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| JULY 16, ISSUE #357 |
Search the Web |
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Online Web Tools |
Fr-e-e Traffic Exchange
Fr-e-e Meta Tag Generator
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Tip of the Day |
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If you would like to display an image within your web page with text, you can align your image by including the align
attribute within your image code. Example: <img src="image.jpg" align="left">
This code would display the image on the left with the text on the right.
Today's tip by Shelley Lowery, taken from her acclaimed Web
Design Mastery series.
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SPN Site of the Day |
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MarketZone.net offers a host of useful search engine marketing
and advertising resources that cover topics such as website analysis, keyword research, link popularity, site
promotion and much more.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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SPN App of the Day |
OmniVPN 1.2.2 (11 MB) provides an integrated VPN
and firewall solution for business and home users. It provides network security, remote access to computers at
home, and enables network sharing. The software does not require users to rewire networks. Fr-e-e For
non-commercial use. Windows 2000/ NT/ XP.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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Fr-e-e Newsletters |
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MyZips.com Downloads |
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Must Read Ebooks |
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SPN offers one of the best eBook libraries on the Web. Check out our current selection of
Commercial and 156 plus
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Authors of EBooks may submit their publications to SPN via email:
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Top 5 ScreenSavers |
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Link to SiteProNews |
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Link your site to SiteProNews, the fr-e-e,
newsletter and resource site for Webmasters.
Or, Add SPN to your site with just 2 lines
of JavaScript code. Top content for your site without any of the work.
Check out the SPN Promotion Partners
page. Some great sites have opted to support the SPN newsletter
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Download
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I.E. Toolbar" and you're done. One click searching and much more at your fingertips.
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Search Engine Optimization Basics
Part 3 - Meta Tags
By Andy Beal
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As you can see there are many keyword combinations that can be extracted from the above description tag. The
most important phrases are at the start of the description, which adds to your chances of better search engine
rankings. However, the search engines can also extract their own word combinations such as "office computer
supplies". With Inktomi providing a paid inclusion service which re-spiders and indexes your website every 48
hours, you can change and manipulate your Meta tags to find a format that works best for your website. Whenever
formatting your description tag, remember that most search engines that continue to spider description tags also
use that tag when displaying your listing. With that in mind, make sure that the description tag is inviting and
coherent as well as optimized.
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WHAT TO DO WITH THE
KEYWORDS TAG?
Much of the advice for your description tag also holds true for your Meta keywords tag. The keywords tag used to be
very important when optimizing a website with all the search engines spidering and utilizing the information. When
it became obvious to the search engines that webmasters were stuffing their keywords tags with dozens of unrelated
search terms, the search engines moved away from algorithms that used information collected from keywords tags.
We are now at the stage where, very few search engines use the keywords tags to any significant degree. However,
examine your traffic logs and you will be surprised at how many different search engines bring traffic to your website.
I'll bet there are many small search engines, bringing traffic to your website, that you have never heard of before.
With many of these smaller search engines relying on older technology, and with it only taking a couple of minutes
to add a keywords tag, it is worthwhile to at least look at the way you format your meta keywords tag.
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OPTIMIZING THE KEYWORDS
TAG
Within your website code, your keywords tag will look something like this:
<meta name="keywords" content="keyword 1, keyword 2, keyword 3">
I'm not going to spend long discussing the format and optimization of the keywords tag, just as I do not expect you
to spend hours optimizing them. That being said, make sure that you use your keywords tag to include words that
might be missing from your web page content or perhaps include alternate spellings of words. I have also found it
beneficial to include product SKUs or manufacturers model numbers in your keywords tag. These in particular tend
to be very targeted keywords with fewer competitors. This often results in their inclusion in your keywords tag providing
the edge over a website not using a keywords tag. In addition, the keywords tag is a great place to add geographical
search terms such as the city you operate in, the county or even the State.
While you can add as many keywords as you wish to your keywords tag, I would avoid using more than 20-25. Don't
agonize over the use or non-use of commas and forget any thoughts of repeating a keyword over and over again.
An effective keywords tag may look like this:
<meta name="keywords" content="Presario 800t, s400t, s300nx, wake county, Raleigh, North Carolina, NC">
As you can see in the example above, the best use of the keywords tag is for targeting either obscure terms, model
numbers or targeted regions. Using this approach will help you get the most out of the limited benefit of the
keywords tag.
NEED FURTHER HELP?
I hope you have found the above useful. Limited space allows for only a brief overview of the subject. If you have any
questions regarding the use of description or keywords tags, then please feel free to email me at
andy@keywordranking.com. Those of you looking for further
information, may wish to consider these additional resources:
Meta Tags and Title Tags - SearchEngineGuide.com
Search Engine Features for Webmasters - SearchEngineWatch.com
Meta Tags Revisited - SearchEngineWatch.com
About The Author
Andy Beal is Vice President of Search Marketing for KeywordRanking.com and ProRanking.com, global leaders in
professional search engine marketing. Highly respected as a source of search engine marketing advice, Andy has
had articles published around the world and is a repeat speaker at Danny Sullivan's Search Engine Strategies
conferences. Clients include Alaska Air, Peopleclick, and Jos. A. Bank and Crutchfield. You can reach Andy
at andy@proranking.com.
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