The Wall Street Journal reported today that Chili’s restaurant chain brought back their “I Want My Baby Back Ribs” jingle with a new media campaign. In Canada, the makers of the Coffee Crisp candy bar recently started to rerun an almost twenty year old commercial featuring two very amusing card playing senior citizens with the [...]

One of the fastest growing areas of website marketing is the ‘how-to’ video business sector. With the epidemic of layoffs, plant closings, and cost cutting, the growth of how-to-material covering everything from how to start a business, to how to improve a business, to how to survive bankruptcy, is assured. No matter what the subject [...]

MRPwebmedia is pleased to announce the introduction of ConceptCreator©, a preproduction development process that acts as the initial step in creating an engaging, informative, entertaining, and above all memorable Web Video Campaign or Video Microsite; it is the Campaign Concept that states a company’s differentiating marketing message within the context of its brand story. Using [...]

Summer Special New Video Micro Campaign Site Special designed to promote a particular product, service, or special promotional campaign, includes a basic five page Micro Video Campaign Website with four 30-60 second video presentations using one onscreen actor filmed in studio on a white, black, or green screen background, plus custom signature music all done [...]

In the past few weeks speculation has run rampant on the future of search and whether Google might be supplanted by Twitter real-time social search  or by Wolfram Alpha, the still to be launched search engine that is billed as a true computational knowledge engine. Wolfram Alpha (http://www.wolframalpha.com/) is scheduled to launch in May and could [...]

If you’re in business, you’re in sales; that’s just the way it is. We are all salesmen; we all have something to sell, a product, a service, an idea, a cause, or maybe just an opinion. And if you’re in business you have a website intended to communicate the value of that which you sell. [...]

You have a website, and perhaps you’re even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately? So whether your customers are local, national, or international, the cost of getting to them is just too darn high [...]

With SEO it’s all about the cache. Crawl frequency determines how changes impact your site. Without an updated cache, there are no significant changes or rankings to report to search engines. Do you see why getting the attention of spiders is important? They are the gatekeepers between your content and the world. RSS is one [...]