that you’ll make a lot of money too. But sometimes it means that you will not be running as efficient a campaign as you could be.

Faceless Communication

By Robert Cerff in Featured

“If you can’t stand in front of your target, reading what you’ve written aloud, you have no right to it.” - Frank Watson

After reading countless articles on social media, and sadly more recently of the tale of Megan Meier, it would seem that the bad element of society thrives on the safety of being anonymous. So often I’ve looked at blog postings, or more specifically the comments left by unnamed visitors, and wondered if those people would actually be able to say what they do to someone else face to face.

Become an SEO Pro with 3 Simple Strategies

By Michael Small in Featured

Google is all about linking. And if you want to snatch a top spot in Google’s search results you need to link like a pro.

But don’t worry. Linking is a whole lot easier today than it was a few years ago. Experience has taught us a lot and with the information in this article you won’t need to worry about endless trial and error. We have a repeatable process that anyone can do, as easy as 1, 2, 3.

That said; let’s take a look at the linking strategies that Google will give you the most credit for…