Two interesting articles crossed my desk this morning, articles that everyone interested in getting the most out of their marketing should read. The first was published in Media Post’s Media Creativity written by Ari Rosenberg, called “The Problem With Online Ad Creative No One Wants To Hear.” Rosenberg states “The Web is overwhelmingly experienced in [...]

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with [...]

In a new article “A Sound Approach to Marketing” by MP Mueller, published in “The New York Times” online version, Mueller states: “Sound can build such a strong emotional connection. And most of our purchasing decisions are made based on emotions. Leading brands know that and spend time and money getting just the right soundtrack [...]

With the current state of the world’s economy, people are routinely looking to do whatever they can in order to save money. People will go to lengths that they previously would not go to so they can save a buck. You can easily make yourself stand out from the competition by offering valuable coupons for [...]

Need a Web Video campaign but can’t afford to pay for it? We get approached all the time by small businesses that would love to have a Web Video campaign but their budget is just not enough. Well if that’s a problem, Lady Gaga has the answer. In a recent article “Product Placement Grows in [...]

Question: What’s the best way to lose potential customers? Answer: Make them mad! Yet, that’s exactly what many Internet marketers are doing… upsetting customers. How? By using disrespectful marketing methods. Unfortunately, there seems to be a pervasion of intrusive and disrespectful marketing on websites across the Internet. So, why is this happening? Well, mainly because [...]

Google has announced that all their non-search display advertising will be collectively called the Google Display Network from now on, replacing the existing Google Content Network. The new network covers Google display ads on Google Maps, YouTube, Gmail, Google Finance, Blogger and other ad partner sites. Google made the announcement on their Inside AdSense blog, [...]

If you have received some visitors to your website how do you get them to return? So you have received some visitors to your brand new website but how do you get them to return? Firstly you should always offer additional value. What do I mean by additional value? One example would be to place [...]

I’m sure you’ve heard the old adage, “the more things change, the more they stay the same.” This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago, are just as effective today. In fact, some of the greatest ads in the history of [...]

A press release is the standard way to alert the media, and increasingly, the online public, about what you are doing or selling. The press release forms part of the public relations artillery and should be used wisely. Though mostly written and distributed by PR professionals, you too can competently write your own press releases, [...]