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SiteProNews Blogs
The Best Blog Platforms and How to Use Them Successfully
By Adam Bauthues in Featured
Blog marketing is a wonderful way to connect with your audience, to provide valuable and useful information to prospects and customers, to sell your products and services, and to drive traffic to your website. However, before you begin to blog or even start to set one up, you
have one very important decision to make. Which blogging platform will you use? Here are a few tips on how to use blog platforms successfully.
The Big Three and Beyond
A blog platform is essentially a product which a blog or website is based on. In many cases they’re the service you use to host and publish your blog. In the blogging world, there are three big players with a host of smaller platforms. The big three are:
* Blogger, now owned by Google
* Typepad
* WordPress
There is also MoveableType.org, which is an open source publishing platform. Another is Joomla, which offers blogging capabilities but is considered more of a website platform than a blogging platform. There are many other website hosts which offer blogging functions; however, they’re not traditional platforms.
When you choose a blogging platform, you’re looking for a few key ingredients. You’re looking for:
* Ease of use - If you have to jump through hoops and read a 1000 page manual to get a blog up and running, you’re not going to want to do it. Intuitive interfaces and easy to find information are essential.
* Functionality - It needs to be user friendly for your customers and prospects, and that means easy to navigate and easy to use.
* Features - You want your blog to be able to do what you want and need it to do, including sell products and services, host contests, take feedback and so on.
* Price – Always a consideration.
* Customization - You want to be able to make your blog look and feel exactly like you want it to without a ton of work, time and money.
* Reputation - You want a platform that’s going to be around for years and years to come so you don’t have to switch your blog to a different platform.
Before you choose a blogging platform you’ll want to spend some time determining what you want your blog to accomplish. If for example you want to optimize your blog for the first page of the search engines, you’re going to want a blog that is easy to optimize and maybe has search engine optimization plug-ins. This means making a list of your requirements before you even begin comparing blogging platforms.
Another important thing to consider is where your blog is going to be hosted. TypePad and Blogger are both hosted blogs, meaning your URL will be http://www.yournamehere.typepad.com/.
The same is true for Blogger. WordPress gives you the option. You can host your blog on WordPress or redirect it to another host so your URL is whatever you want it to be.
Read everything about your blogging platform before you go through the work to customize it and set it up. Some hosted blogging platforms do not allow advertising, for example, and if that’s something you want to do, then you’ll need to consider those restrictions before you
sign on.
The good news is that blogging is free and unless you hire a professional designer to customize it then your start-up expenses are nominal. (There’s a $10 fee to redirect a WordPress blog to another host.) Choosing your blogging platform just takes a little time and research.
Happy blogging!
Article by Adam Bauthues. And now I would like to give you free instant access to a secret blogging video, that shows where I do all of my blogging and why. Visit: http://projectmarketer.com/empower.php today, or come by my Blog to see it in action at: http://www.EmpowerNetwork.com/kadmon.
Just How Far Does the CDA Go in Protecting Blog Site Operators from Defamatory Posts?
By Chip Cooper in Featured
Section 230 of the Communications Decency Act (CDA) shields operators of “interactive computer services” from liability for defamatory posts by visitors. The big question is how far does this protection go – what are its limits?
A recent ruling by a divided New York Court of Appeals provides insight into the answer. If you operate a blog site, take heed.
Section 230 And Blog Site Liability For Defamatory Posts
Defamation is an intentional false communication, made either orally or in writing, published to a third party, which injures another person or company’s good name or reputation.
Prior to the enactment of the CDA in 1996, courts routinely held online providers liable for defamatory statements posted by their visitors. Liability was based on a theory that viewed the online provider which provided the medium for the defamatory statements to be essentially the same as a publisher or speaker of the defamatory statement.
Congress came to the rescue in the form of Section 230 of the CDA which provides: “No provider or user of any interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” 47 USCA Sec. 230(c). This means 2 things for blog site operators:
* a blog site operator will be shielded from liability for defamatory posts by others (i.e. “another information content provider”); however,
* if the blog site operator makes the defamatory post himself or herself, then the blog site operator will be not be shielded from liability.
New York Court of Appeals Decision
The New York Court of Appeals case generally followed the typical fact pattern of a CDA Section 230 case. The defendant hosts an online forum, and an anonymous user posts statements that are presumably defamatory. Specifically, the post alleged that the plaintiff was a racist, was anti-Semitic, and that he abused his employees. If these were the only facts, Section 230 would clearly shield the forum host from liability.
However, additional facts caused the case to be a close one; specifically:
* the plaintiff is an executive of a real estate company, and the online forum defendant is a direct competitor of the plaintiff, and
* the defendant forum administrator re-posted the statements as a stand-alone post together with a new heading and some additional comments.
The plaintiff argued that the Section 230 shield from liability should not apply because the defendant forum administrator should be liable as if he had made the alleged defamatory statements himself. In support of this allegation, the plaintiff argued that the defendant’s website encouraged visitors to post derogatory comments. In addition, the plaintiff argued that the re-posting by the forum administrator amounted to unprotected statements by the forum administrator himself.
The court ruled in favor of the defendant forum administrator, finding that Section 230 provided the liability shield, despite the additional facts. However, a strong dissent authored by the Chief Judge indicated just how close this case was.
Conclusion
Blog site operators should take comfort that CDA Section 230 provides a shield from liability for defamatory statements made by visitors.
The New York Court of Appeals case was a very close one that easily could have gone the other way in another jurisdiction, given the additional facts. For this reason, to avoid liability blog site operators should refrain from any activity that could be argued as indicating they made the statements themselves, including encouraging derogatory comments and reposting comments by visitors.
This article is provided for educational and informative purposes only. This information does not constitute legal advice, and should not be construed as such.
Leading SaaS Attorney Chip Cooper has automated the process of drafting Website Legal Documents with his intelligent Essential Website Compliance Generator. Discover how quick, easy, and cost-effective it is to draft your website legal documents at http://www.digicontracts.com/whichdocs/.
Why Small Businesses Must Build Their Website on WordPress – A SPN Exclusive Article
By Anindya Chatterjee in Featured
Okay, if not WordPress, try Joomla. But, the key is to have access to your own Content Management System. But, I am getting ahead of myself.
You are a small business and need a web presence? You have little if no software skills? I guess that describes about 99% of us, except those whose business is software!
First, know why you are going on the web in the first place. To be found and to be talked about. Both of these are going to need content; lots of it. A website that does not publish content frequently is dead – search engines give up on it, your repeat visitors come back once and see the same old stuff they saw a week back and are gone; never to return.
So, the investment in website development for your company is more than just a one time investment; it is a continuous process. You need to keep changing the text and the pictures to keep the search engines and visitors interested.
Do get your website professionally done. In fact, even if you are a software company, consider this. Web-design may not be your core competence area. Give it to a professional to do. Drive the strategy and branding, by all means but leave the execution to the experts.
But, and this is important, choose the development platform yourself. Remember, the content has to be kept updated? If your vendor did the development using technology that you did not understand, then every time you change anything on any of the pages of the website, you will need to go back to the vendor to change it. And, that will mean a recurring cost.
When we re-did our website, we looked for a vendor with specific skills on building using WordPress as a CMS (Content Management System).
What does that mean?
It basically means that I have a powerful editor, easy to use at my command which I can use anytime to nip, tuck and even chop and change my website- long after my vendor is gone.
Change the navigation of this link? Sure, 30 seconds. Re-write the copy of the home page? 30 minutes to write and 30 seconds to publish. Change the image on the homepage? 3 minutes. Create a new promotions page and add it to the site? 30 minutes.
Bonus: Have a SEO friendly site with a structured sitemap the search-engines love, thousands of plug-ins for adding functionalities like search, ecommerce, social sharing and so on.
How can you NOT be on WordPress?
Okay, you can be on Joomla or Drupal or other open source CMS platforms too. We used WordPress and we know it worked great for us.
But, isn’t WordPress a blogging platform? I don’t want my site to look like a blog.
All I can say is that it won’t. Ours does not! Ours is simple, but there are some really complex sites out there developed on WordPress or other such open source content management systems.
Go ahead, give it a shot!
One more thing, if you want to know how to play with the WordPress backend and you know nothing about software, fear not. Consider starting your blog first on wordpress dot com. Takes very little time to get the hang of it. Once you know it, be aware that your website’s CMS will work EXACTLY the same way.
Anindya Chatterjee is an international sales and marketing leader based out of New Delhi, India. He now runs Anwesha CRM, http://www.anwesha.in, a software products and solutions company that makes hosted software for sales, marketing, distribution and inventory management.
10 Tactics for Being a Powerful Guest Blogger
By Terri Seymour in Featured
We’ve all heard the phrase “content is king” but this isn’t always true. First of all, the content has to be quality, well-written content and you also have to know what to do with the content to make it king. Years ago writing articles and submitting them to article directories and ezines was the best way to promote with content but things have changed.
Today, with blogs being so popular and powerful, the best way to use content is to provide guest posts for bloggers. Below are ten tips to help you become a successful guest poster.
1. Quality Content – Be sure to write an effective guest post. The content has to benefit the visitors of the blog where you will be posted. Don’t try to pass off a badly written, self-promoting sales letter as quality content. All this will do is ruin your reputation. Write something to make people think or provide really helpful information. That type of content will really help the readers and give them a reason to check out you and your site/blog. So, you, the readers and the blog owner will all benefit.
2. Form Partnerships – Work with the blog owner. Let him know that if he uses your guest post you will work very hard to promote your post so as to bring the blog more traffic helping you both. Take time to discuss with the blog owner what his readers are looking for and what interests them.
3. SEO – Take the time to do some search engine optimization on your post. Don’t just leave it to the blog owner. Optimize your post with relevant keywords in the title and body. If your post does well with Google you could continue to receive traffic, and sales for a long time to come.
4. Use Images – Enhance your post with images such as graphs, tables, or any image that will bring depth and more strength to your content. This will grab more attention from the reader thus increasing the chances for your post to be read and your links to be visited.
5. Original Content – Most blog owners will probably request original content that has not been submitted or published anywhere else on the net. Be sure to follow the owner’s guidelines. Don’t try to sneak in an article you have posted elsewhere because the owner will probably check.
6. Proper Format – Discuss with the blog owner which format they would like your post to be. Some blog owners will prefer the post to be written in specific font, size, etc. If you can provide the specifications they need, it will save them a lot of time and work.
7. Respond to Comments - Watch for comments on your post and when they do come in be sure to respond to them properly. Encourage interaction on your post to increase popularity and bring the blog owner more traffic which, in turn brings you more traffic.
8. Don’t Just Be a Poster – Be sure to read and research the blog for which you will be posting. Know what type of posts the owner looks for and what type get the most reaction from the readers. You want your post to get a lot of attention and interaction as well. Link to other posts in the blog that might be pertinent to your post. This will help with SEO as well as show the blog owner that you have taken the time to read his blog.
9. Look for Something Unique – When you take the time to read the blog you can find topics that might not yet have been tackled on that blog and you can offer a wider scope of information for the blog owner’s readers. This will show the blog owner that you can fill a void in his blog that has yet to be filled.
10. Show Some Personality – Don’t make your content just a bunch of facts and statistics. Put thought into it and add depth and meaning. Use your experience and knowledge to add layers of interest. By adding a little of your personality to your content, you are providing something that no one else has on the blog.
Becoming a successful guest blogger might take some time and work, but it will be worth it for the blog owners and for you and your business. Blogs are the now of marketing and being able to get your content on a good number of quality blogs should increase your traffic and sales dramatically!
Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com
Premium WordPress Themes For Any Website
By Joe Maldonado in Featured
Many people think that premium WordPress themes cannot do anything for them and then proceed to spend time and money creating a theme that had already been created and offered as a premium theme. It’s important before even considering creating a new theme to know what other themes have already been designed that could be modified slightly for your use.
Premium themes cover a large gamut of layout options and design styles that will appeal to the majority of users and which can be used as the basis for other layouts and designs.
Although there are several common layouts, the majority of the layouts fall in to just one or two categories: division by columns and division by rows. These layouts divide the content in a way that saves portions of the screen for navigation, content, and other important information with columns dividing the content horizontally and rows dividing it vertically.
One of the most common layout styles is a two-column layout. This layout generally has the navigation bar in a smaller column to the left-most or right-most side of the panel and which utilizes a larger central area of the screen to display the content. Don’t let the simplicity fool you, though – this layout is capable of achieving beautiful things with simple modifications. A great example of this layout can be found in the “Graphix” theme. Though obscured by a small picture gallery between the top-most navigation and the central content, you can see the division of the two columns. This layout is suited for any content.
Another common and classic style is the double-or-triple row style, which puts all of the content in the center of the screen below a navigation bar with no need to scroll.
This design is most commonly used for artistic websites and can also be commonly found on websites that center around one specific topic. An example of this is the “Web Studio” theme, which uses a triple-row with the center row displaying the content, the top row as the navigation bar, and the bottom row for the copyright. A slight modification to any premium WordPress themes using this kind of layout may allow you to use the bottom row for navigation, freeing the top row for other content.
These are just two of the most common designs and two themes which have modified the common designs to do something more. However, what many people do not know is that premium themes do not have to look the way they are displayed; the truth is that many customization options are available in every theme and that there are many ways to easily modify a theme using the standard WordPress interface in order get the exact behavior that you want or the exact look that you need for your WordpPess-powered website. Knowing that, do you still think that premium WordPress themes can do nothing for you or your website?
Article by Joe Maldonado. Next, finally get the elegant and professional WordPress theme that will earn you profits. Check the limited and exclusive selection at: http://bestpremiumwp.com/
Blog Writing Tips – Where to Find Great Guest Posters
By Enzo F. Cesario in Featured
One of the best ways to keep a fresh angle in blogging is the guest blogger. They can provide good content, take some of the work load off the primary blogger and can bring new perspectives and ideas that the parent blogger can follow up on in later posts as he or she sees fit. Guest blogging also promotes inter-community relations, resulting in shared links and audiences, and can bring together previously unrelated audiences who find they share interests. It may not be for everyone, but those who embrace guest posting have a lot going for them.
So where, exactly, does one find these mysterious guest posters?
Guest #1 — The Ascended Commenter
An active and successful blog should have an equally active comments section. Comments are a great way to gauge the level of interest a group has in the message of a blog. Sometimes a blog post will spawn a series of comments that end up being as or even more enriching than the blog itself, including links to other sites and videos that further expand on the message.
Some commenters are active, regular members of the community and consistently provide very good and insightful material on a number of topics. Those who participate in all the best discussions and are always there to provide discussion on the topics raised are a prime source for good guest-posting material.
If you have such a gem of a commenter, contact them and ask them if they’d be interested in writing up a guest post. Give them all the guidelines and style rules your publication uses, and of course draft-check their work to make sure it fits the needs of the site, but definitely recruit your commenters into your service. This will have the two-fold effect of creating guest posts and improving the quality of commentary in the blog as a whole. As guests see they can be invited to post, they will be encouraged to become more active if they want to do the same.
Guest # 2 — Fellow Bloggers
Many blogs provide cross-links to other blogs who discuss the same or similar issues. Blogs on cooking provide links to other blogs on cooking, or to blogs on cookware and appliances, and so on. Bloggers exercising good blogging judgment also go to their colleagues’ blogs and participate in the comments sections as well.
Just like inviting in a member of the commentary team, calling in a fellow blogger is a great idea. As mentioned, it encourages cross-promotion of both blogs. Even though the audiences of the publications may not overlap 100 percent, each will at least see some benefit as visitors from the other blog come by to have a look. At least some will subscribe, and that’s a big overall goal.
One of the best ways to arrange this is to propose a swap. Both bloggers trade posts for a day, so that both can get the benefit of the exchange. Additionally, try to focus on bloggers with a similar but slightly different focus. The idea is to get new information out there, after all.
Guest #3 — The Celebrity
People like big names; there’s really no getting around it and no shame in it. Experts are good at what they do, and good at it for a reason. If our aforementioned cooking blog is able to get an authority figure with a big name in the community to post, they really should take advantage of the opportunity.
Celebrities are often hard to get a hold of, but not impossible. They are people, too, and they often have interests that they like to follow. Sometimes it requires contacting their agent or handler, but it can be rewarding to a blog to have a star pop on and offer some advice on the topic at hand.
On the other hand, such a post should stick firmly to the message at hand. Making it a chance for the celeb to simply promote his new cause or book might distract from the goal of the blog, and nobody wants that.
Guest #4 — A Polite Opponent
There is a benefit in bringing aboard someone whose views differ from those of the core audience for the blog. The most important mode of discussion for the web today is dialog. People want to talk, they want to learn and be heard. Unfortunately, the largest mode of dialog is argument and flaming, and very little gets accomplished in this circumstance.
On the other hand, if a blog has taken a principled and reasonable stand on a topic, chances are they have an open-minded yet critical commenter or “rival” whose views differ from their own. This is common in philosophy-and politics-oriented publications.
In these cases, consider contacting a rival and asking for an exchange of views. This may seem a bit odd, but it really can make all the difference. It will show both parties that the other side is willing to talk and reason about things. It will give both audiences a sense of pride in their chosen blogger. It will create a greater dialog and benefit the web as a whole and, if handled properly, it will almost always be a hit and generate a great deal of discussion. Take the risk and see if a civil exchange of conflicting ideas is right for your blog.
Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to www.BrandSplat.com/ or visit our blog at www.iBrandCasting.com/
Blog Writing – The Biggest Mistake
By Brian Stephens in Featured
Good blog writing is an art. It requires attention to detail, good grammar, good punctuation, correct spelling and great content. So what is the single biggest mistake a blogger can make when writing a blog post that is supposed to be optimized for search engines?
Basically, it is to sacrifice any of these requirements in order to use what they think are high paying, low competition and high inquiry keywords or keyword phrases that simply do not fit into the content of their post under the misconception that they believe this is a good website search optimization strategy.
Examples are deliberate misspellings, phrases that are questions and cannot be contextualized as answers, abbreviated phrases and so on.
The flaw in focusing on keywords of this type rather than content is that the search engine operators actually look for and value good content i.e. the content that flows nicely, has correct spelling, good punctuation etc. etc.
They do not value nonsensical paragraphs that are clearly written to attract search engine attention rather than to meet the requirements of visitors to the website that have arrived there for a specific purpose and that is to find great content and information on their topic of choice.
You only have to think about what happens when someone arrives on your website and either cannot make sense of what you have written or, equally as important, cannot find the information they are looking for. They simply leave again and go and look for a different website or blog that does provide the information they want in a format they enjoy and in a place they can find it.
The technical term for what I am discussing is the bounce rate, the time a visitor spends on your website and how many pages they visit. If they only look at the first page or leave almost as soon as they arrive then you will register a high bounce rate. 100% basically says that they have not found what they came for and left immediately. A more acceptable level is 50%, but should be lower if possible, and that should be the minimum target any webmaster or blogger aspires to achieve.
Writing your blogs or websites with the objective of providing useful information that is well written and with appropriate keywords that describe the actual content of your site will result in far better search engine optimization than selecting keywords that are inappropriate or cannot be converted into sensible paragraphs of written text that can be understood and enjoyed by your visitors.
If you do your keyword research thoroughly and with this view in mind, there is a high probability that you will find keywords that are high paying, low competition, with sufficient numbers of inquiries and that do fit with your content in a sensible and coherent fashion. The extra effort required to do this will ultimately reward you with the associated benefit of attracting more people who in turn will become loyal visitors that come back to revisit your site and who are likely to recommend it to others.
Remember it can take a very long time to build a loyal fan base for a blog but all the work put into achieving that can be lost in moments by placing rubbish in your blog posts. You need to consider both the human elements and the search engine algorithm elements.
Building an Online Business offers information and advice on how to create and promote a small business on the Internet.
This includes an online projects job board, for home based jobs.
Nine Blogging Tips for Your Online Internet Marketing Business
By Gareth Price in Featured
With millions of blogs on the internet – and more being added every day! – it can seem like an impossible task to get your online internet business up and running and get your blog noticed. But it is possible to make a niche for yourself, even in a very competitive market space. Here are nine ways to create attention to your blog:
1)Write great content. It sounds simple, but it’s true. If you want people to want to read your stuff, and refer your friends to your site, write content worth reading. Then do it again, and again, and again.
2) Interact with other bloggers. There are many bloggers in your niche, and instead of viewing them as competitors, see them as potential partners. Comment on their blogs via social media sites and so on. Make yourself their supporter, and they’ll be more receptive to helping you out when they can.
3) Add eye-catching images. Lots of people are scanners, and they’ll pop over to your blog to just see what’s happening. Strong images are a great way to grab their attention; long blocks of text are a turn-off for most people.
4) Add audio and video. Adding other media forms is a way to mix things up and keep them interesting. While any one particular visitor might skip an audio, another one might be dying to hear your voice!
5) Keep things relevant. Comment on the latest trends in your industry, or relate top-of-mind news stories to your market. For example, if everyone’s talking about reality TV, can you take a spin on the most popular show for your market? Be the go-to expert.
6) Interview “big names.” While you may not be able to compete with the “celebrities” in your market when it comes to traffic, you can divert some of their traffic your way by interviewing them. This is a great place to bring in audio and video.
7) Do a giveaway. Find something people in your market would really like, and hold a contest or giveaway. (Hint: The more tightly tied the prize is to your market, the more targeted your traffic will be).
8 ) Guest posting means appearing on other blogger’s sites. It allows you to reach a new market, complete with the stamp of approval from someone that this new market already knows, likes, and trusts. For more information on guest blogging – including how to hold your own “blog tour” – visit Nicole Dean’s blog at nicoleonthenet.com.
9) Interact with readers. Your audience is your bread and butter. When they comment, you should be appreciative AND responsive. Engage them in conversation, either in the comments section of your site, or via email. Never ignore your readers!
Very few bloggers – even those who consider themselves “professionals” – do all these things.
That’s why there will always be room for someone new at the top – someone who’s willing to do the things others aren’t. Someone like you!
To start an Online Internet Marketing Business go to https://www.samibmarketings.com and get your free report along with free tips,hints and techniques !
Blogging – How the Heck Can It Take So Long? – A SPN Exclusive Article
By Enzo F. Cesario in Featured
Blogging has this image of being something that’s quick, easy and casual. The savvy blogger is surfing the Internet, comes across the news story of the day, and dashes off an indignant commentary on the topic, his scathing wit flowing from dancing fingers into the ether of the web, going up within mere moments for all to see and appreciate.
So why is it that when I try to sit down and blog, it seems to take forever, or worse, never gets done as I continually push it aside? What the heck makes blogging take so long to get a handle on?
For an answer, I actually took a step away from the blogging world and looked at the way I handled another part of my life a few years ago – distance education.
There’s actually a lot of overlap between taking classes online or by correspondence and handling a career based entirely on your own creative input. In particular, the time management techniques that I used to handle my online classes applied just as strongly to the world of blogging as it did to the world of distance literature courses.
Starting A Blog? Here Are Some Quick Tips For Success
By Stefan Dyke in Featured
Having a blog is one of the easiest ways to get started making money online and one of the best things about them is that they are extremely easy to setup and create. Not only can you maintain your blog at your own pace, modern technology means that you can even blog while you are on vacation or on the move – just imagine knowing that your blog is making you money while you enjoy a holiday somewhere nice!
Of course the first step to making any money with a blog is to get one set up. The good news is that it’s possible to do this completely free of charge and that’s what we are going to take a look at in this article.
First, you need to get yourself set up with a blog. There are a couple of options – host a blog using your own domain name or get a free one hosted elsewhere. Let’s concentrate on the free blog options initially and in this instance there are really only two decent options:
http://www.blogger.com or http://www.wordpress.com.
Blogger is actually owned by Google, so it will generally be indexed by Google faster whereas WordPress is a free blog engine that is robust and infinitely expandable. WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories and you can also manage your sidebar links more efficiently (more about this later).
A quick word of warning. If you are thinking of using a WordPress hosted blog, WordPress tends to frown upon blogs that are too commercial and hosted on their service platform. If you want to make money from your blog or make it commercial, you may want to use a self-hosted WordPress blog which you can get from WordPress.org or Blogger.
Once you’ve gotten yourself a free blog from either Blogger or WordPress you should post some test posts and get yourself familiar with the many options that are available to you (in particular with WordPress) so that you can be sure to understand how they work and what the benefits are.
Here are some key features that you should get to know in order to make the most of your blog:
Permalink - Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.
Trackback - When you post about someone else’s blog post elsewhere, your post will automatically show up in their
“trackback” section. This feature is only available with WordPress, and not Blogger blogs.
Pinging – Pinging is the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic and get easy links to your blog, which can increase your search engine ranking.
Now that you know a little bit more about the language of blogging, let’s think about the type of content you should consider blogging about in order to maximize your chance of having a profitable blog.
One key thing to understand is that the nature of the internet and people in general means that there is no limit to the type of content that your blog could have. The main difference between a blog that does well and makes money for it’s creator and one that doesn’t is going to be down to the way that you write, not what you write about. Think about the type of articles you like to read. They are usually light weight and easy to skim in order to get the gist of the content, so you want to make sure that your blog contains quality content that is easy to absorb.
Adding a personal touch to your blog posts will attract more readers and have them coming back for more by making the site feel more friendly and engaging. Avoid writing like you are preaching to the masses. Instead, concentrate on writing as if you are simply talking with a close friend, someone that is eager to learn what you have to share, someone who you can relate to. And besides, it’s also very useful to establish your own personality through your words. We are all very curious creatures, so naturally your visitors will want to know as much about you as the information you’re offering them.
Having a distinctive personality in your blog will make a world of difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name where people immediately remember your blog’s name when they need information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.
One thing to remember – it can be hard to change from one blog platform to another without a large amount of work so if you are truly looking to make money with your blog, start with either a Blogger site or a WordPress blog installed on your own server (I’d personally suggest the latter).
Stefan is a UK based Internet Marketer who believes that blogging is a tool that should be in every internet marketers arsenal and as such has created an how-to guide designed to get anyone up and running a new blog as quickly as possible. Find out more about the guide at
http://cashbloggingtactics.com and more about Stefan at http://summit-marketing.com.
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