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I often see questions in discussion groups and blogs that ask about basic numbers one can expect from pay per click ads. Unfortunately, there is often no reply to these questions or the reply is too general to interpret.

This article will attempt to satisfy the thirst for this information and explain the numbers you should be monitoring and what you can expect from your pay per click and sponsored ads.

Impression To Click Ratio

After many campaigns on line, I believe the ratio the search engines like is 1% or greater. That is at least one click per 100 impressions. I have noticed that in any ads where my Impression To Click Ratio is less than 1%, Google begins to move my ads down the page and I have to bid more to stay on the first page of results. I have also noticed that when my Impressions Per Click are greater than 1%, my ads seem to rise in the rankings and I can even cut my bids and still stay in good positions. My clients and I shoot for a minimum of 1% Impression To Click Ratio and some ads reach as high as 10%. We suggest you shoot for that range. If you can’t hit that range, you will need to try different keywords and ad variations.

Click To Purchase Ratio

The number of visitors who purchase from you will depend on your price, your offer and many factors. However, as a rough rule of thumb, we suggest 3% is an average Click To Purchase Ratio. It can be much higher or much lower but that gives you a rough average to shoot for. If you are not hitting this number, it try experimenting with the price, the offer, the landing page and the key words.

Click To Freeby Ratio If your landing page gives away a free white paper, e-book or other freeby, we find that a rough average is 3% to 10% of the visitors will request the free information. The biggest obstacle to giving away free items is asking for too much information from the visitor. The less you ask for, the more likely you are to get a request. We suggest you only ask for first name and e-mail address if that is all you need. Asking for age, address, cell number and other extras greatly reduces the requests you will receive.

If you are falling below these numbers, it is often a trust issue. Maybe your site is perceived as untrustworthy or perhaps the links do not work. Experiment and try different things until you hit and exceed these ratios.

Maximum Profitable Bid Calculation

Like all auctions, pay per click sites have a tendency to get us to pay more than we should for clicks. Many of us bid with our emotions. Just ten cents more and we are sure we will get the traffic and sales we need. Before you bid, you should always have an idea of how much you can afford to pay and still make a profit.

To estimate the amount you should be bidding, start by calculating your gross profit per sale. To calculate this number, take your selling price, less the cost of shipping and handling, less the cost of buying or creating the product and all packaging. This calculation gives you your gross profit per sale.

As an example, if you sell a product for $49.95 plus $10.00 shipping, you sell for a total of $59.95. If that product costs $20.00 plus $4.00 shipping plus $10.00 in shipping and packaging, your cost is $34.00. That means your gross profit is $25.95 ($59.95 - $34.00) per sale.

If you sell to 3% of the visitors who click their way to your site and you bid $1.00 per click, you will pay $100.00 for 100 clicks. Of those clicks, if three will buy, your gross profit on your $100.00 investment in advertising will be $77.85 (3 times $25.95). It won’t take long to go broke if you advertising costs are more than your gross profit.

You need to decide how much you advertising should be as a percentage of gross profit and bid accordingly.

Getting More Clicks For Less Money

To lower your bid costs, stay away from the common or general key words and look for “niche” key words. These are more specific keywords. For example, if you sell digital cameras, the key word “digital camera” may be too expensive for you to bid on. However, if you bid on the keyword for your specific model or brand, such as “Canon Digital Camera” or “Cannon S362″ you usually can bid far less per click. These niche words have fewer clicks but if you bid on a lot of them, your total impressions and clicks will be as highor higher than the general key words and your profit will be much higher.

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Carl Davidson is President of Web-Star Marketing, a company that assists its clients in on line marketing. He is the author of hundreds of articles and DVDs. For more information, visit: http://www.web-star.biz

Tags: adsense, Google

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus, increasing the possibility that a prospective web surfer will have an interest in their products and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content was the most important factors that are taken quite seriously. It still is. With the allure of money, of course.

Graeme Briggs.[briggo] - For more great tips, visit my blog at http://briggosaffiliatecashsecrets.blogspot.com Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at my website: http://affiliatecashsecrets.com/?71487Learn how you can start making a fantastic income working from home with your family and using your home computer.http://nehoma.com/grabri506 .

Tags: adsense, google adsense

If webmasters want to monetize their websites, the way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Move the Adsense from the bottom pages of your site and put them at the top. Do not hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the best tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

Others have done it, there is nothing wrong trying it out for yourself.

Bill Luszey

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These tips have helped me and many others dramaticly expand their internet marketing presense. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate website when you sign up at my website: http://affiliatecashsecrets.com/index/67956/5

Tags: adsense, adsense earnings

A large number of web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, I recommend that you try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own ads, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to help protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

Bill Luszey- These Tips have helped myself and many others from having problems with google adsense click fraud. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at my website: http://affiliatecashsecrets.com/index/67956/1

Tags: adsense, click fraud, google adsense

Domain Registration giants are making a fortune from your parked domain names and their AdSense accounts. It was happening to me until a few months ago. Now I earn over $100 per month per domain name! Best of all, it’s all on auto pilot.

It’s easy to do and takes very little time or effort. Basically it involves using your spare domain names to let AdSense generate extra paychecks for you. I’ll walk you through it step by step.

The most important part will be getting great content. But don’t worry, we have that covered too. After some digging, I went with an inexpensive service called “Why Park?” that automatically builds fully search engine optimized sites in minutes with a few lines of really simple input. They even host the sites for you. Of course I admit I became a little biased toward their service after my first auto generated site got ranked #5 on Google just one week after it went live.

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Tags: adsense, Google, marking, web masters