Most business owners now understand the importance of strong copy. What many business owners don’t realize is there are other alternatives to paying a fortune for great copy. Most of these do require a nominal investment. But nothing compared to the huge fees for copywriting. A big part of the value a copywriter brings to [...]

I am the type of writer that can look at the glass half full or look at it half empty. Sometimes I think Internet marketers need to fully realize what a sunny business they have chosen to be in. Here are 4 things that bring a smile to my Internet marketing lips! 1. Instant affiliate [...]

Search Engine Optimization is a science which is perpetually in flux. With each new day come fresh announcements which claim to revolutionize not just the industry but also the internet at large. Alongside these announcements are an almost limitless stream of blogs and articles written by self-labeled ‘SEO Experts’ which purport to provide guidance as [...]

I’m sure you’ve heard the old adage, “the more things change, the more they stay the same.” This is especially true, when it comes to copywriting techniques. The same timeless copywriting techniques that were so successful fifty years ago, are just as effective today. In fact, some of the greatest ads in the history of [...]

Writer’s block is the scourge of all writers: whether authors of popular fiction, factual content writers or journalists. It’s seemingly random descent can cast doubts on the feasibility of meeting deadlines and cause general unrest. This strange affliction often comes on unprovoked and seems to strike at the most inopportune of moments. Although there is [...]

With so many scams and rip-offs prevalent on the Internet, I decided to compile a list of small business websites you could actually trust and rely on. In order to compile my list, I surveyed hundreds of small business owners, and asked them which small business services they used, trusted and would recommend to others. [...]

Once you have created an information product, you may think you’ve completed all of the hard work. Unfortunately the most challenging piece of product creation is yet to come — the creation of the sales letter landing page where you talk about and sell your product. Creating an effective sales letter is really all about [...]

One of the most difficult concepts to grasp for online business owners who are writing their own sales copy is to write about the benefits of your product/service, rather than the features. Even though this skill is critically important, I would guess that less than 10% of business owners truly understand it. Not surprisingly, it’s [...]

While video and multimedia technologies are rapidly expanding, the Web remains a largely a text-oriented system. Text utilizes far less space than video or audio, and remains the go-to medium for the majority of the web’s public content. This means that there is a lot of copy on the web, so a savvy copywriter should [...]

For many people the prospect of writing a sales letter is a daunting one and can frighten even the bravest of entrepreneurs. If you don’t feel ready to tackle that task yourself then outsource it and hire a copywriter to do it for you. There are 6 golden rules to follow when you are looking [...]