Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more.
To make sure you are writing power copy that is sure to grab your prospects attention and make them beg for what you have, I am going to share some copywriting tips and secrets.
Let’s get started with the first and most important element…
Headlines like this one:
“Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales”
With only a few seconds to grab the attention of your site visitor and pull them into your site, your headline is the most important element of your website.
Many people think of their website as a store, and they open with “Welcome.” After all if you have a store and someone walks in, you are going to welcome them to your store. This is a mistake for websites. Let me explain.
When someone lands on your site, they are not actually in your store yet. They are standing outside your store - they are looking at the sign and the window display and trying to decide if they want to come in.
Your headline is your sign and your window display - it is what has to entice visitors to come in and browse.
It is only once they start reading your copy and checking out what you have to offer (clicking other links, looking at pictures etc) that they are actually in your store.
So, you could have great copy, wonderful products or services at great prices, an exciting offer or breaking news and it just doesn’t matter unless people read it.
Don’t fool yourself into thinking your site doesn’t need a headline. It may not be a “sales letter site”; you may look at it as a catalog site or an information brochure site - but either way it doesn’t matter. You need a compelling headline to get people to come in and look around.
A lot of time, effort and research (testing) have gone into writing the perfect headline. Please remember that you should test different headlines and see what works for you. To get you started, here are the Top 3 things you must know….
1. You may be familiar with AIDA. It stands for Attention, Interest, Desire and Action. It means you have to remember to: capture your reader’s attention, arouse their interest, increase their desire and lead them to take some kind of action. All are important pieces of the puzzle. You have to remember with a headline, the action you want them to take at this point is just to keep reading. Let’s explore increase their desire. What that really means is to elicit an emotional response from them. People buy based on emotion. In addition to desire, another great motivator is fear. In face, fear of loss is a greater motivator than desire to gain.
Read the rest of this entry »
