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Article Marketing Strategy: What Topics Should I Cover In My Articles?

By Steve Shaw in Featured

As you’re writing articles for article marketing, you may wonder what sorts of topics are appropriate for you to write about.

Can you write an article about one topic but then have a link in the resource box going to a website on a completely unrelated topic?

This is an excellent question on a topic that can dramatically impact the success of your article marketing campaign:

What topics should you cover in your articles?

You should always write articles on the general topic of your website.

For example, if your website is about dog training, then all of your articles should be on topics related to dog training.

Why in the world does it matter what your article topic is so long as you have a link going back to your website in the resource box?

Put yourself in your reader’s shoes for a minute:

If a reader is getting value from your educational article on dog training, he will likely be interested in additional information this topic. He will read your article and then think:

“This author knows his stuff about dog training. He is surely an expert in his niche. I’d like to take a look at his website to find more information on this topic.”

When you’re writing articles on your topic, that is the way that things should go.

But what would be the result if your website was about dog training, but you decided to write an article that was about how to grow heirloom tomatoes?

A reader interested in growing heirloom tomatoes would enjoy your article and then be hungry for more information on this topic. He would look to your resource box to find out more about you and your specialty. He’d also like to see your website to see if you have any additional information about growing tomatoes.

And what does he see when he looks at your resource box?

Information about dog training! What is up with that?

You had a reader on the hook just ready to be reeled into your website, but you lost him because your article was not on the topic of your website.

Remember, article marketing is not just about the links. The article matters. The article will be read by human readers who may then click the link in your resource box that leads back to your website. Writing on-topic articles makes the most of your article marketing efforts and increases the number of people who click the link in your resource box.

Now, let’s consider how the topic of your article affects your ranking in Google.

Every link is not the same. Google likes to see that the link in your resource box relates to what your website is about.

One of Google’s goals when looking at the links of your website is to determine what your website is about. If your article is about dog training and your website is about the same topic, then the link in your resource box affirms to Google that your website is about dog training. This is why an article on a topic that is unrelated to your website is not very helpful to Google.

Writing on-topic articles increases the significance of each link that you build.

Additionally, when you write articles on the same topic as your website, your articles can help establish you as an expert in your niche, which goes a long way in winning customer confidence and increased sales.

Writing articles on one general topic takes more focus and effort, but the result is worthwhile.

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For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.

Article Marketing Tips: Writing Articles for Free Advertising Online

By Peter Nisbet in Featured

Of all the article marketing tips I could give you, writing articles for free advertising online is likely the most beneficial to you if you currently spend money on advertising your website. There are several reasons for this, but the major reasons why article writing can bring you better results than expensive pay per click (PPC) adverts or taking a chance with reciprocal links are detailed below.

Keep in mind that Google is not keen on reciprocal links unless the page you are reciprocating with relates to the page on your website that the link points to, and the link is no good to you in any case if it is one of many others on a ‘links’ or ‘partners’ page created predominantly for such links. You only get a share of the PR of the page your link is on, not that of the ‘site’, and even that is shared between all the other links on the page.

Being one of 5 links on a page with a PR of 1 is better than one of 50 on a page with a PR of 8. If you take these article marketing tips, writing articles can offer you a form of free advertising online that Google itself provides willingly, and that can work for you for many years to come. Here is how to go about writing articles to get you the benefits that free online advertising has to offer:

1. 1. Write an article about your niche, using a conversational style as if you were explaining what you are writing if talking to somebody face to face – just as I am doing now in fact. Offer interesting information that anybody involved or interested in your niche would find useful. It doesn’t have to be earth-shattering news, but what you write must be factual and show that you have a firm grasp of your subject. You want people to continue reading once they have started.
2. 2. At the end of your article, provide a link to your website. You can say something about yourself if relevant, such as a brief word about your qualifications and experience if the topic warrants it, or do as I do and simply offer a link to your site for more information. You can use more than one link if relevant. When writing articles for free advertising online you should keep in mind:
   1. You should never include a live link within the body of the article. Directories do not like these (more on article directories shortly).
   2. Only use multiple links in your resource if relevant. Thus, I include a link to my product and also one to my Article Services website that is focused on writing articles and my own ghostwriting services. c) Most article directories offer a special box for your link and other details (known as the ‘author’s resource’), but if not then you should add it to the end of your article. Never write an article without a link back to your website. That’s what gets you the free advertising.
3. Having finished writing your article, the power of writing articles and article marketing now comes into play to get you a ton of free advertising. You get that by submitting your articles to article directories. This can be done in a number of ways, the most common being:
   1. Manual Submissions You should choose a number of the top article directories, register with them and then submit your articles manually. This will take you about 5 minutes per directory. Your articles should be submitted in plain text format, so if you have written them in Microsoft Word, copy the Word text and paste it into a text editor such as Notepad. A Google search for ‘article directories’ will give you lists of the top directories.
   2. Software Submissions You can use software to make the submissions for you. Most of these work whereby you enter each part of your into a box provided for it: Title, Summary, Article body, Keyword list, Resource – parts of these will be in plain text and HTML, particularly the resource. You then scroll down a list of directories loaded into the software, click on those to which you want to submit, and the article submission is made automatically. You have to provide the software with your login details for each directory, where relevant (no all directories need a login), or log in to each individually.
   3. Article Submission Services You can use a paid article submission service that will submit your articles to a number of directories for a fee – either paid individually or monthly. I use all three of these methods for my submissions for maximum exposure and best results.
   4. Don’t worry about duplicate content when you submit the same article to loads of directories and ezines. That will take a few months to come into play and you can make up for it by writing an article each week.

Using these article marketing tips on writing articles will get you free advertising online in the following ways:

• Your article will be published on a number of article directories. If you use the right directories, these will further syndicate your articles to other directories and ezines and so on. It is viral, your articles being distributed around the internet. You get a back link to the pages stated in your author’s resource from every directory and ezine that publishes your article. That link is valuable in attaining you a high search engine listing position.
• People read your articles on the directories. This is fact, irrespective what others say. If you have done the job properly, these readers will possibly click on your link to visit your website for more information. Make sure that your link leads them to a web page related to the title of your article.
• An article published on a directory page is a single web page, just like any other. It can therefore be listed on Google or any other search engine. I have literally tens of dozens of articles scattered around search engines on various topics, optimized for specific keywords. That’s what free advertising is, and writing articles can achieve that for you if you take these article marketing tips.
• Many people will copy your article as content for their own website: to do that they must retain your resource containing your link. Writing articles just got you even more free advertising!

These are just some of the ways in which writing articles can get you free advertising online, and if you take these article marketing tips seriously then you could save yourself a lot of money on advertising costs, and get better results by doing so!

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Pete is an article ghost writer operating from his website Article Services For details on how you can become expert in using article marketing to get free advertising and a lot more, check out Article Czar and get a free writing course plus other gifts.

Article Marketing Tips: 7 Ways Articles Can Boost Your Business

By admin in Featured

There are dozens of ways that articles can help blast your business ahead of the pack, but I have chosen to list seven of my favorites. Take a look and see which one is most attractive to you!

1. Writing Articles is an Extremely Effective Way to Build Your List of Potential Customers and Clients.

When I first started my business, I was so worried about how to build the website and what web designer to hire…I had no clue about how I was going to get clients. In fact, I was under the impression that –if I built it– they would come. (LOL!)

Okay so that didn’t happen.

So the second time around, I spent a few more thousand dollars for a couple of “guru’s” to tell me what I needed to know, which was to concentrate on one thing this time – building my list. It is the first thing you need to consider when growing your business.

So the one strategy that was easiest and cheapest for me to start with was writing articles.

After I submitted my first article to a few select sites, my list began to grow steadily and still does to this day.

And remember that the very first article I ever published on the web, is still up there sending me lots of lovely and qualified prospects to my site everyday.

2. Writing Articles will position you as an expert and establish credibility in your field.

I recall this day like it was just yesterday!

I was sitting at the desk in my home office (in New Jersey:) and my kids were sitting on the floor, using a ton of my copier paper to create some sort of masterpiece!

I was checking my email and saw one from a woman from the BBC. At first I thought it was some sort of mailing list because I love British Television and thought I may have inadvertently signed up on some sort of mailing list. But it wasn’t.

It was a BBC producer looking to cast a “relationship expert” for a show that was in development, and they heard about me through a web search.

The show didn’t make it past the planning stages, but I was flattered none the less!

Another time — I got a call from an agent who said that the Oxygen Channel was interested in my expertise as a consultant.

Not long ago, I received a letter from a producer of the CBS Early Show, who found me through the search engines because she was doing some research for a “broken hearts” segment she was producing.

Offers like these are on top of the many speaking and interview requests that come my way — all based on people finding and connecting with me through my articles on the web.

3. Writing Articles will build qualified traffic back to your website. Haven’t you noticed yet that when you do a search on a particular subject on the internet that most of the results you find are content a.k.a. articles.

That’s because the search engines LOVE content.

They love to see a meaty article on the new adventures of Britney Spears, rather than just a page full of her photos and Google ads to Britney Spears music or memorabilia.

And to reward you for such a relevant article, search engines will often bless you with a great spot in search results for your article– and that’s how potential customers will find you and come to your site.

And when they come, they have already been primed to listen to your “marketing messag”, because they’ve already read something written by you that they liked. That is called a qualified prospect!

4. Writing articles is a great way to promote your services or products to potential customers.

This is where you can get really creative!

Use your articles to talk about all the different benefits a potential customer would receive if they bought from you or hired you for your services.

And remember that your articles are like little samplers of the expertise you have to offer.

It is an easy and non-salesy:) way to educate consumers on who you are and what you can do for them.

And once these articles are written, they will work like mini-publicists for you over and over.

It’s so simple — it’s a little scary right?

5. Writing articles is a simple and cost-effective way to market yourself effectively.

Let’s face it…it doesn’t get much sweeter than this.

Write the article. Submit or post the article.

And watch your traffic start growing.

There is zero cost to write and submit your articles on the web.

You really don’t need to purchase costly print ads or query an editor somewhere for months to submit an article.

You can do this as fast or as slow as you want and still see results.

6. Writing articles creates massive visibility for your business that is never ending.

Have you heard of the expression that “Content Is King” — well that is sooo true. People love to get their hands on free information. And search engines love to lead them there!

In fact, as you become a savvy marketer for your business — you will find that there is always some new “hot” marketing strategy available for you to try. Blogs. Podcasts. Video. And it’s perfectly fine to try one or all of them.

But remember — there is one strategy that is time-tested and proven to work and that is the method of writing and marketing articles on the web.

Any business that is making any type of decent money on the web has more than likely written articles about what they do. I can pretty much guarantee that:)

7. Articles can be used to generate multiple streams of income — fattening your bottom line.

When most people think about writing articles to promote or market their business, they often think about writing a few for an article directory and that’s it.

But your articles are powerful little things!

They can work much harder to generate many different streams of cash into your business.

So the idea here is to repurpose your content in various ways such as in yours or other people’s ezines, ebooks, teleseminars, ecourses, and much more!

So, regardless of all the different marketing strategies you may want want to try and implement for your business — this is the FIRST one that you should master.

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Lisa Angelettie – Would you like to read more powerful article marketing strategies like this? Then I would like to invite you to get your complimentary copy of my Article Marketing Success Kit. Learn how to write, publish, promote and profit from your articles while easily positioning yourself as an authority in your niche!

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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