This time of year can be a bit of a challenge for computer geeks. If you’re anything like me, you get bombarded at every Xmas function or family get together with the dreaded “Will you fix my computer?” question. While there are tshirts you can buy that tactfully state your opinion on the matter, they [...]

Following on from their recent partnership with Facebook, Bing have introduced some new social search enhancements to their search results this week. Now if you conduct a search on Bing and your search results include a specific link that has also been “liked” by your Facebook friend Jane Doe, a “Jane Doe Liked This” message [...]

Del.icio.us fans worldwide are in shock today with the news that Yahoo has decided to terminate the site, along with Altavista, MyBlogLog, AllTheWeb, Yahoo! Bookmarks and Yahoo! Picks and Yahoo! Buzz. News broke on TechCrunch this morning after a leaked slide from an internal Yahoo! product team meeting fell into the hands of Eric Marcoullier, [...]

This is a summary of the presentation given by Monte Huebsch, CEO of Aussieweb at SMX Melbourne last month, about the way Google Places and local search are changing Google search results. Monte starts by saying that 96 percent of Google revenue is AdWords and AdSense, while the other 4 percent is stuff they do [...]

This is a summary of the presentation given by Alan Long, from Experian Hitwise at SMX Melbourne last month, about how to make conversion optimization work for your business. Survey of Australian Marketers Conversion optimization is basically like product placement in a store, says Alan. In retail stores, you switch your products around, change signage [...]

Dear Kalena I have a question regarding google alerts. I have used them before to follow a topic or to stay informed about other articles regarding my website/blog niche. But can you find out your web ranking with this tool? I have had a look but I can’t get my head round it. Thanks Luis [...]

This is a summary of the presentation given by Ian McAnerin, CEO of McAnerin International Inc. at SMX Melbourne earlier this month about how to design a bullet proof link building campaign. Link History Twelve years ago, pre-Gooogle, search engines just analyzed content in order to rank sites, says Ian. Linking wasn’t part of the [...]

Dear Kalena You’ve mentioned on your blog about the importance of using resources to locate regional search engines for link building purposes. Could you explain a little further how one would use a regional search engine, and could you give a concrete example of finding one? Thanks a lot. Terry ————————————– Hello Terry The reasons [...]

Here’s a bit of exciting news for those of you with Google Places listings. Google is inviting businesses to apply to have a Business Photo Shoot – where photographs of your business will be taken by Google Streetview staff (the guys that drive around photographing all the roads for Google Maps). Apart from being a [...]

Live blogging of SMX Melbourne presentation by Gillian Muessig, President of SEOmoz. Mobile is here to stay. If you haven’t already investigated how to use mobile marketing, you are already way behind. Why do you want a community platform? Social commerce is a subset of electronic commerce. Gillian mentioned LivingSocial.com – already in Sydney, very [...]