Some people think that building a following on social networking sites eliminates the need for building their own email list. I say they are fools! With the massive amount of information we are bombarded with, getting and keeping the “email attention” of potential and current clients, is something every business owner should be very concerned [...]

If you’re new to blogging then it can be confusing when creating your first blog. For a blog marketing guru though, it’s really not that difficult, anyone whose familiar with blog marketing online will tell you it takes hard work, dedication and most importantly consistency. For someone just starting out with their marketing campaign, it [...]

A savvy and free way to increase your business sales is through blog marketing. No matter what business you’re in, you can increase your business with a focused blog marketing campaign. You may shy away from blog marketing because you feel that you might not be a good writer, or simply don’t like to write. [...]

As summertime is a period of reflection, in between applications of sunscreen and dips in the pool, thought I’d spend the next two columns pondering the good and the bad of social media, starting with the good part. (You’re right. It is not a coincidence that I’ll be on vacation during the two weeks these [...]

This past week, WordPress released version 2.8.3 of the most popular blogging platform in the world. Sadly, many of you won’t update your blogs to the latest version. Even more sad, too many of you are still on older versions of WordPress predating 2.5. One client on mine who was recently hacked was on version [...]

In the years I’ve invested myself in dedication to the business of Internet Marketing, I’ve observed that though technologies and different fields of expertise appear and recede overtime like any other ever-changing business outlook, only timeless, universal principles remain. The first and foremost characteristic of Internet Marketing is automation. Alex Mandossian once said that “Internet [...]

When Oprah announced on her show that she “LOVES” Amazon’s Kindle, millions of people rushed out to get one. First introduced in 2007, the “Kindle” is Amazon’s electronic replacement for books. It’s a portable, wireless device that allows you to download books, magazines, newspapers, even blogs instantly and take them with you anywhere. Since the [...]

Forums are a great way of marketing alongside articles, email and blogging – there is no real way to compare all of these, they are just a different way of communicating. The big difference however with forums is that many many more people will see you and get to know you which builds trust as [...]

Use the right software Selecting the right software for blogging can go a great way in making you stand out among the crowd. Custom blog software would be very useful, since users can customize it themselves. Blog hosting Always host your blog on your own domain. If you place your blog on another domain, it [...]

A good way to market any business is though a Squidoo lens. This site is a social networking site like many others around but this one for me is unique in a way. You can advertise on this site without the worry of getting penalized for it. Most social networking sites won’t let you advertise [...]