Are you actively building at least one list in your niche right now? If not, you’re missing out on quite a bit of potential growth and income. Let’s talk about seven reasons why you need to build a list. Build A Relationship With Your Readers The main reason to build a list is to be [...]

In this fast paced world of ours, everyone is trying to gain a foothold on your business via e-mail. It is becoming more and more difficult to ensure that the e-mail from you is read and not tossed directly into the SPAM file or simply deleted. With the advent of social media sites, e-mails have [...]

Email Marketing, although thought by some to be old fashioned, boring and ineffective remains one of the most powerful marketing strategy any small business has to increase its profits. By changing to an email marketing model from selling to site visitors straight “off the page” it is a very easy matter to increase your sales [...]

Email Marketing is one of the quickest and easiest ways for any business to increase conversions and profits. By changing from “selling off the page” to an email marketing model it is easy to increase conversions by 10 times, 16 times or even more. But WHY is… email marketing so profitable… and if it IS [...]

I have been blogging a bit lately about WHY you need an email list, so I thought I should write about HOW to grow your list. Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your list will allow you to leverage the “Know, [...]

Ok, I admit it…I’ve been a militant emailer for years. Whether it was requiring updates from employees, discussing strategy with partners, ordering from vendors, etc. I considered my emails as THE way to communicate and get things done, especially when working remotely. I’d get frustrated when emails were ignored or not comprehended and couldn’t understand [...]

There are many arguments that attempt to persuade business owners that social media is free. For example, they say that email marketing is as easy as constructing an attention-grabbing letter and hitting the send key. Social Media sites such as Facebook, Twitter, and LinkedIn utilize systems of reference in their communication. All of these serve [...]

An email marketing campaign is one of the top ways to sell products online. Of course, this requires that you have a list of opt-in subscribers. With this list and the tools available today it is very easy to broadcast emails to your list or select parts of it. But, just like you need to [...]

HTML email marketing is almost irresistibly tempting for anyone seeking to do email advertising because, let’s face it, it looks so cool sending all that wonderfully formatted and professional-looking email doesn’t it? I mean even the ‘little guy’ can look like a ‘player’ with a bit of work. Um, no. The fundamental difficulty with HTML [...]

After undertaking consistent work to increase the size of your email marketing lists through the various methods to attract targeted traffic to your website and blog, you will be letting yourself down if you did not then take advantage of this group of people who have expressed an interest in you. By utilizing proven email [...]