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White Hat vs Black Hat Social Media Optimization

By Brian Carter in Featured

The whole white hat vs black hat distinction is huge in SEO.

• Which techniques are unethical? (Black Hat)
• Which are controversial? (Gray Hat)
• Which tactics are too risky?

Every SEO has to answer those questions for themselves. Most black hats feel they have iron-clad reasons why what they do is ok. Google outlines some clear good and bad practices in their Webmaster Guidelines.