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Webmasters and ezine publishers scramble daily to find fresh content on hot topics for their websites and ezines. They want to give, or sell, this information to their insatiable audiences.

Knowledge grows exponentially, and there is a huge demand for the latest of that knowledge to be summarized into digestible pieces. Ebooks are a great way to distribute that information while creating a list-building virus.

Ebooks are big with website owners and ezine publishers. They have a much higher perceived value that just articles although ebook are often little more than collections of articles.

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Tags: ebooks, opt in list, Writing

One of the things I often notice on websites is that I’m not sure where to go or what to do when I arrive. There are those websites that are simply online brochures that tell me all about the features of a product or service, but don’t ask anything of me. There are other websites that give me a headache, as they try to send me in too many directions at once. When faced with too many choices, I become overwhelmed and ultimately leave the site without taking any action.

How do you get your visitor to stay on your site and convert to a prospect? By presenting one clear call to action on every page of your site.

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Tags: call to action, webmaster

That’s what I used to ask myself as numerous acquaintances kept tagging me to be part of their realm of contacts in FaceBook.com or LinkedIn.com. It seemed a nuisance until I sat down with an old contact, Don Tinney from EOS Worldside (EOS=Entrepreneurial Operating Systems). Don is an EOS Implementer whose job is quite simple. He says simply, “We make millionaires out of owners of small to medium size companies”. So maybe he has something to say I should know.I was in both LinkedIn and FaceBook and didn’t see the significance. My business was humming along just fine and didn’t need the distraction. Don forced my mind open a bit and so I took it upon myself to find out if there was some gold to mine there that I had missed. Like hunting for Morel mushrooms, it went from “none to be found” to being surrounded with all kinds of uses. Here is my quick rundown of uses in the hopes all our business partners can begin to take advantage of these tools.

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Tags: facebook, linkedin, Website Promotion

This article will show you how to run a simple promotional marketing campaign that has an unusual side effect; Top placement on Google for your most important keywords. With one quick and easy task you can:

1. Get top ranking on Google,
2. Build incredible brand or company awareness
3. Earn an additional passive income while doing it, if you wish.

The concept is pretty straightforward. You post a piece of software (along with a simple PAD file) to shareware download sites like Download.com. They provide inbound links to your site. Simple right? Definitely! But that’s only part of it. If you know a couple inside tips you can have the link to your site contain your most important keywords as anchor text, which will skyrocket ranking on Google. And you can have your links point to any page you want using that keyword rich link! By the way, there are well over 1,000 well known download sites there for the linking!

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Tags: inbound links, one way links, seo

Here in part three of “Linking Practices” we will cover how to maximise the benefits of those links we discussed previously (check out part 1: “Links Defined” and part 2: “Links Applied“).

This section could also be classified as: Tips, Hints and Cheats. While I recommend and try at all times to adhere to ethical and honest practices there are many webmasters out there that do not. While PageRank still remains a prize in eyes of many webmasters there will always be a handful that will do anything to try and game the system. These are some of the usual ways in which they do this:

Robots.txt

The robots file is a little plain text file that resides in the root directory of a website. The purpose of this file is to notify the search engine spider of which pages should be indexed and which should not. After all you wouldn’t want the backend to your website indexed in the search results. This file stands alone and you cannot know its contents by looking at a standard webpage on that site. I know many webmasters have now started using the robots.txt file to exclude their link pages from the search engine spiders. By doing this they are effectively preventing the search engine from seeing the link to your page. This in turn makes your link back to them seem like a valuable one way link.

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Tags: linking practices, Linking Strategies, links

In this article we want to talk about how to get traffic to your website. More specifically, we want to talk about how to get targeted traffic meaning visitors that want to be there. If you have been on the Internet for any amount of time, you understand the importance of getting targeted traffic.

1. First of all let’s talk about blogging. Blogging is extremely simple to do yet can be a very important way to get targeted traffic. The key is that you create an informative blog that people want to read.

You do this by keeping it updated on a constant basis and providing quality information. Quality information can also include offering free things such as reports, software, e-books, and valuable tips that a person can use and would be meaningful to them.

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Tags: traffic, Website Traffic

Many small businesses start their websites and put a “Links” page up as one of their first few pages thinking that this will help them rank better.

While it’s a nice gesture to link to your vendors, associates, resources, and products you like, and your customers may even find this page helpful or interesting having a links page alone won’t help your website to rank better.

Instead, You Want Your Website to Be Like A Prom Queen

That’s not to say you want your website to wear a sparkly dress or a shiny tiara or make a sappy acceptance speech.

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Tags: search engine optimization, seo

You have a website and now you’re ready to start marketing yourself…who do you go to for help? Who do you trust? Finding a knowledgeable, time-tested and honest SEO firm is a challenging, and at times, daunting task. Ask the right questions and educate yourself on the criteria for a good SEO firm. There is a lot of stuff out there on the web, but if you gain the right information and hire a great SEO firm, you can breathe easy and watch as your website soars in the search engines! Is your hired SEO firm a true fit? Check out these criteria on a good SEO firm.

Steer Clear of “Just Trust Me…”
Have you heard this line before? If so, you might want to reconsider this type of SEO Firm. Good SEO Firms not only explain what they are doing, but why they are changing your website. Whether it’s tweaking content, adding links, or creating a new page - there needs to be an explanation for changes made to your website. A good SEO firm will act in an honest and professional manner when optimizing your site - keeping those lines of communication open! If all you hear is, “Just trust me” or “In 2 weeks, you’ll be #1 in Google”…that’s a red flag! Don’t waste your time, or your money with these fly-by-night, so-called SEO Firms.

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Tags: seo firm, seo tactics

Here in part two of “Linking Practices” we will cover the application of those links we discussed previously (check out part 1: “Links Defined”).

As with all marketing practices the best place to start is always with a plan.  In this case we will need to establish what the purpose is of building these links.  With links being a major factor when ranking a website many webmasters use links to try and gain higher rankings in search engine results.  Sometimes links are valuable simply as they drive traffic to your website.  As we all know traffic is very blood that powers your online business.  Consider links the veins.

Reciprocal Links:
These links often offer very little aid when it comes to ranking highly in the search engines.  While these links usually reside on a page that is no more than a long list of URL’s occasionally these can be of great benefit.  A reciprocal link simply means a link exchanged.  Usually you can request the anchor text and description you wish the link to display as well as the URL this points to.  This makes sense as this is supposed to be a beneficial exchange for both parties.

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Tags: linking practices, Linking Strategies

Good customer service can make all the difference - especially in ecommerce where there is no face-to-face contact.

By offering excellent service you have the opportunity to turn happy customers into loyal customers. What’s more, business studies have shown that happy customers tell 4 people about their positive experience. Unhappy customers on the other hand tell 10 people how unsatisfied they are with your company.

Do the math… If you are able to offer excellent service, your bottom line will thank you for it. But in ecommerce this is easier said then done. Customer support requests can be inundating and highly time-consuming for many growing businesses.

How do you offer excellent customer service that creates growth - without sacrificing your time and sanity? What is Customer Service?

You can’t build a good e-business without solid customer service. This means responding to customer enquiries, dealing with lost packages, payment problems and returns - and finally answering questions from customers.

Good customer service is all about bringing customers back to your site and turning them into repeat buyers. You want to send them away happy and impressed enough to tell their friends - who may also become repeat customers - about your business.

The good news is that a customer service system that’s fast, efficient and delivers excellent value to the customer can be set up with very minimal cost, technology and time.

You’ll notice that few books on ecommerce deal with customer service.

After all - can customer service really boost sales and increase the bottom line? We believe it can and it should.

The key to good customer service is responsiveness. This doesn’t just mean responding to your customers demands, try to anticipate them. Good customer service exceeds your customer’s expectations.

A website with 100,000 subscribers and turnover of close to $1 million a year only needs ONE customer service rep working 20 hours a week if the proper systems are set up well.

2 Key Concep

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Tags: Business, Ecommerce, growing onilne