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Power Web Copywriting: Active Voice and Action Adverbs – A SPN Exclusive Article

By Stephen Monday in Featured

On the Web, attention spans are short. Formatting is critical to getting people to finish reading your article, or watching all of your video.

Folks do not like to come across huge blocks of text which are not broken down into bits that are more manageable.

The same is true as far as the quality of the content. Why provide only a few bits of wisdom, when you can pack valuable information into every sentence?

People would much rather find many pearls of wisdom, than have to sift through page after page, only to find sparsely placed helpful content.

Power Web copy is high impact, hard hitting, engaging, as well as informative. It is full of action verbs and adverbs, not adjectives.

It does not use “hype”, or make impossible sounding claims. It takes what is being said, and slams it “out of the park” with crystal clear points that are highly illustrative.

The copywriting world has noticed this style of writing is most effective in getting visitors to take action.

It very often uses a “story-based” platform because people relate very well to stories.

It makes use of the “active voice” (where the noun performs the action) instead of the passive voice (where the action happens to the noun.)

This style of writing helps keep the reader engaged. The points use vivid, picturesque, wording that incites the reader’s imagination, and makes him want to read the next sentence.

This keeps the reader moving forward in the copy. Video scripts written in the same manner, avoid boring viewers.

There are way too many sales websites online (which are not making sales) that have yet to learn this strategy.

Take a good look at your e-commerce site – does it fall into this category?

You probably have a good product or service to sell, but if your copy suffers from not having this style of writing, then this is the reason, your site is not selling anything.

Look at some of the sites that are having brisk sales – do you notice the difference in the style of writing used?

There is a good reason those sites make use of the “active voice” style copywriting – it works, it is much more persuasive than the “passive voice” style copy.

It is amazing how presenting such a small change can make a huge difference in the response generated.

Get a professional to evaluate your sales page. He will tell you the same thing.

Copy that makes sales follows very specific guidelines, especially Web copy. Any copy that compels readers to take a desired action, or “convert” is copywriting.

Capture or squeeze pages are specifically crafted to compel visitors to enter their email address, or apply for further information such as a “white paper” or a “Case Study”.

Whatever the case may be, power Web copy can do wonders for your bottom line sales.

Sites not written to make sales directly from the page, should still use “power copy” to get the visitor to perform a desired action.

If you remember to incorporate this style of writing into your next sales page, or video script, you will see a huge difference in the response it generates.

Articles written in “active voice” tend to garner more readerships, more republishing, and more “likes.”

This results in getting the author much more exposure. Go ahead and make a “splash” when you enter the water, you just might provoke the perfect response from someone you need to meet.

If you begin an article marketing campaign aim high – try to get at least 20 to 25% (on average) of your submissions to be republished.

Some articles may get as high as 60% – others 12 – 15% but aim for an average of at least 24%.

Doing this will ensure not only a good following, but a good, responsive click through rate that will earn you money.

Besides, having nearly 25% of the articles you submit published may result in getting further exposure on high traffic sites and consequently more publishers running your articles. This could result in having thousands of readers eagerly looking at your content, and clicking your links. Does this sound good to your ears? I thought so.

Directory Submission: The Key to site Promotion

By SEO Expert in Featured

Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.

Search engine uses the spiders – (an automated software program) to locate and collect data from web pages for inclusion in a search engine’s database and to follow links to find new pages on the World Wide Web. While directories depends on human editors, who in most cases examine every single new listing before they are added to their directory. Most major search engines these days use links from human edited directory to measure the quality of the site they index. That is why you should place emphasis on the type of website or directory you list to and how to do that effectively.

However, there are some significant differences between the two link sources, Directories have only one purpose in life and that is to provide links to other sites. Directories are an established source of authority in regard to various subject matters. Being listed in directories serves as a level of measure as to the site’s worth.

A Directory Submission Service, in my opinion, is a company that will submit your website to directories. Now, the client must be careful when selecting a company. Many I have seen say something along the lines of “We submit you to over 800,000 Search Engines and Directories”. This statement alone lets me know that they are not trustworthy. We can all fire up ANY free/shareware submitter and boast the same statement. What I LIKE to see, when checking my competition, is a listing of directories they will submit to. And, of course, no one can guarantee inclusion.

There are several ways you can submit your RSS newsfeed to directories. The first, obviously, is by hand. You can get a list of the directories (http://www.rss- software.net/rss-directories.php), then go to each website and add your feed manually. Since there are many RSS directories, this can take quite a while. To save the webmaster time, two ways of automated directory submission exist.

While the article directory submission site is growing, granted yes, they may not get as much traffic as the big guys. But that means that the visitors that they do get, are more likely to see and READ your article. This means your article can find its way to ezines that want unique and fresh new content.

Search Engine Optimization is a fuzzy art in which the rules and techniques change as quickly as the Internet changes. Nonetheless, a good SEO consulting expert will always be able to help move your website towards better search engine placement, greater visibility, and consequently higher levels of targeted traffic. When it comes to choosing any professional — a dentist, doctor, travel agent or hair stylist, it may take you a couple tries to locate the right SEO professional for your business, but it’s usually better to focus on what you do best, and hire experts who spend all their time staying informed and practicing effective website promotion.

SEO Tips: Read About Search engine Optimization Also Read About Free Directory Submission and Directory Submission

Long Tail Keywords – Incredible Free Traffic Secret

By Julia Gulevich in Featured

The majority of Internet marketers believe that the success is in getting the website ranked high for one or two primary keywords, and they put all the efforts to achieve this goal. This works, but not always.

If your market niche is too popular on the Internet and you have many competitors, it’s very difficult to rank well for 1-2 best keywords. And even if you do this, your success is less likely to be long-lived. Expenses are maximal, output is minimal. Thus, it simply doesn’t worth your effort and time.

Sometimes to achieve better results and convert your website visitors into customers, you need to think outside of the box, be original and unique. No, I don’t mean you need to create a totally new product. You can have one of the products of the kind but approach its marketing and promotion from a different angle.

One of the secrets for a stable success is to rank for long tail keywords (keyword phrases consisting in four, five or more words). It’s much easier to rank for long tail keywords because they are more specific and are not as trite as primary one or two keywords.

Let me show you an example in order you could better understand what I am talking about. Our company sells G-Lock EasyMail software. The first keywords that come into my mind and that I might want to rank for are “email software”, or “email sender”, or “bulk sender” or the like. But there is an incredible number of email senders on the Internet. And if most of email software owners think like me, it will be extremely hard to be in top ten search results for any of those clichés. Thus, I will follow a bit different way. I will look after long tail keywords. To promote my email sender software, I may want to rank for such phrases like:

• Email marketing software solution
• Email sending and tracking solution
• Bulk email marketing services
• Software for permission-based email marketing
• Create and send HTML email newsletter
• Download bulk email marketing software

Got the idea?

Now make a list of long tail keywords relevant to your niche. Write both the singular and plural versions of each keyword phrase if applicable, for example: Bulk email marketing service – Bulk email marketing services, Email marketing software solution – Email marketing software solutions.

Write an article containing 500-1000 words and be sure to link one long tail keyword phrase to your website. You can include a link to your website with a long tail keyword phrase as the anchor text either in the article content or in the Resource box.

When the article is ready, submit it to article directories. Then write a new article, optimize it for another long tail keyword phrase and submit it to directories. Write as many articles as the number of long tail keywords phrases (relevant to your market niche) you can imagine. If you don’t feel like a good writer, you can hire someone to write articles for you.

Together with article submission, you can use directory submission to rank for long tail keywords. When you submit a website to a directory, you need to provide a title that will be then used as the anchor text for your website URL. Just enter one of your long tail keyword phrases in the Title field and it will be linked to your site.

The key is to get ranked for many long tail keyword phrases. You won’t generate much traffic from just one phrase. But if you rank for dozens of long tail keyword sets, the overall traffic can be high and can bring you many new customers.

Yes, copying/pasting a new long tail keyword phrase as the title in each directory can be a tedious and time-consuming work. But now we have a great time-saving solution – Fast Directory Submitter.

With this semi-automatic directory submission tool you can fill in the website profile form only once and enter as many titles (using long tail keywords) and descriptions as you want. When submitting your website to directories, Fast Directory Submitter will automatically fill in the submission form rotating your titles and descriptions from directory to directory. You just need to verify the suggested category, enter the verification code if required by the directory and click Submit button to go to the next directory.

Thus, your website will be submitted using different long tail keyword phrases. When your listings are approved, you will get hundreds of links to your website. After Google indexes those links, you’ll be on the top positions in the search results for long tail keywords.

The article author Julia Gulevich is a technical expert associated with the development of blog commenting software – Fast Blog Finder. You can find a lot more valuable information about how to increase your site popularity by building quality one-way links here: One Way Link Building Tips