Article Categories

• Advertising
• Blogs & Podcasts
• Business
• Ecommerce
• Google
• Linking Strategies
• Marketing
• RSS
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Security
• Technology
• Video Marketing
• Web 2.0
• Web Design
• Webmasters
• Website Promotion
• Website Traffic
• Writing

SiteProNews Blogs

• Darren Dunner
• Jerry Bader
• Kalena Jordan
• Matt Jackson
• Mel Strocen
• Titus Hoskins

A Compatible E-Commerce Solution for Your SEO Campaign

By Scott Buresh in Featured

The most ambitious Internet retailers, hoping to emulate the style and online influence of Amazon.com and other recognized brands, tend to aim for sprawling electronic retail websites that may look pretty but accomplish little else. If all the push is towards what appears on the front end instead of a concerted effort in choosing a reliable e-commerce solution from the get go, these decisions can ultimately impact the long-term success of any SEO campaign.

A Gentle Warning To All Webmasters About RSS

By SEO Expert in Featured

RSS is fast becoming an obsession for me. I didn’t plan for it to be that way. It just happened. I have been interested in RSS for a couple of years now but it was only around this time last year that I started taking a serious look at this little syndication standard that’s changing how we communicate on the web. Really Simple Syndication. Simple phrase but it changes everything…

I figured what better way to get to know a subject than to write about it. Going through the vast resources of the Internet, blogs, forums, ebooks to collect what information I needed for my ebook and articles. The Internet is one huge storehouse of knowledge that more than supplied me with enough material to write a hundred articles.

Pay Per Play

By Anna Williams in Featured

There is a new form of Internet Advertising called Pay Per Play. What is Pay Per Play?When someone visits a website with Pay Per Play code embedded in it, a 5-second audio ad is played. When the ad is played you get a commission. It’s as simple as that.

You are probably familiar with “Pay Per Click,” or “PPC,” where a webmaster is paid every time a visitor clicks on an ad on his site. Pay Per Play is similar, but the webmaster is paid for the times an audio ad is played for the website visitor, regardless of whether the visitor clicks on an ad or not.

Building an AdSense Site: A 5 Day Plan

By Steve Weber in Featured

I preach this all the time. However, I still have people contacting me who are struggling with their AdSense sites’ traffic. Many have skipped a few key steps. Some of these people are even customers of mine who should know better…Shame Shame!

Just kidding!

I realize the problem with impatience. I struggle with it myself.

Link Building and SEO: Using Sitemaps and Tags

By Jeffrey Smith in Featured

Based on your sites architecture, internal and external links, search engines create a profile of how each correlates and interacts with the other to map out which pages have the highest significance to their index.

This principle is known as link equity and fortunately for webmasters, link weight and link equity can be sculpted to benefit sub directories, individual pages or sub domains for enhanced visibility in search engines.

Treasure Trove of Website Tips

By Jennifer Horowitz in Featured

Recently people have been asking for tips and “Do’s and Don’ts” for website design and content.

Whether you are building a new site or redesigning a current site, here is a collection of tips that you’d be wise to follow:

7 Ways to Compete with the 800 Pound Gorillas for Online Sales

By Edgar E. Kneel in Featured

If you have to fight an 800 Pound Gorilla you’re certainly not going to match might for might.  Your only chance would be to use speed, agility and anticipation.  Even then I wouldn’t bet on you.  The small Internet retailer will similarly have a hard time competing with Internet giants like Amazon or Buy.  Most people buying online are looking for the best price and loyalty is not very common.  Below are some techniques to help the small Internet retailer.

Educational Marketing - It’s About Information, Not Products

By John Hutchinson in Featured

Always use educational marketing. Never push your product or your opportunity. This applies to Network Marketing or Internet Marketing.

Give out information - not any old information but quality information. The sort of information that you believe customers should pay for. Give out real information that your customers can actually use without buying your product or joining your business.

Website Marketing: 4 Secrets to Making More Sales from Content Pages

By Donna Gunter in Featured

Once you begin adding content, like your articles, to your website, an amazing thing starts to happen. Your traffic begins to increase, as visitors are finding your site based on keyword searches that they do that result in them landing on your content pages. As I’ve added more content pages to my site, I’ve discovered that about 60% of my traffic comes to my site via these kinds of searches.

Paying for Clicks with MIVA

By Merle in Featured

While Google, Yahoo and Microsoft may be the pay-per-click heavyweight contenders, another strong player is Miva. Offering pay-per-click in the U.S., U.K., France, Spain, Italy, Germany, Sweden, Denmark and Norway, Miva is an independent search network (formerly known as Findwhat) powering over 2 billion search queries a month. You only pay for clicks on your ads, just as with the other pay-per-click networks. It’s highly targeted traffic at an inexpensive price.

Miva works with hundreds of network partners, including portals, search engine directories and vertical niches. Some of their partners include: Infospace, Serchfeed, Memolink.com, Search.com, CNet.com, Reunion.com, Webcrawler, Excite, Metacrawler, Lycos, Dogpile and more.

The cost for setting up a new advertiser account is only $25.00, and will take about 25 minutes of your time. It will take Miva 1 to 2 business days to verify and activate your account. All ads are reviewed and approved by their editorial staff. If you already have a pay-per-click search marketing account with someone else, you can send Miva your keywords in spreadsheet format to adsupport.usATmiva.com.

You can fund your account with credit card, money order, checks or wire transfer. Clicks on your ads are automatically deducted, and when your account is down to a 5.00 balance you’ll be notified to add more funds. If you fail to add more money to your account, your ads will be taken offline until you do. If you don’t want to be bothered with adding more cash to your account, you can elect to use “AutoReplenish” which will add any amount you set when your account reaches a minimum of $0.50. You can set a daily or monthly budget.

When setting up your account, you’ll need to create your ads, pick your keywords, place bids and create your campaigns. You can choose for your ads to run in the “Core Network”, “Precision Network” or both.

The “Precision Network” focuses on select markets (verticals, which are specific markets or industries that come with a set of suggested keywords to bid on). It consists of distribution partners that may merge Miva ads with other third party ads based upon pricing and some other “considerations”. The minimum bid on the “Precision Network” is only five cents. You’ll receive the most traffic when participating in both networks.

Your campaigns can include both core and precision ads.  A campaign can contain multiple ads, must have at least one ad and be named. You can have up to 1,000 campaigns per account. But remember, an ad in the Precision Network can only include precision keywords.  Precision ads are easily identified in your account setup by the bulls-eye icon appearing next to them.

The format for your ads is as follows: Title up to 50 characters, including spaces. Your description and display URL up to 250 characters, and finally your destination URL up to 1,000 characters.

Your ads can also be set to run on only certain days of the week. The minimum bid for all your keywords can be set individually or all at once. Your maximum bid is the highest amount you want to pay per click.

“Miva Match” is the expanded keyword search feature. It’s automatically turned on for both precision and core keywords, but can be turned on or off for individual keywords. When turned on for your entire account, you’ll receive more ad impressions. The bid price is whatever you have set for the keyword. Example: you bid 10 cents on “dog food”. When someone searches for that term and clicks on your ad, that is what you will be charged. Similar to “broad keyword” matching with the other networks, your ads will also be shown for searches like “gourmet dog food” and “natural dog food”.

When placing your bids you have three options:

1. Autobid: Helps you to achieve the best ad position while staying within your budget. Miva determines if your bids need to be increased in order to retain your position, and increases by one penny more than the next bidder who’s bid is closest to yours.
2. Manual Bid: You set each bid amount individually. Minimum is five cents.
3. Bid Optimizer: Will automatically change your bid to keep the ad position you want at the lowest possible cost.

There’s no secret about what is being bid on by others. The top five positions for each keyword along with the bid amounts are shown. If two bidders have bid the exact same amount, the one who placed the bid first will be given the higher position.

The keywords you bid on must be relevant to your website. Each of your ads can have up to 500 keywords/phrases. If you have a lot of keywords you can use Miva’s Excel spreadsheet to upload up to 500 at once.

Bids for the “Precision Network” can be placed manually or with “Auto Bid”. The “BidOptimzer” is not available with their Precision network.

As with the other pay-per-click networks, you can set up “Negative Miva Match”, which is a list of single keywords (not phrases) you don’t want your ads displayed for if a searcher were to type them in.

You can use “AdAnalyser” to track click-throughs and conversions. You’ll be given tracking code to place on your websites. Another tool called the “Keyword Identifier” allows you to track specific keywords so you’ll know which ones are performing best. Again, it’s a simple matter of cutting and pasting some code onto your web pages.

Detailed reporting is available so you can quickly view “keyword costs”, “ad overviews”, match and position overview, and more. Reports can be sent monthly, weekly or daily so you can see at a glance how much you’re spending on traffic and exactly how much traffic you’re getting.

Make no mistake about it - when setting up your pay-per-click strategy, Miva is a strong contender and one you’ll want to include in your website marketing mix. For more information
see: http://www.Miva.com

Merle “The Tricks to Paying for Clicks” Learn everything you need to know about pay-per-click search engines at: http://www.PayPerClickResearch.com