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Death of Del.icio.us Leaves Bitter Aftertaste for Yahoo!

By Kalena Jordan in Featured

Del.icio.us fans worldwide are in shock today with the news that Yahoo has decided to terminate the site, along with Altavista, MyBlogLog, AllTheWeb, Yahoo! Bookmarks and Yahoo! Picks and Yahoo! Buzz.

News broke on TechCrunch this morning after a leaked slide from an internal Yahoo! product team meeting fell into the hands of Eric Marcoullier, who co-founded blog social network MyBlogLog. It has since been removed from YFrog, but the slide depicts three columns titled Sunset / Merge / Make Feature with Del.icio.us, Altavista, MyBlogLog, Yahoo! Bookmarks, AllTheWeb, Yahoo! Picks and Yahoo! Buzz listed under the not so subtle *Sunset* column.

Marcoullier tweeted the slide from his account and then all hell broke loose, with Yahoo Product Manager Blake Irving even threatening to fire whomever leaked the slide.

Del.icio.us fans in particular have been very vocal about the news, voicing their opposition to Yahoo’s decision using Twitter hashtags such as #savedelicious and #delicious and even creating an online petition which can be *signed* by retweeting it.

The product terminations come the same week Yahoo! announced layoffs for 4 percent of its global staff.

Measuring The Sharing: The Metrics Of Social Bookmarking

By Jodi McDermott in Featured

Almost every web site you go to these days has some sort of social sharing functionality implemented. So what is sharing or social bookmarking? According to Wikipedia, social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of Web pages on the Internet with the help of metadata.

That is a nice definition in the abstract, but to Web site publishers, sharing tools allow ALL of their content to travel freely versus selecting specific elements of content for further development into Web widgets (although investing in a Web widget strategy can reap benefits as well).

Why You Should Submit to Web 2.0 Sites

By Billy Baker in Featured

We are hearing how we should promote our websites through social marketing strategies by submitting our content to web 2.0 websites. So many of us have not caught up with, nor have we found the time to get on top of how quickly social marketing changes. And it is fickle as it depends on the likes and dislikes of the communities you belong to.

Maybe you are wondering why you should succumb to the newest internet hype of social marketing. I suppose it pays to keep up with everyone else. How else are your customers going to find you? As you know, making changes to your website helped your search engine optimization. Nowadays portable files like PDFs and video files are submitted to social networking sites where the content fits in to help your content’s visibility.