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The Seven Deadly SEO Sins – A SEO-News Exclusive Article

By Nick Stamoulis in Featured

When compared to its offline marketing counterparts (things like PR, promotions and advertising), SEO has a pretty negative reputation. Many consumers hear “SEO” and think to themselves “Oh yes, that’s when companies flood my inbox with junk mail and pepper my screen in pop-up ads.” Others see SEO as an attempt to game the system and spin the search results.

Even though SEO has been around for long time (pretty much as long as there have been search engines), the industry as a whole still has a bad reputation. This is mainly because of the actions of a few SEO spammers and black hat practitioners. They are the ones who are actively trying to manipulate the search engines and they are the ones that send you e-mails in the middle of the night with subject lines like “A weight loss program that lets you eat cheeseburgers and pizza? It’s true!”

As a site owner, you never want to have your brand lumped in with these SEO con men, even if you didn’t mean to engage in black hat SEO. That is why it is important to avoid the following SEO sins:

1. Low-Quality Content

Unless you’ve had your head in the sand for the last few months, you know that the Google Panda update cracked down hard on numerous “content farms” that churned out thousands of low-quality, spammy articles. The update also took on regular sites with a lot of duplicate, low-quality content. Content marketing is one of the most important elements of online marketing success. Poor content won’t get you anything other than a search engine penalty.

Blackhat SEO: Protect Yourself by Recognizing The Bad Guys

By Bill Platt in Featured

Over the years, webmasters have been told that they should want to avoid Blackhat SEO techniques in connection with their own websites. In general, I agree with this statement. But, by obtaining a deeper understanding of Blackhat search engine optimization, one could actually learn a bit about how to better his or her own positioning in the search engine results.

White Hat vs. Black Hat Search Optimization

Whitehat and Blackhat SEO is a comparison that is a take-off from the old cowboy westerns, where the good guys always wore white hats and the bad guys always wore black hats. So, in theory, we can assume that Whitehat practitioners are the good guys of SEO, and Blackhat practitioners are the bad guys of the industry.