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Discover 3 Amazing WordPress Management Features

By Elmar Sandyck in Featured

If you are having trouble in keeping up with all of your blogs and sites, you might want to consider using a WordPress manager. Obviously, WordPress has become one of the most used platforms when it comes to website and blog design. But what if you actually own dozens of sites or even more? That would be a big problem for you right?

Wrong, the solution to your problem is through the use of a WordPress manager.

A WordPress manager is a software designed to help you manage ALL of your WordPress sites, blogs and their respective domains all from one single location. In a sense it becomes the dashboard for all of your site’s dashboards. That easily allows monitoring all your sites’ statistics, editing and uploading content, and even uploading all the themes and plugins that you use for all your sites.

Take note that this can all done within the program. It simply means that you won’t have the difficulty of constantly jumping from one site to another just to check and to do all the maintenance work that needs to be done. These are just some of the benefits that you’ll be able to avail from using a WordPress manager.

But, that’s not all the benefits that you’ll be able to get from this tool. Here are 3 of the many features of a WordPress Manager that would help improve your website and blogging activities. Those features are:

1. Multiple Domain Management - With a WordPress manager, you’ll be able to easily create and manage as many sites as you can. As I mentioned earlier, you can easily keep track and even make up to a hundred different domains through your dashboard. Not only that, the program also makes constant checks to see if your domains are still up and running. This drastically shaves off a lot of time that comes with having to manually set up individual domains.

2. Full WordPress Support - What this really mean is that all of the domains that you set up automatically have the latest version of WordPress installed. This also saves you time from having to check if any of your sites have outdated versions of WordPress. Another amazing thing about this feature is that you’d only have to log in once to be able to access ALL of your dashboards. So, you won’t have to constantly keep a pen and paper (or a Notepad window) lying around for taking down any login information. This all goes out of the window when you start using your WordPress manager.

3. Domain Templates – This WordPress manager feature allows you to create templates for all of your different sites. Basically, a template would contain all of the customization features such as desired themes, plugins, PHP scripts and more. Let’s say that you want your blogs to have a particular design, you can set them up that way by setting up the domain templates that you’d want your blogs to have. If you have plans of creating more blog sites in the future, all you need to do is apply the template that you previously used and it’s done. No hassle and no need to worry if the site didn’t turn out the way you wanted it.

If you want to get over the problems with maintaining all your sites, start using a WordPress manager and you’ll definitely see the benefits for yourself.

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Article by Elmar Sandyck. “If You’d Like To Learn More About WordPress Manager Then Please Read Below” FREE REPORT! Discover A Little Known, Yet Extremely Powerful Blog Management System That’ll Help You To Get Rid Of The Pain Of Managing Multiple Blogs, Faster Than You Ever Thought Possible worpressmanagerreview.com

10 Predictions for Web CMS in 2011

By Tom Wentworth in Featured

It’s that time of the year when analysts, pundits, and vendors announce their bold predictions for the upcoming year. 2010 was a banner year for Web CMS, as companies realized the benefit of integrating Web CMS into critical business processes like marketing, sales, and customer support. Corporate websites took a giant leap forward, evolving from static to dynamic, and from generic to personal. The explosive growth of mobile devices in new form factors like the iPad caused CMOs to rethink their mobile strategies.

So let’s get started with my ten predictions for Web CMS in 2011:

1) WEM, the acronym, will remain vendor jargon. WEM, the concept, will transform the future of Web CMS.

WEM, or Web Engagement Management (or is it Web Experience Management?) has emerged as a potential challenger to replace CMS as the acronym that describes how companies use content to drive site visitor engagement and deliver business outcomes. Although WEM has been heavily discussed and debated among analysts and journalists, it remains a mystery to the only audience that matters- the users and buyers of Web CMS. While the capabilities described by WEM are paramount to the future of Web CMS, buyers will reject WEM the acronym but will come to expect that the existing acronyms WCM and CMS will include the capabilities of delivering and measuring site customer engagement.

2) Companies will evolve their mobile strategy beyond “mobile friendly”.

2010 was the year where mobile devices finally drove enough site traffic to compel companies to craft a mobile strategy. Yet most organizations stopped at mobile friendly, assuming the battle was over once the website and marketing campaigns rendered correctly on mobile devices. In 2011, we’ll see marketers take advantage of device capabilities and characteristics to deliver mobile experiences, not mobile friendly websites. Users are open to more immersive experiences on tablets but will look for more transactional experiences on smartphones. Mobile development will no longer be an afterthought, and innovative companies will develop for mobile first, and progressively enhance the experience based on the capabilities of the browser or device.

3) Web CMS vendors will differentiate through their decisions to build vs. integrate.

The decision to “build vs. integrate” has become a battleground for vendors trying to establish unique identities in the Web CMS space. Some vendors are focused on creating all-encompassing suites of capabilities, while others are more focused on integration with existing business applications. In 2011, vendor strategies will diverge even more strongly in this area, with vendors picking sides and aggressively committing to their strategy. For those vendors that choose to integrate, their success will be predicated on their ability to deliver deep technology integrations, not the fluffy “press release integrations” of the past.

4) Content is king. Context is queen. Together, they rule the fiefdom of web engagement.

It’s long been said the content is king, and as marketing shifts from outbound to inbound, content has evolved into a strategic corporate asset. While context is king, context is its queen. Context provides an understanding of the content consumer, and her unique set of circumstances. With context, you can match the right content, at the right moment of opportunity to encourage, support, or persuade the visitor to take action. In 2011, being able to understand the context of site visitors will transform how organizations view Web CMS and dynamic content delivery.

5) Web CMS acquisition fever will slow down, or maybe even stop.

The last five years have seen transformative acquisitions in the Web CMS vendor landscape. Oracle bought Stellent. Open Text acquired RedDot. Autonomy purchased Interwoven. Open Text bought Vignette. And most recently, Adobe acquired Day Software. In 2011, the acquisition fever will slow down as the remaining best-of-breed vendors focus on growth and differentiation in the next wave of Web CMS.

6) Multichannel publishing will drive a resurgence in structured content authoring

While newer authoring interfaces like in-context editing and drag+drop page creation have emerged as important tools for Web CMS users, the need for multichannel publishing will push users back towards more traditional, structured authoring interfaces. Publishing to multiple channels requires additional structure to ensure the right content is delivered to the right channel. Users will tag content for usage in specific channels, ranging from traditional long-form channels like the desktop web browser to short form channels like mobile devices and Twitter.

7) Platform will become less important in the Web CMS selection process

In the past, companies would have a strong preference for platform when selecting a Web CMS platform, typically Java or .NET in the enterprise. The platform requirement will become less of a decision point as the viral growth of Sharepoint created .NET expertise in even the most formidable Java strongholds like financial services and insurance. While some companies will still prefer a particular platform, it will become increasingly less important in 2011. Buyers will pick the products that best fit their business and technical requirements, regardless of platform.

8 ) Enterprise search is sexy again

Search and Web CMS have always enjoyed a symbiotic relationship, and the relationship will grow deeper in 2011. Enterprise search platforms provided by vendors like Microsoft, Endeca, and Autonomy do far more than just keyword searches. They power mission critical business processes like commerce and customer support, and play a significant role in the overall customer experience of a website. Search is an important part of a customer engagement strategy, and Web CMS vendors will use enterprise search platforms to provide new sets of capabilities focused on engagement and experience.

9) Social media will permeate the corporate website

The website of the future will be a seamless blend of corporate generated and user generated content. Social is no longer just a disconnected feature of a website, it’s a fundamental shift in how companies embrace customer relationships, transparency, and authenticity. In 2011, we’ll finally start to see companies and brands adopt the principals outlined by Jeremiah Owyang in his 2007 blog how on How to Evolve Your Irrelevant Corporate Website.

10) Developers. Developers. Developers.

Web CMS vendors have spent the last few years catering to marketing departments and business users, addressing usability and innovating new ways to use Web CMS to run marketing campaigns. Web CMS vendors will place the same emphasis on transforming the developer experience, providing better tools, APIs, code samples, documentation, and more.

So those are my predictions for 2011. 2010 was a great year for Web CMS, and I think we’ll look back and identify 2010 as an inflection point in the market, driven by both the emergence of web engagement and the growth of new channels like mobile and social media. Please share your thoughts and predictions in the comments, or on Twitter using the hashtag #futurewcm.

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Tom Wentworth is an experienced, versatile, and passionate technology executive with over 15 years experience selling, marketing, and designing enterprise software. In his current role, Tom is the VP of Web Solutions for Ektron, where he’s responsible for corporate strategy.

Content Management Systems & SEO Revisited

By Ben Kemp in Featured

Two years ago, I wrote an article entitled “Content Management Systems Equal Business Suicide.” The basic premise was that at that time, CMS applications were inherently devoid of basic SEO functionality. Building a new site, or converting an existing site to the existing CMS versions of 2 years ago was rapid way of consigning those sites to the oblivion of Google’s supplementary index. Lacking inbuilt search engine friendly URL’s, outputting duplicate titles, descriptions and keywords, no ability to have customised Titles that differed from Headings – all those things were extraordinarily bad elements.

Since then, things have changed markedly. These days, there are still deficiencies in evidence, but for the CMS applications that have survived the intervening 2 years, and those that have evolved since, most have addressed the basic SEO issues.

My personal favourite CMS is WordPress. Especially since version 2.5 there’s been a wealth of feature expansion in the core application, the availability of plugins that expand on the core functionality, and the advent of professionally designed Themes that have taken WordPress to new heights. All of this has allowed WordPress to blossom into a fully-matured CMS with exceptional Search Engine Optimisation features.

Lets take a closer look at the SEO functionality. As Google et al are attempting to analyse and categorise a web site, there are an estimated 200 individual elements that are calculated in the SE relevancy ranking algorithms. Every one of these you can get right improves your chances of attaining your full ranking potential. Individually, each element offers incremental albeit small gains, but collectively, they can add up to the winning difference in the ranking stakes for competitive search terms.  Duplicate content is Google’s pet hate, and its vital to every  site’s standing that every single page be accurately described and categorised. Here are 10 of the most prominent among the many opportunities to achieve this individualisation of pages are;

SEF URLS:

Search engine friendly URL’s are important, because inclusion of keywords in page URL’s are taken into account, and have a bearing on rankings – particularly on Yahoo. Being able to exercise total control over page URL’s is important, and WordPress allows this with Permalink mod_rewrite functionality, coupled with manual URL control on every page or post!

Meta-Tags:

There are several WordPress plugin tools to provide total control of title, descriptions and keywords, and these are easily installed and configured.

Titles:

Being able to control the off-page Title separately from the on-page heading is very important. The title’s 70 character limitation needs to be exploited to maximum effect, its the single most important on-site page SEO element! Page Headings are usually space-constrained, and in systems where the Heading automatically become the Title, you are deprived of a significant advantage.

Description:

The off-page Description (meta-tag) is a vital element in accurately describing the page contents. If each page has accurate, custom-written Description content, its used verbatim in the search engine results pages (SERP’s). In contrast, if you are forced to use a generic Description, then Google will helpfully do its level best to generate an ‘ad lib’ Description of the page based on content. The result of that ca neither be not so bad, or truly awful. Regardless, its essential that YOU have control of the Description, and that you use it to maximum effect!

Keywords:

Erroneously dismissed by some people as of no account these days, the Keyword (meta-tag) still has a part to play. Stuff it full of vaguely relevant garbage unrelated to page content and it will be ignored. Use it wisely, with specific / relevant long-tailed keyword search phrases and it can give you a little bit of SE traction – even on Google!

Image File Names:

Accurately name your image files, and include keywords relevant to the page. WordPress allows you to upload media and retain the original files names even when auto-generating thumbnail images etc.

Image ALT Tags:

Accurately describe your images using the Image ALT tag, and include keywords/phrases relevant to the page. WordPress Add Media tools allow you to add ALT text and captions, enabling inclusion of additional relevant text content. Used wisely, without spamming, its another useful element.

Anchor Text:

The words you use to link to other pages / sections of the site. WordPress Link Editor allows full control of anchor Text links, including the ability to specify “Hyperlink Title” which essentially work like Image ALT text – the title of the link pops up when the mouse pointer hovers over the link… Again, used wisely, its another useful SEO element.

CSS Dropdown Menus:

Many of the new, highly professional WordPress CMS Themes utilise CSS dropdown menus, which is extremely important in aiding search engines to locate and index internal pages. This also facilitates Google’s ability to pass Page Rank throughout the internal page structure!

Google SiteMaps:

Another delightful WordPress plugin is the automatic Google Sitemap Generator! Once installed and configured, every new page, post or edit of a page or post automatically updates the sitemap.xml page!

RSS Feeds: WordPress RSS feeds are easily extended by installation of an onsite Feedburner email subscription service, where your posts and pages are automatically distributed to subscribers by email. Moreover, your Feedburner account and site feed gives your site a pipeline directly into the Google index! I regularly see WordPress posts that make it into Google Alerts distribution in less than 4 hours!

So, on that basis I’m happy to accord WordPress 10 out of 10 for SEO functionality. Couple that with more than 3000 available plugins to extend the core functionality, the thousands of available design templates or themes, the ease-of-use factor, robust software, ease of installation etc, and I think we’ve got a winning CMS formula.

About The Author: Ben Kemp has more than 20 years of experience in the IT industry, including 15 years as a free-lance IT consultant. He is one of Australasia’s longest serving website seo practitioners, with clients throughout NZ, Australia, Thailand, UK & USA. He specialises in implementing CMS websites

(CMS) Content Management Systems, SEO and Link Building

By Jeffrey Smith in Featured

Here is a brief synopsis of integrating SEO, Link Building and a (CMS) Content Management System for optimal results. After studying the top ranking sites in multiple niches, one thing is resolute regardless of the industry.

• The introduction of consistent, fresh content.
• A pliable content management system
• Intricate naming conventions supported by a logical semantic infrastructure
• strong internal linking
• A method to encourage external links (RSS, Social Media, Forum participation or large user base) external link popularity.

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