Search engine optimization encompasses link building as one of the cornerstones of off-page optimization. Off-page optimization deals with the number of inbound links a site receives from other websites and how they reference and link to the target site.
Before you look outside of your own site for links, harvesting the “link equity” and internal link opportunities that exist within your own site are paramount when acquiring competitive keywords.Internal links are link wine, they get stronger with age, so how many pages do you have within your site that have page rank (a healthy volume of link weight) that you could harness for a common goal.
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Tags: Anchor Text SEO and Internal Links, Leveraging Internal Links and Link Equity, link building, Think Before You Link
