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Build Authority Before Links

By Jeffrey Smith in Featured

Rome was not built in a day, neither was a top ranking using SEO. Each keyword has a threshold that search engines and the competition have set, finding it and surpassing that mark is the true objective of search engine optimization.

Just like climbing Mount Everest (conquering a competitive keyword), takes planning, preparation and execution. One of the common misconceptions about search engine optimization is that once you acquire the most competitive keyword in your industry the floodgates will open and your job marketing your product or service is done.