Live blogging of Writing Killer Ad Copy session by Lucas Ng of Fairfax Digital at SMX Sydney 2009. Lucas starts by saying think about how you write. It doesn’t just apply to ad copy. Google’s Guidelines for Writing Ad Copy 1) Use the keywords in your ads. Use of keywords give your ads 50% more [...]

No this isn’t another how-to-setup-and-optimise-an-AdWords-campaign article, there are plenty of those already. What this article concentrates on is the non-technical aspects of AdWords that are often overlooked in all the excitement of choosing keywords and writing copy, but which are actually critical to the success of your campaigns. It doesn’t matter how good you are [...]

Like anyone who’s using Google Adwords in their online marketing, I received Google’s small booklet in the mail entitled “Google’s Adwords Top Tactics For Tough Times.” In it Google lays out 6 Adwords Tactics for tough times… helpful tips to help their Adwords users get through these hard times and keep using Adwords in the [...]

With very little fanfare, Google has launched a new keyword tool this month. The tool helps AdWords advertisers identify new keyword opportunities that aren’t currently being used in their AdWords ad campaigns. Based on the URL and initial keywords you enter, the Search-Based Keyword Tool generates keyword and landing page ideas that are relevant and [...]

I need to start with an analogy to explain the importance of keywords. Your selection of keywords is the ‘heart of your business’ as far as adsense income is determined. The heart, yes the most important organ of your body, not your leg or your wrist, but your heart. If your heart is failing, putting [...]

Fed up with wasting money on ads that don’t work? Here are some killer ways to turn things around and get writing ads that pull in the clicks, visitors and sales in droves. 1. Reverse Psychology This is where you encourage people to do the opposite of what you really do want them to. For [...]