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Drinking In The New Pepsi’s Social Media Strategy

By Catharine P. Taylor in Featured

EVER SINCE THE FAILURE OF new Coke several decades ago, I’ve been fascinated by how much time and brain cells people are willing to invest in their choice of soda.

So my curiosity was piqued when Edelman’s Steve Rubel let it be known to his Twitter-verse the other day that one of the agency’s clients, Pepsi, had set up a room on Friendfeed called the Pepsi Cooler, which asks consumers to “Join us as together we shape Pepsi’s social media future. We’re changing the way we do things and want to have you along for the ride.” (Friendfeed, if you’re not familiar, is a social site that aggregates members’ social activity into a feed, so, for example, one’s tweets, blog postings and so forth can all be accessed in one place.)