Article Categories

• Advertising
• Affiliate Marketing
• Article Marketing
• Blogs & Podcasts
• Branding
• Business
• Cloud Technology
• Ecommerce
• Email Marketing
• Facebook
• Google
• Keywords
• LinkedIn
• Linking Strategies
• List Building
• Local Search
• Marketing
• Miscellaneous
• Mobile Applications
• Page Rank
• Pay Per Click
• RSS
• Sales Copy
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Search Engine Marketing (SEM)
• Security
• Social Media Marketing
• Social Networking
• SPAM
• SPN Featured Articles
• Technology
• Video Marketing
• Virtual Office/Telecommuting
• Web 2.0
• Web Design
• Web Development
• Webmasters
• Website Promotion
• Website Traffic
• WordPress
• Writing

SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

SEO Article Writing: How To Write A Keyword Rich Title

By Steve Shaw in Featured

Writing a keyword rich article title is beneficial to your article, but is it possible to balance SEO article writing with writing that also appeals to human readers?

Certainly!

If you follow the techniques and advice in this article, you will be creating titles that make sense, grab the reader’s attention, and accurately portray what your article is about.

Here’s where many people go wrong:

They write their article, then they say: “Now I need to figure out a way to get my keyword phrase into my title.”

Sometimes this afterthought approach works, but most of the time it doesn’t. When you create your article and title and then backtrack and try to get your keyword phrase in your headline, the result often looks unnatural and does not make sense.

Here’s the trick:

Do the opposite. Instead of finishing by trying to force your keywords into your already constructed article and title, use your keywords as a beginning point. Take your keyword phrase and brainstorm some natural sounding titles that incorporate that phrase. Then, write an article to satisfy the title.

Let’s look at some examples of keyword rich titles (listing the keyphrase first, then the titles):

• *Healthy Eating Habits*
• 10 Healthy Eating Habits That Will Help You Live Longer
• Healthy Eating Habits For Children
• *Short Track Speed Skating*
• The History of Short Track Speed Skating
• Short Track Speed Skating: A Beginner’s Guide

Each one of these titles makes sense, is comprehensible to a human reader, and is engaging enough to catch the attention of a reader interested in any of these topics. These titles are keyword rich, while still appealing to human readers. This is what you’re going for!

Notice that each of these phrases is a long tail keyword phrase (3-5 words long). When you are doing your keyword research you will come up with a list of long tail keyphrases and a list of 2 word keyword phrases. The long tail phrases are to be used in generating article titles and topics. The shorter main phrases are to be used in your resource boxes.

Does It Matter Where I Put My Keyphrase In My Title?

You may notice that some of the sample titles have the targeted phrase at the beginning of the title. If you can manage it in a natural sounding way, try to include the phrase at the beginning of the title. If not, don’t worry about it.

The point is not to use a strict title formula each time. Your goal is to generate quality titles that will attract readers, convey what the article is about, and also incorporate the keyphrase in a natural sounding way. If you come up with a great title that has the keyword phrase at the middle or the end of the title, then that’s fine. Focus on creating titles that are interesting and appealing to your target readers.

After you have gone through your list of long tail keywords and generated a few titles for each, then pick a title and write an article for it.

You see, this is the reverse of what many people do–take your key phrase, then brainstorm titles, then write an article that fulfills what the title promises. The result is a natural looking title and article. This is the type of article and title that readers, publishers, and search engines will love.

---

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report . Steve Shaw is an article marketing expert and founder of the popular article distribution service http://www.submityourarticle.com used by thousands of business owners.

How To Write An Article With A Powerful Title So You Get A Flood Of Traffic To Your Website

By B Hopkins in Featured

If you want an effective method of getting targeted traffic to your website, then writing articles and publishing them is the way to do it. This method is also very cost effective way to driving traffic to your web site. Article marketing is a great way of letting people know more about you as well as a powerful branding method as well. However, publishing your articles to all corners of the Internet isn’t enough; you have to write an article enticing enough to get people to actually read your article and go to your web site.

The main purpose of the title is to draw people into reading your article. What draws people into reading your article are titles that are catchy, stand out, and indicate what the reader will get out of reading the article. Take this article for instance. The title tells you exactly what you will get by reading this article. If that is of interest to anyone (and if you are reading this sentence, it is of interest to you as well), then they will read this article. A powerful title that draws the reader in answers some very specific questions right in the title. These answers will create a headline that “hooks” the reader into reading your article.

The first thing your article title must answer for the reader is the benefit they receive by reading your article?” This alone is worth reading the article. I have seen many article titles that really detract from the power of the article because the title did not draw me in. For example, let us take an article that talks about some of the things that real estate investors overlook when they are considering investing in a property. You can have 2 different titles to that article. One could say:

“Real estate investors overlook some things when investing in property” or “The 5 things that real estate investors overlook in property investment that can cost them thousands of dollars per deal”

Both titles can be on top of the same article but which one draws you in more? If you are interested in not losing thousands of dollars when you are investing in property, then you will be more likely to read the article with the 2nd title. The 2nd title lists a clear benefit of reading the article and that is how to save thousands of dollars. The first title tells you what the article is about, but it doesn’t tell you what you will walk away with other than knowing some things that you need to remember. Some practice may be required and writing powerful titles that draw the reader in and are also within a specific number of characters because some article directory sites limit the number of characters of your article title.

When writing an article, it is important to create a title that “draws” the reader into reading your article. It is very important that your article actually be about what is in the title or you will quickly lose credibility with your reader. The whole goal is to get them to click on your links at the end of your article. This is just one tip that will increase the number of visitors to your website, and there are three other tips that will help you create powerful article titles as well.

---

If you want to know the other tips that will help you create an article that drives traffic to your web site, join this how to write articles membership site that teaches you how to write articles that bring traffic to your web site.

Article Marketing: Top 3 Qualities Of Expert Authors

By Steve Shaw in Featured

When you first start writing articles for article marketing, you may get a deer in the headlights sort of feeling and start wondering “What should I write about?” and “Is this the way it’s supposed to be done?”

This is completely normal, and let me assure you that the process will come more naturally after you’ve got a few of articles under your belt.

I’ve written tons of articles, and I’m convinced that it’s a skill that pretty much anyone can learn.

But how do you make the leap from being just an average author to being a real rockstar writer when it comes to writing articles that provide value for your target market and drive traffic back to your website?

Here are 3 main characteristics that no expert article marketer can get by without:

1) Are you an expert in your field?

I know that some folks are reluctant to claim the title of “expert”, but if you own your own business then you’ve got to be an expert in something.

Even if you’re not at the absolute tippy top of your niche, you can still write with confidence and convey that you’re knowledgeable on your topic.

By displaying your expertise in your article you build reader confidence, which goes a long way towards drawing readers to your website and making sales.

2) Are you passionate about your topic?

Most of the time folks who employ article marketing are small business owners who are trying to drive traffic to their website. Again, if you’ve taken the time to set up your own business, I would assume that you’re passionate about what you do!

With your articles, you need to transfer that passion for your business into a passion for teaching your readers about your niche–there is a difference. In your articles you won’t be allowed to write about your own business, so you’ll need to show your enthusiasm by writing about specific topics in your niche.

Writers can convey passion and enthusiasm in as many different ways as there are personalities–the possibilities are endless!

But just to get you started, you might consider some of these approaches for showing that you’re excited about your topic:

*Write on a personal level, like you’re talking to a potential customer who has come up to you and asked a question.

*Keep it simple. Throw away hard to understand niche jargon, and make sure to phrase your points as simply as possible. You show your expertise and enthusiasm by making your topic easy to understand, rather than by making your reader feel, “Wow, this is really over my head!”

*Use appropriate exclamation points. When you’re trying to convey emotion in print across the cold and impersonal internet, you might as well take advantage of every tool available, including punctuation.

Appropriately used explanation points are like punches of spice that catch a reader’s attention and show them which parts of your article you think are the high points.

A caution: Don’t go overboard here–a little goes a long way when you’re dealing with explanation points.

3) Do you want to teach your readers?

I bet you already guessed this one, since throughout this article I’ve been telling you that the goal is to produce educational content and to teach your reader’s something they would find valuable.

If you don’t think of yourself as being a teacher, don’t panic!

You don’t have to have any actual teaching experience or training, but if you have expertise in your topic and you’re passionate about your subject matter, you will naturally want to share your knowledge in a creative way with your readers.

What did you like about your favorite teachers when you were growing up?

Most likely your favorites were the ones who got you turned on to a new idea, or who encouraged you and made you feel capable and smart, or who made you laugh.

Whatever you’re writing articles about, put yourself in the role of a beloved teacher and think, “How would Miss So-And-So have taught this in her class?”

We can learn a lot by simply emulating people who have been good teachers to us.

I hope this article gives you an injection of confidence if you’ve been wondering if you had what it takes to be good at writing articles. You don’t need to be Shakespeare or anything, but as long as you’ve got an in depth knowledge, passion for your topic, and a desire to share what you know, you’re well on your way to being an expert author!

---

Expert authors like to make the best use of their time by writing quality articles and submitting them through an automatic article submission service like SubmitYOURArticle.com. Steve Shaw created the web’s first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to => http://www.SubmitYOURArticle.com

How To Use Keywords In Your Article Titles Without Being Obnoxious

By Sharon Sarmiento in Featured

There’s a thin line between appropriately using your keywords in your titles and being obnoxious about it. You may look at some titles and think,

“That title barely makes sense,” or “All this person’s titles look the same, and they don’t really give me any idea of what their article is about.”

If someone is looking at your title and saying either of those two things, you haven’t used keywords appropriately.

If you’re wondering how to effectively incorporate your keywords into your article titles–look no further! This article will show you 7 keyword integrating title tips that’ll help you catch Google’s eye (and your reader’s too!):

1) Your title should reflect what the article is about.

That tip may sound obvious, but folks who are super-focused on inserting their keywords into their titles sometimes end up with titles that don’t reflect specifically what their article is about. First and foremost, remember that the purpose of your title is to lure a reader in with a taste of what the article is about.

2) Your title should be attention-grabbing and stand out from all the other articles on the same topic.

When a reader is looking at an article directory or search results on Google, they will be looking at a list of titles all on the same topic. In order to get the click-through, your title needs to stand apart from the pack and make the reader say,

“That article looks like it would answer my question in an interesting way!”

There is little benefit to having your keywords in your article title if your title is BO-RING!

Your article won’t be the only article on the article directory it’s published on, and it will not be the only search result on Google. Your title is competing against tons of other titles, so be compelling, have a hook, grab your reader’s attention and lure them into your article.

3) Don’t force your keywords to be in your title if you cannot meet the first two criteria here.

Yes–these first two criteria are more important than getting your keywords in your title. Above all, craft an attention-grabbing title that tells specifically what your article is about.

4) Don’t stuff your keywords.

There are some folks who are not really interested in writing an educational article–they just see the article as a vehicle for their keywords, and they create a makeshift article and insert their keywords throughout it.

Don’t do that!

That is not what article marketing is about, and you will totally miss out on the wonderful benefits you can achieve if you overlook the main purpose of your article–to educate the reader.

Put yourself in the shoes of your reader–from looking at your article title amid a sea of other article titles on the same topic, would your title draw a reader in and cause them to click through to the rest of your article?

5) Consider making your title the remedy that your article offers.

We need to sort of twist our thinking–when someone is doing a Google search, they are most often looking for the solution to a problem.

Think like your target market–if they were to find your article, what would they be typing into Google to reach it?

This could mean having a title that is a question. For example: “Can I bake my own wedding cake?” or “How can I stop my dog from jumping on people?”.

6) Keep it natural.

Lots of times folks establish keywords, and they think they need to use those exact keywords in their article title and in their article, with a result that sounds contrived and forced.

Keep in mind that Google will acknowledge variations of your keywords too. For example, if your keyword is “sail boats”, you can also use “sailing boats”, “sail boat” or “how to sail a boat”–any words that are semantically related to the original keywords.

7) If you write on the topic of your website (which you should definitely be doing!), there is a good chance that your keywords will naturally appear in your article without even trying.

We’re going for a natural sounding article that serves our readers, and the truth is that as long as you’re writing about the topic of your website, your keywords and their variations will likely appear in the article naturally.

The big lesson here–don’t over-think the keyword issue. Yes, you can mention your keywords in your article titles, but only IF your article title also indicates what your article is about and is compelling enough to catch a reader’s attention.

---

Sharon is an article marketing expert who loves to teach folks how to drive traffic to their websites. Now you know how to use keywords in your articles–would you like to submit articles to a very large distribution network of quality publishers who really want to receive your articles? Of course you would! Learn how to leverage your articles so that you get maximum results and reach hundreds of publishers with the click of a button.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

Home Newsletter Archives SEO Forums Webmaster Tools Webmaster Resources Link to SPN Top SEO Tools Website Templates SPN Partners Contact Us Privacy Advertise

ExactSeek SiteProNews MetaWebSearch SPN Videos EzineHub ISEDN DropJack NewWebDirectory.com SEO-News SEO-News Forums Blog Search FreeWebSubmission SmartWebGadgets