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05 2008 Thursday
29

Automatic Online Income - Myth or Fact?

By Titus Hoskins in Business
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business1.jpg Nothing excites the mind more than receiving automatic online income, day-in, day-out for all 365 days of the year. A true marvel to behold and the perfect solution to all your money worries.

It is totally liberating.

It gives you the freedom to pursue your life’s goals, no matter what they may be. It gives you the freedom of mobility; you can live anywhere in the world. Moreover, it gives you the time to do the THINGS you want to do, whether it’s sailing solo around the world or staying home to raise your kids.

Simply put, it gives you choices, plenty of choices. You are no longer tied down by a 9 to 5 job. You are your own boss. You decide when you work or even how much work you do.

But is automatic income from the web a myth or fact?

Are there really people making money 24/7 while they’re sleeping, enjoying a delicious restaurant meal or even while on vacation?

The answer is YES!

Computers and the Internet are relatively new inventions. Like anything new, many people don’t fully understand how they work or what excellent opportunities they offer. Most people just can’t comprehend how someone can earn automatic income from the web.

To understand how this income is possible, you must first understand how the Internet works. Basically, at its very core, the Internet is simply information. We use the web to find information. We use it to find what we’re looking for - whether that “something” is in the virtual world or in the so-called real world. Whether it’s a pizza with the works or the theory of relativity explained in full… you can find it all on the net.

We use the Internet to solve problems, find a friend, buy a condo, book a vacation, write a book report… and the list is endless. But how do you earn income from the web, automatic or otherwise?

Again, the answer is quite simple, you just have to give web users what they’re looking for and in most cases that “something” is information. They want information, neatly packaged and accessible at all times. They want things explained and pointed out to them in a direct manner. They want easy solutions to solve their questions or problems.

Information Is The Key

If you want to earn income from the web, you must place your website or sites squarely into this “information mix.” You must offer something of value to your site’s visitors, whether it’s how to make the perfect angel cake or tips on buying a new laptop. You must offer valuable content, special deals, bargains… you must give people a good reason to use your site. They must benefit from using your site.

Just look at Google; they have built a billion dollar company by simply telling people where they can find information on the web. Their homepage is one of the simplest pages on the web and hasn’t changed much since they started in 1998. But they offer the visitor valuable content/information which is needed and appreciated.

Granted you’re not Google, but even the smallest webmaster can offer valuable information to their visitors. Everyone is an “expert” on something - just take your favorite hobby or pastime and run with it. Build a site, offer tips, give advice, gather information… create an online presence for your chosen topic or hobby and you’re in business.

Once you have built a reputation for useful content, the search engines and your visitors will spread the word about your site’s content. Then it is simply a matter of monetizing that content with affiliate links or thru advertising, such as Google Adsense.

There are countless ways or models of making automatic income on the web. The above example is just one of the simplest ways of earning income from your website. If you have your own product and an army of affiliates, then the above scenario is multiplied a hundredfold.

Automation Is Your Friend

You must keep in mind: computers and the Internet are tailor-made for automation. Once you create your sites and content, they run 24/7 without any help from you. Once you set up your follow-up autoresponders, they run 24/7 without any help from you. Once you set up your affiliate links and/or Adsense Code, they run 24/7 without any help from you. Once you have set up your viral marketing systems, such as free videos, free buying guides, free downloads, free articles and ebooks, they run themselves 24/7 automatically.

Of course, it is a good idea to monitor your site and your whole online operation. Plus, it would be wise to keep adding valuable content to your site or sites on a regular basis. But once you have set up your automatic income streams, they pretty much run themselves without much help from their creator.

Then you will see for yourself that regular automatic income from the web is indeed possible and not a myth. You will earn revenue, like clockwork, day-in, day-out; it is a true beauty to behold. Besides, there is no greater joy than coming back from a computer-free vacation only to find you have earned enough money to pay for your vacation and then some… all the while you were away enjoying the sun and the company of friends.

That’s just one of the many joys having an automatic online income will give you. Many more await you…


The author is a full-time online marketer. For the latest web marketing tools try:www.bizwaremagic.com If you want to create your own automatic income from the web, try these free courses from Ken Evoy’s SiteSell: www.bizwaremagic.com/Free_Marketing_Courses.htm Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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7
05 2008 Monday
12

A Customer Support System to Handle Your Growing Site

By Bjorn Brands in Featured
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ecommerce Good customer service can make all the difference - especially in ecommerce where there is no face-to-face contact.

By offering excellent service you have the opportunity to turn happy customers into loyal customers. What’s more, business studies have shown that happy customers tell 4 people about their positive experience. Unhappy customers on the other hand tell 10 people how unsatisfied they are with your company.

Do the math… If you are able to offer excellent service, your bottom line will thank you for it. But in ecommerce this is easier said then done. Customer support requests can be inundating and highly time-consuming for many growing businesses.

How do you offer excellent customer service that creates growth - without sacrificing your time and sanity? What is Customer Service?

You can’t build a good e-business without solid customer service. This means responding to customer enquiries, dealing with lost packages, payment problems and returns - and finally answering questions from customers.

Good customer service is all about bringing customers back to your site and turning them into repeat buyers. You want to send them away happy and impressed enough to tell their friends - who may also become repeat customers - about your business.

The good news is that a customer service system that’s fast, efficient and delivers excellent value to the customer can be set up with very minimal cost, technology and time.

You’ll notice that few books on ecommerce deal with customer service.

After all - can customer service really boost sales and increase the bottom line? We believe it can and it should.

The key to good customer service is responsiveness. This doesn’t just mean responding to your customers demands, try to anticipate them. Good customer service exceeds your customer’s expectations.

A website with 100,000 subscribers and turnover of close to $1 million a year only needs ONE customer service rep working 20 hours a week if the proper systems are set up well.

2 Key Concep

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2
04 2008 Tuesday
15

Is Your Website a Unicycle?

By Robert Cerff in Business
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business1.jpgIs your website a unicycle, a vehicle that requires much training and skill before it can be used? While there are so many “beautiful” websites online, some simply don’t make sense. Have you ever found yourself on a website that seems quite impossible to use? Even worse, landed on a website after doing a search only to wonder why you are there at all?

Site usability is possibly one of the more important factors of a top performing website. While so many will argue that the site is nothing without a genuine web presence, I will argue that some websites rely purely on offline marketing. At the end of the day, if your website is impossible to use, nobody will be able to (or even want to) use it. Points to ponder when designing your website:

  1. Navigation
  2. Login/Signup
  3. Onsite search
  4. Flash and other multimedia
  5. Bookmarks/Favourites

1. Navigation

This may seem like an obvious point but as most visitors are more likely to find your homepage, are they able to navigate to the section of the website that best relates to their needs? Simple text navigation will also make it easier for the search engines to index the individual pages of your website (where have you heard the design the website for a human visitor before?).

2. Login and Signup’s

Does your website require that visitor’s to login; do you want new visitors to signup for your newsletter (or other services)? If so, is it possible to do so from the homepage? While you may not want to place a login on the homepage, a link to a login page will suffice. Again the key is to keep it simple and clear as to what you expect of the visitor.

3. Onsite Search

This is crucial for any website that offers a large quantity of information or products. Can you imagine trying to find an item among 2,000 by going through a product list 10 items at a time? I didn’t think so. Offer you visitors what they are looking for by adding a simple search to your website. This should help speed things along. Many websites have a quick search option towards the top right-hand corner of the homepage (sometimes this spans the entire website in all the headers). Keep it simple, visible and obvious. Make sure that the average visitor knows that this is a search function.

4. Flash and other Multimedia

Okay so Flash is a pet hate of mine. But the same could be said of all multimedia that simply clutters a website. Remember that while multimedia and other interactive agents can at times seem really cool or even a good idea, some visitors don’t have advanced updated browsers. That said, sometimes the best way of doing something is through the use of these tools. Make sure that these are placed on well marked pages with an explanation of what they are about. This way, if the visitor is unable to view the contents the at least know what it is about and why they can’t view it. Otherwise they will simply think that the website doesn’t work and leave. After all, what use is a website that is broken?

5. Bookmarks and Favourites

If you want returning visitors (who doesn’t?) then it is usually a very good idea to offer a “bookmark this page” or “add to favourites” button. I’m pretty sure we are all in agreement that traffic is valuable so there is no excuse for letting it get away. The “favicon” is a useful way of separating your website from the others. Once made a favourite this icon will be found next to your websites name. This is an ideal spot to promote your logo and brand.

6. Contact

Even after making the site as foolproof as possible there will still be occasions where even will all that planning something will come along that you hadn’t factored. When this occurs make it as easy as possible for the visitor to contact you. Be it by making your contact details (phone, email and fax) available on each page, or by placing a quick contact us form that is accessible from each page. Again, you’ve worked hard to drive the traffic to your website; don’t let it simply get away.

Remember simple is best, leave no room for mistaken functions. Signups, Logins and searches should be clearly marked so as not to confuse the visitor. Make it as easy as possible for your visitors to find what they are looking for. With a well structured website you will notice that the conversion from visitor to customer will increase. At worst the few questions on where to find something or how to use the website will decrease. Your website is after all supposed to make your life easier as well as save you time.

Robert Cerff is a search engine analyst and marketing consultant in South Africa for Prop Data Internet Solutions. He has ten years experience in e-commerce, online marketing and web development. http://www.propdata.co.za

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