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SiteProNews Blogs

• Ann Williams
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

New Distribution/Publishing Venture Leverages Article Marketing Efforts

By Mel Strocen

Internet marketers using article marketing as a traffic building strategy have a new tool in their arsenal. GoArticles.com, one of the Net’s largest article directories, has joined forces with Content Crooner.

12/23/09 (Castro Valley, CA)— Combine the distribution reach and power of a leading article distribution platform with the credibility and readership of one of the Net’s largest article directories, and what do you get?

More exposure, in all the right places, according to Kenneth Vogt, CEO of Content Crooner.

“GoArticles is the perfect partner for us in this venture,” explains Vogt. “Our authors are looking for widespread syndication, which we provide with our article distribution service. They also want deep exposure into particular niches, which is exactly what GoArticles offers through this new feature placement.”

The partnership allows Content Crooner’s clients to not only post their articles into the GoArticles.com directory at no cost, but to purchase additional feature placement in specific categories. This feature placement puts their articles front and center to the site’s visitors who are looking for fresh content on specific topics.

GoArticles.com sees an average of over 7 ½ million search requests a month and over 15,000 unique visitors each day, many of them looking for fresh content for their own content sites, newsletters, blogs and ezines. And those visitors find more than 500 new articles daily from ContentCrooner.com, categorized and ready for publication.

Mel Strocen, president of Jayde Online Inc. and parent company of GoArticles.com, sees huge value in this innovative partnership.

“As content syndication evolves, so do the tools to make it happen. Take an existing service like Content Crooner, build in a great exposure opportunity like the GoArticles feature, and you’ve got a perfect model for leveraging resources to maximum advantage,” says Strocen.

Current customers of Content Crooner can access this new feature directly from their account page. New customers of the article distribution service will have this feature available when they submit and distribute their first articles.

About the Company:

To learn more about Content Crooner, article marketing automation, and content syndication visit: http://ContentCrooner.com. Call the number provided to arrange an interview with Kenneth Vogt.

# # #

www.ContentCrooner.com
POC: Carol Palmatier
1-810-746-0011
20885 Redwood Rd. #307
Castro Valley, CA 94546

Dropjack.com Added to AddThis

By Mel Strocen

Yesterday, Dropjack, a social bookmarking site launched by Jayde Online over a year ago, was added to the AddThis sharing platform and menu. The AddThis sharing button is used on over 500,000 Web sites. Dropjack now also appears in AddThis’s recently announced Service Directory which lists around 200 social bookmarking sites.

Dropjack has become increasingly popular over the past year and currently has over 110,000 active members. With Dropjack’s addition to AddThis, we anticipate greater traffic and exposure. If you would like to simplify sharing for your site or blog just go to AddThis.com and sign up right on the home page. AddThis now supports over 50 languages.

95% Click Fraud? Sweep it Under the Rug!

By Mel Strocen

Reported click fraud percentages have varied wildly over the years, depending on the source and the bias, but few have ever claimed that click fraud topped 30%. Now, a July/09 study published by ad optimization company Mpire and compiled/analyzed by Radar Research reveals that more than 50% of ad impressions and 95% of clicks in online ad buys are fraudulent.

In any other industry, news like this would spark a panic or at least a few sleepless nights. Unfortunately, this report is unlikely to be anything more than a minor news blip, ignored by both advertisers and ad publishers. Makes you wonder.

More on the story at: MediaPost.com

Twitter Who?

By Mel Strocen

Despite all of the recent hype in the media about Twitter, its valuation at $1 Billion and an injection of $50 Million in funding, around 49% of Americans know little to nothing about Twitter and of those that are familiar with the micro-blogging phenomenon only 3% consider it to be a reliable source of news. These figures compiled in a survey conducted by the First Amendment Center indicate that Twitter may have difficulty shedding its fad status. Only 1% of those surveyed claimed to have learned of major news events from Twitter and another 1% from social networking sites.

TV was still number one as a news provider with radio, newspapers and search sites coming in a distant second.

The survey provides stats on numerous questions posed to respondents and can be read online at:

FirstAmendmentCenter.org

The Google Brand and Money Making Scams

By Mel Strocen

Aaron Wall’s blog post “How to Make Easy Money on Google” takes a hard look at how Google’s promotion of fraudulent advertising is undermining their brand. Aaron makes the obvious point that Google’s turning a blind eye to AdWords scams is revenue driven and that scam ads targeting the desperate and unemployed could easily be cleaned up if Google allocated as little as 1% of their revenue to this issue.

From a webmaster / site owner perspective, however, one of his more compelling points is as follows: “Google gives webmasters this guideline “Your site’s reputation can be affected by who you link to.” Why shouldn’t it apply to Google as well?”

Good question and one that every site owner obsessing about Google Guidelines should be asking.

To read Aaron’s entire post go: http://www.seobook.com/how-make-easy-money-google

Comments welcome here and over at Aaron’s blog.

Supercharging Your Micro Blogging with SPNbabble

By Mel Strocen

About a month ago SPNbabble, a Twitter clone based on the Laconica open source software platform, was launched with the express purpose of providing web professionals a site from which they could post to multiple micro blogs from a single account. Currently, SPNbabble members can configure their accounts to post to Twitter and 9 other sites if they have accounts on those sites.

SPNbabble has been promoted primarily as a time-saver for Twitter/Facebook/Friendfeed/Tumblr users who are serious about marketing, networking, branding, PR and building backlinks and not particularly interested in what someone had for breakfast. SPNbabble can be thought of as a vertical Twitter for authors, webmasters, web developers, web designers, marketers, entrepreneurs, bloggers and business professionals of all stripes.

If you fall into that vertical, this site was built for you - check it out, write about it, blog about it, link to it and invite your friends. Most of all we’re interested in your feedback and suggestions on what we can do to improve the site and the service.

U.S. Ad Spending Drops 12% in 1st Quarter

By Mel Strocen

According to a Nielsen Co. report ad spending, averaged out across all media sectors, dropped 12% or the equivalent of $3.8 billion. Hardest hit were newspapers and magazines. Cable TV and the Internet fared better than most sectors with a drop of 2.7% and 3.4% respectively. Given the state of the economy, the decline is not a shocker but is a good indicator of where advertisers believe there money is best spent.

More information is available at: mediaPost.com

Articles Important for More than Backlinks

By Mel Strocen

The benefits of article marketing have been espoused for years and the trend shows no sign of abating anytime soon.  Now a national study by Opinion Research Corporation and sponsored by Adfusion has indicated that consumers are much more likely to read and act upon ads embedded in articles than on other types of ads such as banner ads, pop-up ads, email offers or sponsored links. Just one more benefit to be touted by article marketing gurus.

Of those surveyed, the breakdown of their likely favorable response to various types of advertising was as follows:

Articles that include brand information – 51%   -  Email offers – 47%  -  Sponsored search engine links – 39%  -  Banner ads – 25%  -  Pop-up ads – 13%

A more detailed summary of the study can be found at: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102592

88% of Marketers Now Using Social Media

By Mel Strocen

It’s not just hype anymore – marketers are migrating in greater numbers to social media venues although 72% have only been at it for a few months or less. Currently, Twitter is the favorite social media site for marketers but blogs, Facebook and Linkedin are running a close second.

64% of marketers use social media for five or more hours per week and 39% for 10 or more hours. The majority of marketers using social media fall in the 20 – 39 age range.

Stats were compiled in a social media study done by Michael Stelzner for the Social Media Success Summit 2009. For a full copy of the study, visit: http://www.whitepapersource.com/socialmediamarketing/report/

SPNb@bble: A Twitter Clone for the Webmaster Community Relaunched

By Mel Strocen

A few months ago we launched a Twitter clone for webmasters that had more bugs than a Canadian summer and more security holes than Swiss cheese. As a result, we had to re-create the site using the  open source Laconica microblogging software platform, the same platform used by the  growing http://identi.ca/ community. The Laconica platform appears to be on rapid upgrade path with new features and functionality being added on a fairly frequent basis. In addition, we’ve added a few improvements of our own.

For anyone using Twitter, Friendfeed or Facebook, SPNbabble is meant to be a time-saver. The site has been specifically set up for working web professionals – marketers, entrepreneurs, designers, developers, webmasters, site owners, etc.  It enables anyone with a member account on Twitter, Facebook, Friendfeed, Tumblr or Plurk to post to these sites automatically as they are posting on SPNbabble.

SPNbabble also offers SMS and IM messaging, direct messaging, hash tag usage, search and groups. If there is an interest, we may tie into other micro blogging communities as well. In the meantime, we’d like to invite any avid micro bloggers to sign up and provide some feedback. Click the SPNbabble link in the nav bar at the top of any SPN page or visit: http://spnbabble.sitepronews.com