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5 Creative Facebook Places Marketing Campaigns

By ChatterBox in Featured

Facebook Places, Facebook’s location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers.

Each time a Facebook user checks into a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends’ news feeds. This is not only viral marketing for the company – it also allows businesses to provide incentives for people to come to their physical locations or events.

Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. Here are five great examples that illustrate different ways companies can use Facebook Places, from offering simple discounts for checkins to multi-step rewards programs.

1. Discounts for Checkins: Westfield Valley Fair

A simple but powerful way to use Facebook Places is to reward fans for every checkin.

Westfield Valley Fair, a premium shopping center based in Santa Clara, CA, wanted to use Facebook Places to bring more shoppers into the center and to promote its merchants. The company worked with social media marketing company Fan Appz to launch a location-based marketing program that gives shoppers valuable merchant coupons when they check in at the Westfield center.

How to Turn Casual Customers into Raving Fans

By Judy Murdoch in Featured

One piece of advice I’m hearing again and again is the importance of taking good care of your “core customers.” The customers who have been working with you for years, who send you referrals, and who return again and again to buy from you.

Loyal customers are vitally important during difficult economic times like we’re currently experiencing because they’re less expensive to sell to: you don’t have to spend weeks sometimes months building credibility because they’re already sold.

But what if your business is relatively new and you just don’t have many customers who are coming back yet? Or what if you just lost several of your business customers and you need to cultivate new relationships?

Can you do something to accelerate the process of turning casual customers into raving fans who sing your praises?