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Write A Press Release and Get Backlinks

By Nick Thorne in Featured

Your aim, by crafting a press release, is to get publicity. But there is a way of doing this while ensuring that you get something else that can be valuable to you. I am talking about pushing your website up the search engine rankings. So here is a fantastic marketer’s tip: Always make sure that you send your press release out to the online press release websites. The extra bonus that you can gain from doing this is that while you are displaying your press release to the media, in the hope that they decide to run a story based on it, should they not bother to do so you still win! You see you will be spreading backlinks on the web that are great for SEO and loved by the search engines. Your website needs all sorts of links coming into it and these sort are well worth having in the scheme of things.

The press release should always be a major component of your public relations strategy and as such it should be used wisely. When you begin to plan your piece start by thinking of the five “Ws” that you are going to write about. I am referring to the Who, the What, the When, the Where and the Why. These are so important to the success of the press release because failing to consider them can make the whole exercise a total waste of your time.

Most press pieces are written and distributed by talented PR professionals; but don’t let this put you off as it is certainly not beyond the ability of someone with a good command of English to write one for themselves. Simply aim to keep the following key points in mind as you write.

My Top 12 Tips for Writing a Killer Press Release

1. Capture the media’s attention with a short and punchy first paragraph. It must communicate the ’5 ‘Ws’ and the rest of the press release should be used to expand on them. The main purpose of any press release should be to inform the media about something newsworthy. It should never be used as simply a means of selling your product, that is the job of an advert. Of course, making sales is a wholly honourable by-product of the press release, but not its main function.

2. Always use your keywords in the title because this is what will give you the SEO juice as it duly spreads across the internet.

3. Avoid, however, any temptation to go after longtail keywords in the title.

4. When writing, always use the third person and never ever use “I”.

5. To add some weight to the press release use quotations to communicate your key message in a lively way. Advice that I was given was to quote in a tone that conveys how ‘thrilled’ or ‘excited’ you are to be announcing the news.

6. Verbosity is a killer – write only between 300 and 800 words as a rule.

7. Compose a press release that is newsworthy and not simply a page of hype. Are you sure that what you are writing about can be considered as news? If it’s not really interesting, or exciting news, then don’t bother the press with it because they are certainly not going to be amused. Also, make sure that you can always back up any claims that you have made in the press release.

8. Everyone loves a story, whether it’s about your business or specific people.

9. Target your audience or niche by personalizing your press release.

10. If you are able to, use hyperlinked anchor text in the body. The search engines like this type of backlink.

11. Add images, videos and audio that relate to your product to give it an edge.

12. Lastly, at the bottom of the press release do remember to include your full name, phone number, mobile and email
address so that the media can contact you. This strategy should get you backlinks and the chance of media interest in your newsworthy item.

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Nick Thorne reviews systems and software to help you succeed in your online business. Find out more about how to have your own successful information marketing business and get free mini-course at: =>http://www.informationvideoproducts.com/info/478/how-to-have-your-own-online-business

Using Articles To Build URL Backlinks

By Brad James in Featured

If you’ve got an internet business and interested in making more revenues, URL backlinks may be the secret to your success. Before anything else, what are URL backlinks?

Essentially, these are hyperlinks from other sites that point back to your site or blog. Because of backlinks, other people’s sites are going to be connected to your own. This short article presents the importance of inbound links for your online business and in what way article marketing can help you create backlinks.

It’s recommended that you receive in-links from first-rate web pages because these would boost your site’s ratings. A good illustration of a top-notch web page is authority websites. Authority sites contain plenty of content and people frequently visit these websites when they look for certain information. Needless to say, it is difficult, if not impossible, to challenge authority websites, so you should rely on them in order to pull in more page views and have more earnings.

You might be anxious to know exactly how you can achieve this without shelling out lots of money. Have you heard about article marketing? If you haven’t, then you are totally missing out on an excellent opportunity. Article marketing is a zero-cost as well as effective strategy to let everyone know about your web page, services and products. It involves the production and also submission of content pieces to various article directory websites to publicize your internet business. Unlike other tactics, you won’t waste your time and money with article marketing. As expected, there are some qualifications that you need to adhere to in order for this to be conceivable.

To begin with, this particular method is cost-free so long as you craft your articles yourself. If you choose to write your articles all on your own, be prepared to devote a great deal of time doing it. What you should do is to implement a schedule for content creation; this is important since you also require time to handle the other elements of your internet business. You should reserve a specific number of hours to craft your content pieces, and you should abide by that schedule without fail. You’ll need many content pieces on a single theme in order to be effective, and you can’t go around this requirement.

This might appear to be an unattainable task for many web-based business operators, including yourself. If you have no time to carry this out on a regular basis or do not have the self-assurance to craft impressive content pieces, you could give this certain activity to independent content writers or content creation services. Their rates are tremendously lower than those of regular ghostwriters, and they can create a significant amount of write-ups in a short time. It’s important that you contract skillful, experienced and also dependable copy writers to write your content pieces; the popularity as well as level of traffic that your site will have would rely on them, so make certain that you engage folks who really know what they are doing.

Each time your articles are posted on the web, your website or blog brings in more publicity. The link that you include at the conclusion of your content pieces would serve as a mini-advertisement for your online business. Article submission websites do not charge you whenever you put in incoming links for your site, so it is a win-win situation: you receive more publicity, page views and profits while article directory sites would have more users for their service.

You’re free to send as much write-ups as you wish. In fact, sending many content pieces is highly encouraged. Just make certain that you abide by each and every online directory’s author as well as sending protocols, peruse their list of frequently asked questions and stay away from trouble. Otherwise, your account is going to be suspended and your content pieces would not be posted. As with everything, you have to get used to the different policies, but the whole routine becomes simple after a few submissions along with a brief adjustment period.

If you are not employing article promotion to create URL backlinks, then you’re surely missing out. Why do you think there are countless write-ups in all those article directories? The answer’s obvious: most of the articles posted there are done by internet marketers. When you implement article promotion, you will see why many folks depend on this strategy to generate URL backlinks.

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The search engines thrive on content and backlinks. Without building automatic backlinks your site is dead! Learn how you can promote your website and build backlinks fast by getting your FREE Marketing Report at www.UniqueArticleWizard.com

Almost There – YouTube and Social Networking

By Enzo F. Cesario in Featured

Innovation doesn’t wait for anybody. It’s a constant, vital force, thriving on new ideas, new interpretations of old ideas, and a deep desire to understand the next important step. This generation has been defined by its technological advances, and the creation of a global society on the Web. This society is as complex and dynamic as any physical city or province, and has become the important battleground of ideas for the foreseeable future.

YouTube has played a vital part in this process virtually since its inception. In less than a decade it has grown into a tool for political discourse, a venue for amateur filmmakers and artists to showcase their talents, and a means by which the common citizen opposes tyranny by posting film of those abusing their station and authority. Without a doubt, it is one of the major forces in modern innovation.

Part of innovation is of course the combination of ideas. The telephone wasn’t strictly a new concept; electrical transmission of messages existed in the telegraph, and the transmission of recorded sound existed in the phonograph. Combining these two technologies is what led to the telephone. This is also the path much of the Web seems bent on taking, combining and integrating services, and YouTube seems to be no exception.

7 Tricks to Get a Goooooooooooogle of Links

By admin in Featured

SEO is a race. And in any race learning from your competitors makes you a better runner. Even when you’re running first it’s sometimes good to look back and check the runner-ups. And if you’re not the yellow jersey guy, you absolutely should examine the leaders: their gear, their training, their strategy. In SEO the most interesting thing about your competition are their links.

Whether you like it or not SEO is still pretty much about links. Good link profile can make up for almost any lack of optimized content and other onpage flaws. Love or hate, the best thing you can do about it is embrace the fact and run with it.

So let’s go through some tricks that will enable you to look deeper into your competition’s link profile granting you access to the restricted areas: their locker room, dirty laundry and even the briefing hall where they plan their link building strategies.

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