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By Debralee in Featured

cows_0Starting a new blog or website can be a bit of a trial, but it’s almost always more of a challenge to get people to come and visit it at first. Inevitably you end up having to go and read up on online marketing and that’s where the fun and games begin.

If you’ve ever struggled to understand the lingo when it comes to promoting a website or blog online then the following list of definitions should help you to find your way around.

Social marketing
You have a cow.
You show some friends a clip of a man being hit in the crotch.
They tell their friends who pay money to come and look at your cow.

Social media
You have a cow.
You tell your friends.
People start listening to what you have to say.

Affiliate marketing
Your neighbor has a cow.
You show a film clip of a man being hit in the crotch.
You charge people to go see your neighbor’s cow.

Traffic
You have a cow.
You put it on the side of the road.
People stop to look at it.

Spam
You have a cow.
You put it in the middle of the road, stopping traffic.
A few morons buy some viagra from you, making the initiative profitable.

SEO
You have a cow.
You put up a road sign with “Cow” in the title.
Passers by stop to look at your cow; you charge them for parking and sell them lemonade.

Content
You have a cow.
You write a novel about it.
A pig farmer copies your novel, paraphrases and publishes it as his own.

PageRank
You and your neighbor each have a cow.
You both put signs up to advertise your cows.
You pay someone to move your sign directly in front of the neighbor’s in the middle of the night.

Advertising
You have a cow.
People pay you to paint their logos onto your cow.
Your cow looks like a billboard.

ROI (Return On Investment)
You have a cow.
You pay $50 to dye it pink.
People flock to buy tickets to see your cow; you earn $1000.

Conversion
You have a cow.
You refurbish the barn.
More people pay to look at the cow.

Reality
You have a cow.
No one cares.

If you still don’t understand online marketing…

Don’t have a cow, man.

David Mercer, http://www.siteprebuilder.com, is one of the most experienced technical writers in the world today, having contributed to books that have have been translated into virtually every major language in the world.

By David Mercer in Featured

googlelogoI came across a curious issue with Google analytics the other day. I had just posted a blog entitled “Online marketing explained with reference to cows” at www.siteprebuilder.com/content/online-marketing-explained-reference-cows.

I could see that the post was generating a lot of traffic and wanted to know where it was coming from, so I went to Google.com and typed in “online marketing explained” to see if the post had already been indexed and if it was ranking highly for that keyphrase.

Sure enough, the blog post had been indexed and it was showing up in the first or second spot in Google, ranked amongst the posts indexed in the last week. Awesome! Now I wanted to know if all the traffic was coming from that keyphrase or were there others, so I headed to analytics.

As it turned out, only one visit had come from that keyword in Google. Instead, the influx of traffic was coming from social networks like Stumbleupon and reddit and not organic search.

Here’s the strange part:

The visit recorded by Google analytics for the keyword search “online marketing explained” was credited to my service provider and not Google search. But obviously, I never actually clicked through to my page because I already knew what the post was about.

I tried the experiment again, and sure enough, Google analytics was registering a visit from Google search despite there being no actual visit.

In other words, a user only has to search for a term that results in (I assume) a first page result for your site and Google will lead you to believe that it sent a visitor to your page. It’s treating a search result as an actual visit, which seems really underhanded.

The upshot of all of this is that webmasters who rely on Google analytics to determine how well their online marketing campaigns are performing, or how well their SEO efforts are paying off, are not being given an accurate picture of the traffic they are receiving.

I would have to spend more time analyzing the way the visit hits work in analytics and Google search in order to determine precisely by how much Google is inflating its search result visit numbers.

At a rough guess, if Google records a visit for every first page result for your website or webpages, and assuming a rough actual click-through rate of around 20% (which is very generous), then Google is over-representing its traffic by a factor of 5 for each given keyword.

This means that your website could be getting 5 times less organic search traffic than you are being led to believe.

The situation is made far worse when you consider that the analytics figures reported by Google are then used by webmasters to determine their traffic amount and how much they can charge advertisers.

Advertisers are then paying cash for traffic that doesn’t exist. So Google’s inflated numbers effectively lead to a situation in which, mislead web businesses end up overcharging their advertisers based on effectively fictitious numbers.

Worse, by inflating their perceived search traffic, Google gains an unfair advantage over its competing search engines, because everyone wants to go with the search engine that brings in the “most traffic”.

Now, maybe they have a good explanation (I will ask them), but it seems to me that this is a subtle, but deliberate, way to boost the perceived importance of Google search for webmasters using analytics (which is a lot of webmasters).

David Mercer, http://www.siteprebuilder.com, is one of the most experienced technical writers in the world today, having contributed to books that have have been translated into virtually every major language in the world.

By Resource Nation in Featured

When approaching SEO, there is something of a cult following which has succumbed to worshipping keywords at the Search Engine (SE) altar. The problem is that these keywords which are hailed as the end-all be-all of SE ranking are not always the most important in terms of what drives traffic. There are many ways in which you will be able to get even better results than when you have to utilize keywords for developing your website. The best thing to look at is all of the ways in which you can improve ranking without having to worry about the keywords you are using.

Along with looking at the keywords you are using, it is a good idea to pay attention to the reasons why using keywords is a bit of an antiquated system for getting SE ranking. Just like you would not want to use an 8 bit video camera for video surveillance there is no reason to keep using old technology to draw people in to your website. You will be able to get better results while spending less as long as you are willing to make some changes.

Why Keywords Can be Dangerous
When you are using a keyword to get a better search engine ranking, it is the equivalent of putting all your eggs in one basket. You will have to invest a lot of time and effort into creating content for the keyword, promoting it through different social media sites and posting to different E-zines. Once you have gone through the efforts, you can only hope that you will get the results that you were looking for. If not, it is back to the drawing board to reformulate your approach.

It is also fair to remember that when you are investing in the different keywords, you are making a guess as to what the right keyword will be. Even with good research, all you essentially have is an educated guess about what kinds of keywords will get you the results you are looking for. There is still no guarantee that you will be able to get the results from the SE ranking community that you are looking for. Often this will mean running SEO campaigns on several keywords at once hoping that at least one of them will pan out and cover the losses on the other ones.

It is also a good idea to bear in mind that there is no way to be able to guarantee that even with successful SE ranking that you will get the results you are looking for. There are so many other people looking to do the same thing as you are. They might have slightly less effective methods in terms of SE ranking, but far more effective tactics in terms of directing traffic and getting higher Click through Rates (CTR). Since these are the things which it is really all about, it makes you wonder what will actually help you to get the results you are looking for.

How to Get Better Results
There are a few different ways in which you will be able to get the results that you are looking for. One of the best ways that you can do this is to stop concentrating on one keyword at a time. Instead, try to spread out your efforts among many. You can even looking to using LSI terms to get better results. The idea is to make sure that the keywords you are using are inter-related and that the LSI terms you are using are created solely for use along with the page you will be using them on.

You might also try to use long tail keywords. These are the keywords which are very specific to the subject that you are promoting and are less generic. The result is a keyword which is still highly searched, yet is not something which might show up in different kinds of websites as well as those trying to promote the keyword. You will only be competing against those who are using the same long tail keywords. These will garner more specific results to what it is that you are offering.

Play with the Analytics to make sure that you are always getting the results that you are looking for. Ignore the placement on the SE ranking and instead pay attention to the amount of people who visited your site and the reason why they found it. You can focus more attention on those which are not performing where you would like for them to be. You can also make sure to look at why the ones which are performing well are performing the way that you want them to. This way you will be able to recreate the same style throughout your site.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from video surveillance to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a business security system, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

By Resource Nation in Featured

googlelogoRanking well with the search engines is something all businesses try to be cognizant of. It is the reason why SEO material is created for the main pages of a website as well as in all of the rest of the content which is added later on. The idea is to make sure that no matter what someone is looking for on the internet, they will be able to find the sites which are the most helpful to what they are looking for. The challenge is in making content which is friendly to the reader and to the search engines at the same time.

The new instant search from Google has created a new caveat that web owners have to pay attention to. The service from Google makes it possible for the search engine to offer suggestions of websites which might fit your need as you are typing in the keywords into the search window. The list is constantly updated based on what is being typed in. An educated guess by the system can cause a problem for the many websites looking to be found. The problem is how to make sure that your website will always be found in instant search.

Understanding the New Service
The new product from Google is something which they hope will offer users an easier time of surfing the internet by offering even faster results. By offering lists based on even a few letters, it is possible that users will be able to find useful content within seconds of the time that they get started. The hope is that the users will be able to return to the search engine even more because they find the new service even more useful. You will be able to find something like internet VoIP service without having to enter a long string keyword. It is something which will save time for the user, but create a challenge for websites.

Deciding on Keywords
Many websites have started to take a look at the kinds of keywords they are using with the content that they have. They wonder how they will be able to utilize keywords which will give them better rankings even when only a fraction of the keyword is used. It is important to remember that you should not try to use fractions of keywords in content as it will be caught by the spiders and could even cause your website to be ignored altogether. Rather you should pay attention to which keywords are being searched most often as this will likely change now with the new feature from Google.

Focusing on Content
It is a good idea to take a good look at the kind of content you are offering on your website to make sure you have the kind of information which will allow for better results with the instant search option on Google. Your content is what the spiders are looking for when they crawl the web. They are tending to avoid the sites which are geared more towards the search engine rather than the search engine users. Focus more on the kind of content which provides useful information to those interested in your company and what you have to offer. Remember you can include content which has to do with the industry you are in as well. Adding industry news to your site will only help to lend to the idea that you are an authority within your industry.

Learning the New Algorithms
The new ideals being looked for with Google is that they want to only feature websites which are produced in an organic manner. They advise all websites to focus on the kind of content which will be useful once the visitor lands on the site. They are paying attention to the kinds of analytics which suggest whether or not those who visit the site have found what they are looking for or not. If there is a high bounce rate for certain keywords on your site, they tend to send you less traffic as a result. Focus your attention on the keywords which tend to make sure that people are spending the right amount of time on your site.

Defining Your Website
It is a good idea to take a look at exactly what kind of content your website should have on it so that you can further define your message and the direction of your website. By defining your website, it is possible for more people to grasp the concept and for you to get a higher ranking with the search engines. Things like website organization and content will play heavily in the usefulness of your website to those who visit. Paying attention to these factors will help your site to be highly successful with Google instant search.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from internet VoIP service to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP phone service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

By Kirsten Hendrich in Featured

As a freelance SEO consultant I always set my clients up with a Google Analytics account. This enables them to keep track of what progress is being made and adds transparency to the relationship. However, there are usually a fair amount of questions directed my way as how to understand the data, and what exactly they should be looking for or expecting to see. The main aim of using Google Analytics is to keep an eye on traffic. Not only does this mean seeing how many visitors your site is getting, but also seeing where they are coming from both in the geographical sense, and via other sites on the internet. This article goes through a few basic things can help someone who is unfamiliar to Google Analytics.

The Dashboard

This is the first page that you will see when you enter the report. It is there to give you an overview on what is going on, and typically includes; Visitor Numbers, Site Usage Data, Unique Visitor Numbers, Map Overlay and Page View details. Any of these modules can be removed and if you’d prefer to include something else in the dashboard e.g Keyword data then you can. To add another module to the dashboard, simply view the report in question and click ‘add to dashboard’.

Visitors Vs Unique

Visitors At the top of the dashboard you should see a large line graph spanning the page. This graph shows you the amount of visitors or ‘hits’ your website has received. The standard display shows data from the previous month, with points for each day. This can be programmed to display whatever time period you prefer. You can also view time periods from the past to help compare past traffic levels against the present figures. This data shows the total number of visits and will include yours. The number you should really focus on however, is the amount of unique visitors. To get a more accurate view, you can block certain IP addresses from the report.

Traffic Sources

For anyone involved in SEO this is the really interesting bit. It is crucial for any online marketing that you can keep an eye on where the traffic is coming from, and also see what keywords are sending traffic from the search engines. If you are fortunate to spot a dramatic spike in traffic numbers this report will identify where they have come from. With regards to keywords, you can go into quite a lot of detail and find out not only which phrases send you the most traffic, but which ones are actually converting into customers. This is vital if you are engaging in pay per click advertising when each click is costing you money.

Site Usage

This is the bit that confuses most people. Once you understand what’s being reported you will find this information extremely useful as it lays out a very detailed report on what people are looking at, and for how long. The three most important things you should be checking are; Bounce Rate, Average Page Views and Average Time On Site. If your site is doing well, you should expect to see a low bounce rate, a relatively high average page view and again a relatively high average time on site (over 2-3 mins is good!). For poor performing websites the bounce rate is often very high, i.e people are clicking on the website and ‘bouncing’ straight off.

Kirsten Hendrich – For some more free advice and information on SEO , follow the highlighted link.

By Jodi McDermott in Featured

Have you been lured in by “Texas Hold’em” or “Mafia Wars”? This week I was analyzing a branded application on Facebook using three different data sources: Facebook’s native analytics, Google Analytics and Atlas. One could merely use Facebook’s native analytics platform for tracking app usage, notifications, installs and uninstalls, but you can also glean a lot more from the canvas page than you might think if you creatively use your Web analytics tools to mine some of the data.

The “Canvas page” is the application page that is hosted by the application developer. You can insert a Web analytics tag on the page and mine social graph data about users (if they have granted you permission when installing the app). Data points that are accessible include age, location, gender, interests and number of friends. For the exhaustive list (which might scare you — honestly) visit the Facebook developer wiki as it may provoke you to go change your own personal privacy settings.

Tags that you place on the Canvas page allow for grabbing these data points and inserting them into the URL as either directories or query string variables that you can later mine through your Web analytics tool. Keep in mind that you want to be concise about “bucketing” information so that the data is manageable for analysis. For example, capturing “male” or “female” only adds two elements to a list for analysis, but “city” could add hundreds if not thousands of elements for analysis. Depending on the tool that you use, cardinality may or may not be an issue (something to keep in mind before you go data-collection crazy).

Facebook provides some good tools for looking at the application data in that they will provide the “median” for how other apps are performing across their network. While this doesn’t tell you how you might be doing within a specific segment, it at least provides a benchmark for comparison.

A few pitfalls to note in Facebook’s application analytics:

  • “Usage” statistics are reporting in PST while “Features” are reported in GMT (these two reports are just tabs away from each other). One of the cardinal rules in any Web analytics implementation is ensuring that your Web servers are time-synchronized. Ending up with logs (and reports) that are off by seconds, minutes and in this case hours can really throw off your data analysis. My guess is that many application developers or analysts may not see the footnote and have no idea that they are aligning two different time zones of data to each other.
  • Definitions aren’t well-defined anywhere within Facebook (that I could find). Understanding how this data is tabulated and filtered would be very helpful to the analyst when trying to interpret the results.

Regardless, Facebook applications provide the application developer with a litany of data points for analysis about those users who are installing and using the application. For brands, this is huge! Just one look at the granularity of information provided within the Facebook API and you’ll see that it is a marketer’s dream (or data overload, depending on your perspective).

I’ve only scratched the surface on what is possible in analyzing here. The point is that utilizing your existing in-house Web analytics tools in conjunction with Facebook’s offerings will provide a more in-depth analysis than using either analytics package in “stand-alone” mode.

Jodi McDermott is the Director of Data Strategy for Clearspring Technologies and blogs at http://widgetanalytics.wordpress.com. Contact her at Jodi@clearspring.com or follow her on Twitter.

By John Metzler in Featured

Small business owners may not have the resources to invest heavily in their web presence and finding solutions to problems can be like finding a needle in a haystack. You know something’s wrong but don’t have the faintest idea how to fix it. Is it a technical issue? Are your ads not performing well? Don’t know what kind of traffic you’re getting? Website problems can fall into a myriad of categories. So if you think your website sucks, a) it probably does, and b) you should read on.

1. You Aren’t Getting Traffic

You’re excited about the big, expensive job the design team just finished on your site. It looks like a million bucks! Well it’s a shame it isn’t making you a darn cent. Just because it exists doesn’t mean people know about it. Announce it to the world by submitting it to reputable directories and sharing your useful content with others on social bookmarking sites (you do have useful content, don’t you? If not, I’ll cover this later). You can even do some link exchanges — provided the sites you exchange with are reputable — just to get your site crawled early on. Further optimize it for search engines by following good SEO practices, building quality content and generating inbound links from other sites. Once you do that, you’ll need to monitor progress with web analytics software. Google Analytics is free and it has a slick interface. And we know you like pretty things seeing as how you broke the bank on your web site design.

If you’re looking for high ROI, invest your own time in learning search engine marketing. Better yet hire a qualified SEO firm if you have the budget for it. Don’t settle for quick-fix promotional ideas. Build long-term exposure and a solid reputation by attaining high rankings, keeping email/newsletter lists, targeted ad placement and social media participation.

2. You Have Worthless Content

What defines worthless content? Without knowing what topic your web site covers it’s tough to say, but if you have nothing that sets you apart from your top competitors then I’d say you aren’t in good shape. If you don’t know what kind of content people are looking for on the Internet today, take a peek at what’s popular on social bookmarking sites. Observe some of the story titles on the front page of Digg.com:

  • “Guinness Stout Beef Stew Recipe for St. Patrick’s Day”
  • “In Move to Digital TV, Confusion Is in the Air”
  • “Kim Jong-Il Interprets Sunrise As Act Of War”
  • “Automatic bacon dispenser?”
  • “The 5 Best Obama Photomosaics on Flickr”

Words I would use to describe these topics, in order, are: seasonal, informative, satirical, comical, and trendy. This information is popular because it’s appealing in its uniqueness and is relevant to today’s market. To set yourself apart from your competition, you need to get creative. If you’re the kind of person who had trouble painting by numbers, then hire someone creative. Professional copy writers can be well worth the investment. Create free tools your customers will want to use; write funny or interesting commentary in a blog about your industry; put a new spin on a traditional product or service or offer seasonal discounts. Create a comprehensive F.A.Q. on your site that covers topics your competitors don’t.

Take the time to beef up your content. Be innovative – don’t be afraid to think outside the box. Use the top competitor in your field as a measuring stick.

3. You Have No Call-to-Action

Poor promotional language can have a sabotaging effect if visitors aren’t drawn to your conversion pages. A conversion page is any page that acts as the final step in a visitor submitting a form, making direct contact or purchasing a product online. Obscuring those pages or confusing the visitor on where to go next can make them leave your site. Internet users have a short attention span – give them a clear direction when navigating your web site.

Use your web analytics software again to find out what pages visitors are landing on first. If your home page gets the most traffic, make sure there are clear links to your sub-topics. If inner pages are your most popular landing pages, find out if the traffic is targeted. Once you know the type of visitor and the specific page they land on, then you can start marketing your content more accurately.

The bottom line is to always make clear why, and how, visitors can buy your product. Don’t get too cute with multiple steps, options or convoluted language.

4. You’re Getting Traffic But No Sales

Are you sure the traffic is relevant? If you’re running a pay-per-click campaign, ensure your ads are geo-targeted properly and your ad text or landing pages appeal to your customers. For organic search engine placement, have you done keyword research and analysis before optimizing your content? Look at your web stats and see where your visitors are coming from. What keywords were they searching for when they landed on your site? Are the referring sites relevant to your industry or topic? How much time does the visitor spend on each page? Sales won’t come if your visitors aren’t interested in what you’re selling. This is why preliminary keyword analysis is so important to search engine marketing.

If you’re running ads it’s always good practice to experiment with different ad campaigns. If you put all your eggs in one basket you run the risk of losing out on potential revenue. Elements of your ads that you can change are:

  • ad text
  • landing page
  • specific network your ads are shown across
  • topics on which you focus the campaign
  • geo-locations targeted

Remember, it doesn’t pay to skimp on initial product/market research and analysis.

5. You’re Getting Relevant Traffic But No Sales

This problem could signal a technical error or navigation problem with your site. Make sure you thoroughly test all functionalities on various web browsers and systems. Submit test forms. Do a link check to spot possible broken links. Is your web hosting service reliable?

If you’ve ruled out technical issues as the cause then turn your attention to the content and customer base. Has your market taken a downturn? Can the lack of sales be attributed to the poor economy? Have you fallen behind your competition in product quality, selection or pricing? Does your web site’s navigation system confuse users? Your web site is the first line of contact between the business and potential customer, but it’s not the only step you need to worry about. Telephone operators or online payment systems can present their own issues.

This is moving away from web site problems but if any part of the sales process takes place away from the site, investigate those areas of your business as well.

If you’re pulling out your hair over a problem with your site and these tips still haven’t helped, feel free to post a comment and I’ll personally have a peek at your site.

With eight years in the search engine marketing industry, John Metzler of FreshPromo knows what works and what doesn’t regarding website success. His strong grasp on visitor usability and analysis, along with a highly-skilled SEO perspective, can be seen through his professional SEO services. Read the FreshPromo blog for more free tips and commentary.

By Matt Siltala in Featured

From month to month I have the opportunity to present 4 different webinars on different topics related to Internet marketing to brand new online business owners.

The reason I bring this up is because no matter what the topic I am presenting on, I usually get asked the same question by completely different random people. They are all wanting me to “look at their site” and give them a “quick, what do you think?”.

These people are wanting to know if their site is ready to “go live” (although I never really understand why people ask that question) but for these people, and this post – I have come up with what I’d like to call “The 5 Minute SEO Site Audit Checklist” If you have a brand new site, and have never done any kind of SEO before, this will be a great list of reminders that will set you off on the right foot.

1. URL canonicalization and 301 re-dirs – One of the first things I look for on any domain I am giving a health check too is the URL canonicalization. In My Opinion it does not matter if you pick proper URL canonicalization pointing to the wwws or non-wwws, but you need to pick one and stick to it. I personally always choose the wwws because more people (from my experience) tend to link to you with the full URL. So you need to get into your .htaccess file and make a few edits. Any variation of the homepage URL needs to be done this way too – for example you need to have the /index.php also re-direct to the main URL (however you have it set up) Bottom line here, you need to make sure all variations of your URL point to the same way you set it up.

Any extension of your URL like:

  • http://www.example.com/index.php
  • http://www.example.com/index.htm
  • http://www.example.com/default.html
  • http://www.example.com/default.php
  • http://www.example.com/anything (that goes to homepage)

All need to be pointed to the main - http://www.example.com (without any extensions on them). You also need to make sure that you don’t have any dev links that need to be 301-ed to their new addresses so you don’t have any bad or dead links on the site. You can handle all these changes via the .htaccess file. Here is a little more in depth look into 301 re-directs via a post I did on it a few months back.
Here’s the code:

RewriteEngine On
RewriteCond %{HTTP_HOST} ^yourdomain.com
RewriteRule (.*) http://www.yourdomain.com/$1 [R=301,L]

(Make sure your Apache installation has mod_rewrite enabled.)

As long as your Apache installation has mod_rewrite enabled then you should be able to use this fix on almost any host.

2. Unique Title Tags and Meta Data. I will go to Google and run a a site: command and see all of the pages that are indexed just to make sure that there are no duplicate content issues and that all pages seem to be individual and unique with their own title tags and meta data. If your site is not right – all results that come back will look the exact same, and if the title and data that comes back is all the exact same – you have a problem!

3. Search Engine Friendly – Check to make sure the CMS you are using is search engine friendly. Are your URLs search engine friendly? Are you using keywords in the naming structure of your URLs or just auto-matically created jibberish by the builder? Are you able to include header tags? Alt Tags?

4. Has the site been submitted to Google Webmaster Central? By submitting your site to Google you are able to get your whole site indexed properly on Google, and they are able to show you any errors your site may have. There are so many tools that are offered here that you need to become aware of, but for the sake of “The 5 Minute SEO Site Audit” I just want to make sure the site has been submitted.

5. Check for Duplicate Content – If you are selling products and are using a supplier with their descriptions and info, I am going to make sure there is no duplicate content issues. If you are using the same content that 1000 other people are using, there might be a problem. I would always suggest making sure you do everything you can to make sure that you have no duplicate content of any kind on your site.

In Conclusion:

Again, this is just a quick “What I would do” SEO Audit checklist of what I look for when “checking out” brand new sites. These are a few of the steps that I would recommend anyone new to Internet business and SEO would check out before really thinking they are ready to make money with their website. I know this info may seem basic to a lot of us that have been doing it “forever”, but you woul be surprised how many people still do the simple things wrong!

Matt Siltala has been working with Internet business owners since 1999 to help them increase their conversion rate and truly become successful. Matt got started in the field by working with a small radio station in Arizona and posting to his own personal blog From there, Matt has become an expert in the field of SEO and internet marketing, all while building his own internet marketing company, Dream Systems Media.

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