2
What is SEO Defense? SEO defense is just that, defending your position against the competition. How is this done?, by focusing on metrics based on quality and refinement rather than quantity and volume.
All you need is one page and one solid link to potentially create relevance, aside from that, it is the competition for the phrase that determines how difficult or easy it is to attain it.Defending your position in the SERPs (search engine result pages) can be just as fierce as getting the position in the first place.
Read the rest of this entry »
Tags: Defending Your Position with SEO, SEO Offense is Great Defense, seo tactics, SEO-Defense
6
I got into search engine optimization back in 1998. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore.
Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I’ve done it hundreds of times and it’s easier than you’d imagine.
Read the rest of this entry »
Tags: google rankings, Linking Strategies, top rankings
2
We’ve all tried different ways to get that holy grail of websites - traffic eager to buy! Schemes come and go and leave behind them a trail of disappointed people. It’s time for some group therapy as we all admit to past mistakes and the 20 really DUMB ways of promote a website. How any have you fallen for?
Read the rest of this entry »
Tags: Website Promotion
8
Ranking well on Google takes two things, good content and great links. But it’s not an even split. Because Google assumes only a page with good content would get great inbound links it puts about 70% of the importance for ranking on links and only about 30% on content. That little tidbit alone will put you head and shoulders above all those competitors still messing with META tags and spamming keywords.
Read the rest of this entry »
Tags: Google, google rankings
7
During a recent radio interview, one of the callers asked for several ways to get fast, cheap, sustained website traffic. She added on top of that “tall order” that she didn’t want to use pay-per-clicks!
Digging deeply into my toolkit of traffic generation techniques that had actually work beautifully for me, I suggested joint ventures and article marketing. Then I had to admit that article marketing often doesn’t produce an immediate flood of traffic but that it can be sustained and highly targeted.
Read the rest of this entry »
Tags: cheap traffic, Website Traffic
5
I miss the old days….life was simple. Your TV had just a few channels, your phone was attached to a wall, and the computer was cool thing to have for the few who could afford one. But times change, our world changes and technology grows. TV has 200 plus channels (and still nothing on), your phone is attached to your hip and you could not live without a computer and the Internet is filled with billions of pages.
SEO was an easy job then. It was a no brainer. It was fast, it worked and the stress was little. Well, those days are long gone and the facts of SEO are no longer as easy as it use to be. It is not a quick fix and it is an ongoing process.
Read the rest of this entry »
Tags: seo, seo tactics
4
Here in part four of “Linking Practices” we will cover how to maximise the benefits of those links we discussed previously (check out part 1: “Links Defined“, part 2: “Links Applied” and part 3: “Link Tricks“).
Okay, so you’ve already noticed that this is part 3 of 4 (you did notice, didn’t you?). After all it is commonly known that the best trilogies come in fours. These are unconfirmed ideas. I don’t think anything can really be classed as a myth or truth in SEO simply because what holds true today may not hold true tomorrow or vice versa. That’s why I refer to these as ideas and not myths. I guess that’s what makes it all so very exciting.
Read the rest of this entry »
Tags: linking, Linking Strategies
1
Webmasters and ezine publishers scramble daily to find fresh content on hot topics for their websites and ezines. They want to give, or sell, this information to their insatiable audiences.
Knowledge grows exponentially, and there is a huge demand for the latest of that knowledge to be summarized into digestible pieces. Ebooks are a great way to distribute that information while creating a list-building virus.
Ebooks are big with website owners and ezine publishers. They have a much higher perceived value that just articles although ebook are often little more than collections of articles.
Read the rest of this entry »
Tags: ebooks, opt in list, Writing
1
One of the things I often notice on websites is that I’m not sure where to go or what to do when I arrive. There are those websites that are simply online brochures that tell me all about the features of a product or service, but don’t ask anything of me. There are other websites that give me a headache, as they try to send me in too many directions at once. When faced with too many choices, I become overwhelmed and ultimately leave the site without taking any action.
How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.
Read the rest of this entry »
Tags: call to action, webmaster
8
That’s what I used to ask myself as numerous acquaintances kept tagging me to be part of their realm of contacts in FaceBook.com or LinkedIn.com. It seemed a nuisance until I sat down with an old contact, Don Tinney from EOS Worldside (EOS=Entrepreneurial Operating Systems). Don is an EOS Implementer whose job is quite simple. He says simply, “We make millionaires out of owners of small to medium size companies”. So maybe he has something to say I should know.I was in both LinkedIn and FaceBook and didn’t see the significance. My business was humming along just fine and didn’t need the distraction. Don forced my mind open a bit and so I took it upon myself to find out if there was some gold to mine there that I had missed. Like hunting for Morel mushrooms, it went from “none to be found” to being surrounded with all kinds of uses. Here is my quick rundown of uses in the hopes all our business partners can begin to take advantage of these tools.
Read the rest of this entry »
Tags: facebook, linkedin, Website Promotion
