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Invite All Facebook Friends to Help Your Brand – A SPN Exclusive Article

By Coen Smith in Featured

Can Facebook friends really help brands? The answer may be obvious to some, or not that obvious to others, but online marketers believe that brands doing social media marketing can gain plenty of benefits especially when they invite all Facebook friends of their fans to engage with them. This marketing strategy maximizes the reach of a brand, and globally if need be.

Loyal consumers are what brands desire but one doesn’t become a loyal consumer overnight. It takes some time, and it starts at some point in time. Hence, brands must continue reaching out to new consumers and converting them to repeat consumers. Highly satisfied consumers could themselves advocate for the brand among their friends, a manifestation of the true value of Facebook friends to a brand.

Yes, the value of a Facebook fan is not that easy to determine in terms of money, but attempts have been made by some companies to compute it. One social media marketing platform used the ratio of number of fans to wall posts, and came up with a low figure. At least two companies, however, showed high figures when they identified other key factors such as brand loyalty and product spending.

The formula for assessing the value of a Facebook friend may not yet be discovered but online marketers are working on this. Of course, it’s not all about the number of Facebook friends that a brand gets; this, in fact, could be a negative rather than a positive indicator, as experienced by a couple of consumer brands that had to address a problem in public relations – they were getting plenty of “friends” who wanted to join the other discontented consumers. It’s not also just the number of “Likes” that a brand gets.

Perhaps the key element is not really quantity but quality. Brands that engage their consumers with meaningful marketing conversations have done better sales. And this is where creativity in Facebook can come in for the brands. A Facebook friend that “Likes” a brand for the first time is the first step in making that friend into a loyal customer. Hence a creative approach is needed by the brand to hold the attention of that friend.

How can brands build up loyalty in its fan base and gain more friends from its fans? A few time-tested marketing strategies can still work in the online world. These include providing content that forms habit-forming behavior among consumers so they keep on coming back for more, recognizing fans that help the brand in spreading the good news about it, and rewarding loyal customers with exclusive deals. By thinking like their customers, brands can come up with programs and deals that work both ways. This way satisfaction can also be achieved not only online but in the real world as well.

What’s nice about Facebook for brands is that there are some 800 million users worldwide and starting a brand page entails little or no cost at all. The potentials for a vast audience and good return on investment are there. It’s not uncommon for a brand to have a few million fans especially if the product has a wide appeal and becomes popular. Of course, the brand’s Facebook page should provide useful, and even entertaining, content. This will reach out to the fans and achieve engagement that ultimately leads to sales. All comments on the wall should be read and taken into consideration by the brand.

A brand can win more Facebook friends by being a Facebook friend, socially active and reaching out. This will encourage fans to engage with the brand, making communication easier. Posting photos, sharing news and stories, and commenting on comments are all part of the social media activities. Naturally, a brand that’s just starting out on Facebook won’t have a sizeable number of fans at the outset, so it should collect friends and invite the friends of its friends.

The value of individual Facebook users can’t be underestimated. They are potential customers, as well as potential promoters of the product. The brand that can keep a loyal base on Facebook can reap rewards not found elsewhere, so it’s best to act like a friend to a friend in this social media. Yes, brands should invite all Facebook friends as they can, but they can’t sacrifice quality over quantity. It’s also good to remember that Facebook friends can unfriend a brand if satisfaction is not achieved. Worse, Facebook friends who are unsatisfied may spread their discontent among their friends. There’s now a good deal of interaction on Facebook going on between brands and their friends, and more brands are joining and becoming active in social media marketing. Perhaps a question for Facebook is: Will it be able to sustain a good environment for an ever increasing number of brands?

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Coen Smith is into Web site designs, SEO and Facebook Applications (such as Facebook Layouts). His latest exploits are Google Plus Backgrounds and Facebooking101.

If you want to pimp up your Facebook and Google pages, logon to http://fbexpressions.com/, http://www.facebooking101.com/blog/, and http://www.plusbackgrounds.com/ now!

10 Top SEO Facebook Strategies

By Nina Hirasawa in Featured

Facebook is more and more becoming a “second home page” for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization. Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees. Search engine optimization reveals your Facebook Page to Facebook’s total user base. In fact, Facebook has taken big steps to improve its own web optimization in recent weeks and months, increasing its own worth and creating opportunities for Page managers to benefit immediately.

Listed below are TEN SEO techniques and tactics every Facebook Page user will need to understand:

1. Decide on the Best Title for Your Facebook Page – and Don’t Ever Change It

Choosing the right identity on your Facebook Page is crucial. For instance, if your name appears too spammy, people will probably be less likely to talk about it with their associates on their own page and more likely to conceal your updates from their Facebook feed. Secondly, don’t give into the temptation to choose a completely common page title. Facebook’s intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.

How To Get People To “Like” Your Facebook Pages

By Duncan Wierman in Featured

This is a new age of blooming technology and internet networking. Everyone seems to stay connected to the web world more than ever. People are connected at school, work, and anywhere and everywhere. You can tweet, update statuses, and upload photos either from the computer or straight from your phone. This makes staying connected so much more fun and convenient.

If you ever wanted to have your business get free advertising then this is the best time in history since you have so many non-stop social networking sites that can assist you. It has now made marketing even more personable than before which is a great marketing tool. The key is to be active in the online world and to constantly promote and market the service or product you are selling. Even though you still will need to promote offline too do not think that internet marketing is easier.

Internet marketing can be very time consuming too. Yes, it is conveniently done from the computer but it requires a lot of work on your part. So how can you get better at internet marketing? So how you get people to like your fan pages and any other pages you have out there?

Some Cool Technology:

There are software programs which can help you with your advertising and increase people “liking” your pages.

These software applications captivates people by engaging them in different contests and competitions. The idea is to get people on the web excited and passionate about something which has a direct relationship with your business. This software allows your campaign formats to be available on all the social networking sites. Everything begins with one simple click and networking.

You can use these software programs simultaneously with sites such as MySpace, Facebook, and Twitter. They even allow you to track your progress as they have their own analytic platforms. This is an easy to use program with proven and effective results. All you have to do is create, distribute, engage, and then spread the word.

These Applications works with everyone and I mean everyone. It does not matter your budget since they have pricing available for any type of business. You can be a small business, corporation, or agency. Even if you are a blogger or non-profit organization they have will work with you.

People are more computer savvy now and like to be entertained and engaged online so the approach is easy by giving them something to be enthusiastic about. Then that is how you can get them to be aware and take interest into your product and service.

Plans range from five dollar per campaign and ninety-nine cents per day on up so we have something for everyone’s budget. You will gain a lot of traffic with this system. You will be amazed by the results and will grow to love it as your fans grow to love your games and products. It is an all around win situation if you choose to use this system. You can only enjoy the many benefits it offers. Start getting the fans and friends you want and deserve now. Try this new and improved promoting system. You will soon have many people liking your fan pages as well. It works out cheaper than running Facebook Ads too!

Now you have traffic and more fans than ever.

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Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Internet Marketer. Duncan teaches how real estate agents and investors can take their business to new levels using creating marketing methods to promote their business and get more leads. Get your free 14 day internet marketing e-course at: www.duncanwierman.com.

Dummies Guide To Facebook Marketing

By Martin Sejas in Featured

Unless you’ve been living under a rock for the past 4 years, you would know how popular and widely used Facebook is today.

Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it’s rare to find someone who hasn’t got a Facebook account.

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You are then able to understand how important Facebook marketing has become for all websites.

It’s Not A Pitch Zone

The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service. If you do this, then you will not get any favours from social media users and will get largely ignored and even bad reviews.

What social media is used for is for building relationships with potential clients. There are a number of ways you can do this:

• you can post helpful information (links) where you help them solve a problem
• you can personally chat with them and assist them you can create content addressing the needs of users and posting it

The bottom line is that you want to be seen as genuine and helpful. This way, word can get out that you’re the real deal and before you know it, people will become interested in what you have to offer in terms of products and services.

Of course, the things you share on social networking sites such as Facebook shouldn’t be the nitty gritty stuff that you have to offer. You should share helpful information in the form of teasers that will interest people enough to ask and wonder if there’s more. Offering free stuff is great for getting attention too.

How To Market On Facebook

The great thing about Facebook is that from the outset, it has encouraged all users to use the website as a means of sharing information and marketing whatever they please. As a consequences, it has created various ways for users to do this. You are not obliged to use every single one of them but a combination of them can only improve your Facebook marketing.

Pages

This is probably the marketing tool out there on Facebook. On its website Facebook describes Pages as “a public Profile that enables you to share your business and products with Facebook users.” It is specifically designed for promoting a business and everything it has to offer. People can then become a Fan of your page and when they do this, they let their friends know that they’ve become a Fan of your page via their News Feed. The potential for your Page to gain a lot of popularity in a small period of time is great.

Of course, it all depends on the content you put out there for people to use. You need to give them a reason to become a Fan of your Page and a reason for them to keep being one.

Events

This allows to create events to be held at a certain date and time. Depending on what type of business you are, you can create one to be held locally or internationally. It can be any one of the following:

• seminar – it should be introductory and free but you could promote a paid one too
• webinar – an online seminar and where anyone worldwide can join
• product/service launch – you may be about to launch a product or service and this is a way to gain attention

The best part about creating an event on Facebook is that it can go viral and before you know it people will be attending your event in droves.

Advertising

Finally, about a year ago, Facebook introduced an advertising service where people can put ads promoting their website or their Facebook Page and they pay per click (PPC) or impression (CPM). It works in a similar way to Google Adwords.

The best thing is that you can target your bads based on both geographical locations and social actions. For example, if you were a wedding photographer and wanted to promote your services, your ads can be set up to appear only to females between the ages of 24 and 30 and whose relationship statuses indicate they are engaged.

It must be noted, however, that Facebook Advertising is still in beta mode which only means that it will only improve in the near future.

Embrace Facebook

If you wanted to market your website online, you would be absolutely nuts not to use Facebook marketing as one of your key strategies. Just be careful not to get caught up in it too much because it can become a very time consuming activity.

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Martin Sejas is a leading online marketing consultant based in Sydney who specialises in helping local business use their websites to get more clients. Register for a free consultation today.

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