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• Titus Hoskins

Google’s Adwords Top Tactics For Tough Times

By Titus-Hoskins in Featured

Like anyone who’s using Google Adwords in their
online marketing, I received Google’s small booklet
in the mail entitled “Google’s Adwords Top
Tactics For Tough Times.”

In it Google lays out 6 Adwords Tactics for tough times…
helpful tips to help their Adwords users get
through these hard times and keep using Adwords
in the process.

These tactics include: (quoting directly from the
mail-out)

1. Focus your ads on low prices and savings.

2. Use Value-related keywords.

3. Ensure your ad groups are targeted and relevant.

4. Don’t waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers.

These are all good tactics for the tough times ahead…
I especially like the emphasis on low-prices and savings.
Everyone will be looking for bargains in these rough times,
by focusing your marketing on fulfilling that need will
make your campaigns more profitable.

You can learn more here:

http://www.google.com/adwords/tactics2008

Now I am first to admit I am not a PPC expert, the majority
of my marketing is done thru SEO with first page listings
in organic search (mainly Google) for my keywords. So take
everything that follows with a large grain of salt.

My main beef with Google Adwords, they won’t send you
enough traffic. If you’re in a competitive niche market,
the big players will obviously outbid you… no matter
how good or bad your landing pages are. I know that
your quality score is supposed to lower your costs and
if your ads have high CTR click-thru-rates, your Adwords
costs should come down even more and you get more traffic.

Still, it’s difficult to make a profit especially for
an affiliate marketer who only gets a percentage of the
sale and not the full sale price. I counter this by picking
affiliate products that give you residual income, make one
sale and get paid for years or the life of that client.
Even with using this tactic, Google Adwords is very risky
for the online affiliate marketer – you better know what
you’re doing or you can waste a lot of money.

Slap Yourself Silly!

Actually, that statement is not really true because it
has been my experience that Google Adwords simply won’t
deliver the traffic you want. Unless you want to make
outrageous high bids on keywords and slap yourself silly;
Google won’t give you the traffic. Unlike Yahoo Marketing
which will supply you with traffic to meet at least 60% to 80%
of your daily PPC budget – no such luck with Google Adwords.

They simply won’t give me the impressions, let alone
the traffic! Again, I am speaking from my own experience
here, and it is wrong to make a general consensus just
based on one person’s findings. I believe the main
reason is because the competition is so stiff and
Google traffic is so highly prized. Get a high
conversion rate and throw in this quality traffic
from Google and you can print your own money.

In several proven profitable campaigns, I would like
to spend 3 or 4 hunderd dollars a day but Google simply
won’t deliver the traffic at my bid levels… you have
to raise your bids so high, you can’t make a profit.
These are not minimum bids and my ads are placed
in the second or third spot on the right hand side
in Google Search. Even if you have first page placement
in Google’s organic SERPs for the same site and keywords
you’re bidding on – it’s still difficult to get the traffic.

I know you have to pick niche markets and campaigns
that are not so competitive that you can make a profit.
But I am not so sure… I believe Google Adwords are
way too strict regarding who they do business with.
Maybe Google is used to handling clients with budgets of
3 or 4 thousand a day and can’t be bothered with the small
guys.

You Must Establish A Good Credit History

Google Adwords also uses something called a proven track
record or history… unless you can establish this good credit
history, forget about getting large amounts of traffic from
Google. It’s much like SERPs where you have to prove yourself
before they will consistently list your site. The old
SandBox issue.

To be fair, you really have to view this situation from Google’s
standing… they give out all this traffic on a “pay-later”
basis, they have to make sure any traffic delivered will
be paid for by the receiver. It could all boil down to
a simple business procedure. Again, I am no expert at
Adwords.

However, I am hoping in these harsh economic times, Google
will have to become more open and give more impressions
and traffic to the smaller fry. Obviously, by sending out
the booklet, Google must be concerned with a drop in business
in these uncertain times. Maybe their numbers have already
dropped, maybe not. Only Google knows.

Better yet, if times get very dire, competition just might go
down and this will open up new opportunities for the small
marketers out there, including in Google Adwords. Now that’s
one tactic I hope Google will adopt. There are probably thousands,
if not millions of other small marketers ready to take up the
slack, Google would just have to work harder dealing with many
more advertisers rather than centering all their efforts on
the large corporate clients with huge pockets who I am now
assuming get the majority of Adwords traffic.

In any case, it sure would be nice to have more PPC traffic
from Google. Give me the traffic first, and I’ll worry about
the other Adwords Tactics later, after I get the traffic
flowing.

That’s my response to this Google Adwords Mail-out.
http://www.google.com/adwords/tactics2008

5 killer tips to getting more money out of Google Adwords

By Peter D in Featured

If you’ve heard of Google Adwords (a pay per click advertising system), then you’ll know that it’s capable of making millionaires alongside broken, bankrupt bums.

But what factors divide the two? If you’d like to harness the awesome power of the world’s most effective online advertising medium and avoid losing your shirt in the process, please keep reading…

With Google Adwords, it’s all about ROI – Return On Investment. You spend money to make money, just like investing in stocks. The beauty is that if you’re smart and follow the right advice, you can pay a few dollars to make fifty or sixty back. Now that’s the kind of investment I’d want to continue to make everyday, and here’s 5 tips to get you started on a killer return for your money on Adwords (even if you’re a real beginner)…

1. Make sure you use your keywords heavily in your ads and landing pages

This means in your ad title, ad description, ad display URL, in your landing page title, in your landing page meta description and also in the body text of your landing page of course. This will give you a really good quality score which will in turn reduce the cost per click on that keyword, hence opening up the profit margin for you.

2. Explore cheaper clicks on the content network

You’ve likely seen Google ads on other people’s webpages right? Well, that’s another form of PPC advertising which anyone can activate on the PPC campaign. All you need to do is select the content network option and pick your placements (the types of websites you want your ad to run on). Google automatically suggests high traffic websites based on the keywords you feed it, so there’s a high amount of relevence when you start running your ads on these websites. The beauty of the content network is that you can get the same ads in your normal campaign running at rediculously lower cost per clicks. Again, this will open up your potential profit margins and reduce the risks of breaking even or going into negative!

3. Begin with higher costs per click

This is something many PPC advertisers overlook and is a very effective, under the radar way to increase your profits long term. How? Because when you start out with higher costs per click, your ads get shown higher in the ad listings. Therefore, more people click on your ad and this enhances the clickthough rate. When your clickthrough rate increases, so does your quaility score. When your quality score increases, your cost per clicks go down!

4. Use A/B split testing frequently

Your quality score (and subsequent cost per click) all starts with how many times your ad gets clicked. More to the point, if your ad doesn’t get clicked as much as it could be, then you’re leaving huge amounts of money on the table because no-one will ever reach your offer. So in order to increase the click through rate of your ads, you must splity test different ad variations. Google has a simple split testing feature built in that allows you to easily set up multiple ads to run for the same keyword and from there, you can see which ad is getting the most clicks. Then you simply drop the low performing ads and begin a new test against your winning ad.

5. Fine tune your landing pages

The more relevant your landing pages are to the keyword that a visitor used to find your ad, click on it and reach your page, the better. Put yourself in your visitors shoes…

If you were searching for White Tennis Shoes in Google, then you saw an ad for White Tennis Shoes, you’d likely click on it right?

But when you click the ad and arrive at the website and the first thing you see is “Sporting Equipment, please pick a category…” then you’re going to click away pretty fast right? However, if you landed on the page and saw “White Tennis Shoes, please select your shoe size and press enter”, then you’ve got a potential sale on your hands. Simple right?

The truth is, you’ll have to put some in some work to create multiple landing pages for different keywords, but the payoff is the difference between making a mint online from the comfort of your own home vs going bankrupt and stressing yourself to death in the process.

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Peter D – We are facing an overload of products that teach us how to get rich with affiliate marketing…so it is crucial that you pick a product that not only works but is right for YOU personally… Don’t buy any one of them before you have read my reviews at: http://www.clickhere-direct.com

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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