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Product Launches - Creating The Perfect Sale

10 2008 Monday

By Titus Hoskins in Featured

We have all heard the expression “The Perfect Storm” and it refers to the situation where all weather elements come together at the same time to produce a perfect storm. But is there an equivalent of the perfect storm in the marketing world? A situation where all elements come together to produce “The Perfect Sale?”

For the moment, we will conveniently ignore the current world economic meltdown and look only at positive situations where this event may occur. Perhaps, the closest thing we have to the Perfect Sale is the online product launch. But unlike the natural phenomenon, this event is carefully planned and orchestrated by a whole army of web savvy marketers who know exactly what has to be done to create this Perfect Sale.

For this “sale” doesn’t just happen, professional web marketers create their own system of events that lead up to this Perfect Sale, earning themselves enormous profits in the process. This is an orchestrated marketing effort that bring potential buyers onto their contact lists and into their marketing funnels; heading straight towards their Perfect Sale.

These online marketers use a whole array of marketing tactics to bring potential buyers to their sales page. One of the most effective methods is the JV or joint venture with other established marketers who have long lists of interested buyers, and for a percentage of the sales, the JV partner promotes your sales page or product. There are even JV brokers, Mike Merz and Kenneth McArthur come readily to mind, but there are many more JV brokers who can arrange or line up potential partners to help promote your product.

A certain date is set for the release of your product and all potential partners/affiliates promote to their lists and on their sites. A buying frenzy can be whipped up especially if the product is limited and only a certain number of sales will be accepted. Also a high quality free sampling or teaser is usually given away to build up massive contact lists of interested buyers, this freebie is used to pre-sell to these buyers. There may even be a countdown clock to further create excitement and urgency in the mind of the buyer.

On launch day, everything is synchronized. JV partners mail out to their massive contact lists, enticing all their subscribers with extra bonuses to buy the product now before it’s gone. The sales letter page goes live and the sales pour in… creating “The Perfect Sale.”

For the non-marketing reader, this may seem a bit far-fetched but in actual fact these product launches are occurring online every week - creating the “Perfect Sale” over and over again. And these launches have been around for many years, one of the most famous being John Reese’s “Traffic Secrets” which was released in the summer of 2004 and earned over 1 million in revenue in one day.

There are even some savvy marketers who have perfected the product launch system into an art form, mainly Jeff Walker (Product Launch Formula) and Frank Kern (Mass Control) just to mention a few of the top marketers out there teaching and applying this marketing technique.

Key Elements Of A Product Launch

However, just like the Perfect Storm, in order to create this Perfect Sale many factors have to fall into place and come together. Some of these main elements are:

A high quality product which is in demand and desired by the potential buyers. It must solve a problem or meet a need within its niche market. Bit obvious but without this demand the product won’t sell in any great numbers, no matter what tactics you use.
A perfectly written sales letter that converts. Your sales page must convert into actual sales of your product. Again, quite obvious but if your sales page does not convert, it’s game over.
A whole motivated group of JV partners with enormous lists and bonuses to offer to potential buyers. Many product launches now offer special prizes (anywhere from a luxury sports car to the latest tech gadget) for those partners who can bring in the most sales.
A whole array of orchestrated, pre-launch tactics building up interest in your product with free high quality giveaways to get your buyer’s attention and contact information. Even a newly created blog to keep everyone informed about your product launch is often used.
Most of the above tactics have to do with creating the potential buyer with the right mind-set for buying your product. Creating a limited number of products or setting a certain time-frame for selling, and offering special deals or bonuses will further create demand for your product.

Product Launch Day - The Perfect Sale

Product launch day is when all the above factors come into play creating the “Perfect Sale”. Done properly such a sale can whip up such a buying frenzy that would put any great white to shame; earning all involved a healthy profit. It is one marketing tactic that’s not likely to disappear any time soon, although the novelty of such an event is slowly wearing thin as countless marketers try to re-invent the wheel.

Regardless, as an online marketing tool, the product launch is still one of the most effective ways to quickly introduce your product, build your list and cement your reputation. Not to mention, you can also earn a hefty sum of money in a very short period of time; the “Perfect Sale” indeed.

The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Internet Marketing Tools If you liked the article above, why not try these: Free Internet Marketing Courses 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Is A Web Site Needed To Promote Affiliate Marketing?

10 2008 Monday

By John McRae in Featured

Many people choose affiliate marketing as source of extra retirement income because it allows them to start a home business without a product of their own. Additionally, most affiliate merchants will provide the marketer the publicity material needed to promote their product.

Another feature of affiliate marketing is that you a given an affiliate website to promote your home business. The question most often asked is do you actually need a website of your own to be successful with a internet home business.

In my opinion it is better to create your own affiliate marketing website for traffic generation purposes. Having your own website will also enable you to present your products in your own words, which will make pre-selling them much more effective. However, many people want to first try affiliate marketing without the time and expense needed to build and maintain a web site. There are several options available. Here are a few of them

You can still do email marketing without an affiliate website of your own. You can promote your affiliate links directly in the e-mail messages and send your leads directly to your affiliate sales page if you choose to do so.

You can purchase leads in various ways and import them directly into an auto-responder that contains prewritten messages about the product you are selling. Then all you have to do is promote your auto-responder email address.

You can promote it in different ways, including on discussion forums, via article marketing, or by starting a blog of your own and posting it there. Another thing you can do is create e-books and give them away. Focus on a specific theme and write useful information about it that people would want to read. You don’t have to be a great writer, and nor do you have to write a 200 page book. Twenty to thirty pages would be enough. Within the content of the e-book you can include links to your affiliate products and make sales that way.

Some article directories and discussion forums do not allow you to place a link to an affiliate sales page in your signature file. On the other hand they do allow you to link to a website or a blog. So if you do not want to run a website, all you need to do is start a free blog with Blogger.com. Your blog does not even need to be loaded with content or regularly updated. All that is necessary is a sign-up form and possibly a pre-sell article about the affiliate product you are selling. Then you can participate in discussion forums send traffic to your pre-sell blog article via the link in your signature file.

While I must emphasize that having a website of your own is the best way to be successful with affiliate marketing, if that is not something that appeals to you then it is not an absolute necessity. Instead, you can promote your affiliate link directly and make sales in the various ways that I have listed in this article.

John McRae works from home researching affiliate programs and ways to increase his retirement income. You can view his site Your Work From Home Help Center for ideas to increase your income and ways to increase traffic to your web site

30 Days Blueprint To Be A “Instant” Expert In Your Network Marketing Business

10 2008 Wednesday

By Jaz Lai in Featured

Network Marketing leadership is all about standing out from the crowd. If you want to be a leader, you can not be content with just being ordinary, you’ve got to step into the limelight and become a leader.

But how does one become a network marketing leader? Actually, it is not hard to become a leader if you remember this term - the greatest leader is the greatest server. To become a leader, all you need to do is bust your butt serving others in your team.

How To Recruit 500 New Affiliates With Very Little Work

08 2008 Tuesday

By Willie Crawford in Featured

If you run an affiliate program, but are struggling to get it off the ground, you can change that. You only really need a few dedicated affiliates to start making sales, and after that the affiliate program can actually grow itself automatically.

A little-acknowledged fact is that with many affiliate programs, the top 5% of affiliates make 95% of the affiliate sales. Indeed, with many affiliate programs that I’ve studied, the top 1% of affiliates make 95% of affiliate sales.

How To Recruit 500 New Affiliates With Very Little Work

07 2008 Wednesday

By Willie Crawford in Featured

So, it’s not really a numbers game. It’s a matter of recruiting people who will actually promote the product effectively. The secret there is to make it really, really easy for them to promote your product.

I said earlier that it’s easy to have your affiliate program grow itself. The “secret” is to recruit your customers as affiliates. After a customer has used your product, and fell in love with it, they are ideal for telling others about it. So, why not send them a follow-up message (via autoresponder) telling them about your affiliate program.

What could be simpler?

Here’s an easy way to recruit those early affiliates. It’s actually a stealth affiliate recruiting SYSTEM

1) You create a short ebook related to the problem that your product solves. You can design this ebook to be sold, or given away.

2) In your ebook you recommend your product several times, as the logical solution to the problem that you’re writing about.

3) You turn this ebook into a “rebrandable ebook” meaning that you set it up so that those who get the ebook can change the links recommending your product to THEIR affiliate links.

4) You bundle the ebook in a zip file with a text file explaining how to rebrand the ebook AND how to join your affiliate program. In that file, you also generally include a software rebrander tool such as Viral Document Toolkit.

5) You join one of the many free giveaway sites that allow you to not only giveaway your products, but to grow your email list in the process.

With these giveaways, you typically require a visitor to the giveaway site to visit your site, and join your list in order to access your gift. This is how participating in these free giveaways allows you to grow your list.

6) You tell your list members, friends on sites such as Twitter, FaceBook, MySpace, etc., about the free giveaway. You do this because the success of these free list-building giveaways depend upon contributors all spreading the word.

Contributors are generally rewarded for helping publicize the event on a point system. You earn points for recruiting new members (who come for the gifts), and for recruiting new contributors.

The more points you have, the higher up in the gift listings your gift appears. This is important because if a site has a LOT of free gifts, it’s very likely that many visitors are not going to sift through hundreds of listings. They’re going to look at the first few pages, grab the items that interests them, and perhaps never come back to download the gifts listed deeper within the site.

7) Thousands of visitors come to the giveaway site, and if your description is enticing enough, download YOUR rebrandable ebook.

They unzip your package, read the easy to follow instructions, register as your affiliate, rebrand the ebook with their affiliate links, and then begin selling or giving away your ebook.

When they begin distributing that ebook, they have begun actively promoting your product.

Do you see why I called this a “stealth affiliate recruiting system?”

Since they can earn money from the ebook, and since you make promoting your affiliate product as easy as perhaps offering your ebook from their blog or newsletter, you will have lots of new ACTIVE affiliates. They’ll be active because you made it almost no work.

Select the right free list-building giveaway, and you could easily recruit 500 new ACTIVE affiliates with very little work.

There you have it, a simple plan for growing your affiliate program faster than most people dare imagine is even possible. Now, if you don’t have a rapidly growing affiliate program, it’s because you simply won’t even do the EASY things to make it happen

Willie Crawford is co-founder of The Viral Rebrandable Money Machines Giveaway, a free list-building giveaway that features ONLY rebrandable gifts. Register as a member or contributor to this free business building giveaway today at: http://ViralRebrandableMoneyMachines.net/