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By Titus Hoskins in Featured

E-Readers which are also called digital or electronic readers, lets users wirelessly download books and read them on hand-held devices resembling a glorified etch-a-sketch. That’s a bit of an exaggeration, but these handy little digital readers have become extremely popular; according to a recent Time article, Amazon has already sold 1.7 million of the Kindle E-Reader since it was introduced in 2007.

And according to the same article, the Association of American Publishers states total revenue from digital-book downloads has risen 149% this year, while they estimate e-book readers sales to top 3 million by Dec. 31. Plus, according to Forrester Research around 1 million of these gadgets could be sold this holiday season, and sales in 2010 are projected to double, to 6 million.

“The year 2009 is a breakout year for e-readers,” says Sarah Rotman Epps, an analyst with Forrester Research. “But we’re still in the early stages.”

Those make for very impressive numbers and it could point to E-Readers as “the” hot Christmas gift this Holiday Season; at least where tech gadgets are concerned. Given its well received features and programs, an E-Reader could make for an excellent corporate business gift, especially if you could brand them with your company logos and stream them with your company’s newsletters and RSS feeds.

Then we also have the recent launch of the NOOK from Barnes & Noble which will give the Amazon Kindle some competition. The Nook has a 6-inch paper-like display which uses a 16-level grayscale that can support up to five fonts. You can use it to read PDFs, in addition to over 1 million books, newspapers and magazines available in Barnes & Noble’s eBook store. The Nook is currently priced at around $260.

How is it different from the Kindle: besides the flashy color icons, designer cases and color customizable back panel; the Nook does have some nice features such as a virtual bookmark called Reading Now that lets you pick up where you left off reading on the Nook, and it has Wi-Fi radio which customers can use at 700 Barnes & Noble’s locations and at 600 college stores in 50 states. There’s enough memory for holding 1,500 books (2 GB) and there’s a microSD slot which could give you another 16 GB more.

But this holiday season, gift buyers (corporate or otherwise) will have many more E-Readers to choose from other than the Kindle and the Nook. Where there’s a profit to be made, other companies will follow. Just like when Asustek invented the category of Netbook with its ASUS Eee-PC in 2007, other laptop makers and sellers quickly jumped on the bandwagon and the marketplace was flooded with netbooks or mini-laptops.

This recent trend towards E-Readers will prove no different; take for example Sony, who introduced the first electronic reader way back in 2004, will be introducing three new devices according to the Time’s article. The Sony Reader will have a Pocket Edition ($199), sporting a 5-inch-diagonal screen, Touch Edition ($299) which will be touchscreen-equipped and the Daily Edition ($399), which will feature wireless capability.

Asus is also entering the E-Reader market with a product called the Eee-reader which should be on the market for Christmas. Then there is the Fujitsu FLEPia which is the only commercially available E-Reader which has a color display. It’s only available in Japan and costs around $1,100. Ouch!

For the more modest consumer, the Irex Digital Reader will be hitting U.S. stores this month, October 2009. The DR800 will have an 8.1-in. touchscreen with wireless connectivity and will sell for $90 less than the similarly sized Kindle DX, which will set you back around $489. This is the price at the time of writing, expect those prices to drop as competition heats up.

On the horizon, there are many different versions of the e-reader that will hit the market. There is even a fold up model which will open like a book and another one called the Polymer Vision Readius which is also a phone but it has a flexible screen that folds up around the phone to make it extra portable.

Then we have the looming debut of Apple’s fabled iTablet which could be a game changer in the whole E-Reader arena. It could also be a Kindle or Nook Killer given Apple’s enormous popularity with tech savvy consumers who only want the latest gadget on the market.

One really has to question why all this popularity for the E-Reader, especially since we already have the small portable netbook on the market, which can be easily used for reading books. More specifically, we already have Tablet PCs which could easily fulfill this reading function. Granted they may be slightly larger, but they also offer all the features of a laptop, so why not just convert/use this device as an E-Reader?

Regardless, the E-Reader seems to be gearing up to be a top tech gift this holiday season. The perfect gift for family members, friends and employees alike… especially for the book-reading fanatics in your family or company. E-Readers are also the ideal gifts for those who simply must have the latest and newest tech gadget on the market.


For the latest corporate gift ideas and a handy Amazon gift-organizer try here: Corporate Business Gifts For Timely Special Savings/Deals/Coupons on Corporate Gifts…click here:
Executive Business Gifts Copyright 2009 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

By Merle in Featured

When Oprah announced on her show that she “LOVES” Amazon’s Kindle, millions of people rushed out to get one. First introduced in 2007, the “Kindle” is Amazon’s electronic replacement for books. It’s a portable, wireless device that allows you to download books, magazines, newspapers, even blogs instantly and take them with you anywhere.

Since the Kindle can hold over 1,500 books, that’s like carrying around an entire library in the palm of your hand.

The wireless connection is built in and provided at no charge by Amazon. There’s also a built in browser for viewing websites and reading emails.

Amazon’s Kindle Store has over 230,000 ebooks to download, plus U.S. and International newspapers, magazines, even blogs. Almost all of the ebooks sell for $9.99 or less. The latest model is a larger more improved Kindle DX which was made available this year. Boosting a bigger screen and longer battery life, it can even read to you out loud. Now that makes for a nice bedtime story. It also holds over 3,500 books and sells for about $489.00.

The Kindle can also display PDF’s which you can transfer from your computer with a USB cable. The older versions of the Kindle could read PDF’s and Word documents, but they had to be emailed to Amazon first to convert them to a format readable by the Kindle. This option is still available as well.

So what does all this mean to you? Well, if you’re a blog publisher you can now publish your blogs in the Kindle Store where users can subscribe to them for a monthly fee. This is a great way to make some money and increase your subscriber base all at the same time.

First you’ll need to go to http://kindlepublishing.amazon.com to set up an account and submit your blogs for approval. Once approved your Blog “goes live” in the Kindle Store within 12 to 48 hours.

The Kindle gives the user full text and images from the blogs they are subscribed to, which unlike an RSS feed only gives you the headlines.

When submitting your blog for approval here’s the information you’ll need:

  • Blog Title
  • Blog Tagline
  • Description
  • Image from top of your blog (banner or masthead)
  • Screenshot of your blog (optional)
  • Posting Frequency

It’s really pretty simple to get your blogs listed.

So how does the payment process work? Good question, nice to see you’re paying attention. You’ll be paid 30% of the monthly blog subscription price. Amazon sets the price, not you. It’s priced on what they think is a “fair value” for their customers. For example, my two blogs were set at $0.99 a month.

All blog subscriptions are free for the first 14 days. Then they’re billed at the monthly subscription price. Blogs are wirelessly updated throughout the day.

You’ll be paid by check or EFT, your choice. Electronic Funds Transfer has no charge, but if you opt for a paper check and live in the U.S. you’ll have an $8.00 fee attached. Payments are sent once your earnings reach $50.00.

If you publish a blog I’d strongly encourage you to get it listed in Amazon’s Kindle Store. It won’t cost you a thing but a few minutes of your time and makes for great free exposure..

By Merle- The pay-per-click Authority when it comes to paid search engine advertising. With helpful articles, how-to’s and tips that will help you make the most from your advertising investment. Download a FREE “How To” ebook by subscribing to our ezine at http://www.PayPerClickResearch.com

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