The recent Facebook changes are game changing. For most this is scary; for us (and hopefully for you, too) it’s exciting! Facebook has managed to make our everyday activities even more social and has created a way for us to share our lives via a virtual scrapbook. This tool lets you feature all your old [...]

If you’re still evaluating the merits of putting a Facebook Share button on your site, it’s time to get off the fence. And make sure you come down on the right side. Oh, and while you’re at it, you might as well just start tearing the whole fence down. Right this minute there are more [...]

In this day and age, technology is constantly evolving. Everyday we are inundated with new features, new interfaces and improved designs that can sometimes make our head spin. Facebook is not exempt from this either and has undergone a lot of major transformations over the past several years. Just recently, Facebook has made some major [...]

Facebook ads are one of the most popular and inexpensive ways to promote a small business online. According to research from BIA/Kelsey LCM, 48 percent of SMBs (small and medium businesses) are using Facebook for advertising or promoting their business. Forty percent said they have a Facebook page just for their business. 1. Know Your [...]

Let Uniqueness, Users and Usefulness PR Your Online Campaigns “Let’s hire an intern or recent college grad to do our social media!” For small and medium sized businesses this seems like a smart and cost-effective idea, mainly because many believe that social media is a necessary evil that the younger crowd “gets.” But, this plan [...]

People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, “moving pictures” were a nickel-arcade novelty. Today films such as Avatar are made on budgets comparable to military-grade hardware investments. Alexander Graham Bell’s telephone could barely call from one room to another; now [...]

Command, Contest, Cause and Connect “We’ve got to have a Facebook page!” That’s the exclamation of every small business. And, while many pages go live, they sit almost lifeless, as one of an infinite number of silent trees in a dense forest. Many small business owners are increasingly recognizing that Facebook is fast becoming their [...]

Customer loyalty is definitely one of the most essential things that your business can possess. If you have loyal customers, they will buy from you, they re going to say good things regarding your business and they’ll tell each one of their friends and family about you and your business. How do you get to [...]

You’ve heard it before, here and probably elsewhere: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact. Now there’s some additional evidence that bears this argument out: Does Google Use Data from Social Sites [...]

Several decades ago, the concept of a global network economy was just an idea made for TV shows and sci-fi films. Nevertheless, no one thought that globalization could take place as early as today. Although fiction films then were a little advance in terms of foretelling how future structures, products, cars, and clothing would look [...]