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Promoting Your Business Using Email and Newsletters

By Graham Baylis in Featured

Today there are numerous ways to promote your products and services online and one of the most powerful is the email and the newsletter. However, it is very important that you have permission from the addressees or your mails will be treated as spam and will not be read, and will therefore be a waste of time. So, how what steps can you take to make the most of your emails and newsletters? Always make sure that you have a purpose in mind when writing your email or newsletter, as it is essential to know what you want to get out of the process? Do you wish to just give information, make more sales or is it just keep in touch with your customers? Whatever your reasons, ensure that you do not waste the opportunity and your time by following these simple tips.

The Emarketing List

Your first task is to obtain contact details. There are many ways of doing this, but a fairly easy way is to use a so called squeeze page asking for their information. You can sugar coat this by offering a free gift or a discount on their first order or something else. Tell them that you will be sending newsletters and always make it easy for them to unsubscribe this service if they so wish. Always make them feel that there is no obligation. Potential and existing customers are more likely to remain with you and buy from you.

Interesting and Factual

Always make information interesting but keep it factual. Do not ramble on and on about things not relevant to your business. Choose topics carefully and attract attention quickly, so do consider your target audience thoughtfully. Keep the reader hooked so that they will visit your website. Perhaps give a couple of useful tips or insights. Do not give the hard sell, people don’t like this and they won’t read your news so give them useful information about your products or services. Try to demonstrate how your products or services can enrich their lives. Depending on what you have to offer, tell your audience how your products or services work and how much you can do to help them. However, do make sure that you can follow up on any promises made as nothing is more disappointing or frustrating than being let down.

Cheaper to Keep an Existing Customer then Get a New One

Fact is, that it is easier to keep an existing customer than it is to acquire a new one, so look after your existing customers and keep them coming back for more. Using email to give special discounts to past customers can give your business a boost. If a customer purchases goods from a company and never hears from that company again, chances are the buyer will forget the name of the company. By keeping in regular contact with your customers means that they are more likely to consider you when looking for the products or services that you offer. This of course is good for business and if you give excellent service, customers are more likely to recommend you to their friends and families.

Choosing How Often to Send Newsletters and Emails

You can choose how often you send out newsletters but be aware of sending too many or too few, you need to get the timing just right. That way your customers will look forward to receiving their newsletters or emails. In the end, it is all about keeping your customers happy.

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Graham Baylis – The use of newsletters and emails as a marketing tool is increasing all the time, but for those new to the medium, it can be difficult to know what to do and how to do it. Then of course you need access to the software applications that will actually send the messages out. For advice and help on both of these check out http://www.amdcommunications.co.uk.

Should the Print Newsletter Die – And Let Ezines Takeover?

By David Gruttadaurio in Featured

“Reports of my death have been greatly exaggerated.” Mark Twain said that back in 1897.

Print newsletters have been saying it for the past ten years.

Why? Because many business owners feel…

1. With the internet, all they have to do is post content online; everyone will flock to their site to read it. Plus it’s FREE!
2. Email is king! Just send an ezine. It’s FREE!
3. Postage keeps going up along with printing costs… but email is FREE!

There’s no question about it. Print newsletters should have died a long time ago.

But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.

5 Reasons Why Print Newsletters Are Still Around

1. Printed mail gets delivered – It’s never blocked or caught in spam filters.
2. It is proven that the majority of people prefer to hold, touch and feel what they are reading.
3. Studies show online readers retain much less of what they read compared to those reading printed material. So, if you have an offer with a call to action, wouldn’t it be nice if it was remembered for more than 30 seconds?
4. Print newsletters have more perceived value. Think about it. How many companies are willing to do this? Your customers realize you’re spending money to do it.
5. Print newsletters are sticky. They have great ‘hang-time’. People keep print newsletters for further or future reading. Not only are they likely to be read from start to finish, they usually get passed around.

Email Newsletter Marketing Has Major Downsides

(By the way – for the record – I love the internet and I love my email. I can’t imagine life without it or remember life before it)

With that being said, email is NOT the ‘be all and end all’ of modern marketing.

Yes…email is fast, easy and cheap. But who cares about that if it’s not effective?

Here’s the ugly truth: The vast majority of email lies unopened and untouched in the dark nothingness of cyberspace. Emails are routinely wiped out by the dozen in one fell swoop with the simple push of the delete key.

Even if your name is recognized, you still risk being deleted. Maybe your email got caught in a large chunk of junk mail. Or… maybe they’re just having a bad day.

See, today everyone is bombarded by email overload. Spam accounts for about 90% of it. That means 9 out of every 10 emails in your in box is junk. Do you REALLY think your ezine is being read?

And, if your newsletter gets read, how much attention do you think it gets? A Nielsen Norman Group Report revealed the typical email newsletter gets 51 seconds of your reader’s time. That was four years ago. Today, many say its less than 30 seconds.

So, Which One Should You Do: A Print Newsletter or an Ezine?

Now, I’m not suggesting that you stop your email marketing and newsletters.

You may want to do both. Send an email newsletter on a weekly basis. But, send a monthly print newsletter, too.

There is a gold standard to determine which one is best for you.

Simply ask your clients. Survey them to see which one THEY prefer. After all… isn’t it all about what our customer wants?

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When Print Newsletter Expert David Gruttadaurio discovered the power of consistently writing and distributing print newsletters to attract and retain clients, he instantly tripled the sales of his business. Now he reveals his bullet-proof plan to thrive in the new, emerging economy at his Profit Exploding Newsletter Secrets Website: http://www.NewslettersMadeForYou.com. Go there to claim your 3 FREE Real Gifts NOW!

Newsletter Publishers: The Redheaded Step Children Of Internet Marketing

By Bill Platt in Featured

People who publish online newsletters, often referred to as “ezines”, have always played an important role in the growth of the Internet economy. In fact, if you listen to any of the Internet gurus, they are going to tell you time and again that the most important thing you can do towards the success of your online business is to build a list.

I think Titus Hoskins said it best when he said, “It is a well known fact that the key to successful online marketing comes from building a well targeted and responsive opt-in email list. This is mainly because your online marketing success comes from building relationships with a large subscriber base.

How To Build A List Of Eager Subscribers

By Peter D in Featured

Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

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If you are serious about making money online, please go for a visit to the Make Money With Your Blog website and you will find resources to succeed with your business.

The Ezine Queen’s 7 Reasons to Grow Your Business with Ezines – The Most Effective Online Sales Tool

By Robert Skrob in Featured

Business owners across any and every industry are constantly on the lookout for effective (and cheap) ways to market their products and services online.  Looking beyond the inundated world of advertising many have found the email newsletters or ezines to be one of the best, inexpensive online sales tools.

Alexandria Brown, known as the Ezine Queen and Author of Boost Business with Your Own Ezine, is one of them. As one of the leading authorities on email publishing, she is a proud advocate of using the ezine to drive sales.

According to Alexandria, offering a free ezine is important because most people are surfing the net for information, not with the intent to buy something.  She calls ezines the “bait”.  If you can establish yourself as a credible source for information and build a large list of people who are interested in your information, you will create “built-in” buyers.  Now, anytime you introduce new products and services you will market to an already-existing customer base.

Here Are The Ezine Queen’s 7 Reasons to Grow Your Business with Ezines Now

1.  Ezines Make It Possible to Grow a Mailing List Full of Sales Leads.

By offering a free ezine, you make it possible to collect contact information from tons of current and prospective customers, allowing you to market to them all at once.  In every issue of your ezine, you can share information about your products to a targeted audience you already know is interested in your service.

2.  Ezines Provide an Effective Means for Promoting Your Products.

Ezines give you the opportunity to demonstrate how great your product is by sharing free examples of what you have to offer.

3. Ezines Help You Position You as an Expert in Your Niche.

Your subscribers will come to see you as an expert simply because you offer good information.  Experts sell more and can charge more.

4. Ezines Help You Keep in Touch with Customers.

Ezines help you stay on the radar screen of every past, present and future customer.  It’s your job to remind your customers that you are still in business. So keep yourself in front of your prospects so they think about you first when they are ready to buy.

5. Ezines Spread the Word About Your Business Effortlessly.

When you share quality information with your subscribers, they will forward that information to their friends, family and colleagues with just a click of the mouse.

6.  Ezines Are an Ideal Way to Get Contact Information from Your Website Visitors

Most people visiting your website will not buy during the first visit.  That means you should do anything you can to contact these prospects again.  It takes several times for potential customers to see your message before they will take a chance and buy. An ezine gives customers a reason to stick around, and you the opportunity to continue marketing to them.

7.  Ezines are Cheap and Easy to Publish

Ezines are easy to design and there are no printing or postage costs. Best of all, you can get your messages out much more quickly than traditional mailings.

Alexandria offers step-by-step tools to creating an ezine for your business in a new book from the Information Marketing Association.   From developing ezine articles to navigating newsletter publishing tools, Alexandria shares everything she knows about creating a winning ezine.  She is one of 12 information marketing experts featured in Start Your Own Information Marketing Business, an essential how-to for anyone interested in starting an information marketing business.

Start Your Own Information Marketing Business is now available in bookstores.

About the Author:

Robert Skrob, President of the Information Marketing Association teaches new entrepreneurs and small business owners how to build 6 and 7 figure income information marketing businesses simply by modeling top experts like Alexandria Brown. Now you can get his FREE Video revealing how 5 info-marketers easily created and marketed fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com

Top Five Ways Your Virtual Assistant Can Help You Make More Money, Today!

By Donna Gunter in Featured

The best decision you can make as an online business owner is to decide to get out of your own way and begin to delegate those tasks which really don’t require your time and attention. A simple way to do that is by hiring a virtual assistant.

A virtual assistant is a business owner who specializes in handling the administrative details of your business from the comfort of her home office. Now that virtual assistance has been around for awhile, you’ll find virtual assistants who specialize in different types of administrative services: real estate, Internet marketing, and event management, to name a few. You may actually discover that you could use several virtual assistants in your business, each with a different specialization.

I can hear you now. You’re thinking, “There’s no way anyone can do this as well as I can.”

Are you guilty of “I’ll-do-it-myself-itis? If so, you’ve got much in common with most other online business owners in the world. We never think that anyone else will give something the time, attention, and dedication that we will. And, you’re right, to some degree. No one cares as much about your business as you do. However, if you don’t choose to delegate those things that prevent you from engaging in business development, marketing, and sales activities, you won’t be in business very long.

Whether you’re just starting out or have been in business for awhile, the thought of bringing on a support team member can be daunting, and you wonder, “How can I bring in someone else when it’s just going to increase my expenses?”

You need to make the shift to seeing this cost as an investment in your business, rather than as an expense, and let go of the need to be in control.

To help you evaluate what you might delegate to an assistant, take out a piece of paper and on the left side write, “What I Love to Do” and on the right side write. “What I Don’t Like to Do”.

Then, think about all of the functions you manage and roles you perform in your business, like planning and setting strategy, marketing, providing the service or product in which you specialize, dealing with financial issues, speaking, writing, networking, customer service, order fulfillment, etc. Most of my clients have three or four items on the “What I Love to Do” side — speaking, coaching/consulting, training, and writing. The remainder of the other functions and roles fall on the other side. The items on the right hand side, the “What I Don’t Like to Do” list, will serve as a great indicator of the types of things you need to be delegating in your business.

Based on my past experience as a virtual assistant and online business manager for a number of clients, here are 5 tasks should delegate to your Virtual Assistant right away to help you begin to generate additional income in your business:

1. Ezine. An email newsletter will help you get prospective clients into your marketing funnel. Your VA can format the plain text and HTML versions of your email newsletter. All you need to do is write your primary and filler articles each week and forward those to your VA to format and send the finished product out to your newsletter list.

2. Media. Have your VA research an industry-specific media list . This value of this list is in developing relationships with these media contacts so that you’re the expert they immediately think of when they’re doing a story on your area of expertise.

3. Article Marketing. Write once and have that article work for you again and again. Have your VA submit articles you’ve written to online article databases to increase the number of links back to your website and to send more visitors to your website.

4. Strategic Alliances. Once of the quickest ways to grow your business is by creating strategic alliance or joint venture relationships. Have your VA research potential strategic alliance or joint venture partners who provide a service to a similar audience or whose client base could benefit from your product or service.

5. Product Development. Got recorded interviews sitting around gathering dust on your hard drive? How about information you’ve created for presentations that you’ve never done anything with? Have your VA coordinate the transcript and audio editing of any recorded files you might have and help you polish those into saleable products. Your VA can also help your format printed material into an ebook, ecourse, special report, etc. and before you know you, you’ll become an information marketer!

What operational aspects of your business could you delegate to someone else? If you had extra time, how could you increase the revenues of your business? Give these questions strong consideration–and use your Virtual Assistant to help you make more profit with less of your time today!

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com.

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