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Facebook Pages vs. Profiles: Don’t Make the Wrong Choice

By Lani and Allen Voivod in Featured

If there’s one thing we hate, it’s to be the bearer of bad news. Okay, we know, who actually likes to be the bearer of bad news, aside from your gossipy Aunt Edna? But we digress.

We’ve had more than a few businesses and organizations reach out to connect with us on Facebook recently who have set their business/organization up as a personal account, known in Facebook parlance as a “Profile.” These are well-meaning folks who have amassed hundreds of connections – “Friends” – and we’re just going to be blatant and capitalize the terminology for ultimate clarity.

These businesses/organizations are at risk to lose all the equity they’ve built on Facebook. Immediately, suddenly, and without prejudice.

How to Effectively Work From Home

By admin in Featured

The number one reason I chose to pursue Internet marketing as an online entrepreneur was the freedom it provides. Having an online business allows you to take your business with you wherever you go and work on it at whatever time suits your schedule. Now, that’s the kind of freedom I am after!

But, in order to make your work at home, online business a success, you must possess a certain amount of self discipline so that you can properly use your energy and time productively.

Here’s a few of the most important elements that I learned that will keep your confidence, focus and productivity strong as you pursue your own dream of working at home…and succeeding.

The most important thing I learned was what things produced money for me and what things didn’t. For me it was no question…article marketing and list-building were the two most important elements to pursue for my business.

In other words, they were the best use of turning my time into money as they provided the best results.

Hanging out in forums and chat rooms…although very entertaining, was simply not cutting it. Forums can be productive for you if you monitor the way you use them and don’t just hang out killing what could otherwise be productive time.

Another important step to take is to cut yourself off from the noise…cut off the world that takes you away from your focus.

For example:

1) unsubscribe from your thousands of mailings. That is a chore in itself, but if you don’t do this, you will continue to be bombarded with offers that will only distract you from your goals. Choose to follow 1, 2 or possibly 3 mentors at a time…and no more. Trust me, the others aren’t going anywhere and will still be around when you’re finished with your present ones!

If this idea scares you, then create a separate email account and resubscribe for those hundreds of promos you will be getting and check it occasionally.

2) Do those things that make money for you first such as sending an email to your list, writing articles for the directories, checking your support desk for any help needed etc.

3) Shut your computer down and accomplish any offline tasks that are nagging at you to complete. I have found that if there are things that I am not tending to in my offline life, they will continue to nag me and unconsciously I am not getting the most out of my mind energy because of this subtle disturbance to my peace.

Value your time: Learn to say “no.” Sounds easy enough doesn’t it and yet there are those that have trouble saying “no” to anyone or any offer that comes their way. You need to choose what and whom gets your valuable time…you only have so much of it. Use your time to enjoy your family or to benefit your business in some way.

Learn to say “no” to time wasters. Learn to say “yes” to your life (family and business)

Set up your work hours and stick to it. For me, this was early in the morning. I would get busy on my business…coffee in hand while most everyone else was sleeping.

If you’re busy writing an article or blog post, time yourself! That’s right, buy a typical timer and set the alarm for the amount of time it should take you to complete this task. This will keep you honest with yourself but more importantly it will keep you accountable for your time!

Don’t spend 3-4 hours on a short report or blog post that should be written within 20-30 minutes. After timing yourself for awhile you might be surprised at what you find. Use this information to improve your time management skills.

Create a daily action list. I create mine the night before so that it is ready and waiting for me when I sit down at my desk in the morning and I never have to guess at what needs accomplishing. It is simply a compilation of tasks that I want to accomplish that day. Better to keep it simple…especially at first until you get comfortable with your own time frames. Don’t make the list so long that you are defeated before you begin.

I move from one task to the other until I’ve completed them all. If I have miscalculated my timing and everything does not get done that day, whatever is left undone goes to the top of my “to do” list for the next day.

Don’t forget the breaks! We need to take 15 minute breaks to stretch our body and give our minds a rest. Ideally you should never work more than three hours straight without some sort of break. But, come right back after your break!

And, last but not least, take ACTION. This is the most important step of all. If you don’t take action, your dreams an ideas remain just that…dreams and ideas. Combine your dreams with action steps…persistently and consistently…and watch your dreams manifest before your eyes!

Becoming an online entrepreneur is one of the most exciting opportunities that has ever come along. Becoming a success at it, is all about your self discipline.

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Kathy Dobson is a free spirited business owner and entrepreneur dedicated to helping others achieve financial and personal freedom through Internet marketing with an emphasis on membership sites.
Learn more about membership sites please visit: http://www.crazycashmembershipsites.com For further tips and resources visit: http://www.kathydobson.com

Over Analysis Will Kill your Business

By admin in Featured

Have you ever come across the saying “analysis – paralysis?” This is a superb phrase that ideally describes the processes and difficulties faced by a large number of entrepreneurs in this day and age. Just about anyone can easily end up spending most of their time thinking to themselves “what if”, and going over – repeatedly, the very reasoning behind their endeavours, or they can press on ahead. You can ask yourself whether your marketing campaign will yield real results, or you can go for it and see what happens. Most of the time, the aspiring entrepreneur falls short and will turn away from his or her targets due specifically to this kind of analysis.

If you are establishing an online business, you know that you need to use the power of Internet marketing to help you become established, to make people aware of your existence and to draw them to your sales funnel. One of the best ways to do this is to use the power of article marketing. In spite of the fact that this has been proven time and again to be one of the most powerful ways of marketing your online business – and a crucial factor in website development as well, many people still second and third guess its effectiveness.

It is quite common for newcomers to the arena to be exposed to the power of article marketing and to fully understand and comprehend its concept, yet the character sitting on their shoulder whispers some words of doubt. It is not good enough to accept that article marketing has been around for a considerable period of time and has stood the test of that time, but rather the question arises once again whether it is “for you.”

Understand that time does not stand still and neither do your competitors. One of the most important traits that you can possess as an entrepreneur is the efficient use of time. Time management dictates that once you have decided upon a course of action, you put it in place and continue to move forward toward the goal. Over analysis just wastes time. Once you’ve decided, after due diligence and research that you have a course of action, you must be willing to act on this.

There are a lot of people out there who see article marketing as a process which just takes too much time. The actual fact is that this is one of the wonderful aspects of this particular approach. The creation of educational and informative content and the distribution to others can scarcely be a better way of informing people about your authority, expertise and ability to meet their needs. By the time prospects arrive at your website, they may be partly qualified as they will have read through the information that you are putting out and have decided that they need to move towards the next step.

As article marketing is by definition a process that takes time, it is common for people to start such a campaign and then to stop it. If you are creating good content and distributing it accordingly, the odds are that your article marketing campaign will work, but it will take your confidence and ability to continue with the process until you see results.

Many entrepreneurs do not feel confident enough to create the content themselves and this is where a ghostwriter can come in very handy indeed. Consider hiring a virtual assistant to help you create the content according to your requirements, and to help you distribute it to the best authority sites on the Internet. A dedicated approach here and a commitment to success will undoubtedly bring real results.

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Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today at=> http://www.virtualmissfriday.com

Social Networking 101 – How to Use It to Increase Your Business!

By Katrina Sawa in Featured

You know how often I get asked about how effective social networking is for someone’s business, from my clients or when I’m out networking from random business owners?? Hundreds a month.

It’s amazing. It’s amazing how many of us are on the social sites but also how many are not!

I think if you’re an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.

Of course there are hundreds of other ways to get leads too and I’m only talking about ONE right now (and it’s not always the most effective depending on how you utilize your time but it’s certainly affordable).

Lead generation is ONE goal to have when you network online but it can also do the following for you:

• solidify long lasting relationships – either personal or professional
• provide an easy way to connect faster with target prospects, referral sources or mentors
• establish yourself as an expert in your field by answering discussion questions, posting tips and articles or even inviting ‘friends’ to live events like teleclasses and webinars
• drive more traffic back to your site for special promotions, downloads or interaction
• provides a central place to share photos, videos and basically get more publicity than you could ever pay (or pray) for

Is it worth it to spend my time on the forums or having profiles on these sites?

I say definitely yes.

• You want to ask and answer questions on forums and blogs
• Post comments, articles, events, information, tips, surveys and polls, anything to get the visitors attention
• Record and post interesting or business related videos (nothing too embarrassing!)
• Send people requests to join your ‘network’, ‘fan page’ or ‘group’
• Pursue those in related groups for interaction, advice, joint ventures, etc.
• Dig deeper into the websites of those you’re really interested in working with or those you want to pay attention to you and relate to them on a deeper level if you can – this is the way to make the most of your time I think.
• And so much more….

Whew! I know this can seem daunting and more sites pop up every day right?

I mean, you can even start YOUR OWN social network these days (not that you want to).

So, what should your ROI (Return on Investment) be you ask?

Well, granted this stuff sucks up a ton of time! So, if you’re delegating some of the initial connecting and basic weekly/daily posts and then you’re only in there mostly to dig deeper, get personal and maximize your time; then you can really build a great following. One that’s loyal and interested in new things you send out. A following that clicks and interacts with your profile, your videos and your website.

This is how then you get them on your list over time, get them to attend teleclasses or join your programs or even refer you!

I can tell you that the hardest part of figuring out whether your time/money invested in social networking is paying off though is that it’s not that easy to track results.

So, if you want to really find out if it’s working for you, you have to set up systems that allow for really detailed tracking – tracking your traffic, conversions, customers and more.

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K. Sawa Marketing International. Katrina Sawa is an Award-Winning Relationship Marketing Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She offers one-on-one coaching, group coaching and do-it-yourself marketing planning products. Go online now to get started with her Free Report and Free Audio at http://www.jumpstartyourmarketing.com

7 Different Ways to Leverage the Same Content for Various Audiences

By Kimberly Reddington in Featured

Different people learn in different ways. Some people like to receive content via an email while some prefer to read blogs. Some people learn better by reading while some prefer to have the content read to them. Some people need to see you talking about the content while others don’t care what you look like.

Here are seven different ways to leverage your time and efforts by taking the same content and turning it into different products. Some of these ideas will be used to market your website while some of them will be used to bring in revenue.

1. Write some articles and submit them to article directories.

Submitting articles to directories will increase your exposure on the web and will most definitely increase traffic to your website. You write an article and submit it to a website like ezinearticles. You are allowed to include a resource box at the end of the article. Make sure to include your name, company name, mission statement or bio, and a link to your website. Submit a few articles and watch your traffic increase.

2. Use those articles in your newsletter.

If you send out a regular newsletter, you can use the same articles you submitted to directories as articles in your newsletter. Sometimes I use the articles as-is and sometimes I modify them slightly to add a more personal touch. I like to use the articles in my newsletter first and then submit them to directories later that way my subscribers get to be the first to read them.

3. Break the articles up into smaller chunks and turn them into blog posts.

I suggest breaking them up because people tend to read blog posts quickly. If your article is fairly short, just post it. If your article is longer, you could turn it into multiple posts, thus leveraging your time even more.

4. Record yourself reading the articles and turn them into audio or video podcasts.

Here is where you can tap into those folks who prefer to be read to, or who would prefer to see you to better get to know you. A good place to submit audio podcasts is iTunes, and the most popular place for videos is YouTube.

5. Combine several related articles into an e-book.

Take several articles that are related to one topic and turn it into an e-book. You may need to add some text to make your book flow from one article to the other, but essentially each article could be a chapter in your book.

6. Combine several related articles into an e-course.

A good way to accomplish this is to turn each article into a separate part for your course. Add some additional material like worksheets or add more to your article, and send each part out as an email through your email auto-responder service. If you have 7 related articles, you could have a 7-part e-course.

7. Use the articles as content on a membership site where you charge a fee to view the site.

If you have a membership site where you charge a fee for members to view different types of content, you could include your articles in an article section where members could search on information in the articles.

Reformatting the content of your articles into other sources is an excellent way to leverage your time and to reach out to more people. You will want to re-write the articles a little to make them fit their new purpose, but the main pieces of the idea and concept are already there for you.

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Kimberly Reddington, Moms in Business Thoughtleader for CereusWomen.com, teaches moms how to turn their skills and talents into a successful home-based service business and to find a balance between their business and their family. Discover Kim’s popular special report by visiting http://www.CereusWomen.com

5 Ways to Use Testimonials in Your Marketing

By Katrina Sawa in Featured

This is an obvious message for some of you but is it for all of you? Are there areas you’re missing in your marketing where you could be utilizing testimonials in order to give you, your business and your products and services more credibility?

Using testimonials in your marketing in various ways is a F.R.E.E. way to compel people to buy from you so you really want to maximize your efforts.

First of course you have to HAVE testimonials to show. If you don’t have any then ASK your customers for them. If they drag their heels in getting them to you on their own then offer to write them for them if you have to and let them review and approve them. If you have customers that are business owners, offer to showcase their testimonial with their picture and website link on your website or in your ezine and they’ll get added exposure for their business just for helping you out.

How Perfectionism Kills the Online Entrepreneur

By Donna Gunter in Featured

“No, I’m not ready to release my….(fill in the blank here with ezine, ecourse, ebook, blog, website, etc.) because it’s not quite ready. I need to…(fill in with your excuse here: do more work on it….have it edited….review the copywriting, etc.)”

How many times has a statement similar to that come out of your mouth? I know for me that it’s happened more often than I care to recount. I am a recovering perfectionist who used to utter some variation of the above sentence with great regularity.

What I’ve discovered in my time as an Internet entrepreneur is that my need for perfection in my products or marketing materials is simply another excuse to procrastinate. Yep, when I try and convince myself that the ebook needs more copy editing or that my website needs just a few more pages to make it say just what I want it to say, all I’m doing is creating plausible excuses to put something off for a few more days, or even weeks or months. Why? Because inaction is safe — you’re not putting yourself out there to the world to face possible criticism. The longer you excuse yourself from taking action, however, the more difficult it becomes to build a business and create the kind of life you want for yourself.

Don’t let yourself fall for your own fabricated excuses. Stop waiting for perfection. It’s never going to arrive. Better to release something that may not be perfect than to release nothing at all. How much money can you make on an ebook that no one knows about? Last time I checked, it wasn’t much!

Sure, you may fall under the scrutiny of other perfectionists in the Internet world who are gleefully waiting to tear you apart by pointing out your errors. Thank them for their constructive feedback, create a correction log, and let the criticism fall off of you like water off a duck’s back. In my experience, those critics who have the leisure time to point out the flaws of others really aren’t doing much with their own lives and businesses. That’s why they have the free time to correct the errors of others.

The whole notion of how perfectionism was holding me back was aptly illustrated at a Coachville conference I attended several years ago. The late Thomas Leonard, founder of Coachville, had brought up on stage a very successful Internet entrepreneur to speak to us about how he had found a great product to sell online and the process he used to uncover the hungry target market who would pay handsomely for the material he was selling. We were all given the 12-page handout of the long sales letter that was used to sell the product, and many of us were taking copious notes.

However, I noticed the guy next to me, an engineer, wasn’t taking notes. Instead it appeared he was going through the sales letter and was making grammatical and punctuation corrections. He disappeared during our next break, and when I returned to my seat afterwards, I discovered that he had returned as well, but seemed to be highly agitated.

Without waiting for an invitation, he proceeded to tell me what had happened over the break that had gotten him so upset. He showed me his copy of the sales letter and the corrections he had made and said that he’d gone up to the speaker during the break and offered to give him the corrections to the sales letter. The speaker took a look and told him, “No, thanks.”

The engineer couldn’t believe that this speaker wouldn’t take advantage of all the work that he (the engineer) had done to correct the sales copy. The engineer thought the speaker was being rather foolish and apparently told the speaker that he was being short-sighted not to take advantage of the offered corrections.

The speaker informed the engineer that the sales letter in question was making him $67,000 per month in sales and that he had no intention of “fixing” a good thing. Furthermore, the speaker explained that because he had worked so hard on crafting the wording of the sales letter and that the letter was bringing him so many sales that he’d be foolish to tinker with any portion of it.

Apparently the engineer left the conversation with the speaker in a huff and returned to his seat, still steaming, and still convinced that the speaker was making a grave mistake by not taking his copy editing advice. The engineer was so blinded by the need to be perfect and be right that he was blocking his path to online success. I bet today that he’s still tweaking his sales copy or his product and has yet to do anything with coaching business.

So, which do you want to be? The engineer with the grammatically correct sales letter that never sees the light of day, or the Internet entrepreneur making $67,000 per month off a product that has a sales letter with grammatical and punctuation mistakes?

Don’t let your need to be perfect hold you back any longer from taking the action you need to release your product or service to the world. In most cases, taking action, even though it might be a bit flawed, is always better than no action.

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Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com. Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com.

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