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Offering and Creating Content for Your Website or Blog Using PLR

By Sue White in Featured

Every website or blog needs to be collecting names and email addresses from visitors to the site. Sometimes it’s called an opt-in page or box, a landing page or a squeeze page. Whatever the name, the purpose is to not waste the clicks to your website by not getting valuable information from your readers.

Why am I collecting this information? Any seasoned business person knows that without marketing, we have no game to play. You need to be continually marketing yourself to your niche. The best way to show that you are the best solution to their problem is to send them information that addresses those problems. Then, every once in awhile, you will have the opportunity to present yourself as the solution to those problems. The most efficient way to continue to market to your readers is with email campaigns.

What information should I be collecting? A rule to go by is that by asking for as little information as possible, your reader will be more likely to provide it. At the very least, you need to collect a first name and a valid email address. You can ask for more information such as a phone number or address, however, you are reducing the likelihood of completion of the form. And remember, as you build a relationship with your reader, you can always ask for more information later.

Where do I get the code for my page? An autoresponder is an important tool for collecting this information. Most autoresponders have a free trial period so you can check them out and see which one works the best for you. The top programs on the market are Aweber, IContact Mail Chimp, and Constant Contact. If you are a member of a Chamber of Commerce, you will want to contact them and see if they are participating in a program from Constant Contact, this can save you a few dollars each month.

Please remember that your opt-in gift is not there to sell anything – only to gather information. Make sure that you are providing valuable information to your audience. You can accomplish this by compiling a short report, a video or a collection of articles. It’s best to make your opt-in short and to the point. You should also include a statement on your form that you will not distribute their emails to anyone else.

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As you can see, creating a place to gather information from your reader is imperative to good online marketing of your product or service. If you would like to know more about how to create a report for your viewers, visit EasyWebContentSecrets.com

How to Use Autoresponders to Build your Internet Business

By John Beaumont in Featured

What is an autoresponder? As the name suggests it is an automatic response email which is a very important internet tool.

You may have heard many people recommend them to you, but why use an autoresponder? To be honest the question really should be why? But rather how can you not use an autoresponder? In fact it is difficult to see in this day and age how you could build an active list without one.

Basically an autoresponder is a system for sending out emails on a regular pre-determined basis to people who have opted in to receiving your information. Sure you could type out an individual email every time someone contacted you but, hey, would you have the time or more importantly the inclination to do that?

By writing an email once you are able to send it automatically to numerous enquirers quickly and efficiently.

The disadvantage, of course, is that it is a general information email rather than a personal one. However in most cases this does not matter as most people require the same type of information initially.

You should of course word the email to sound as friendly and personal as possible. Your potential customer will hopefully contact you if they have further questions and you can then send them the requested answer via a personal email, phone or whatever.

So what should you put in your autoresponder email? Obviously pertinent information regarding the offer you are making and why they should buy from YOU but more importantly a “call to action”. You are building a business after all and you need to build up trust and a good relationship but you also need your potential customer to take ACTION.

Always remember that people buy from others whom they trust. Other things to put in your emails should be:

• A thank you for requesting information
• A brief explanation about using the internet for sales
• How you can help them
• How to contact you
• Testimonials Etc.

The art is to spread out your information over several emails stressing different advantages in each one.

So how many emails should you send? It is a rough “rule of thumb” that, in general, people do not buy until approached around seven times. There is of course no limit to the number of emails you can send assuming that your reader does not request to be removed from your mailing list. This is an important point. If they do request removal then ensure that you carry this out immediately. There is automatic software available to take care of this situation.

The frequency of your autoresponder campaign is another important consideration. Personally I do not like receiving emails too often. To me this is counterproductive in as much as you can “over egg the custard” and put people off. However I know that other internet marketers disagree with me on this point and some even inundate their potential clients. So the choice is yours. Why not experiment with different timing of submissions?

My recommendation would be to send your emails at 2/3 day intervals initially. Long term you could also send reminders after 3/6 months and maybe again after a year. Often people’s circumstances change and whilst your offer may not be appreciated initially after a while it may become more of interest to them especially if their financial situation changes.

Bear in mind also that if you have several products you can automatically make different offers through your autoresponders. If they are not interested in product A then you can offer product B in the same niche. This might be just what they are looking for. Also you can use a few of the autoresponder emails to give free pertinent information to your contacts thus building up trust. Not every email needs to be promoting your offer(s) of course.

So where do you get your vital autoresponder? There are a number of companies offering their services on the internet so the choice is yours.

I like more Internet Marketers have found my preferred autoresponder through a matter of trial and error. The Most important thing is to find the autoresponder that works for you. So do a search and with due diligence, you’ll soon find yours.

To YOUR success

John Beaumont Internet Marketer

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Get your FREE! “6 Pages To 6 Figures Special Report which Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here

Understanding The Benefits And Advantages Of Using Autoresponders

By Nelson Tan in Featured

If you’ve reached the point of exhaustion trying to keep up with answering the mountain of e-mails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their e-mail inquiries. However, unless you can figure out how to work continual 24-hour shifts, or hire enough people to constantly monitor incoming e-mails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive—or even free—method of quickly responding to e-mails. What these programs do is automatically respond to incoming e-mails as soon as they are received.

Autoresponders – Put Your Follow-up On Autopilot!

By Tracey Lawton in Featured

As a solopreneur being able to follow-up with your clients and potential clients is crucial in growing and sustaining your business, and keeping a steady flow of new clients coming on board. However the downside is the time it takes to follow-up with each and every one of your contacts – after all spending all day following up with clients isn’t a good use of your time; you also need to spend your time on income generating activities and generating cash flow for your business.

So what is a time-starved solopreneur to do in order to maintain follow-up with customers and clients?

Autoresponders are perfect for automating your follow-up and freeing up some of your time. If set up correctly they will follow up with EVERY SINGLE customer who has ever purchased a product from you; or EVERY SINGLE subscriber to your ezine list! Would you be able to undertake that task yourself? The answer is no, you couldn’t, it would be impossible.

This is where you need to get smart and take advantage of technology to automate your follow-up. Create the systems and let them run on autopilot.

What is an autoresponder?

Put simply an autoresponder is a piece of software that will allow you to send email messages to people on your list. Don’t confuse this with spam or unsolicited mail though. These messages are sent to people who have already confirmed that they want to receive email from you; they have either signed up to your ezine list or they have bought a product from you. They have given you permission to email them as they have confirmed their subscription to your list.

The autoresponder is an email that is sent out automatically in response to an action taken by your customer/subscriber, and it can either be just one message or a series of follow-up messages that you set up to go out at certain intervals – you choose what those intervals are.

For example, you could set the first message up so that it goes out immediately someone confirms their subscription to your list, the next message could go out seven days later, and the final one two weeks after that. The beauty of using this system is that you decide how often and what messages are sent out.

The autoresponder doesn’t write the messages for you, you have to do that yourself, but the opportunities using an autoresponder opens are invaluable.

Once you’ve taken the time to set up the autoresponder it all runs on autopilot!

How can you use autoresponders in your day-to-day business?

There are many ways you can use an autoresponder in your day-to-day business, but just to give you a couple of examples:

Ezine Signup. When someone signs up for your ezine you will generally create an autoresponder that immediately gets sent out to them welcoming them to your list – once they’ve confirmed their subscription, of course! Add a second message to go out a few days later, and ask them how they found your free taste, what their biggest challenge is, or if there is a particular topic that they would like to find out more about.

Product Purchase. When someone buys one of your products create an autoresponder and a series of follow-up messages to ask them how they are getting on with your product, are they working through it okay, send them a ‘surprise’ bonus, or ask for a testimonial. Span these messages so that they go out over the course of a few weeks. If you offer a home study system set the final message to check in with them about six/eight weeks after they’ve bought your product to see if they were able to implement the steps, or if there’s anything they need help with.

The secret to autoresponder success

Even though your autoresponder may be going out to several hundred customers (or even thousands), don’t let that deter you from making your messages personal – let your personality come through in your messages, encourage feedback from your recipient, give them a call to action in your messages.

When putting your autoresponder and follow-up messages together write them as though you are writing to just ONE person. Think about the tone you use. Do you keep it informal? Chatty? Light? If you find this task hard pick a contact/client you know really well and imagine you’re writing an email to them. What tone do you use when writing to this person?

Go one better, and actually send your messages to this contact/client and ask for feedback from them. Chances are if they really like the way you’ve written your messages your other customers and clients will too!

I rely on my autoresponders to follow up with my customers, clients, and ezine subscribers – without them I’d find it impossible to follow-up and may end up losing valuable relationships.

I know that many of my relationships with my clients/customers have been established as a result of them replying to one of my autoresponder messages. I would find it impossible to make contact with each and every one of these people personally; the autoresponder does that for me, but then I am able to create a relationship with those customers who do reply to my messages.

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Office organization expert, Tracey Lawton, teaches professional speakers, coaches, and authors how to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com

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